# PR Superstar > --- ## Pages - [Crowdfunding PR](https://prsuperstar.co.uk/crowdfunding-pr/): Crowdfunding PR increases investor contributions and interest, and builds your brand’s credibility and visibility. Get in touch today! - [Executive Profiling PR](https://prsuperstar.co.uk/executive-profiling-pr/): Executive profiling PR services that combine your corporate reputation and your personal brand into a strategic storytelling tool. - [Podcast Guest PR](https://prsuperstar.co.uk/how-to-get-on-a-podcast/): Podcast guest PR: Helping you find your niche, identifying the right podcasts, undertaking training, then getting you booked on podcasts as a guest - [Services](https://prsuperstar.co.uk/pr-services-london/): Results-driven PR services for high-achieving clients including strategic counsel, innovative PR campaigns, unbeatable coverage - [Aerospace PR](https://prsuperstar.co.uk/aerospace-pr/): Aerospace PR services that ensure you garner support, build and maintain public trust, attract investment and foster partner collaboration. - [AI PR](https://prsuperstar.co.uk/ai-pr/): AI PR activity can help you attract investors, form partnerships, bring top talent into the business, and build trust and engagement. - [Insurance PR](https://prsuperstar.co.uk/insurance-pr/): Delivering powerful results-driven insurance PR campaigns that set you apart from your competitors. Get in touch today! - [Manufacturing PR](https://prsuperstar.co.uk/manufacturing-pr/): Innovative manufacturing PR activity that can help build brand awareness, engage your target audience and drive growth. - [Destination and Venue PR](https://prsuperstar.co.uk/destination-venue-pr/): Destination and Venue PR activity that showcases your destination, educates potential visitors and ensures consistent messaging. - [Adtech PR](https://prsuperstar.co.uk/adtech-pr/): Results driven adtech PR firm helping technology companies differentiate themselves from the competition and build brand awareness. - [Deeptech PR](https://prsuperstar.co.uk/deeptech-pr/): Results driven deeptech PR firm helping technology companies build brand awareness, attract potential investors & deliver commercial success. - [ESG PR](https://prsuperstar.co.uk/esg-pr/): ESG PR agency helping you communicate your ESG and social impact credentials to your customers, investors and stakeholders. - [Agritech PR](https://prsuperstar.co.uk/agritech-pr/): Results driven agritech PR firm helping agriculture technology companies engage with stakeholders including investors and farmers. - [Vegan PR](https://prsuperstar.co.uk/vegan-pr/): Innovative vegan PR campaigns that increase brand awareness, educate your audience and build customer loyalty. Get in touch today! - [Retail Technology PR](https://prsuperstar.co.uk/retail-technology-pr/): Retail technology PR activity that helps you reach new audiences in the retail sector, improve brand loyalty, educate and drive sales. - [Influencer PR](https://prsuperstar.co.uk/influencer-pr/): Influencer PR that raises your personal profile through traditional and digital media, manages your image, and engage new audiences. - [MedTech PR](https://prsuperstar.co.uk/medtech-pr/): Powerful medtech PR that educates the audience, builds trust, attracts interest from investors, and boosts lead generation. - [Performance PR](https://prsuperstar.co.uk/performance-pr/): Performance PR – also known as results-based PR - is the smart way to spend your PR budget while reducing your risk. Get in touch today! - [HealthTech PR](https://prsuperstar.co.uk/healthtech-pr/): Powerful healthtech PR campaigns that influence key decision makers, educate prospects and build relationships with your audience. - [EdTech PR](https://prsuperstar.co.uk/edtech-pr/): Results-driven edtech PR services for educational technology companies resulting in media coverage, lead generation and increased sales. - [Family Office PR](https://prsuperstar.co.uk/family-office-pr/): An art PR company in London working with artists, art galleries, art organisations, print makers, exhibitions and art festivals. Get in touch! - [Art PR](https://prsuperstar.co.uk/art-pr/): An art PR agency in London working with artists, art galleries, art organisations, print makers, exhibitions and art festivals. Get in touch! - [Private Equity PR](https://prsuperstar.co.uk/private-equity-pr/): PR Superstar PR Agency: Private equity PR specialist helping firms raise profiles, attract investors, build deal flow & raise market interest - [Venture Capital PR](https://prsuperstar.co.uk/venture-capital-pr/): Venture Capital PR London: Robust venture capital PR that highlights your credentials and makes you attractive to investors and start-ups. - [SaaS PR](https://prsuperstar.co.uk/saas-pr/): Strategic SaaS PR campaigns that increase your profile, build brand awareness, garner high-quality leads and help you secure funding. - [Political PR](https://prsuperstar.co.uk/political-pr/): Political PR campaigns that help raise awareness around ideas, garner support, build trust and create a positive personal image. Contact me! - [IPO PR](https://prsuperstar.co.uk/ipo-pr/): Pre IPO PR campaigns that establish your company’s position, showcase your competitive advantages and raise the profile of the team. - [Blockchain PR](https://prsuperstar.co.uk/blockchain-pr/): Blockchain PR: Public relations campaigns that connect with audiences, educate, engage and demonstrate blockchain’s real world impact. - [Cryptocurrency PR](https://prsuperstar.co.uk/cryptocurrency-pr/): Cryptocurrency PR agency: crypto PR that showcases your brand values, builds trust and strengthens community relations. Get in touch! - [Isle of Man PR](https://prsuperstar.co.uk/isle-of-man-pr/): Isle of Man PR: Managing and delivering results-driven PR campaigns for companies in the Isle of Man, across the UK and internationally. - [Yorkshire PR](https://prsuperstar.co.uk/yorkshire-pr/): PR services for Yorkshire companies, which are results-driven & impactful. Outstanding press coverage at a local & national level - [Middlesbrough PR](https://prsuperstar.co.uk/middlesbrough-pr/): Middlesbrough PR services offering results-driven PR campaigns for companies in Middlesbrough, and across Teesside and the North East. - [Traditional PR](https://prsuperstar.co.uk/traditional-pr/): Traditional PR services for businesses looking to secure coverage in the likes of The Times, The FT, Forbes, and The Wall Street Journal. - [Electronics PR](https://prsuperstar.co.uk/electronics-pr/): Electronics PR agency working with electrical brands to launch new products, break into new markets, gain industry recognition & drive sales. - [FMCG PR](https://prsuperstar.co.uk/fmcg-pr/): FMCG PR for fast moving goods that builds brand awareness, helps your product stand out on the shelf, and boosts sales. - [Legal PR](https://prsuperstar.co.uk/legal-pr/): Legal PR: Game-changing PR for law firms and lawyers looking to win new business, publicise new areas of expertise and grow the business - [Thought Leadership PR](https://prsuperstar.co.uk/thought-leadership-pr/): Thought leadership PR agency helping CEOs, business leaders, entrepreneurs and investors raise their profile and build credibility. - [High Net Worth PR](https://prsuperstar.co.uk/high-net-worth-pr/): HNWI PR consultant working with high-net-worth individuals worldwide to highlight philanthropic endeavours and social enterprise. - [Investor PR](https://prsuperstar.co.uk/investor-pr/): Powerful investor PR campaigns to build corporate visibility and relationships within the financial community, and attract investors. - [Sussex Public Relations](https://prsuperstar.co.uk/sussex-public-relations/): Sussex public relations agency, managing and delivering results-driven PR campaigns for companies in Sussex, across the UK and internationally - [PR Agency Kent](https://prsuperstar.co.uk/pr-agency-kent/): PR agency Kent, managing and delivering results-driven PR campaigns for companies in Kent, across the UK and internationally. - [PR Agency Hampshire](https://prsuperstar.co.uk/pr-agency-hampshire/): PR agency Hampshire, managing and delivering results-driven PR campaigns for companies in Hampshire, across the UK and internationally. - [Hotel PR](https://prsuperstar.co.uk/hotel-pr/): Innovative Hotel PR campaigns that grow your reputation and secure coverage in The Sunday Times, The FT, Condé Nast Traveller, Food and Travel. Call me now! - [Food and Drink PR](https://prsuperstar.co.uk/food-and-drink-pr/): Food and drink PR campaigns that deliver coverage in now The Daily Telegraph, The Independent, Observer Food Monthly and The Grocer. Call me now! - [Beauty PR](https://prsuperstar.co.uk/beauty-pr/): London based beauty PR agent getting you PR coverage in Cosmopolitan, Marie Claire, Red, Elle, Vogue, Vanity Fair, The Sunday Times’ Style. Call me now! - [PR Agency London](https://prsuperstar.co.uk/london-pr/): London PR agency specialising in London PR and securing unbeatable coverage in The London Standard, City AM, Metro and BBC London. - [Corporate PR](https://prsuperstar.co.uk/corporate-pr/): Corporate PR campaigns that help build reputations through coverage in the likes of The Financial Times, The Wall Street Journal & Bloomberg. - [Human Resources PR](https://prsuperstar.co.uk/human-resources-pr/): Human resources public relations. Working with HR businesses and HR departments to attract new business and new talent. Contact me today! - [PR Agency UK](https://prsuperstar.co.uk/pr-agency-uk/): Looking to work with the top UK PR companies? These are the questions you must ask your next PR agency before you sign a contract - [PR Agency Surrey](https://prsuperstar.co.uk/pr-agency-surrey/): Surrey PR agency managing and delivering results-driven PR campaigns for companies in Surrey, across the UK and internationally - [Transport PR](https://prsuperstar.co.uk/transport-pr/): Delivering insight-driven transport PR campaigns for rail, road, haulage, automotive and marine businesses worldwide. Contact us today! - [Sustainability PR](https://prsuperstar.co.uk/sustainability-pr/): Sustainability PR firm delivering results-driven sustainability PR campaigns that influence customers, employees, suppliers and investors - [Freelance PR](https://prsuperstar.co.uk/freelance-pr/): I’m a freelance PR consultant in London securing unbeatable coverage for my clients in the national and international press. Call me now! - [Trade PR](https://prsuperstar.co.uk/trade-pr/): Helping businesses build brand recognition, generate investment and boost their industry profile with targeted trade press PR activity. - [Industrial PR](https://prsuperstar.co.uk/industrial-pr/): Industrial PR campaigns that help you reach a range of audiences, introduce new technologies to the market, build your profile and generate sales. Call me! - [Professional Services PR](https://prsuperstar.co.uk/professional-services-pr/): Professional services PR that help you build trust within the marketplace, generate sales leads and win new business. Get in touch today! - [Engineering PR](https://prsuperstar.co.uk/engineering-pr/): Engineering PR campaigns to build a customer base, increase visibility, and demonstrate how your engineering project contributes to our quality of life. - [Energy PR](https://prsuperstar.co.uk/energy-pr/): Energy PR campaigns for businesses in the energy sector, including solar energy, using PR to educate the public, build trust and grow reputations. Call me! - [Environmental PR](https://prsuperstar.co.uk/environmental-pr/): Environmental PR campaigns and strategies that raise a brand’s profile, generate more business and attract new customers. Get in touch today! - [Product PR](https://prsuperstar.co.uk/product-pr/): Product PR agency using compelling product stories to engage new and established audiences. Coverage in consumer magazines, national press, BBC and Sky TV - [B2B Technology PR](https://prsuperstar.co.uk/b2b-technology-pr/): A B2B technology PR agency working with B2B tech brands to launch products, raise personal profiles, increase brand awareness and attract investor funding - [Fintech PR Agency](https://prsuperstar.co.uk/fintech-pr-agency/): Fintech PR agency London helping fintech brands build a reputation, generate leads, raise finance and attract investors. Get in touch today! - [Launch PR](https://prsuperstar.co.uk/launch-pr/): Original, memorable and results-driven launch PR campaigns for new business start-ups in London and across UK. Get in touch today! - [CEO PR](https://prsuperstar.co.uk/ceo-pr/): CEO PR London: I secure coverage for CEOs, business leaders & founders in the national & international press & global TV and radio. Call me! - [PR for Education](https://prsuperstar.co.uk/pr-for-education/): Education public relations: Working with schools, colleges and universities to reach specific audiences, promote activities and demonstrate expertise. - [Fitness PR](https://prsuperstar.co.uk/fitness-pr/): London fitness PR agency helping fitness brands connect to customers and expand the business through engaging and aspirational fitness PR stories. Call me! - [Lifestyle PR](https://prsuperstar.co.uk/lifestyle-pr/): London lifestyle PR agency, working with leading lifestyle brands and achieving coverage in Vogue, Tatler, Vanity Fair, Esquire and GQ. - [Consumer PR](https://prsuperstar.co.uk/consumer-pr/): London consumer PR agency working with brands to increase brand awareness, improve reputations, build a following and boost sales. Call me now! - [Book PR](https://prsuperstar.co.uk/book-pr/): London book PR agency working with established and new authors on book PR campaigns to create a buzz, engage readers and drive sales. Call me now! - [Product Launch PR](https://prsuperstar.co.uk/product-launch-pr/): Product launch PR from London PR agency that’s creative, tactical and cost effective. Get your product off to a flying start. Call me now! - [B2B PR](https://prsuperstar.co.uk/b2b-pr/): B2B PR agency London helping businesses drive growth through reputation building, brand awareness and increased sales. Call me now! - [Digital PR](https://prsuperstar.co.uk/digital-pr/): London digital PR agency specialising in improving reputations, building brand awareness, boosting website traffic and increasing sales. Call me today! - [Financial Services PR](https://prsuperstar.co.uk/financial-services-pr/): Financial PR agency London offering finance PR services which help build trust, increase revenues and grow the business. Call me now! - [Sports PR](https://prsuperstar.co.uk/sports-pr-agency/): Sports PR agency delivering sports public relations campaigns that build reputations of businesses and individuals across media platforms. - [Talent Publicist](https://prsuperstar.co.uk/talent-publicist/): A talent publicist that helps you build your personal brand through public appearances, TV and radio interviews, and magazine features. Call me now! - [Entertainment PR](https://prsuperstar.co.uk/entertainment-pr/): Entertainment PR: working with TV, film and music personalities to get you coverage on TV, radio, print and online, plus industry titles. - [Men’s PR](https://prsuperstar.co.uk/mens-pr/): Targeted men’s PR campaigns that get coverage in GQ, ShortList, Men’s Health, Esquire and The Sunday Times Style, as well as LADbible. Call me now! - [Site Credits](https://prsuperstar.co.uk/site-credits/): Find out who who is behind the PR Superstar website's awesome design and illustration. You'll find all the details here. - [Travel PR](https://prsuperstar.co.uk/travel-pr/): Travel PR campaigns that secure you coverage in Condé Nast Traveller, Business Traveller, The Guardian and The Sunday Times. Call me now! - [Retail PR](https://prsuperstar.co.uk/retail-pr/): Retail PR campaigns that blend traditional and digital channels to help boost sales, increase brand value and engage target markets. Call me now! - [Personal PR](https://prsuperstar.co.uk/personal-pr/): I deliver powerful personal PR campaigns for clients who are featured in The Financial Times, The Sunday Times, and on the BBC. Call me now. - [International PR](https://prsuperstar.co.uk/international-pr/): International PR campaigns that help brands go global with coverage in The Wall Street Journal, Bloomberg Business Week and The Huffington Post. Call me now! - [Interior Design PR](https://prsuperstar.co.uk/interior-design-pr/): Stylish interior design PR for interior companies and homeware brands that get you coverage in Elle Decoration, House & Garden, Livingetc and Wallpaper. - [PR for Entrepreneurs](https://prsuperstar.co.uk/entrepreneur-pr/): PR for entrepreneurs: Media training, social media, thought leadership and outstanding coverage by The Financial Times, The New York Times, Sky News - [Design PR](https://prsuperstar.co.uk/design-pr/): Design PR agency specialising in PR services for the creative industry. Getting you coverage in the industry press and national newspapers. Call me now! - [Restaurant PR](https://prsuperstar.co.uk/restaurant-pr/): Creative restaurant PR campaigns that get you coverage in The Sunday Times, Observer Food Monthly, The London Evening Standard and Time Out. Call me now! - [Architecture PR](https://prsuperstar.co.uk/architecture-pr/): PR for Architecture: Campaigns for architects that get coverage in RIBA Journal, Architects’ Journal & The Architectural Review. Get in touch - [Aviation Public Relations](https://prsuperstar.co.uk/aviation-public-relations/): Aviation public relations campaigns that get you coverage in the The FT and WSJ, and industry press including Flight International. Call me now! - [Small Business PR](https://prsuperstar.co.uk/small-business-pr/): Cost-effective and results-driven small business PR services that secure coverage for your small business in the local and national press. - [Property PR](https://prsuperstar.co.uk/property-pr/): Property PR campaigns that get you coverage in specialist trade titles like Estates Gazette and Property Week as well as national newspapers. - [Health PR](https://prsuperstar.co.uk/health-pr/): Wellbeing and health PR campaigns that deliver outstanding coverage in The Sunday Times and Men’s Health and on BBC, ITV and Channel 4. Call me now! - [Luxury PR](https://prsuperstar.co.uk/luxury-pr/): A London luxury PR agency getting coverage for luxury brands in Esquire, Tatler, Harper’s Bazaar, The Times, and The New York Times. - [Contact](https://prsuperstar.co.uk/contact/): Contact me, Jill Kent, if you want to work with a straight-talking and experienced PR agent and publicist that can get you an outstanding ROI on your PR budget. - [Blog](https://prsuperstar.co.uk/blog/): The latest news, events and industry insight from PR Superstar’s weekly PR agency blog. Let us know if you'd like us to feature anything. - [Success Stories](https://prsuperstar.co.uk/pr-case-studies/): Read the latest PR case studies and discover how I achieved PR success for my global clients in The FT, The Times, BBC, Sky and CNN. - [About](https://prsuperstar.co.uk/about/): I’m Jill Kent, a UK based London PR consultant agent who gets you and your brand outstanding coverage across all media channels. Call me now! - [Approach](https://prsuperstar.co.uk/pr-approach/): I’m an experienced publicist. I know what makes a story. And I know how to get you coverage. Discover more about my PR approach. Call me now! - [Home](https://prsuperstar.co.uk/): Want coverage in The Sunday Times, The FT or on the BBC? I’m an experienced, straight-talking and hardworking publicist in London UK. Call me now! --- ## Posts - [What is a PR Strategist?](https://prsuperstar.co.uk/pr-strategist/): What is a PR strategist and what do they do? And what is the difference between a PR strategist and a PR adviser? - [Substack PR: How to Make the Most of Substack](https://prsuperstar.co.uk/substack-pr/): Substack PR: I explain how Substack is the ideal platform for networking, promotion, and pitching. Read on to find out more! - [Reddit PR: How to Use Reddit Like a Pro](https://prsuperstar.co.uk/reddit-pr/): How to use Reddit PR and authentic content to reach a highly engaged target market. Read on to find out more. - [The Power of PR Storytelling](https://prsuperstar.co.uk/pr-storytelling/): PR storytelling is a powerful tool for marketers to communicate information, influence opinions and build trust. Here's why - [Hashtag Marketing: Still Useful in 2025?](https://prsuperstar.co.uk/hashtag-marketing/): Hashtags have been the staple of social media marketing over the years. But is hashtag marketing still a thing in 2025? - [Fighting Fake News in the Post-Truth Era](https://prsuperstar.co.uk/what-is-fake-news/): In era of post-truth, how have brands dealt with the fake news stories and how can your brand prepare for being on the receiving end of one? - [What is Issues Management in Public Relations?](https://prsuperstar.co.uk/issues-management-public-relations/): Stop issues becoming a full-blown PR crisis. Use PR as a way of handling issues as part of an overall PR issues management plan. - [What is a Media List?](https://prsuperstar.co.uk/what-is-a-media-list/): A curated media list ensures you reach the right journos, at the right outlets with the right content. Here's how to put one together. - [Crisis Management in Public Relations](https://prsuperstar.co.uk/crisis-management-public-relations/): When you're in middle of a crisis and your reputation is on the line, a PR crisis management plan is essential. Here's why. - [Do You Need PR