15 Apr Build your Brand with Corporate PR
Posted at 10:54h
in Advice
American entrepreneur Warren Buffett once said: ‘It takes 20-years to build a reputation and five-minutes to ruin it. If you think about that, you’ll do things differently.’ How true this is. Especially in the digital age, where corporate reputations can be ruined with a single...
22 Mar How to Use Video for Public Relations
Posted at 08:58h
in Advice
Video may have killed the radio star, but nothing is knocking video off its perch anytime soon. The medium is more prominent than ever. For example, Facebook Watch receives 1.25 billion visits every month, 300 hours of video are uploaded to YouTube every minute, and...
13 Oct Disney PR: How the House of Mouse Took over the World
Posted at 13:04h
in Industry Insight
In 2016, Disney was named the world’s most powerful brand. In 2018, it was the world’s best-regarded company. And in 2020, it was voted the world’s most-admired entertainment company for the seventeenth year running. Those are impressive accolades. The Disney PR team must be doing something...
16 Dec How to Create a Brand Communication Strategy
Posted at 11:50h
in Advice
What is a brand communication strategy and why do you need one? A brand communication strategy is the process of achieving your objectives through communication. It includes the message: what needs to be said; the medium: using the most appropriate channels to convey the message;...
26 Aug The PR Benefits of Cause Related Marketing
Posted at 11:16h
in Advice
From climate change and pollution, to hunger and poverty, the world faces some mammoth challenges. Governments and charities are doing their best to tackle them, but they can’t do it alone. The problems are way too big, complicated, and expensive. There’s an overwhelming need for...
06 Mar What Makes a Good PR Campaign?
Posted at 09:21h
in Industry Insight
Let’s look at what makes a good PR campaign. When it comes to grabbing the attention of journalists and prospects, some PR campaigns fly. Take Red Bull’s Stratos. Or the Ice Bucket Challenge. Innovative, memorable and engaging, they created a buzz, generated headlines across the...
24 Jan PR and Reputation Management: How to Build and Maintain your Brand Reputation with Public Relations
Posted at 11:25h
in Advice
‘It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.’ That’s a famous quote by American entrepreneur, Warren Buffet. He knows a thing or two about reputation management, being one of the...
12 Oct How to Get Local Media Coverage
Posted at 09:47h
in Advice
Most brands covet national media exposure. The dream is to see their name ‘in lights’ on the likes of BBC News, ITV, Sky News or on the front page of The Times or The Financial Times. Local media coverage is often an after-thought if a...
08 Dec Six Cracking Christmas PR Campaigns
Posted at 09:27h
in Industry Insight
With Halloween and Bonfire Night out of the way, we’re gearing up for Christmas. And the same goes for the retailers. In the run-up to the big day, brands big and small, fight it out to win column inches and the hearts and minds of...
I get you into the places that matter