Insurance?](https://prsuperstar.co.uk/pr-insurance/): Insurance for public relations agencies is a must. But what sort of cover do you need? In this post, we look at four types of PR insurance. - [How to Measure PR Campaign Success](https://prsuperstar.co.uk/measure-pr-campaign-success/): Quantifying the impact of your PR campaigns isn’t a nice-to-have: it’s crucial. Here's how to measure PR campaign success. - [Elon Musk PR: The Good and the Bad](https://prsuperstar.co.uk/elon-musk-pr/): How has Elon Musk become one of the most successful entrepreneurs of his generation? Read my deep dive into the Elon Musk PR strategy. - [A Guide to the Different Types of PR](https://prsuperstar.co.uk/types-of-pr/): I’m often asked: What types of PR are there? So here’s my quick and easy guide to the different types of PR. Have questions? Get in touch. - [The Popularity of Audio as a Medium](https://prsuperstar.co.uk/popularity-of-audio/): Audio is booming and 80% of the population is into audio content. If you’re not tuned into the popularity of audio, you’re missing out. - [The Ingredients of a Killer Press Kit](https://prsuperstar.co.uk/what-is-a-press-kit/): A press kit is a one-stop info pack that gives journalists all the facts they need to tell your story. Here’s what's in a killer press kit. - [Why is PR Critical for Businesses and Organisations?](https://prsuperstar.co.uk/why-is-pr-critical/): Not employing any PR tactics? It’s time to rethink your strategy. PR could be critical to the success of your business. Here's why. - [How To Do PR for an Event](https://prsuperstar.co.uk/pr-for-events/): PR for events is essential to spread the word, generate buzz, attract media attention and pack your venue with the people that matter. - [What Makes a Good PR Campaign?](https://prsuperstar.co.uk/what-makes-a-good-pr-campaign/): What makes a good PR campaign? Some PR campaigns are innovative, memorable, and engaging, while others fall flat. We look at four favourites. - [How to Use Twitter for PR](https://prsuperstar.co.uk/twitter-pr/): X, the former Twitter, is teeming with PR opportunities for savvy brands. This post looks at how to use Twitter for PR and get results. - [How to Create a B2B Social Media Strategy](https://prsuperstar.co.uk/b2b-social-media-strategy/): Think social media is just for B2C brands? Think again. Here’s a guide how to create a successful B2B social media strategy in 2024. - [Ensuring Your Podcast Gets Heard With PR for Podcasts](https://prsuperstar.co.uk/podcast-pr/): Got a a podcast? PR for podcasts is essential if you want to grow your audience and increase your brand authority. Here's how. - [12 Bingeworthy PR Podcasts](https://prsuperstar.co.uk/pr-podcasts/): Looking for some PR inspo? Grab your headphones, settle in, and give these 12 top PR podcasts a listen. - [14 of the UK's Best Business Podcasts](https://prsuperstar.co.uk/best-business-podcasts/): Let’s talk about the best business podcasts. Here's our list of the top 14 business podcasts you should be listening to right now. - [The PR Benefits of Podcasting for Business](https://prsuperstar.co.uk/podcasting-for-business/): If you’re not podcasting, you’re missing out. In this post we look at benefits of podcasting for business to find out why. - [Why is a Diverse PR Team Important?](https://prsuperstar.co.uk/diversity-in-pr/): We look at diversity in the PR industry, the business benefits of a diverse PR team and tips on how to make your team more diverse. - [Why Twitter Remains an Important Media Relations Tool for Business](https://prsuperstar.co.uk/twitter-important-for-business/): We take a deep dive into why Twitter is still an important media relations tool for business. Read on to find out more. - [Trade Show Public Relations: How to Make the Most of Your Time on the Floor](https://prsuperstar.co.uk/trade-show-public-relations/): Trade show public relations: From schmoozing the journos, to showcasing your expertise, how do you make the most of your time on the floor. - [Should You use AI to Write a Press Release?](https://prsuperstar.co.uk/ai-press-release-writing/): Should you use AI to write a press release? We look at the pros and cons of using an AI press release writer. - [Is Public Relations Recession Proof?](https://prsuperstar.co.uk/public-relations-recession-proof/): Is public relations recession proof? In times of economic downturn, is PR a business essential or a luxury your company can’t afford? - [Why is Tone of Voice Important?](https://prsuperstar.co.uk/tone-of-voice/): We explore tone of voice types, look at TofV branding examples and finish with some top tips for creating your own tone of voice guidelines. - [The Future of Facebook Marketing for Small Business](https://prsuperstar.co.uk/facebook-marketing-for-small-business/): Facebook continues to be one of the most valuable tools in the small business marketing playbook. Read on to find out why. - [Facebook PR: The Highs and Lows of a Social Media Giant](https://prsuperstar.co.uk/facebook-pr/): Facebook is one of the ‘Big Five’ tech companies. In this post we take a look at a few of Facebook's PR highs and lows in more detail. - [Prince Harry PR: The Ups and Downs of Royal Life](https://prsuperstar.co.uk/prince-harry-pr/): There's no denying Hazza is an endless source of press fodder. We take a look at good and bad Prince Harry PR moments over the years. - [Why the BBC Radio 4 Today Programme is the UK’s Most Influential News Show](https://prsuperstar.co.uk/bbc-radio-4-today-programme/): We conduct our own in-depth analysis to understand why the BBC Radio 4 Today Programme is the UK’s most influential news show. - [The Impact of AI in Public Relations](https://prsuperstar.co.uk/ai-in-pr/): What's the impact of AI on PR? What are the benefits and drawbacks of using AI in PR? And what are best artificial intelligence PR tools? - [Who Says Print is Dead?](https://prsuperstar.co.uk/is-print-dead/): Is print dead? We look at how some traditional media outlets have embraced the technological and social media revolution. - [Online Reputation Management. What is it? And Why is it Important?](https://prsuperstar.co.uk/online-reputation-management-pr/): Online reputation management is key to getting ahead in the business world. Here’s how to keep your reputation squeaky clean. - [Lights, Camera, Record: How to be Seen and Heard with Broadcast PR](https://prsuperstar.co.uk/broadcast-pr-agency/): Broadcast PR is the holy grail for brands. So, when opportunities present themselves, you need to get it right. Find out how. - [How to use PR for Instagram Verification](https://prsuperstar.co.uk/instagram-verification-pr/): Want to go Insta-official? This is all the information you need to utilise PR for Instagram verification. Read on to find out more. - [PR and Reputation Management: How to Build and Maintain your Brand Reputation with Public Relations](https://prsuperstar.co.uk/reputation-management-pr/): If you want to build a strong and reputable brand, you need to understand the concept of corporate reputation management PR. Read more. - [How to Pitch to Journalists](https://prsuperstar.co.uk/how-to-pitch-to-journalists/): Are your news releases ending up filed in B for bin? We give you the lowdown on how to pitch to journalists. Successfully. - [The Best PR Campaigns of 2022](https://prsuperstar.co.uk/best-pr-campaigns-2022/): To round off the year, we cast an eye back over some of the best PR campaigns of 2022 including LEGO, Dove and LinkedIn. - [Green Card Applications: How PR Can Help you Get Approved](https://prsuperstar.co.uk/green-card-verification-pr/): Ways that PR can boost your personal brand, increase awareness of your business and stand you in good stead to get that coveted green card. - [A Right Royal Soap Opera: Royal Family PR Lessons](https://prsuperstar.co.uk/royal-family-pr/): We look at some of the royal family PR nightmares we’ve witnessed over the years as well as those more positive PR stories. - [FIFA PR: From Big Wins to Own Goals](https://prsuperstar.co.uk/fifa-pr/): With the FIFA World Cup on the horizon we take a deep dive into FIFA PR wins and FIFA PR own goals. Read on... - [How To Carry Out the Perfect PR Survey](https://prsuperstar.co.uk/pr-surveys/): Reasons to carry out a PR survey, how to use the results, how to write questions, and examples of PR survey companies and services. - [How to Get Local Media Coverage](https://prsuperstar.co.uk/local-media-coverage/): Local media coverage is essential if you're a local or regional start-up of if community relations are part of your CSR activity. Here's how. - [The Ultimate Guide to Digital PR Tools](https://prsuperstar.co.uk/pr-tools/): A guide to the best PR tools to help PR pros navigate, generate, initiate, automate, and communicate faster and more efficiently. - [Market Research PR: How the Numbers Stack Up](https://prsuperstar.co.uk/pr-market-research/): A deep dive into the specifics of why and how market research is important for shaping your PR activity. Read on. - [What is Digital PR?](https://prsuperstar.co.uk/what-is-digital-pr/): What is digital PR? How do you do digital PR? And how do measure digital PR? Read our guide to digital public relations. - [How PR and SEO Work Together to Build Your Brand](https://prsuperstar.co.uk/pr-and-seo/): We explore how these two worlds collide and explain how integrated PR and SEO can launch your brand to the next level. - [Famous PR Campaigns](https://prsuperstar.co.uk/famous-pr-campaigns/): How did Nike, Dove, Always and Budweiser make it on to our Famous PR Campaigns list. Read on to find out more. - [Labour Party PR: Political Marvels and Mishaps](https://prsuperstar.co.uk/labour-party-pr/): British politics. It’s like a real-life soap opera. We take a look at the best and worst examples of Labour Party PR. - [Some of the Worst PR Campaigns of All Time](https://prsuperstar.co.uk/worst-pr-campaigns/): We dissect some of the worst PR campaigns this century including London Dungeons, OVO Energy and BP's oil spill disaster. - [Conservative Party PR: A Story of Tory Ups and Downs](https://prsuperstar.co.uk/conservative-party-pr/): Conservative party PR moments over the last decade, from those that increased support for the party to ones that damaged its reputation. - [Four of the Best Digital PR Campaigns](https://prsuperstar.co.uk/digital-pr-campaigns/): We take a look at four of the best digital PR campaigns to find out what it takes to go viral. Read on to find out more. - [Track Record: A Journey Through London Underground PR](https://prsuperstar.co.uk/london-underground-pr/): A 160 year old institution is bound to require PR intervention from time to time to keep it on track. We take a look at London Underground PR - [Learn About Public Relations Online](https://prsuperstar.co.uk/learn-pr-online/): All the blogs, online communities and newsletters, plus courses, tutorials and ebooks to help you learn PR online. - [Going Global: Using International PR to Expand Your Business](https://prsuperstar.co.uk/what-is-international-pr/): What is international PR? And what’s the difference between domestic and international public relations campaigns? - [How to Use Video for Public Relations](https://prsuperstar.co.uk/video-for-public-relations/): Video will account for 82% of all website traffic this year. These eye-watering stats are just one of reasons to use video for PR. - [ASOS PR: How the Online Brand Boosted its Reputation and Profits](https://prsuperstar.co.uk/asos-pr/): The ASOS PR team has navigated some seriously negative press and bounced back to become one of the 'world's most valuable apparel brands'? - [Paul McCartney PR: Stories to (Twist and) Shout About](https://prsuperstar.co.uk/paul-mccartney-pr/): Paul McCartney PR: How Macca has maintained his reputation and stayed relevant during a 60 year career. Read all about it here! - [Six Valentine’s Day PR Campaigns to Get You in the Mood](https://prsuperstar.co.uk/valentines-day-pr-campaigns/): Here are six of our favourite Valentine’s PR campaigns where brands have leveraged the love. And importantly, why they worked. - [How Royal Mail PR Delivers the Goods](https://prsuperstar.co.uk/royal-mail-pr/): The Royal Mail PR knows how to use first class PR to turn negative press into positive. Take a look at some of its most memorable successes. - [Boohoo: PR Pioneers and Scandal Survivors](https://prsuperstar.co.uk/boohoo-pr/): How the Boohoo PR team at the giant online ultra fast retailer has used PR to survive scandal and grow the business. - [Why NHS PR is Critical to its Survival](https://prsuperstar.co.uk/nhs-pr/): The NHS PR team has a tough job. We look at a few examples of positive and negative NHS PR stories and the lessons we can learn. - [Six Cracking Christmas PR Campaigns](https://prsuperstar.co.uk/christmas-pr-campaigns/): Nothing beats a little Christmas creativity. So grab a mince pie, and mull over this selection of sublime Christmas PR campaigns. - [Uber PR: Why it's Not Been an Easy Ride](https://prsuperstar.co.uk/uber-pr/): It hasn’t always been an easy ride for Uber. We take a look at Uber PR successes and failures, and the lessons we can learn from them. - [KFC PR: Finger-Lickin' Good](https://prsuperstar.co.uk/kfc-pr/): KFC PR campaigns: often hilarious, sometimes poignant, but always inventive and attention-grabbing. Learn out about KFC's PR! - [How MailOnline Became the UK’s Biggest Online Newspaper](https://prsuperstar.co.uk/mailonline/): MailOnline has millions of unique visitors every month. The online publication is clearly doing something right. What’s the secret? - [Disney PR: How the House of Mouse Took over the World](https://prsuperstar.co.uk/disney-pr/): Often named the world's best brand, the Disney PR and marketing team must be doing something right. So what’s the secret of Disney's success? - [Samsung PR: How the Electronics Giant has Survived](https://prsuperstar.co.uk/samsung-pr/): How Samsung dealt with the Note 7 and Galaxy Fold public relations fiasco plus examples of great Samsung PR in action. - [Amazon Public Relations: How the World’s Biggest Marketplace Built its Audience](https://prsuperstar.co.uk/amazon-public-relations/): Amazon public relations has always been unorthodox. We look at Amazon’s most memorable PR moves including those company warehouse tours. - [How to Achieve PR Glory with Newsjacking](https://prsuperstar.co.uk/newsjacking/): Newsjacking helps brands piggyback on big news stories to draw attention to their own content. Find out how and what brands have done it well - [Netflix PR: How the Streaming War Was Won](https://prsuperstar.co.uk/netflix-pr/): You don’t get 200+ million paid subscribers by accident. Studying Netflix PR techniques is worth doing for any brand that wants a slice of their success - [What are PR Stunts, Anyway?](https://prsuperstar.co.uk/pr-stunts/): PR stunts enhance your brand’s reputation, get attention, and influence how people think about you. Browse some of the best PR stunts. - [The BBC and PR: Why it's a World Icon, and How it Can Stay That Way](https://prsuperstar.co.uk/bbc-pr/): BBC PR: What are the top threats to the BBC’s public relations efforts and what we can learn from them? Read on. - [Advantages and Disadvantages of Public Relations](https://prsuperstar.co.uk/advantages-disadvantages-public-relations/): What are the advantages and disadvantages of public relations and how can you use PR to supercharge your marketing mix? - [Coca-Cola PR Magic: How to Stay on Top for Over a 100 Years](https://prsuperstar.co.uk/coca-cola-pr/): Coca-Cola PR: Discover how the famous drinks brand have used public relations to get us drinking 1.9 billion servings of Coca-Cola every day. - [The CIPR: Everything You Need to Know](https://prsuperstar.co.uk/cipr/): Everything you need to know about the Chartered Institute of Public Relations (CIPR) including awards, qualifications and the Code of Conduct - [How to Get Over the Fear of Public Speaking](https://prsuperstar.co.uk/fear-of-public-speaking/): How to get over the fear of public speaking, also known as glossophobia, and keep your audience engaged from start to finish. - [Just Do It: How Nike Does Public Relations](https://prsuperstar.co.uk/nike-pr/): Nike PR: PR is at the core of Nike’s business. Let's look at three key reasons why Nike uses public relations. - [What is Public Relations in Marketing?](https://prsuperstar.co.uk/public-relations-in-marketing/): What is public relations in marketing? We look at public relations in marketing examples you can use as inspiration for your next campaign - [Media Training Tips: The Only Guide You’ll Ever Need](https://prsuperstar.co.uk/media-training-tips/): Media training tips to showcase your company in a positive way! Read our public relations media training guide. - [TED Talk Secrets for Inspirational Public Speaking](https://prsuperstar.co.uk/ted-talks-public-speaking/): We look at some world-class TED talks on public speaking and uncover the secrets on how to give an inspirational talk - [What is Internal Communication in Public Relations?](https://prsuperstar.co.uk/internal-communication-in-public-relations/): Internal communication in public relations should be part of your overall PR strategy reflecting your brand promise, values & business goals. - [How to Create a Brand Communication Strategy](https://prsuperstar.co.uk/brand-communication-strategy/): Brand communication strategy gives you a clear guide as to how to connect with your audience, key messages to use & how to measure success - [How Does Apple Use Public Relations?](https://prsuperstar.co.uk/apple-public-relations/): How does Apple use public relations to dominate the media, and hearts and minds of customers, every time it launches a new product? - [Why is Public Relations Important?](https://prsuperstar.co.uk/why-is-public-relations-important/): Why is public relations important? From boosting reputations and profits to handling a fallout, we look at the importance of PR - [Effective Communication Strategies in the Workplace](https://prsuperstar.co.uk/effective-communication-strategies-in-workplace/): Effective communications strategies in the workplace encourage collaboration, increase productivity and support innovation. Find out how - [What is Community Relations?](https://prsuperstar.co.uk/what-is-community-relations/): How community realtions should be an integral part of your PR strategy. And which companies are doing it well - [The Lowdown on PR Industry Awards](https://prsuperstar.co.uk/pr-awards/): What are the benefits of winning a PR award? Which PR awards are worth entering? What PR campaigns win? Here's a lowdown on PR industry awards - [Out of This World: How Tesla Uses Public Relations](https://prsuperstar.co.uk/tesla-public-relations/): For Elon Musk, his SpaceX and Tesla public relations stunts are out of this world. Quite literally. We take a look at the good and the bad - [The PR Benefits of Cause Related Marketing](https://prsuperstar.co.uk/cause-related-marketing/): Businesses need to play their part when it comes to tackling the big issues. We look at CSR and the benefits of cause related marketing - [Six Principles of Persuasion that Power PR Success](https://prsuperstar.co.uk/persuasion-public-relations/): Persuasion in public relations: We look at how Robert Cialdini’s Six Principles of Persuasion apply to PR - [Five of the Best Travel PR Campaigns](https://prsuperstar.co.uk/five-best-travel-pr-campaigns/): You need to work hard to stand out in the travel sector. This is where travel PR comes in. Here are our 5 best travel PR campaigns - [How to Make PR Work for Your Luxury Brand](https://prsuperstar.co.uk/luxury-brand-pr/): What's techniques make up a luxury brand PR campaign? Storytelling, endorsements, social media, influencer marketing and exclusivity - [The Future of Journalism](https://prsuperstar.co.uk/the-future-of-journalism/): What is the future of journalism? From 5G tech to hands-free news, here are the main trends and predictions for 2020 and beyond - [How to Respond to Media Requests](https://prsuperstar.co.uk/how-to-respond-to-media-requests/): When it comes to responding to media requests, follow these rules to increase your chances of bagging some column inches - [How to be a Media Commentator](https://prsuperstar.co.uk/how-to-be-a-media-commentator/): Since it largely rests on reputation, there's no fast track method for becoming a media commentator. But here's a few tried and tested methods --- ## Portfolio - [Just the Tonic](https://prsuperstar.co.uk/success-story/just-the-tonic/): Read how I secured coverage in The Daily Mail, The Times and The Daily Telegraph for my client, former City worker turned sober coach, Sandra Parker - [Ann Kaplan & Lympne Castle](https://prsuperstar.co.uk/success-story/ann-kaplan-lympne-castle/): Read how I secured coverage for this entrepreneur and reality TV star including a 12-page feature in HELLO! and a 6-page feature in The Daily Telegraph - [FitnessGenes](https://prsuperstar.co.uk/success-story/fitnessgenes/): Read how I achieved widespread media coverage for FitnessGenes and how one article in The Times generated over £300k in sales - [UK Juicers](https://prsuperstar.co.uk/success-story/uk-juicers/): Read how I secured coverage in leading publications from BBC Good Food, Wired & Men’s Health to The FT, The Times and The Daily Telegraph - [Sophie Green Fine Art](https://prsuperstar.co.uk/success-story/sophie-green-fine-art/): PR Superstar was hired to raise awareness and press interest in Green’s forthcoming art exhibition entitled ‘Impermanence’ at the OXO Tower. - [White Rabbit Pizza](https://prsuperstar.co.uk/success-story/white-rabbit-pizza/): PR Superstar was tasked with raising White Rabbit’s profile outside of the specialist vegan and gluten-free press in the UK. - [Restaurant Property](https://prsuperstar.co.uk/success-story/restaurant-property/): “PR Superstar does what it says on the tin! Great results, always!” David Rawlinson, founding director, Restaurant Property - [Wildstone](https://prsuperstar.co.uk/success-story/wildstone/): Advertising entrepreneurs Damian Cox and Patrick Fisher are on a £1 billion mission to buy up the most billboards in the world. - [Opus Talent Solutions](https://prsuperstar.co.uk/success-story/opus-talent-solutions/): Coverage on the BBC with profile pieces in The Times, The Sunday Times, The Guardian, The Independent and The Daily Mail for new CEO - [Evolve Fitness](https://prsuperstar.co.uk/success-story/evolve-fitness/): Raised awareness of the new Warrior Woman Workout with coverage in the weekend supplements and coverage in Grazia, Vogue and Marie Claire - [REL Capital](https://prsuperstar.co.uk/success-story/rel-capital/): Delvered huge profile features across press, TV and radio for businessman and company chairman Andy Scott including The Financial Times - [Virtual Internships](https://prsuperstar.co.uk/success-story/virtual-internships/): Not one but two BBC interviews secured for accomplished entrepreneurs Edward Holroyd Pearce and Daniel Nivern - [Prezola](https://prsuperstar.co.uk/success-story/prezola/): Securing a TV interview BBC News and profile features in The Times and The Daily Telegraph for entrepreneurs behind UK's favourite wedding gift list - [Wrestling Travel](https://prsuperstar.co.uk/success-story/wrestling-travel/): National and global coverage for Wrestling Travel ranging from the BBC News to The Daily Mail and Men’s Health to GQ and UNILAD - [Invasion](https://prsuperstar.co.uk/success-story/invasion/): Coverage across the UK media for young entrepreneurial boss of travel company aimed at millennials, including The FT, The Times and BBC - [Wolfpack Lager](https://prsuperstar.co.uk/success-story/wolfpack-lager/): Media highlights included photo features in The Daily Telegraph, The Times, The Sun and The Mail on Sunday for ex rugby pros' lager brand - [Clockjack](https://prsuperstar.co.uk/success-story/clockjack/): Our PR for Clockjack caught the eye of the city and business press including the likes of BBC News, Sky News, and Bloomberg TV. - [Ristorante Frescobaldi](https://prsuperstar.co.uk/success-story/ristorante-frescobaldi/): The campaign for Ristorante Frescobaldi targeted top-tier media and achieved coverage in GQ, Esquire, Marie Claire and Harper’s Bazaar. - [77 Diamonds](https://prsuperstar.co.uk/success-story/77-diamonds/): Tobias Kormind, CEO of Europe’s largest online diamond jeweller, 77 Diamonds, approached after becoming a fan of the PR I had been doing for a rival. - [Evolution of Man](https://prsuperstar.co.uk/success-story/evolution-of-man/): I first worked with fitness guru Tim Walker and his business, Evolution of Man, in early 2013 to PR his no-nonsense training programme, Warrior Workout. - [Diamond Manufacturers](https://prsuperstar.co.uk/success-story/diamond-manufacturers/): PR case study: Discover how I achieved PR coverage for Diamond Manufacturers in The Daily Telegraph, Sky News, BBC, ITV and CNN - [Pied à Terre and L’Autre Pied](https://prsuperstar.co.uk/success-story/pied-a-terre-and-lautre-pied/): PR case study: Discover how I achieved PR coverage for Pied à Terre and L’Autre Pied in The Times, The FT, ITV and Channel 4 - [CRCC Asia](https://prsuperstar.co.uk/success-story/crcc-asia/): PR case study: Discover how I achieved PR coverage for CRCC Asia in The FT, The London Evening Standard and The Wall Street Journal - [Pinnacle Therapy](https://prsuperstar.co.uk/success-story/pinnacle-therapy/): PR case study: Discover how I achieved PR coverage for Pinnacle Therapy on BBC, ITV, Channel 4 and Sky News - [Laura Ashley Hotels](https://prsuperstar.co.uk/success-story/laura-ashley-hotels/): PR case study: Discover how I achieved PR coverage for Laura Ashley Hotels in The Sun, The Daily Mail, Hello! and Vogue - [Balsam Hill](https://prsuperstar.co.uk/success-story/balsam-hill/): PR case study: Discover how I achieved PR coverage for Balsam Hill in House & Garden, Ideal Home, Good Housekeeping, ITV and BBC - [Rodial and Nip + Fab](https://prsuperstar.co.uk/success-story/rodial-and-nip-fab/): PR case study: Discover how I achieved PR coverage for Rodial and Nip + Fab in The FT, The Sunday Times, Vanity Fair, Vogue, and Harper's Bazaar - [The Salt Cave](https://prsuperstar.co.uk/success-story/the-salt-cave/): PR case study: Discover how I achieved PR coverage for The Salt Cave in The Sun, The Daily Mail, BBC, ITV and CNN - [The Knowledge Academy](https://prsuperstar.co.uk/success-story/the-knowledge-academy/): PR case study: Discover how I achieved PR coverage for The Knowledge Academy in The FT, The Mail on Sunday, The Sunday Times, and BBC TV and Radio - [Dynamic Running Therapy](https://prsuperstar.co.uk/success-story/dynamic-running-therapy/): PR case study: Discover how I achieved PR coverage for Dynamic Running Therapy in The Times, The Daily Telegraph, Vogue, GQ and The London Evening Standard --- # # Detailed Content ## Pages ### Crowdfunding PR > Crowdfunding PR increases investor contributions and interest, and builds your brand’s credibility and visibility. Get in touch today! - Published: 2025-05-13 - Modified: 2025-05-13 - URL: https://prsuperstar.co.uk/crowdfunding-pr/ Crowdfunding PR: Helping you build credibility and attract funding Crowdfunding is now big business. When it comes to launching new products or expanding operations, I’m seeing more and more companies opt for platforms like Kickstarter, Indiegogo and Crowdcube to raise much-needed funds, instead of going down the more traditional routes. And that’s applicable whether you’re a start-up or a large corporation. But it’s competitive. How do you attract people to invest in your business and not someone else’s? How do you make your crowdfunding launch stand out, in what is a crowded landscape? This is where crowdfunding PR comes in. Let me give you an example. Remember BrewDog? Over the years, they’ve used crowdfunding to raise capital and build a loyal community of investors and customers. Despite being a multimillion pound company, the business has gone through numerous rounds of equity crowdfunding, and has raised a total of over £80 million to date. Its efforts were, of course, backed up by sassy PR activity which scored a ton of coverage. And in the process, they’ve built an even bigger loyal following. So how does PR help a crowdfunding campaign? Boosts brand awareness: A clever and innovative PR campaign helps to build interest prior to the launch date and showcase your business to a broader audience Drives traffic: Coverage published online increases traffic to your crowdfunding page, plus, third party content usually leads to higher conversion rates Gain credibility: With traditional media highly trusted, positive coverage of your crowdfunding campaign by... --- ### Executive Profiling PR > Executive profiling PR services that combine your corporate reputation and your personal brand into a strategic storytelling tool. - Published: 2025-05-05 - Modified: 2025-05-05 - URL: https://prsuperstar.co.uk/executive-profiling-pr/ Executive Profile PR: Helping you build your brand with PR What is executive profiling? And why is PR fundamental to having a successful executive profile? Executive profiling, sometimes known as CEO profiling or executive positioning, is all about gathering detailed information about your professional background, leadership style and management approach, as well as your career history and accomplishments, and decision-making abilities. An executive profile will often look at personal traits, and the public’s perception of you, as well your educational background and your potential risks and strengths. So what is the point of an executive profile? An executive profile is often used for: Hiring and succession planning where an organisation assesses whether you’ll be a ‘good fit’ and align with the company’s culture and leadership requirements. Investor relations and public perception, and understanding how an executive or CEO is perceived by stakeholders, the market and the media prior to any potential company investment. Board appointments where a business needs to get the right mix of skills and experience on board. Due diligence where executives are assessed for leadership compatibility as part of a mergers and acquisitions process or as part of a new partnership. Security or risk management where reputational risk, financial history, litigation, or ethical concerns are all assessed. Why is executive profiling PR important? As someone who has worked in the media business for over 30 years, I’ve delivered PR for CEOs, COOs, CFOs, chairs, presidents, executive directors and all kinds of C-suite high-flyers. But my executive profiling... --- ### Podcast Guest PR > Podcast guest PR: Helping you find your niche, identifying the right podcasts, undertaking training, then getting you booked on podcasts as a guest - Published: 2025-02-21 - Modified: 2025-02-24 - URL: https://prsuperstar.co.uk/how-to-get-on-a-podcast/ Podcast PR: How to get on podcasts as a guest The last decade has seen an explosion in podcasts, with shows like Diary of a CEO by Steven Bartlett attracting 10 million monthly downloads. As a result, the question I’m often asked by my clients is: “how do I get on a podcast as a guest? ” I’m happy to help. Podcast PR and getting my clients booked on podcasts is a vital part of the overall PR strategy. And here’s why: Thought leadership: Positioning yourself as an industry authority is a sure fire way to stand out. A guest appearance on a popular podcast is an opportunity to showcase your expertise, as well as your business’s achievements, to an engaged audience. SEO Benefits: Most podcasts will have a transcript of your interview or at least some additional show notes or an accompanying blog post. This ensures valuable backlinks to your website from a reputable site which boosts your SEO, and also drives referral traffic to your website. Easy engagement: With fewer people having the time to sit down and read an article, being a guest on a podcast is an easy way to engage with your audience while they’re walking, running or carrying out tasks. Storytelling: Articles are often limited by wordcount, but podcasts give you a way to tell your story in more depth and in greater detail. You can share your knowledge in a personal and transparent way that may not always be possible in a printed... --- ### Services > Results-driven PR services for high-achieving clients including strategic counsel, innovative PR campaigns, unbeatable coverage - Published: 2024-11-23 - Modified: 2024-11-23 - URL: https://prsuperstar.co.uk/pr-services-london/ My PR Services You want publicity? You’ve come to the right place. Because, as an experienced PR pro, I know all the right people to talk to and all the right stories to tell. I carefully craft results-driven PR campaigns for my high-achieving clients. Then I deliver them to maximum effect, achieving unbeatable coverage in the publications, on the channels and on the platforms that matter. My success stories speak for themselves. Looking for a range of PR agency services that are bold and fluff-free? Look no further and contact me now. Public Relations Services High-level strategic counsel I work directly with trailblazing founders, entrepreneurs, CEOs, board members, senior executives and high-profile individuals to deliver a strategic communications service that builds and protects your brand and puts you and your business on the UK and global map. Read more. Publicity and media relations Thanks to my long-standing relationships with the best national, international and local journalists, editors, producers and influencers, I secure unbeatable high-impact coverage across top-tier media outlets, including in print, online, on TV and radio. Read more. Digital and SEO focused content Content is king and backlinks are gold. So I combine SEO best practice with creative public relations to deliver powerful optimised content that grabs attention and enhances your reputation. It ranks highly in the search engines too so you benefit from high-authority backlinks to your website. Read more. Creative and innovative PR campaigns The media landscape can be noisy and it’s vital you stand out from... --- ### Aerospace PR > Aerospace PR services that ensure you garner support, build and maintain public trust, attract investment and foster partner collaboration. - Published: 2024-01-30 - Modified: 2024-01-30 - URL: https://prsuperstar.co.uk/aerospace-pr/ Aerospace PR: Powering up your products and services with PR The aerospace industry is worth £37bn to the UK economy and that’s set to increase in the coming years. This diverse industry, which has numerous applications in the commercial, military and industrial sectors, is complex, scientific and technical. And, of course, it has a wide audience to contend with including policy makers, investors, academics, technology partners and the general public. Clear and focused messaging is essential. Which is why aerospace PR activity is key for any business working in this, or the space tech, sector. What can an aerospace public relations campaign achieve? Through news releases, articles, interviews and whitepapers, you can showcase the science behind your work, the real-world benefits to users and recent success stories, and as a result garner support, build and maintain public trust, attract investment and foster partner collaboration. “Whether you’re looking to launch a new product or raise your profile, aerospace PR will ensure your messaging is seen by the right people at the right time. ” - Jill Kent, PR Superstar Working with an aerospace and space tech PR agency At PR Superstar, I work with new and established businesses of all sizes operating in the aerospace and space tech sector, from manufacturers, operators and contractors to regulators concerned with environmental issues. As with any public relations campaign, I offer a mix of personalised and innovative PR services that align with your strategic objectives. Whether that’s influencing policy, securing investment, raising awareness of... --- ### AI PR > AI PR activity can help you attract investors, form partnerships, bring top talent into the business, and build trust and engagement. - Published: 2024-01-30 - Modified: 2024-01-30 - URL: https://prsuperstar.co.uk/ai-pr/ Artificial intelligence public relations: Forward-thinking PR for AI businesses If your business is in the artificial intelligence sector, having an AI PR agency on board is an absolute necessity rather than a nice-to-have. We know how AI is capable of transforming industries such as healthcare, education and security. And the UK AI sector is predicted to be worth more than £1 trillion by 2035 according to analysts. But despite the fact we’re using AI every day to some extent with virtual assistants, ecommerce platforms, natural language processing tools and autonomous vehicles, the use of artificial intelligence is suffering something of a public relations crisis. Media headlines around potential scams, global job losses, issues with privacy and security, the lack of transparency, and the end of the world as we know it, has put some companies working in artificial intelligence on the back foot. And this is where AI public relations campaigns can change the narrative. Artificial intelligence PR activity can help the public and policy makers understand the benefits – and the risks - involved and the positive impact it can have on their lives. PR can educate and clarify misconceptions around artificial intelligence. And, of course, AI PR activity can help you attract investors, form partnerships with like-minded companies and help you bring top talent into the business. In short, AI public relations is essential for building trust and engagement. “It's crucial that the real-world benefits of AI on society are communicated clearly and effectively. Which is why an... --- ### Insurance PR > Delivering powerful results-driven insurance PR campaigns that set you apart from your competitors. Get in touch today! - Published: 2024-01-30 - Modified: 2024-01-30 - URL: https://prsuperstar.co.uk/insurance-pr/ Insurance PR: Ensuring you’re fully covered when it comes to public relations Insurance may be one of life’s essentials. But it’s a crowded sector and highly competitive. So how can you help consumers and businesses make the right choice when it comes to insurance? With a smart and targeted insurance PR campaign. Insurance public relations activity ensures consumers and businesses have a clear understanding of your brand and your USPs. And it gives you an opportunity to build trust with your audience, generate sales leads and increase your market share. “We know the insurance industry is competitive. So insurance PR helps my clients stand out by using storytelling and success stories to raise brand awareness. ” - Jill Kent, PR Superstar Working with an insurance PR agency As an experienced insurance PR consultancy, PR Superstar works with numerous businesses within the insurance sector including underwriters, brokers and agencies. With an understanding of the challenges faced and the regulations that need to be adhered to, PR Superstar can design and execute a strategic and results-driven insurance PR campaign that sets you apart from your competitors. PR Superstar’s insurance PR services include: Messaging: The first step in an insurance PR campaign is to ensure there’s cohesive, defined messaging right across the organisation that reflects what you stand for as an insurance business, as well as highlighting your history, USPs and goals. Content creation for different audiences: B2C and B2B audiences need a different approach. So PR Superstar creates shareable content that has... --- ### Manufacturing PR > Innovative manufacturing PR activity that can help build brand awareness, engage your target audience and drive growth. - Published: 2023-10-30 - Modified: 2023-11-14 - URL: https://prsuperstar.co.uk/manufacturing-pr/ Manufacturing PR: Building and delivering power PR campaigns The UK may have reduced its manufacturing output in the last 50 years but it still employs nearly three million people and is in the top ten when it comes to global manufacturing nations. But, as you know, the manufacturing sector is constantly being challenged by competition from other parts of the world such as China, Japan and the US. So it’s vital that companies working in manufacturing are vocal about the work that they’re doing and the point of difference they provide. This is where manufacturing PR activity is essential. An innovative manufacturing industry PR campaign – whether that’s business to consumer or business to business – can help build brand awareness, manage reputations, engage with your target audience, help lobby for change and ultimately, drive growth. “The manufacturing landscape is challenging. Clever PR activity ensures manufacturing companies can raise their profiles, increase visibility and be competitive. ” - Jill Kent, PR Superstar Working with a manufacturing PR agency Whether you’re a manufacturing company with a focus on food and beverages, textiles, transportation or electrical equipment and appliances, PR Superstar has all the experience to design and deliver a results-driven manufacturing industry PR campaign with real impact. We start with your long-term business goals, whether that’s creating new leads or building a reputation in an emerging market. Then we create a powerful manufacturing PR campaign using compelling stories that appeal to diverse audiences, in both the national press and trade media.... --- ### Destination and Venue PR > Destination and Venue PR activity that showcases your destination, educates potential visitors and ensures consistent messaging. - Published: 2023-10-30 - Modified: 2023-11-14 - URL: https://prsuperstar.co.uk/destination-venue-pr/ Destination and Venue PR: Helping to publicise your location If you operate a destination or venue business, booking events at your venue is key to your success. The good news is that there are always event organisers looking to book unusual or high-end venues for their next conference, product launch, award show or meeting. The challenge, however, is that there are thousands of venues worldwide competing for the same event buyer clients. It means you need to stand out from the crowd, build your reputation and showcase your USPs, such as location, facilities and aesthetics. This is where destination PR and venue PR play an important role. A targeted destination and venue public relations campaign can raise awareness of your venue’s unique qualities, it can educate potential visitors as to what’s available at the venue and the surrounding area, and it ensures your messaging is consistent across multiple platforms. “Getting in front of the right people is essential when it comes to marketing a destination or venue. PR activity is a critical part of your marketing mix and vital for getting in front of event-buyers. ” - Jill Kent, PR Superstar What to expect from a destination and venue PR campaign Every destination or venue PR activity is goal-orientated and results-driven. We identify the interests, challenges and requirements of your key audiences, then craft tailor-made PR activity that makes an impact. It comes down to great storytelling and communicating the benefits of your offering in new and exciting ways. PR... --- ### Adtech PR > Results driven adtech PR firm helping technology companies differentiate themselves from the competition and build brand awareness. - Published: 2023-09-05 - Modified: 2024-08-28 - URL: https://prsuperstar.co.uk/adtech-pr/ Adtech PR: Ensuring you reach the marketeers that matter With organisations wanting to stretch their digital advertising budgets are far as possible, many are turning to adtech solutions to help them optimise their digital ad campaigns and deliver the right content to the right people at the right time, in a cost-effective way. If you’re in the business of selling adtech tools and software to agencies, you’ll already know it’s a competitive landscape, with new companies coming into the sector weekly and looking to take on established adtech brands. As the market for adtech grows, advertising technology companies have to work hard to educate potential clients and deliver a point of difference. Which is why adtech PR is a critical component to your marketing mix. An adtech PR campaign ensures you differentiate yourself from the competition, build credibility with the tech and advertising media, and get in front of the tech purchasing professionals that matter. “Adtech is such a fast-growing sector it’s easy to get overlooked in the melee. Adtech PR ensures you stand out in the crowd and can present the story of your brand and your USPs in the way that you want to. ” - Jill Kent, PR Superstar Working with an adtech PR company PR Superstar works with a range of advertising technology companies to help them reach digital marketeers who are becoming more and more reliant on ad technology, whether that’s demand-side and supply-side platforms, ad forecasting software, reporting systems, ad servers, or integration and... --- ### Deeptech PR > Results driven deeptech PR firm helping technology companies build brand awareness, attract potential investors & deliver commercial success. - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://prsuperstar.co.uk/deeptech-pr/ Deeptech PR: Helping deeptech companies communicate complex ideas Deeptech (also called future tech, emerging tech, disruptive tech or hard tech) is all about offering cutting-edge technology solutions to solve global challenges and bring about fundamental change and real-world benefits. We’re now seeing deeptech impact areas such as robotics, agriculture, aerospace, green energy, smart cities and medical devices. But if you’re working in deeptech, there are numerous challenges to overcome. The deeptech arena can be noisy and competitive with new start-ups regularly entering the fray. Secondly, you have to convince investors to make large capital investments, when commercialisation and reward is a long way down the road. Thirdly, any deepetch business must convey complex ideas around the science as simply as possible. This is where a deeptech PR programme is essential. Deeptech PR activity can break down highly technical information, showcase benefits and help build brand awareness, attract potential investors and deliver commercial success. “Deeptech PR is much more than announcing a successful funding round in a news release. Deeptech PR gives you the opportunity longer-term to build your reputation and credibility with potential customers, investors and wider society. ” - Jill Kent, PR Superstar Working with a deeptech PR consultant PR Superstar is experienced in the technology sector and works closely with deeptech companies to develop messaging and stories that showcase the value of deeptech technology, whether that’s via social media campaigns, a press event or ongoing media relations. PR Superstar’s deeptech PR services include: Outstanding media relations: Using an... --- ### ESG PR > ESG PR agency helping you communicate your ESG and social impact credentials to your customers, investors and stakeholders. - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://prsuperstar.co.uk/esg-pr/ ESG PR: Public relations for people and the planet For any sized business, considerations around ESG are high on the agenda. Simply, ESG refers to how a company manages its environmental and social impacts. And this may include long-term sustainability, diverse workplaces, green energy initiatives, and how climate change is being addressed. An ESG policy is no longer an optional nice-to-have. Today, stakeholders, clients, investors and employees are putting pressure on companies to be transparent regarding their ESG policies and targets. Ignore them and you could see employees move to other companies, investors redirect their investments or customers shop elsewhere. So what’s the best way to showcase your credentials? With a carefully targeted ESG PR campaign. Social impact PR or ESG PR activity is an essential tool for clearly communicating your Environmental, Social and Governance goals and boosting your credibility with your customers, employees and investors. To avoid accusations of ‘greenwashing’, any PR activity needs to be honest and transparent. Which is why any business that is serious about ESG needs the services of a social impact PR agency. “ESG affects everyone on the planet and organisations must embrace it fully and share their goals and successes. The only way to do that well is by working with an ESG PR professional. ” - Jill Kent, PR Superstar Working with an ESG public relations agency As a social impact agency, PR Superstar can work with you to identify your ESG initiatives that are the most newsworthy, whether you want to... --- ### Agritech PR > Results driven agritech PR firm helping agriculture technology companies engage with stakeholders including investors and farmers. - Published: 2023-07-02 - Modified: 2023-07-02 - URL: https://prsuperstar.co.uk/agritech-pr/ Agritech PR: Helping agtech firms grow their share of the market Agriculture technology (or agritech or agtech as it’s often known) is a rapidly expanding sector that covers a wide range of technologies, products and services. From supply chain management and animal welfare to crop growing efficiency and automated harvesting: agritech is helping to tackle the agriculture industry’s biggest challenges. While investors are keen to invest in agritech, farmers can be slow to adopt these new technologies, despite the fact it gives them an opportunity to maximise their yields. The challenge for agritech companies then is twofold: to compete for attention from investors and customers as more and more agtech products enter the market and competition hots up. And to educate famers and remove barriers to technology adoption. This is why agritech PR activity is an essential part of any agtech company’s marketing strategy. A comprehensive agtech PR campaign that specifically targets farmers can educate them on the benefits of the latest technologies. While an agtech PR campaign aimed at investors can help build a strong, reliable and trustworthy presence in the market. “With the agriculture sector becoming more competitive than ever, tailored agritech PR can help agtech businesses differentiate themselves from their competitors and engage with customers, stakeholders and investors effectively. ” - Jill Kent, PR Superstar What you can expect from working with an agtech PR agency PR Superstar works with everyone in the sector from innovative agritech start-ups looking for focused PR activity in order to make... --- ### Vegan PR > Innovative vegan PR campaigns that increase brand awareness, educate your audience and build customer loyalty. Get in touch today! - Published: 2023-03-29 - Modified: 2023-08-24 - URL: https://prsuperstar.co.uk/vegan-pr/ Vegan PR: Plant-based public relations for vegan brands Searching for vegan PR companies? Good plan. Because the interest in vegan foods, vegan beauty products and all kinds of vegan services from holidays to apps has boomed in the last decade. For plant-based businesses there’s more opportunity than ever, as customers are encouraged to swap to a vegan lifestyle. But, of course, that means greater competition in the marketplace as more and more brands offer plant-based options. And this is where vegan PR comes in. PR activity for vegan brands gives you an opportunity to stand out from the crowd. Through a strategic PR campaign, you can enhance brand awareness, educate your audience, build customer loyalty, boost your SEO, drive traffic to your website and increase sales in an organic but measurable way. “The landscape is getting busier for vegan products and services. An innovative plant-based PR campaign ensures brands find and engage new audiences who want to make lifestyle changes and incorporate vegan options into their lives. ” - Jill Kent, PR Superstar PR Superstar’s approach to plant-based PR As a vegan PR agency, PR Superstar works with a range of organisations from cruelty-free brands, environmentally-friendly products and greentech, to not-for-profit companies and vegan food and beauty businesses. Like any PR campaign, there is no one-size-fits-all when it comes to PR for vegan brands. Instead, PR Superstar devises creative campaigns that are goal-specific and results-based. From product launches to activity around World Vegan Day and Veganuary (and beyond), we ensure... --- ### Retail Technology PR > Retail technology PR activity that helps you reach new audiences in the retail sector, improve brand loyalty, educate and drive sales. - Published: 2022-12-13 - Modified: 2022-12-13 - URL: https://prsuperstar.co.uk/retail-technology-pr/ Retail Technology PR: Using public relations to help you tap into new markets Innovations in retail technology have completely changed the way we shop and how brands do business. From augmented reality, UX and omnichannel shopping to contactless payments, POS and Cloud computing, bricks and mortar stores and ecommerce platforms are rapidly embracing new technologies in order to protect and increase their share of the market. The high street is competitive. So is the retailtech landscape. So it’s vital tech companies invest in retail technology PR to ensure your audience has a clear understanding of the benefits of your products and services, whether that’s managing data, improving the customer experience or reducing costs. As a result of targeted retailtech PR activity, tech companies can expect to reach new audiences in the retail sector, improve brand loyalty, educate the audience, attract investment and drive sales. “Retail technology is fiercely competitive and fast-moving. Retailtech PR activity enables business to get ahead of the competition and engage with leading retail brands in a meaningful way. Retailtech PR is an essential part of the marketing mix. ” - Jill Kent, PR Superstar PR Superstar’s approach to retail technology PR From ambitious software start-ups to hardware providers, PR Superstar delivers innovative and effective results-based retailtech PR campaigns for a range of retail technology clients. I take the time to fully understand your short-and-long-term business objectives, and the benefits your tech products or services provide to your clients and their customers, by looking at case studies,... --- ### Influencer PR > Influencer PR that raises your personal profile through traditional and digital media, manages your image, and engage new audiences. - Published: 2022-12-13 - Modified: 2023-11-30 - URL: https://prsuperstar.co.uk/influencer-pr/ Influencer PR: Public relations for social media’s superstars Whether you’re a micro, macro or mega influencer, chances are you’ve built your brand and your follower numbers on the likes of YouTube, Instagram or TikTok. Social media has helped you grow your business. Perhaps it’s even helped you start a business. But where do you go from here? How do you reach new audiences? How do you compete with other influencers that are snapping at your heels? How do you secure the right brand collaborations? The answer? Influencer PR. PR for influencers can help you cross over into the mainstream by raising your personal profile through traditional and digital media, managing your image, connecting you to the right brands and ensuring you engage with new audiences. “These days, leading social media influencers are entrepreneurs and innovative business owners. Tactical influencer PR activity ensures influencers not only continue to build followers on their channels but ensures they raise their profile among mainstream audiences too. ” - Jill Kent, PR Superstar What to expect from working with an influencer PR agency Before putting any influencer PR activity in place, I spend time getting to know you, your business and your passions. How did you get where you are today? What story do you have to tell? As a PR agency working with influencers, PR Superstar is your personal UK press office, and works with editors, producers and journalists to build your profile on TV, in print and online. I have a track record... --- ### MedTech PR > Powerful medtech PR that educates the audience, builds trust, attracts interest from investors, and boosts lead generation. - Published: 2022-09-02 - Modified: 2022-09-02 - URL: https://prsuperstar.co.uk/medtech-pr/ Medtech PR: Medical technology public relations that improves patient health The rapid growth of innovative medical technology - or medtech - in the last two decades means people are now living longer, healthier lives. From mobile apps and robotic surgery to digital therapeutics and AI: medtech has come a long way since x-ray machines were first invented. But like any technology sector, the landscape is crowded, and regulations can be complicated. Of course, every medtech company is driven by the desire to improve the patient healthcare experience. But every company must also work hard to gain recognition and stand out from their competitors. This is where a comprehensive medtech PR strategy comes in. Medtech PR activity is a powerful tool that helps you differentiate yourself from your competitors. But it also gives you an opportunity to educate and build trust with your audience too, whether that’s healthcare professionals, hospital administrators, the general public or government departments. And of course, medtech PR activity helps with lead generation and attracting interest from investors. “A well-thought-out medtech PR campaign is vital for educating the audience about complex medical technology and for building brand recognition. It’s invaluable for helping medtech companies communicate their USP. ” - Jill Kent, PR Superstar Working with a medtech PR consultant Any medtech PR strategy starts with a clear goal of what needs to be achieved, and the audience that needs to be reached. It’s this audience – whether that’s healthcare professionals, policy makers, investors or the general public... --- ### Performance PR > Performance PR – also known as results-based PR - is the smart way to spend your PR budget while reducing your risk. Get in touch today! - Published: 2022-09-01 - Modified: 2023-01-24 - URL: https://prsuperstar.co.uk/performance-pr/ Performance PR: Affordable, results-based public relations If you want to turbocharge your business, paying for a public relations campaign, as part of your overall marketing mix, should be high on the agenda. There are numerous benefits to PR activity. A public relations campaign can increase brand awareness, leading to more sales and an improvement in your bottom line. PR can give your business or organisation more credibility, which in turn can help attract investors and talent. And PR activity can help you maintain and manage your reputation. But successful PR takes time and effort, and a fairly sizeable budget. And results aren’t guaranteed. This is especially challenging for smaller businesses who see the benefits of PR, but also have a limited budget to work with. This is where performance PR comes in. The benefits of performance PR Performance PR – also known as results-based PR - is the smart way to spend your PR budget while reducing your risk. And it’s especially attractive to those businesses who are unsure of the ROI, or who want to ‘test the water’ before committing a larger part of their marketing budget to PR. How does performance-based PR work? Performance-based PR means you only pay when you get media coverage. Or when PR Superstar hits all the KPIs agreed in advance. So rather than the usual monthly retainer fee, we agree a price for achieving coverage in the local, regional and trade press. And another fee for national or international press. If your business... --- ### HealthTech PR > Powerful healthtech PR campaigns that influence key decision makers, educate prospects and build relationships with your audience. - Published: 2022-08-26 - Modified: 2022-08-26 - URL: https://prsuperstar.co.uk/healthtech-pr/ Healthtech PR: Using PR to build trusted relationships Technology is revolutionising the healthcare sector. Wellness apps, wearable devices, robotics and remote diagnostics are all helping towards better healthcare delivery. With so many technology companies involved, the healthtech landscape is a crowded one. And the rapid advances in science and technology, mean healthcare companies have to work hard to gain credibility and build trust. Good communication around new developments in health technologies is vital, which makes a bold and creative healthtech PR strategy essential. A comprehensive healthcare PR campaign can raise brand awareness, earn you industry recognition, drive new business, help raise funds, establish thought leadership opportunities, influence key decision makers, educate prospects and build trusted relationships with your audience, whether that’s regulators, investors, clinicians, patients or the general public. “With healthcare technology now one of the fastest growing tech sectors, a results-driven healthtech public relations strategy helps you cut through the noise. ” - Jill Kent, PR Superstar What you can expect working with a healthtech PR agency As a healthtech PR agency, PR Superstar works with technology clients, from fast-growing SMEs to multinational companies, which provide healthtech services to primary care providers, GPs, hospitals and care settings. Whether you’re launching a new healthcare technology solution, building brand awareness around your products, or raising funds, a successful multi-channel healthtech PR campaign that focuses on reliable, trustworthy and engaging content helps to educate and build trust with your audience and create a positive ongoing relationship. PR Superstar’s healthtech PR services include:... --- ### EdTech PR > Results-driven edtech PR services for educational technology companies resulting in media coverage, lead generation and increased sales. - Published: 2022-08-26 - Modified: 2023-11-30 - URL: https://prsuperstar.co.uk/edtech-pr/ Edtech PR: Using public relations to educate your audience From apps to AI. From VR to robots. From ebooks to interactive whiteboards. The edtech industry is booming and educational technology is changing the way students learn and teachers teach. All edtech companies have the desire to transform education. But with the number of educational technology services growing rapidly, it’s hard for companies in this competitive marketplace to stand out. This is why Edtech PR is essential. An innovative edtech public relations campaign with clear messaging and storytelling, has the power to cut through the noise and get in front of the people that matter, whether that’s teachers, schools and universities, government education departments or investors. Edtech PR makes sure the right message reaches the right audience at the right time, resulting in media coverage, lead generation, an increase in website traffic and an uptick in the sales figures. “The edtech sector is innovative, creative, forward thinking and smart. A successful edtech PR strategy is exactly the same. ” - Jill Kent, PR Superstar What you can expect from your edtech PR activity From edtech start-ups to established global businesses, PR Superstar works with a range of edtech providers, to help showcase your accomplishments, launch new products and services, raise the profile of the management team and share stories about how your brand is improving the teaching and learning experience. Any successful edtech PR campaign uses a range of PR approaches in order to create a buzz around edtech products and... --- ### Family Office PR > An art PR company in London working with artists, art galleries, art organisations, print makers, exhibitions and art festivals. Get in touch! - Published: 2022-08-02 - Modified: 2023-01-24 - URL: https://prsuperstar.co.uk/family-office-pr/ Family Office PR: Using PR to shape public perception Historically, family offices have always remained private, with wealthy families seeing little need to seek attention from the public. But there has been a shift in recent years. With today’s family offices acting more like investment firms, they are keen to invest directly, explain their values, have access to investment opportunities, attract talent, and manage their reputation. There’s also a desire to showcase their philanthropic endeavours too and shape the public conversation around causes that are important to them. With that in mind, family offices are now embracing family office PR and marketing strategies usually associated with asset management firms. As a result of careful and well thought through PR activity, family offices are becoming more visible, more transparent and more influential, resulting in a boost to investment opportunities and social impact. It means PR activity can help family offices compete with venture capital, private equity and corporate investors for assets and talent. “Family office PR activity is all about using the strength of the family brand and sharing the family’s core values in order to access new business opportunities, shape public discourse and strengthen relationships with stakeholders. ” - Jill Kent, PR Superstar Working with a family office PR firm While transparency and visibility are key, family office PR also requires discretion. Any family office PR activity undertaken by PR Superstar works hard to give you a competitive edge. But it also protects the personal reputations of family members and... --- ### Art PR > An art PR agency in London working with artists, art galleries, art organisations, print makers, exhibitions and art festivals. Get in touch! - Published: 2022-08-02 - Modified: 2025-03-24 - URL: https://prsuperstar.co.uk/art-pr/ Art PR: Showcasing artworks and artists to a wider audience The American artist Keith Haring declared ‘art is for everybody’. Which is true. But artists or artworks are rarely discovered by accident. Instead, to reach as wide an audience as possible, artists, art organisations, galleries, companies and art institutions must be proactive in getting their name known in order to build their brand. This is where the power of art PR comes in. Art PR is nothing new, of course. In the 1950s, the American pop artist Andy Warhol understood the power of PR for artists. He knew exactly how to gain the media’s attention in order to build his brand and generate large revenues for his work. Public relations campaigns for artists and art organisations have the ability to increase your visibility and help create a buzz. And that means more visitors, more sales, and ultimately, a boost for the bottom line. “I’d work with Jill again in a heartbeat! She did such an amazing job on the PR for my art exhibition. The coverage that she was able to procure went above and beyond what I was expecting and proved invaluable in driving more people to my event, resulting in more sales, as well as social media followers and enquiries about my work. ” - Sophie Green, contemporary artist, environmentalist and conservationist Working with an Art PR firm As one of the experienced art PR firms in London, I work with artists, art galleries, art organisations, print makers,... --- ### Private Equity PR > PR Superstar PR Agency: Private equity PR specialist helping firms raise profiles, attract investors, build deal flow & raise market interest - Published: 2022-07-28 - Modified: 2023-07-21 - URL: https://prsuperstar.co.uk/private-equity-pr/ Private Equity PR: Using public relations to raise your PE firm’s profile Private equity public relations almost feels like a contradiction in terms. In the past, many PE firms sought privacy and were keen to keep a low profile away from the public and stakeholders. There was little engagement or interaction with the media either, apart from the occasional ‘no comment. ’ But the PE landscape is becoming increasingly competitive and crowded, and private equity firms need to work hard to stand out. Investors are not only looking at financial track records when it comes to private equity firms, they’re looking for firms who are ambitious, with a strong brand and profile too. It’s crucial that private equity firms embrace public relations. A private equity PR campaign can help showcase your specialism, help build deal flow, attract investors, raise market interest prior to a sale or IPO, and expand investor interest before fundraising. “PE public relations is essential. Private equity PR campaigns can help you source deals, attract and engage with new investors and build awareness and reputation. ” - Jill Kent, PR Superstar Working with private equity PR firms An effective PR campaign is about consistency of message and ensuing it runs through all your communications including investor relations, employee comms and media relations. Media relations is key of course. But it isn’t just sharing stories about your latest transaction; private equity PR is also about building a positive brand name. And this means that in the event of... --- ### Venture Capital PR > Venture Capital PR London: Robust venture capital PR that highlights your credentials and makes you attractive to investors and start-ups. - Published: 2022-07-28 - Modified: 2024-08-28 - URL: https://prsuperstar.co.uk/venture-capital-pr/ Venture Capital PR: Ensuring your VC firm attracts start-ups and investors Remember when the number of venture capital (VC) funds was in the dozens? Today, there are hundreds of VC firms competing to invest in the next unicorn business or raise investments from family offices and limited partners. Ambitious start-ups are as likely to do research on you, as you are on them. So with start-ups now having more fundraising choices, venture capital firms need to set themselves apart from the rest of crowd. And that means investing in a venture capital PR campaign in order to gain a competitive edge. Venture capital public relations can highlight your credentials, boost the image of your VC firm, and promote you as a thought leader in the sector. And this makes you a more attractive option to start-ups looking for investment, and makes it easier to raise funds from HNWIs, family offices and institutional investors. “Bold and innovative venture capital PR activity is crucial when it comes to setting out your stall in this competitive sphere. Public relations helps build reputations and strengthen relationships, and ensures VCs are attractive to start-ups and investors. ” - Jill Kent, PR Superstar Working with a venture capital PR agency Venture capitalism is very much a trust-based industry and reputation management through venture capital PR activity is key to building trust. Investors are keen to invest their money in a VC that will make the right decisions. And start-ups are more likely to approach venture capitalists... --- ### SaaS PR > Strategic SaaS PR campaigns that increase your profile, build brand awareness, garner high-quality leads and help you secure funding. - Published: 2022-06-28 - Modified: 2023-01-24 - URL: https://prsuperstar.co.uk/saas-pr/ SaaS PR: Public relations for software companies The tech landscape is competitive. If you want to market your software as a service (SaaS) company and grow the business, a SaaS PR strategy should always be part of your overall marketing mix. A few years ago, the novelty of cloud technology and SaaS was newsworthy in itself. These days, everyone is familiar with the cloud. So any SaaS public relations activity must focus on the benefits to the consumer not just on the product itself, for example, how it’s revolutionising a business process, or benefiting customers or delivering savings. This is where professional SaaS PR comes in. A PR for SaaS campaign can earn you media mentions in everything from traditional news outlets to influencer blogs, as well as increasing your profile, building brand awareness, garnering high-quality leads and helping you secure funding. “Marketing SaaS is different to promoting traditional software. So it's important to have a SaaS PR strategy in place that’s geared to the particular needs of the cloud solutions market. ” - Jill Kent, PR Superstar Working with a SaaS PR agency The software and tech landscape is saturated with new service providers and developers coming onboard year-on-year. As a SaaS PR agency, PR Superstar knows how to define your objectives, create a strategy and then deliver a SaaS PR campaign that cuts through the chatter, sets you apart from other SaaS offerings, helps build your long-term reputation, and establishes the business as an industry trailblazer. PR Superstar’s... --- ### Political PR > Political PR campaigns that help raise awareness around ideas, garner support, build trust and create a positive personal image. Contact me! - Published: 2022-06-28 - Modified: 2024-08-28 - URL: https://prsuperstar.co.uk/political-pr/ Political PR: Using public relations in politics to connect and influence the electorate Politicians on all sides of the political spectrum are under constant public scrutiny. Which is why political PR plays such a key role in political life, whether that’s at a local level or on the national or international stage. Politicians are more prone to ‘mis-speaks’. And, of course, opposition parties will always be looking to dig up dirt. Politics can be a brutal arena. So it’s up to PR professionals to react quickly to an escalating situation and control it calmly and discreetly. But, of course, political public relations isn’t just about crisis communications. Public relations in politics is also about news management and media relations. and raising awareness around ideas, garnering support, building trust and creating a positive personal image. A politician’s image, and how they’re judged by the court of public opinion, is critical when it comes to election time. It’s important to be visible. So political PR activity will also ensure attendance at the right conferences, speaking engagements and debates. In short, public relations in politics is a strategic tool that helps you connect to your audience and helps build a mutually beneficial relationship with the voting public. “Political PR isn’t just about protecting reputations. PR campaigning is also about securing opportunities, raising awareness about particular causes and building trust with the electorate. ” - Jill Kent, PR Superstar Working with a political PR agency Political PR activity covers a wide range of services... --- ### IPO PR > Pre IPO PR campaigns that establish your company’s position, showcase your competitive advantages and raise the profile of the team. - Published: 2022-06-28 - Modified: 2023-08-24 - URL: https://prsuperstar.co.uk/ipo-pr/ IPO PR: Public relations campaigns for pre IPO launch An IPO public relations campaign starts long before an IPO happens. In fact, it should really be referred to as a pre IPO PR campaign. The months – even years – before a public listing, is the time to take stock of the public’s perception of you and your business and look at your market position, your brand’s reputation, your competitors, and any innovations. Pre IPO PR activity then follows, which is all about putting a strategic plan in place in order to set you up for your debut on the stock market, whether that’s six months before the float or two years. This is the time to be concise and consistent with the messaging. As a result, a successful pre IPO campaign will establish your company’s position in the market, reinforce your values, showcase your competitive advantages and raise the profile of you and the company’s leadership team. “It’s vital to work with an IPO PR pro that can get the right messaging in front of the right potential investors so they know a company is listing and what the strategy is going forward. This can be the difference between a successful first day of trading or one where a company fails to make an impact. ” - Jill Kent, PR Superstar Working with an IPO PR company As an experienced PR professional, PR Superstar knows what’s needed to ensure the pre IPO journey can be as smooth as possible.... --- ### Blockchain PR > Blockchain PR: Public relations campaigns that connect with audiences, educate, engage and demonstrate blockchain’s real world impact. - Published: 2022-06-27 - Modified: 2023-11-30 - URL: https://prsuperstar.co.uk/blockchain-pr/ Blockchain PR: Public relations campaigns that connect with audiences The use of blockchain has exploded, and it’s been critical for the development of cryptocurrencies, non-fungible tokens (NFTs), smart contracts and decentralised finance (DeFi). The blockchain landscape can feel like the wild west. It’s changing the way we transfer goods of value, and it’s solving real problems in areas such as immersive tech and cloud computing. But there are challenges to overcome too and trust has to be built. So a strategic blockchain PR campaign must do more than just build awareness. It needs to educate and engage, and demonstrate blockchain’s real world impact and its ability to problem solve. “A successful blockchain PR campaign is about understanding your objectives and the audience you’re trying to reach, then creating and sharing powerful stories across a variety of channels that build trust and turn the audience into customers. ” - Jill Kent, PR Superstar Working with a blockchain PR agency As a blockchain PR agency, PR Superstar designs campaigns that engage and influence a wide audience including government departments, financial institutions, regulatory bodies and enterprises. The blockchain media landscape is rapidly changing and expanding. So it’s imperative that any PR activity is nimble and responsive, and mixes traditional approaches, such as news releases and thought leadership, with other disciplines including influencer marketing and social media. Blockchain PR services include: Media relations: Using unbeatable contacts from national, international and industry publications to promote your business, product or service, and ensure coverage News creation:... --- ### Cryptocurrency PR > Cryptocurrency PR agency: crypto PR that showcases your brand values, builds trust and strengthens community relations. Get in touch! - Published: 2022-06-27 - Modified: 2023-11-30 - URL: https://prsuperstar.co.uk/cryptocurrency-pr/ Cryptocurrency PR: Building awareness and trust around crypto The world is changing at a rapid rate, not least in cryptocurrency. It's an exciting time. But it does mean the rules around crypto marketing are constantly shifting. With a wave of new technologies coming on board, and the number of crypto start-ups growing fast, as a business working in this booming industry you need to use all the strategies available in order to stand out from your competitors, reach the right audience, gain more customers and attract investors. This is where cryptocurrency PR comes in. A strategic crypto PR campaign not only builds awareness around your services, but also gives you an opportunity to educate the audience, highlight the positive impact these new technologies have, and showcase their problem-solving capabilities. “A cryptocurrency PR campaign is one of the most effective marketing tools for any businesses working in the cryptocurrency sector. PR can showcase your brand values, build trust and strengthen community relations. ” - Jill Kent, PR Superstar What to expect working with a cryptocurrency PR agency Like traditional PR activity, a crypto PR campaign aims to build your reputation and demonstrate your authority in this rapidly changing finance sector. PR Superstar works with crypto start-ups as well as more established businesses to bring your stories to life, such as information around products, prices and legal issues. I do this by creating high quality content that builds credibility and establishes you as a thought leader in the sector, generates leads, and... --- ### Isle of Man PR > Isle of Man PR: Managing and delivering results-driven PR campaigns for companies in the Isle of Man, across the UK and internationally. - Published: 2021-12-17 - Modified: 2024-12-15 - URL: https://prsuperstar.co.uk/isle-of-man-pr/ Isle of Man PR: Public Relations for Isle of Man Maybe your organisation is based on the Isle of Man and you’re looking for some local, UK or international PR. Or perhaps you’re a UK business that wants to engage with the great Manx people who live here. Whatever your Isle of Man PR requirements, it pays to work with a PR pro who’s based here on the island and can get you outstanding results (and who also knows that the national dish is chips, cheese and gravy). Working with PR Superstar As a PR consultant who splits her time between Ramsey on the IOM and London on the UK mainland, I know how to secure coverage in the local press including the Isle of Man Examiner and Isle of Man Today, as well as the UK national mass media and further afield. When you work with me, you work with a highly experienced PR pro who has been in the industry for over 30 years: first as a senior journalist and then head of PR Superstar since 2008. That combination of journo and public relations expert remains relatively unique. But it means I understand what makes the news and how to craft and package compelling stories that make journalists, producers and influencers jump up and down with excitement. My results speak for themselves. Thanks to my ‘nose’ for a good story and long-term relationships with editors and broadcasters, I achieve top-tier coverage locally, nationally and internationally. Isle of Man... --- ### Yorkshire PR > PR services for Yorkshire companies, which are results-driven & impactful. Outstanding press coverage at a local & national level - Published: 2021-12-17 - Modified: 2023-01-24 - URL: https://prsuperstar.co.uk/yorkshire-pr/ PR Services Yorkshire: Public Relations for the UK’s biggest county If you’re a business based in any part of the county, and you’re looking for PR agencies in Yorkshire because you want to achieve coverage in the local or regional press, there are certainly plenty to choose from. Publications that is. Although there are a fair few Yorkshire PR companies too. PR Superstar may not be based in Yorkshire, but I certainly know the region well as I was born and raised there. I also know how to get PR for ambitious companies at a national and international level too. So as well as seeing coverage for your business in the likes of The Yorkshire Post, or on BBC Yorkshire or ITV Yorkshire, you could also see it featured in The Times, The Sunday Times, The Daily Telegraph, or The FT. Yorkshire Public Relations Services Achieving outstanding press coverage isn’t the only service PR Superstar offers. PR activity may include: Thought leadership: Positioning you as a thought leader in your specialism through articles, interviews, conference appearances and speaking panels National coverage: Working with my network of established journalists and editors to secure coverage across all media channels including TV and online Reputation management: Ensuring quality editorial content and opinion is shared Internal/stakeholder comms: Helping employees become ambassadors for your Yorkshire-based business Media training: Ensuring you or your colleagues are comfortable in front of the camera and are on-message Social media guidance: Making sure messaging is consistent and appropriate for the... --- ### Middlesbrough PR > Middlesbrough PR services offering results-driven PR campaigns for companies in Middlesbrough, and across Teesside and the North East. - Published: 2021-12-17 - Modified: 2023-01-24 - URL: https://prsuperstar.co.uk/middlesbrough-pr/ Middlesbrough PR: Public Relations for Teesside and the North East If you’re a business based in Middlesbrough and you’re looking for PR support, chances are you’re searching for ‘Middlesbrough PR Companies’ or ‘PR Agencies on Teesside’. It’s tempting to choose to work with a PR professional who’s based locally. But you could be missing a trick. If you want outstanding coverage at a national, or even international level, it’s worth hiring a PR agency that gets results, irrespective of whether they’re based in Middlesbrough or beyond. And that’s where ‘Boro-born, London-based PR Superstar comes in. Middlesbrough PR services Although not situated in Middlesbrough or Teesside, PR Superstar knows the North East well. If a targeted local campaign is required, I work with North East media outlets such as The Evening Gazette, The Northern Echo, The Darlington & Stockton Times, BBC Radio Tees and ITV Tyne Tees to achieve coverage or features. But if you’re looking for a campaign with national clout, it’s good to know that I secure coverage day in, day out in the likes of The FT, The Times and The Sunday Times, and on the BBC, ITV, CNN and Sky News by connecting with my network of journalists, editors, broadcasters, bloggers and influencers across the UK. Other Middlesbrough PR services include: Corporate positioning to discover your key differentiators that help you to stand out from your competitors Thought leadership activity to ensure you, your colleagues and your Middlesbrough-based business are sought out by the broadcast and print... --- ### Traditional PR > Traditional PR services for businesses looking to secure coverage in the likes of The Times, The FT, Forbes, and The Wall Street Journal. - Published: 2021-11-12 - Modified: 2023-11-30 - URL: https://prsuperstar.co.uk/traditional-pr/ Traditional PR: Securing coverage in traditional media As we live in the digital age, it’s tempting to think that the only way to secure publicity for yourself or your business is through clickbait headlines and social media channels. Not so. Traditional media outlets and, consequently, traditional PR activity has a huge role to play when it comes to managing your reputation, raising awareness, repositioning your brand in the marketplace, reaching new audiences and growing the business. Traditional media is trusted and credible. In a world of fake news, the audience will trust coverage in reputable long-running publications like The Sunday Times, Forbes, The FT and The Economist more than something they read on social media from an Insta influencer or Tweeter. And that’s where traditional PR comes in. “Jill has consistently delivered high-quality, considered and targeted multi-media coverage. The authenticity and value of such editorial coverage has proved to have a far greater ROI and at a fraction of the cost of traditional advertising campaigns. ” - Alex Crass, Marketing Director, Opus Talent Solutions Working with a traditional PR agency As a successful PR agency, I know that getting coverage for my clients across traditional media outlets comes down to two things: outstanding media relations and unbeatable storytelling. Over 20 years, I have built up an incredible network of journalists and editors from the biggest broadsheets both in the UK and internationally, as well as magazines like Forbes, Fortune and The Economist. By tapping into this network, I’ve raised the... --- ### Electronics PR > Electronics PR agency working with electrical brands to launch new products, break into new markets, gain industry recognition & drive sales. - Published: 2021-11-12 - Modified: 2023-11-30 - URL: https://prsuperstar.co.uk/electronics-pr/ Electronics PR Agency: Putting the spark in your electrical products and services Thanks to the competitiveness of the electrical sector, a well thought through and results-based electronics PR campaign is essential for any business responsible for designing, manufacturing, or selling electronic consumer goods. With the UK electronic market booming, it’s hard for brands to stand out. Every year, new products are launched that are better, faster, safer, and bigger, while older products discontinued. It’s vital that consumers are kept up-to-date with the latest technological advances and innovations and information on why they should update their current products. And the most cost-effective and far-reaching way to do this is with an electronics PR campaign, where products can be tested, reviewed and written about. Whether you’re a big player or a niche brand, electronics PR activity can help you launch a product, break into a new market, gain industry recognition and drive sales. “The electrical and electronics sector is extremely competitive. An electronics PR campaign ensures innovative electrical brands can reach their target audience, build a brand image and drive sales. ” - Jill Kent, PR Superstar Working with an electronics PR agency As an electronics PR agency, PR Superstar knows how to create a buzz, whether that’s a new electrical product launch or repositioning or relaunching a familiar product or service. Before establishing goals, it’s important to identify the audience, and where to find them. As the electronics market has a wide customer base, it’s vital that the messaging is appropriate... --- ### FMCG PR > FMCG PR for fast moving goods that builds brand awareness, helps your product stand out on the shelf, and boosts sales. - Published: 2021-11-12 - Modified: 2023-08-24 - URL: https://prsuperstar.co.uk/fmcg-pr/ FMCG PR Agency: Ensuring your products fly off the shelves If there’s one thing to be said about the FMCG sector is that it’s fast moving. It's also incredibly competitive with different brands jostling for attention. The FMCG sector has the greatest number of businesses, the greatest number of products and probably the greatest number of consumers. There are always new products being launched every week, indeed every day. And there are products that fail and fall by the wayside too. If you want to build brand awareness, stand out on the shelf, and sell more units, FMCG PR is an essential part of your marketing mix. An innovative and strategic FMCG PR campaign delivered with impact can engage your audience, expand your markets, build your reputation and increase your bottom line. “PR Superstar – you are awesome! Jill makes your PR experience truly enjoyable and the fact she adds such a personal touch and has endless amounts of energy, passion and drive really does show in the fantastic return you receive. ” - Scott Campbell, Managing Director, Wolfpack Lager Working with a FMCG PR agency From household names to fledgling brands to new product launches: PR Superstar has worked with numerous FMCG brands and has a proven track record when it comes to achieving coverage, raising profiles and getting consumers talking about your brand. PR Superstar’s PR services for FMCG includes: Media coverage: Using an unbeatable network of journalists and high-profile bloggers to secure coverage in the national press,... --- ### Legal PR > Legal PR: Game-changing PR for law firms and lawyers looking to win new business, publicise new areas of expertise and grow the business - Published: 2021-11-12 - Modified: 2023-01-24 - URL: https://prsuperstar.co.uk/legal-pr/ Legal PR Agency: Winning public relations for law firms and leading lawyers It wasn’t until the late 1980s that UK law firms were allowed to advertise and legal PR campaigns came even later. But these days, it's essential for law firms and even individual lawyers to embrace public relations activity in order to raise your profile, build your reputation and win new business. And that’s true whether you’re a magic circle law firm or a small legal practice. There’s plenty of PR potential around lawyers and law firms too: from representing high-profile cases to winning new clients, new partners and new practice areas. Rapidly developing news events and current affairs often give leading lawyers the opportunity to be interviewed and quoted too. Legal PR activity helps raise awareness of your expertise and ensures potential clients understand your core offering. And ultimately, PR for law firms enables you to win new business, provide new services for already existing clients, position your firm as trailblazers in a particular sector, and ensure the growth of the business. PR activity can also make it easier to recruit the brightest and best new talent to your firm too. “Clients hire lawyers and law firms they see as credible and successful. A far-reaching and strategic PR campaign for lawyers and law firms that sees them featured in the broadsheets and on television can help build that credibility. ” - Jill Kent, PR Superstar Working with a legal PR agency Before any law firm PR campaign is... --- ### Thought Leadership PR > Thought leadership PR agency helping CEOs, business leaders, entrepreneurs and investors raise their profile and build credibility. - Published: 2021-10-12 - Modified: 2023-11-30 - URL: https://prsuperstar.co.uk/thought-leadership-pr/ Thought Leadership PR: Raising Your Profile and Building Credibility Thought leadership public relations is an important part of your overall PR and marketing strategy, as it helps you influence your industry and establishes you as an authority. As a result, there’s a positive effect on the bottom line, whether you’re a CEO running a business or an author selling books. Thought leadership PR activity is about enhancing your online and offline profile in order to build a platform for you to share your ideas, thoughts and opinions. A carefully constructed thought leadership public relations strategy results in greater media coverage, and better engagement with key audiences and stakeholders. Ultimately, that leads to more exposure for your brand or business. This results in lead generation; it improves your business’s reputation by giving it a ‘real’ voice; and it boosts sales too by building awareness and trust. “Thought leadership PR is about shaping and enhancing your offline and online profile so you become a trusted resource and the go-to person in your industry. ” - Jill Kent, PR Superstar Working with a Thought Leadership PR Agency As a thought leadership PR agency, PR Superstar has a wealth of experience in raising the profile of industry leaders, from CEOs, business leaders, entrepreneurs and investors, to authors, academics, philanthropists and creatives. Before a thought leadership PR strategy is put in place, I start by getting to know what you stand for, what you do and your expertise in your field. I also take a... --- ### High Net Worth PR > HNWI PR consultant working with high-net-worth individuals worldwide to highlight philanthropic endeavours and social enterprise. - Published: 2021-10-12 - Modified: 2023-03-10 - URL: https://prsuperstar.co.uk/high-net-worth-pr/ High Net Worth PR: Using Public Relations to Highlight Philanthropy High-net-worth individuals come under more media scrutiny than mere mortals, with online channels and media outlets quick to focus on wealth and income but not so much on philanthropic work. A high-net-worth PR campaign seeks to redress this by highlighting an individual’s charitable efforts and in doing so building trust and a strong reputation for doing ‘good works’. For those individuals who head up an organisation, this is good business too, as consumers worldwide prefer to buy from, work at and invest in companies that give back to society. But any HNWI public relations activity mustn’t be self-serving and needs to be handled sensitively and carefully. There is no one-size-fits all. Every situation requires tailor-made PR activity and a personalised plan of action to suit the individual. “A range of PR measures ensure various HNWIs have their charitable endeavours recognised while also highlighting the incredible work of the charities themselves. ” - Jill Kent, PR Superstar Delivering a PR Campaign for a HNWI PR Superstar is used to working with successful people and high-net-worth individuals from the worlds of business, sport, entertainment and the creative industries. All HNWI PR activity is strategic and individual, and includes a blend of PR activities in order to showcase your philanthropic efforts and includes: Securing media coverage: Putting an effective media strategy in place and working with a vast network of journalists and editors to ensure you earn coverage in the mainstream press as... --- ### Investor PR > Powerful investor PR campaigns to build corporate visibility and relationships within the financial community, and attract investors. - Published: 2021-06-15 - Modified: 2023-08-24 - URL: https://prsuperstar.co.uk/investor-pr/ Investor Public Relations: Building relationships, attracting investors Showcasing your business to investors, shareholders or government departments requires a special type of public relations. Investor public relations, often referred to as just investor relations, ensures an accurate and transparent account of company affairs is portrayed to potential investors and the company is positioned as a ‘good investment’. This is critical if your company is about to be floated on the stock market or is seeking a round of funding. A successful investor public relations campaign must also be fully integrated with the accounts and legal departments, as well as the executive management team. And any investor relations practitioner must also understand what actions can and cannot be taken from a PR perspective due to regulatory requirements. When you’re preparing for new investment or a stock market float, you need to shine a light on your company’s successes, its positive financial position, and the innovative and forward-thinking approach of the company’s founders or C-suite executives. A powerful investor relations PR campaign, alongside public relations activity, is essential for building visibility and relationships within the investment and financial community, and ultimately, attracting those all-important investors. What can you expect from investor public relations activity As a public relations expert, PR Superstar is well positioned to offer investor relations too. Investor public relations activity may include: Messaging: Ensuring there’s consistent on-brand messaging across the business not only to the financial community, investors and shareholders, but also to employees and customers News releases: Releasing financial... --- ### Sussex Public Relations > Sussex public relations agency, managing and delivering results-driven PR campaigns for companies in Sussex, across the UK and internationally - Published: 2021-03-07 - Modified: 2023-01-24 - URL: https://prsuperstar.co.uk/sussex-public-relations/ Sussex Public Relations: PR Services for the Sussex Region Whether you’re based in East Sussex or West Sussex, working with a Sussex public relations agency who understands the area and has a good relationship with local media outlets is a smart move. PR Superstar has outstanding relationships with local Sussex media outlets such as The Argus, BBC Radio Sussex and BBC South East. So if it’s local coverage you’re after, PR Superstar can help. Other Sussex PR services Getting coverage in the local Sussex press isn’t the only service PR Superstar offers. Depending on your short-term and long-term goals, I offer a range of PR services that can help you raise brand awareness, attract new talent locally, reposition the company or launch a new product or service at a national level. As a guide, my Sussex PR services include: Securing coverage in local Sussex based newspapers and magazines through unbeatable relationships with local editors and journalists, as well as at a national and international level. Generating positive online coverage through ongoing relationships with digital journalists, bloggers and social media influencers. Establishing you and your Sussex based business as thought leaders in your industry so you’re sought out by broadcast and print media across West Sussex and East Sussex. Social media guidance to ensure messaging on your social media channels is consistent and appropriate for the audience. Using crisis PR comms to handle difficult events calmly, swiftly and discreetly. Corporate positioning to help understand your key differentiators and ensure you stand... --- ### PR Agency Kent > PR agency Kent, managing and delivering results-driven PR campaigns for companies in Kent, across the UK and internationally. - Published: 2021-03-07 - Modified: 2023-01-24 - URL: https://prsuperstar.co.uk/pr-agency-kent/ PR Agency Kent: Local Kent PR Services Is your business based in Kent or the surrounding area? Chances are you searched for PR agencies in Kent when you started looking for PR companies to work with. And that makes sense. If you’re going to hire a public relations firm, it’s useful to employ one that knows the area, especially if you want to achieve coverage in local media like the Kent Messenger or KentLive or on broadcast channels such as BBC Radio Kent and BBC South East. What you can expect from a Kent PR agency As an experienced PR pro, I work with all kinds of businesses in Kent and across the UK, from financed start-ups and entrepreneurs to large multinationals. But I always start with the same question: what do you want to achieve? For example: brand awareness, a company repositioning, attracting new talent, boosting website traffic or successfully launching a new product? Once I understand your goals, I can put a PR campaign in place to help you reach them. As a guide, my Kent PR agency services include but are not limited to: Securing coverage in Kent, national and international newspapers and magazines through unbeatable relationships with editors and journalists. Generating positive online coverage through ongoing relationships with journalists, bloggers and social media influencers. Establishing you and your business as thought leaders in your industry so you’re sought out by broadcast and print media across Kent. Social media guidance to ensure messaging on Twitter, Facebook, Instagram... --- ### PR Agency Hampshire > PR agency Hampshire, managing and delivering results-driven PR campaigns for companies in Hampshire, across the UK and internationally. - Published: 2021-03-03 - Modified: 2023-11-30 - URL: https://prsuperstar.co.uk/pr-agency-hampshire/ PR Agency Hampshire: Local PR Hampshire Services Lucky for you if your business is based in the beautiful county of Hampshire. If you’re searching for ‘PR agencies Hampshire’ look no further. PR superstar offers all kinds of public relations services to Hampshire businesses and can secure coverage in newspapers and magazines across the UK, as well as local media like the Southern Daily Echo, BBC Radio Solent and BBC South Today. Hiring a Hampshire PR agency for your next campaign Whether you’re looking for a PR in Hampshire because your business is based there, or you just want to hire a PR company that has contacts within the local press, PR Superstar can help. As a PR pro around Hampshire, I have built up an enviable contact list of editors and journalists at a local level (and at a national and international level too). And that means I know the kinds of stories they’re looking for that will get you published in the Hampshire press. Other PR Hampshire services Getting coverage in the local press isn’t the only service PR Superstar offers. My other services include: Generating positive online coverage through ongoing relationships with digital journalists, bloggers and social media influencers. Establishing you and your Hampshire based business as thought leaders in your industry so you’re sought out by broadcast and print media across the county. Social media guidance to ensure messaging on your social media channels is consistent and appropriate for the audience. Using crisis PR comms to handle... --- ### Hotel PR > Innovative Hotel PR campaigns that grow your reputation and secure coverage in The Sunday Times, The FT, Condé Nast Traveller, Food and Travel. Call me now! - Published: 2020-10-29 - Modified: 2020-11-15 - URL: https://prsuperstar.co.uk/hotel-pr/ Hotel PR: Helping you stay at the top Hotel public relations is an essential part of your overall marketing mix whether you run a boutique hotel, a country house, a spa hotel, a luxury resort, or a group of hotels. Your success is dependent on filling your rooms with fee-paying customers. But with the rise of Airbnb and other shared accommodation services, the hotel industry is in an increasingly competitive environment. Why would a customer choose your hotel and not a similar one close by? How can you garner local publicity for your recently opened boutique hotel? How do you let the business sector know your luxury country house is the perfect place for meetings and corporate events? If you want to raise your profile in a crowded marketplace, tell your brand story and connect with your customers, a creative, strategic and well-run hotel PR campaign should be an essential part of your marketing strategy. “PR Superstar helped us identify the most appropriate media outlets and brought us top quality national and international coverage across a range of platforms. This exposure enabled us to grow sales rapidly. If you’re looking for reliable, quality PR for your business, I wholeheartedly recommend Jill Kent. ” - Andrew Clayton, CEO, Laura Ashley Hotels and Corus Hotels Why you should hire a hotel PR agency For a hotel industry public relations campaign to be successful, it has to be memorable. Every hotel, whether it's a hip hotel in the city or a boutique hotel... --- ### Food and Drink PR > Food and drink PR campaigns that deliver coverage in now The Daily Telegraph, The Independent, Observer Food Monthly and The Grocer. Call me now! - Published: 2020-10-29 - Modified: 2020-11-16 - URL: https://prsuperstar.co.uk/food-and-drink-pr/ Food and Drink PR: Serving up the best stories to your audience It’s an exciting time for the food and drink industry. With more cookery programmes on TV than you can shake a Le Creuset lid at, it seems we’ve all gone mad for unusual ingredients, organic foods and blended drinks. But it also means the food and drink sector has never been more competitive. Product manufacturers are now fighting it out to be chosen as a TV chef’s ‘newly discovered’ ingredient. And brands are jostling for eye-level shelf space in the top supermarkets and speciality food stores. And this is where food and drink PR activity is essential. If you’re a manufacturer looking to get into a particular retail group, or a brand that’s launching a new food or drink product, or a company that specialises in niche speciality goods: a highly targeted food and drink PR campaign could get your products flying off the shelves. “PR Superstar – you are awesome! Jill makes your PR experience truly enjoyable and the fact she adds such a personal touch and has endless amounts of energy, passion and drive really does show in the fantastic return you receive. ” - Scott Campbell, Managing Director, Wolfpack Lager What to expect from a food and drink public relations campaign I use my skills and experience in the UK food and drinks industry to get you coverage and the results you want, whether that’s brand awareness or an increase in sales. I know what... --- ### Beauty PR > London based beauty PR agent getting you PR coverage in Cosmopolitan, Marie Claire, Red, Elle, Vogue, Vanity Fair, The Sunday Times’ Style. Call me now! - Published: 2020-10-29 - Modified: 2023-11-30 - URL: https://prsuperstar.co.uk/beauty-pr/ Beauty PR London: Putting you and your products in the spotlight The UK beauty industry is fast-moving with new products, new ideas, and new services constantly coming onto the marketplace. That makes it a highly competitive industry with beauty brands and products battling it out to become the next ‘must-have’. Beauty PR is an essential activity if you want to make your beauty products jump off the shelves. Making sure the right journalists, editors and bloggers and influencers get to touch it, smell it, and use your beauty product or service is at the heart of any successful beauty PR campaign. So not only do they write about it, they become real fans too. “Jill Kent is one of the hardest working PRs and publicists in the business. PR Superstar delivers excellence every time. ” - Maria Hatzistefanis, Founder & President, Rodial and Nip + Fab What to expect from your beauty PR UK campaign PR Superstar is an experienced beauty PR agency. So I know the workings of the UK beauty media inside out and what it takes to get coverage in glossy magazines, influential beauty blogs, the national press, weekend supplements, plus TV and radio. Any beauty PR campaign starts by establishing your goals and audience: Goals: What do we want to achieve with your product PR activity? Launch a new product? Generate a buzz? Attract a new audience? Respond to changes in consumer behaviour? Audience: As with any beauty PR activity identifying your audience is key. Who... --- ### PR Agency London > London PR agency specialising in London PR and securing unbeatable coverage in The London Standard, City AM, Metro and BBC London. - Published: 2020-10-29 - Modified: 2024-11-08 - URL: https://prsuperstar.co.uk/london-pr/ PR Agency London: Using PR to make your name in the capital Searching for a London PR agency? If you want to reach a capital-based audience, it’s worth having a PR pro in London that knows the city inside out. So talk to me at PR Superstar. We all know that London is one of the world’s greatest capitals. But I also know it can be a tough and fickle crowd too. Londoners always want to know about the latest product or treatment, the newest fitness craze, the coolest place to be seen, the latest plate of food to try or the best retailer to visit. London has some of the best stores, restaurants, hotels, and events in the UK and people are willing to spend money for the right experience. So if you want your business to be a success, you need to make sure your customers spend their hard-earned cash with you - and not with your competitors. Which is why my clients choose to work with me and PR Superstar, my London PR agency, because I’m focused on the capital and always achieve outstanding results. “PR Superstar is a breath of fresh air. Jill Kent delivers more in the first six hours than PR agencies do in the first six months! Jill is driven, connected, no-nonsense and importantly, really focused on results” - David Moore, Founder & Owner of Pied à Terre and L’Autre Pied What to expect working with a PR agency, London I’ve been in... --- ### Corporate PR > Corporate PR campaigns that help build reputations through coverage in the likes of The Financial Times, The Wall Street Journal & Bloomberg. - Published: 2020-10-29 - Modified: 2025-03-01 - URL: https://prsuperstar.co.uk/corporate-pr/ Corporate PR: Building reputations through public relations As I say to my clients: corporate public relations is about highlighting your business values and philosophy, not just talking about the price of your products or services. And decisive corporate PR activity is absolutely essential during a crisis if you want to manage and protect your most valuable asset – your reputation. According to the CIPR, the definition of corporate public relations is: “The discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its public. ” In other words, corporate public relations is all about looking after your business’s reputation and image, and in turn, that helps you attract top talent and investment, engage employees, strengthen brand loyalty, build trust with customers and stakeholders, help demonstrate your CSR efforts, and ultimately, drive business success. “To say we are absolutely thrilled with the coverage doesn’t seem to give it justice. Jill Kent is an absolute pleasure to work with – committed, professional, well-connected and I love her honesty. If we could give a score, it would be a TEN! ” - Jill Hebden, Chief Delivery Officer, Wildstone Working with a corporate PR company I’ve been working in the PR business for over 30 years, and during that time I’ve delivered successful corporate PR campaigns to a range of businesses, from established UK corporates to fast-growing London-based... --- ### Human Resources PR > Human resources public relations. Working with HR businesses and HR departments to attract new business and new talent. Contact me today! - Published: 2020-09-15 - Modified: 2021-01-11 - URL: https://prsuperstar.co.uk/human-resources-pr/ Human Resources Public Relations: How to attract new business and new talent A public relations campaign has the power to transform any human resources business, in the same way it has any other company. Clever PR activity can help a HR company build a reputation and attract new clients across a range of sectors. But these days, the role of public relations in human resources is twofold: external AND internal. Smart human resources departments are now recognising the value of using public relations methods to attract new talent into the organisation and to communicate effectively with their staff with well thought through internal comms campaigns. “PR has traditionally come under the marketing umbrella. But PR and HR are working together more than ever to change culture, restructure organisations and ensure employees are brand ambassadors. Public relations and human resources both value the importance of clear communication and good relationships. So it’s a natural fit. ” - Jill Kent, PR Superstar Putting together a human resources PR campaign At PR Superstar, I work with the marketing teams of human resources businesses to reach new clients. And I also work with HR leaders in human resources departments in large corporations to attract new talent, inspire employees and support change management. Securing new leads through PR Any results-driven PR campaign begins by identifying the target audience, then finding ways to differentiate your HR business from your competitors. Then I ensure your messages are heard by the right people at the right time. My... --- ### PR Agency UK > Looking to work with the top UK PR companies? These are the questions you must ask your next PR agency before you sign a contract - Published: 2020-09-11 - Modified: 2021-10-12 - URL: https://prsuperstar.co.uk/pr-agency-uk/ PR Agency UK: How to Hire a PR Company Looking for a UK PR agency? You’ve probably already discovered there are hundreds (if not thousands) of UK PR companies to choose from. You may have already scrolled through a list of ‘Top UK PR agencies’ and they all look great. But how can you find the right PR firm for you, your brand and your business? To help you out, here are the top seven questions you MUST ask any prospective PR agency (PR Superstar included! ) before signing a contract. 1. Who will work on the account? If it’s a large PR agency, chances are your first meeting will be with members of the senior team. But after that, who will be running your account on a day-to-day basis? It could be that a more junior member of staff will take over, who hasn’t got the same experience. If it’s a smaller PR company or a freelance PR consultant, chances are the person you first meet with or speak to will be the person actually doing the work. So, ask the question: who will run my account and what’s their experience? 2. How much time will you spend on my account? This will depend on the goals of your campaign, of course. But any top UK PR agency worth their salt will be very clear from the outset as to how much time will be spent on your account and the realistic results you should expect from that amount... --- ### PR Agency Surrey > Surrey PR agency managing and delivering results-driven PR campaigns for companies in Surrey, across the UK and internationally - Published: 2020-09-11 - Modified: 2023-03-10 - URL: https://prsuperstar.co.uk/pr-agency-surrey/ PR Agency Surrey: Outstanding PR Services on your Doorstep If you’re a Surrey-based company, chances are you’re looking for a Surrey PR agency too. It’s always good to work with local suppliers and services, even if, these days, most communications are done via email, video conferencing or telephone. I work with businesses of all sizes. From international companies ramping up their global reach to UK start-ups looking to make their mark, and ambitious companies in Surrey who want to stand out from the competition, increase revenues and build a brand. And I manage and deliver results-driven PR campaigns for a range of sectors too, from travel PR and fashion PR to public relations activity for entrepreneurs or financial services. Working with a PR Agency in Surrey Most of the companies in Surrey that PR Superstar works with want to achieve UK or even international coverage for their PR campaigns. By connecting with my network of journalists, editors, broadcasters, bloggers and influencers, I regularly secure coverage in the likes of The FT and The Sunday Times and on the BBC and Sky News. But occasionally a targeted local campaign is required. In which case, I work with Surrey specific publications and websites such as SurreyLive, Surrey Business and Surrey Comet to achieve stories or feature articles. What you can expect working with PR Superstar The scope of the work depends on your short and long-term goals and, of course, your PR budget. As a guide, my PR services include: Corporate positioning... --- ### Transport PR > Delivering insight-driven transport PR campaigns for rail, road, haulage, automotive and marine businesses worldwide. Contact us today! - Published: 2020-09-10 - Modified: 2023-11-30 - URL: https://prsuperstar.co.uk/transport-pr/ Transport PR: Keeping your business moving forward With the development of new technologies such as self-drive cars and high-speed rail, the transport sector is moving at a rapid rate. But the transport industry is not without its challenges and there are issues around air quality and carbon emissions levels to contend with. Forward-thinking transport businesses understand the need to champion green initiatives. But what's the best way for transport businesses to communicate key messages? Transport PR. Whether you’re a rail, road, haulage, automotive or marine business, transport PR has the power to raise awareness, improve customer relations, build your reputation and give you a platform to tell your story in a fast-moving world. “From getting a local community to support a new transport hub to publicising smart cities and low traffic areas: a proactive transport PR campaign is essential for engaging the public and getting your message across. ” - Jill Kent, PR Superstar What you can expect from a Transport PR campaign An insight-driven transport PR campaign helps your business connect with your audience, whether that audience are suppliers, government departments, investors, transport users or campaign groups. Over many years I have developed relationships with the transport industry’s key movers and shakers from transport journalists and editors to bloggers, influencers and policy advisors. My transport PR services are broad and include: Thought leadership positioning to ensure the opinions of your key executives are sought out by the broadcast and print media Corporate PR activity to create trust, increase revenues,... --- ### Sustainability PR > Sustainability PR firm delivering results-driven sustainability PR campaigns that influence customers, employees, suppliers and investors - Published: 2020-09-10 - Modified: 2020-11-15 - URL: https://prsuperstar.co.uk/sustainability-pr/ Sustainability PR: Helping to Save the Planet From climate change and energy use to food waste and plastic straws: everyone is talking about sustainability. It's no longer a mere trend or a minority interest. When it comes to sustainability there’s been a very real cultural shift and consumers are changing their buying habits accordingly. And that means for all organisations, across all sectors, sustainability is no longer a nice-to-have but an integral part of any corporate social responsibility programme. With today’s consumers demanding more from their brands, it’s vital that companies communicate their sustainability credentials loud and clear. This is where sustainability public relations activity is key. Sustainable PR helps you demonstrate your commitment to sustainability measures, which means customers are much more likely to engage with your brand – and more likely to buy your product. “Sustainability PR is important for a whole range of industries from waste management to fashion. And brands are now realising that a commitment to sustainability and a healthy bottom line aren’t mutually exclusive. ” - Jill Kent, PR Superstar Working with Sustainability PR Firms PR Superstar is a sustainability PR firm that creates results-driven campaigns which connect with audiences and motivate action, whether your audience is a customer, employee, supplier, investor or the general public. I do this by delivering PR campaigns that position your company as leaders and innovators. And by identifying and sharing your sustainability stories with consumer and trade publications, national and international press, broadcast media, and online outlets and... --- ### Freelance PR > I’m a freelance PR consultant in London securing unbeatable coverage for my clients in the national and international press. Call me now! - Published: 2020-08-26 - Modified: 2024-08-09 - URL: https://prsuperstar.co.uk/freelance-pr/ Freelance PR: Helping you choose the right public relations consultant I know, as a freelance PR consultant, that when it comes to public relations, it pays to work with an experienced professional. Someone who has seen it, done it and got the T-shirt. When you’re starting a new business or launching a new product or trying to raise your profile, a PR pro is worth their weight in gold if you want to get coverage in a national newspaper such as The Times or secure an interview on BBC News. And professional PR support is absolutely essential if you or your business face some kind of crisis. But the question I always get asked is: what is the difference between a freelance PR consultant and a PR agency? And which one should I choose? The difference between a freelance PR consultant and a PR agency A public relations agency is a team of PR pros, including account managers, who may specialise in one particular sector such as beauty or property. On the other hand, a freelance PR consultant is more likely to be a public relations solopreneur, like me. I’m a results-led senior PR pro who’s worked for more than 25 years in the business and has consistently achieved outstanding results along the way across a whole range of sectors. The benefits of a freelance public relations consultant The personal relationship you build with a PR freelancer is second to none. I quickly understand who you are and what your... --- ### Trade PR > Helping businesses build brand recognition, generate investment and boost their industry profile with targeted trade press PR activity. - Published: 2020-08-22 - Modified: 2020-11-16 - URL: https://prsuperstar.co.uk/trade-pr/ Trade PR: Reaching industry decision makers Trade PR. It’s often overlooked in favour of the altogether more colourful and glossier consumer PR. But a trade communications campaign should be an integral part of your brand’s marketing strategy. And this is especially true for the food and drink industry for example. Unlike the consumer press which has a wide and varied audience, trade publications have a niche readership with a specific interest in your industry. Trade PR puts you in front of the decision-makers: Those buyers and bookers who decide whether to stock your product or to buy in to your service. Another benefit of trade PR is that media outlets and broadsheets often look to the trade press when they’re seeking industry trends or developments, or when they’re after an industry expert for a comment. Appearing in the trade press gives credibility to any story and often leads to coverage in the mainstream media too. With regular stories and coverage in the trade press, businesses can build brand recognition with industry leaders, generate investment and boost their industry profile. “The trade press is invaluable when it comes to shining a light on a new or relaunched product or service as trade magazines are a trusted and widely read resource of industry information, analysis and perspective. ” - Jill Kent, PR Superstar What you can expect from trade PR activity? At PR Superstar, I work hard to secure coverage in the trade press for a range of clients, from hospitality and... --- ### Industrial PR > Industrial PR campaigns that help you reach a range of audiences, introduce new technologies to the market, build your profile and generate sales. Call me! - Published: 2020-06-23 - Modified: 2023-01-24 - URL: https://prsuperstar.co.uk/industrial-pr/ Industrial PR: Manufacturing a positive reputation For organisations working in an ever-evolving industrial sector, it's a challenge to win new customers and build brand loyalty. It’s also difficult to communicate what it is you do when your industrial product or technical service is particularly complex. Which is why forward-thinking and ambitious companies in the industrial sector use industrial public relations. Industrial PR enables you to reach a range of audiences, through targeted PR campaigns, which enable you to introduce new technologies to the market, build your profile, keep your products and services at the forefront of the industry and generate sales leads. “In a competitive landscape, engineering firm, manufacturers, technical, industrial and STEM-based businesses can all benefit from innovative and effective PR activity which can boost brand awareness and drive credibility and sales. ” - Jill Kent, PR Superstar Working with an industrial public relations company At PR Superstar, I have years of experience working alongside big businesses in order to help them communicate more effectively with their target audiences. I do this through taking a complex idea and transforming it into an engaging message that's easily understood. Industrial public relations activity includes: Issuing news releases to the business and industry press that introduce your new product or service in a compelling way Organising features and interviews with the media including broadcast channels Establishing your business as a thought leader in the industrial sector through contributed articles and guest posts Media training for your leadership team so they feel comfortable... --- ### Professional Services PR > Professional services PR that help you build trust within the marketplace, generate sales leads and win new business. Get in touch today! - Published: 2020-06-23 - Modified: 2023-03-10 - URL: https://prsuperstar.co.uk/professional-services-pr/ Professional Services PR: Showcasing your approach and values For businesses offering professional services, the differentiator is trust. When the services on offer are essentially similar, providers must focus on building credibility in order to attract new clients. Professional services PR is key to achieving this. It helps companies create a trustworthy public image, so clients and other stakeholders have a clear idea as to who you are and what you stand for, rather than only knowing you for what you offer. In other words, successful PR activity should focus on your firm’s approach and core values rather than the ins and outs of the services you offer. By using a PR firm to manage your reputation in the press and online, providers can develop trust within the marketplace, generate sales leads and win new business. “Lawyers, accountants and any type of consultant offering a knowledge-based service to clients can benefit from professional services PR activity which focuses on the human aspect of the business and integrates seamlessly with your marketing and client services activity. ” - Jill Kent, PR Superstar Working with professional services PR firms PR Superstar offers PR services to a range of companies including accountancy firms, law firms and consultancy firms. With creativity and drive, I help you communicate your key messages to stakeholders through a wide range of channels including print media, broadcast media and social media with high-quality content that’s accessible and compelling. PR Superstar’s PR tools for professional services firms include: Media relations: I... --- ### Engineering PR > Engineering PR campaigns to build a customer base, increase visibility, and demonstrate how your engineering project contributes to our quality of life. - Published: 2020-06-23 - Modified: 2020-12-18 - URL: https://prsuperstar.co.uk/engineering-pr/ Engineering PR: Building a business through public relations The engineering industry covers a number of sectors including mechanical, chemical, electrical, management, geotechnical and civil engineering. But all types of engineering firms can benefit from public relations activity if you want to build your customer base, increase your visibility, stay ahead of the competition, establish your firm as an industry leader and demonstrate to the public how engineering contributes to our quality of life. “Engineering public relations activity is the most effective way to convey key messages to your audiences, whether that’s decision makers at a government level or the general public. ” - Jill Kent, PR Superstar Working with an engineering PR agency London Whatever type of engineering firm you have, I help uncover the stories within your business that journalists and editors are interested in. These stories can be about industry trends, issues or standards. They could be about the people in your team. Or they could showcase your industry know-how. Engineering PR stories – especially civil engineering PR stories – are an opportunity to show how your projects are beneficial to the public too. Innovative and strategic engineering PR activity helps you: Garner media attention: An effective media strategy which consists of pitching well-crafted stories to PR Superstar’s network of journalists and editors ensures your company earns coverage in the leading business and industry publications Tell your story: PR helps you distinguish yourself from the competition by enabling you to share your story and control the narrative. How... --- ### Energy PR > Energy PR campaigns for businesses in the energy sector, including solar energy, using PR to educate the public, build trust and grow reputations. Call me! - Published: 2020-06-23 - Modified: 2023-03-10 - URL: https://prsuperstar.co.uk/energy-pr/ Energy PR: Shining a light on a rapidly changing sector When it comes to the energy sector, we’re in the middle of a massive change. In the last five years, we've seen an increase in demand for cheaper, cleaner energy and a shift away from fossil fuels towards renewable energy. For companies specialising in new energy sources, such as solar energy, wind energy, hydro energy, tidal energy and geothermal energy this is an exciting time. But the energy landscape is also complex. There are ongoing conversations and challenges around environmental costs, technologies, international trade and local communities. And this is where energy PR can play a significant role. Companies in this sector need energy public relations to communicate their message to the energy-using public and other stakeholders, such as investors, regulators and government bodies, and they must ensure local communities are fully informed. Through energy PR, energy companies can educate the public, build trust and grow their reputation as a leading player in the sector. “Energy public relations is about planning and delivering research-driven PR campaigns that educate the public about changes happening in the energy sector. Not just about what’s happening now but what the plans for the future are too, such as clean energy targets. ” - Jill Kent, PR Superstar Working with energy PR firms One of the roles of energy public relations is to make complex technologies or issues easily understood by a general audience through carefully crafted messaging. These messages are then shared through the... --- ### Environmental PR > Environmental PR campaigns and strategies that raise a brand’s profile, generate more business and attract new customers. Get in touch today! - Published: 2020-06-23 - Modified: 2020-11-16 - URL: https://prsuperstar.co.uk/environmental-pr/ Environmental PR: Green campaigns that care for the planet In a time of rapid change and challenges, organisations concerned with environmental issues - whether that’s a business launching a green energy initiative or a local government department introducing a sustainability campaign - need to communicate their message to the public in a way that’s clearly understood. And with more green energy and sustainability businesses coming into the marketplace, competition in the environment sector is on the rise. Brands must find a way to establish themselves in the public’s imagination. Environmental PR campaigns and strategies help businesses introduce ideas, products, services and new technologies. What's more they can raise a brand’s profile, generate more business and attract new customers. “When it comes to making a real change, environmental PR activity is key. It's about building ‘green’ messages that are simple to understand and really resonate with the public. ” - Jill Kent, PR Superstar Working with an environmental PR firm Any progressive organisation that wants to make an environmental change can benefit from environmental public relations activity. PR Superstar offers environment PR services (including green energy PR and sustainable PR) to a range of businesses: from recycling and waste management companies, to renewables firms and international energy giants, to large corporations looking to highlight their green credentials. Working closely with you I create multi-channel PR campaigns that build awareness, engage your audience or announce new products or services. I do this by identifying and building high-impact stories around environmental initiatives that... --- ### Product PR > Product PR agency using compelling product stories to engage new and established audiences. Coverage in consumer magazines, national press, BBC and Sky TV - Published: 2020-05-31 - Modified: 2020-11-15 - URL: https://prsuperstar.co.uk/product-pr/ Product PR: Making a mark in a changing consumer landscape When it comes to marketing a product, the biggest challenge is differentiation. Products that have been around for a while, sometimes even decades, can blend into each other after a while. When audiences experience decision fatigue, they tend to pick the easy option. And that means purchasing the same product they've bought for years. So how do you get people to change? How do you introduce an established product to a new audience? How can established brands continue to make a mark in a rapidly changing consumer landscape? With Product PR. “Jill has done a terrific job for Balsam Hill! It’s now our eighth year working together! It’s a pleasure to work with her – her can-do attitude, hard work, and enthusiasm make her a great business partner. ” - Pablo Diaz Barriga, Ecommerce Director, Balsam Hill What to expect from a product PR agency For your consumer product PR campaign to be successful and achieve your objectives, I start with a couple of questions: Goals: What do we want to achieve with your product PR activity? Generate a buzz? Influence the industry? Respond to changes in the consumer behaviour? Attract a new audience? Audience: As with any PR activity identifying the audience and where they are is key. Who buys this product? And do we want to attract a new audience or reconnect with an established audience? What websites do they visit? What apps do they use? Do they... --- ### B2B Technology PR > A B2B technology PR agency working with B2B tech brands to launch products, raise personal profiles, increase brand awareness and attract investor funding - Published: 2020-05-31 - Modified: 2023-11-30 - URL: https://prsuperstar.co.uk/b2b-technology-pr/ B2B Technology PR: Pushing your tech business to the next level We’re in the middle of the fourth industrial revolution and, today, technology impacts every aspect of our home and work lives, from AI to driverless cars to online meeting software and food deliveries. We all know about those rare tech companies that reach unicorn status. But how about those B2B technology companies that fail to make the big breakthrough because they’ve run out of funding, don't acquire enough customers, or get overtaken by competitors before they’ve become established? B2B technology PR is a critical part of any technology start-up’s arsenal. And the same goes for established tech firms. B2B technology PR is essential for product launches, raising personal profiles, increasing brand awareness, and helping to attract investor funding. “B2B tech PR is critical for raising awareness, lead generation and engagement. So whether you want to reach IT department decision-makers in large global corporates or get the HR team to buy into a wellbeing app for staff, a creative and innovative B2B technology PR campaign pushes your B2B tech business to the next level. ” - Jill Kent, PR Superstar Working with B2B tech PR agency PR Superstar delivers impactful B2B technology PR campaigns for a range of clients from global companies to fast-growing scale-ups and ambitious start-ups. My B2B technology PR services include: Outstanding media relations: I have an unbeatable network of tech and business journalists at a national and international level, as well as bloggers and industry influencers.... --- ### Fintech PR Agency > Fintech PR agency London helping fintech brands build a reputation, generate leads, raise finance and attract investors. Get in touch today! - Published: 2020-05-31 - Modified: 2023-01-24 - URL: https://prsuperstar.co.uk/fintech-pr-agency/ Fintech PR Agency: Standing out in a rapidly growing sector Fintech is one of the world’s fastest growing tech sectors and predicted to be worth over $300 billion by the end of 2022. From technology start-ups disrupting the landscape, to big financial institutions who are getting in on the action, to those established businesses who want to keep their market share: the fintech sector is seeing rapid growth across the board. And that means the market is getting crowded, competition is fiercer than ever and the pressure on SME fintech companies is huge. A fintech PR campaign that’s well planned and executed is essential for building a reputation. It can also help you generate leads and raise finance too. So whether your fintech firm is just starting out or about to go global, working with a forward-thinking fintech PR agency is the smartest way to establish your voice and stand out from the crowd. “Effective fintech PR activity helps fintech companies build trust, create a positive reputation, and establish themselves as thought leaders, whether they're working in mobile banking, commerce or financial compliance. It's also about shining a light on those disruptors who are making a mark and helping them attract bigger clients and bigger revenues. ” - Jill Kent, PR Superstar Working with a fintech PR agency PR Superstar works with any client that has a focus on financial technology and wants to grow their credibility within this sector. I do this through compelling storytelling that’s less about the... --- ### Launch PR > Original, memorable and results-driven launch PR campaigns for new business start-ups in London and across UK. Get in touch today! - Published: 2020-05-31 - Modified: 2023-11-30 - URL: https://prsuperstar.co.uk/launch-pr/ Launch PR: Ensuring your new biz is ready for take off Launching a new business is exciting. But it can also be expensive. The landscape is crowded and competitive and consumers are demanding. It’s no wonder 8 of 10 new businesses fail to make a mark. If you’re planning a new business launch, it's critical to have a launch PR campaign in place that’s original, memorable and results-driven if you want the business to get off to a flying start. Any launch PR strategy has to communicate early brand messaging and work hard to engage your first audiences. “We are delighted with PR Superstar’s work for Clockjack. Jill Kent worked incredibly hard at achieving media coverage based on our objectives and over-delivered against our expectations! ” - Jerry Goldberg, co-founder, Clockjack What you can expect from a launch PR campaign A big launch PR London event in some swanky bar is a fun way to celebrate the launch of your business with all your family and friends. But is it likely to get you a whole load of coverage from journalists and deliver your key messages? Maybe not. There are much better ways to spend your launch PR budget. A powerful launch PR campaign is likely to combine traditional PR methods, online tactics, media interviews and events. PR Superstar’s business launch PR services include: News releases: Engaging press releases that tell your story alongside a media pack that includes high quality images is still the most effective way to get... --- ### CEO PR > CEO PR London: I secure coverage for CEOs, business leaders & founders in the national & international press & global TV and radio. Call me! - Published: 2020-05-31 - Modified: 2025-03-20 - URL: https://prsuperstar.co.uk/ceo-pr/ CEO PR: Helping the C-Suite become brand storytellers I’m working with more CEOs and founders than ever before to deliver hard-hitting CEO PR activity that raises profiles, increases credibility and helps build an authentic brand. I remember a time, not that long ago, when the CEO was the big guy with the big office. (And it was always a guy. ) His customers didn’t know who he was. The staff rarely saw him. And he only appeared at board meetings. The CEOs and founders I work with today are very different. They know that PR for CEOs is an essential part of their marketing mix. They understand that their personality, their vision and their communications strategy is key to gaining a commercial advantage over their competitors and ultimately, creating a successful business. The savvy CEOs I know also understand that today’s consumers want the companies they buy from to have the same values as they do. They know that being visible and engaged is the way to build a strong and loyal following. Think about companies like Apple. They built a huge fanbase, not just because of their products but because people believed in the late Steve Jobs. CEOs with a strong personal brand help to retain and attract top talent too, as well as strengthen investor relations. I’ve seen investors more willing to invest in my clients and their companies because the CEO was regularly appearing in the national press and on TV, clearly communicating their vision and leadership.... --- ### PR for Education > Education public relations: Working with schools, colleges and universities to reach specific audiences, promote activities and demonstrate expertise. - Published: 2020-05-04 - Modified: 2020-12-18 - URL: https://prsuperstar.co.uk/pr-for-education/ PR for Education: Ensuring educational institutes achieve their best Every educational institute, from schools and multi academy trusts to colleges, universities and education charities, is seeing the benefit of appointing education PR firms to handle all aspects of their educational public relations. And the scope is vast. PR for educational institutes covers everything from raising the profile of a school or university, recruiting new students, engaging with the public over a proposed new site for a school, talking to parents about certain elements of the curriculum, promoting additional services such as out of school learning, handling a PR crisis, encouraging investment, managing fund-raising events, and building an unbeatable reputation for learning at a local, national and international level. This is especially true for selective and fee-paying schools which want to attract the best students. A carefully constructed secondary or higher education PR campaign helps you reach a specific audience, promote your activities and approach, and demonstrate your expertise. And it's more cost-effective than traditional marketing activity. “When it comes to education public relations, it’s about creating engaging and well thought through content for each audience, whether that’s an international audience, a local community or a vocal mum at the school gate. Education PR is about communicating your message in the clearest way possible. ” - Jill Kent, PR Superstar What you can expect from education public relations Any public relations activity for schools and universities starts with the audience, and ensuring that the content and messaging, including news releases, articles... --- ### Fitness PR > London fitness PR agency helping fitness brands connect to customers and expand the business through engaging and aspirational fitness PR stories. Call me! - Published: 2020-05-04 - Modified: 2023-11-30 - URL: https://prsuperstar.co.uk/fitness-pr/ Fitness PR: Ensuring your business is in peak condition When it comes to the fitness industry, customers, quite literally, come in all shapes and sizes. And that means there’s something for everyone: from sweaty gyms and high intensity training to pilates studios, running clubs and online workouts. And no fitness activity is complete without at least one bit of fitness kit. Whatever type of fitness business you have, from personal trainers and fitness coaches to gym companies and equipment providers, fitness PR supports its expansion and success by helping you build long-lasting and loyal relationships with your customers. That means sharing uplifting, engaging and exciting stories about your brand with key industry people, from health and fitness journalists to social media influencers and fitness bloggers. So whether you need a B2C or B2B campaign, public relations helps your brand get in the best shape ever. “PR Superstar delivers time and time again, as well as keeping an eye on the details and looking after you with a personal touch. An amazing return on investment! ” - William Pullen, founder and owner, Dynamic Running Therapy What you can expect from working with a fitness PR agency As a PR professional, it’s my job to build your brand’s visibility and authority, whether you’re an established business or new on the fitness scene. I do this through: Outstanding media relationships: I work closely with leading health journalists and editors, as well as key opinion leaders, celebrities and educators. It’s why my clients’ fitness... --- ### Lifestyle PR > London lifestyle PR agency, working with leading lifestyle brands and achieving coverage in Vogue, Tatler, Vanity Fair, Esquire and GQ. - Published: 2020-05-04 - Modified: 2025-03-22 - URL: https://prsuperstar.co.uk/lifestyle-pr/ Lifestyle PR agency: Helping your brand stand out from the crowd For nearly two decades, I’ve delivered PR campaigns for a wide range of lifestyle brands, from food and drink and eating out, to hotels, travel and home decoration, as well as beauty, fashion and wellness brands. The lifestyle landscape is vast. And competitive. Which is why ambitious companies work with lifestyle PR firms like mine to deliver lifestyle public relations campaigns that cut through the noise, generate ‘buzz’, connect to the audience, gain greater visibility and credibility, and attract new customers. “Jill Kent offers the best bang for our bucks compared to any other marketing activity. As well as winning excellent coverage for our brands, she has consistently delivered high authority back-links to our e-commerce website. Compared to every other PR agent we have ever dealt with, she is without doubt the best. ” - Nick Ledger, Founder and Managing Director, UK Juicers What you can expect from a lifestyle PR campaign In the UK, there are numerous lifestyle PR agencies, London especially. And they all promise the same thing: to get coverage for the lifestyle brands they work for. But for me, it’s quality of the coverage that’s key. And I achieve this by creating compelling lifestyle stories, content and messaging that resonate with savvy audiences and generate a buzz. It’s why my clients regularly appear in high-end, glossy women’s lifestyle magazines from Vogue to Vanity Fair, and Grazia to Good Housekeeping, in print, social and online. And... --- ### Consumer PR > London consumer PR agency working with brands to increase brand awareness, improve reputations, build a following and boost sales. Call me now! - Published: 2020-05-04 - Modified: 2023-01-24 - URL: https://prsuperstar.co.uk/consumer-pr/ Consumer PR: Building brand loyalty and boosting bottom lines Today’s consumers are a savvy lot. And with so much competition, it's harder than ever to build brand loyalty. But it’s not impossible. And that’s where consumer PR comes in. A smart consumer PR campaign can help increase brand awareness, establish brand values, improve a company’s reputation and build a dedicated following who act as brand ambassadors and share content and positive feedback. And that applies whether you run a large firm or a small ambitious start-up. Knowing your audience and what matters to them is crucial. A well thought through consumer PR strategy gives you the opportunity to talk to your customers in a meaningful way, to attract a new audience, to grow that relationship and to build brand loyalty. “Consumer PR is a mix of social media management, media relations, influencer engagement and compelling storytelling that’s open and transparent. Done right, it leads to outstanding results, including an uptick in brand awareness and ultimately, an increase in sales. ” - Jill Kent, PR Superstar What to expect from a consumer PR agency As an experienced PR consultant, I deliver insight-driven and innovative consumer PR campaigns across traditional and online media. What’s the process? Like all PR activity, I begin by working with you to define your goals, such as: Increasing customer loyalty Increasing brand awareness Increasing sales Maintaining a positive reputation Supporting your marketing campaigns Managing brand perception during a crisis Next, I look at your audience. Who are... --- ### Book PR > London book PR agency working with established and new authors on book PR campaigns to create a buzz, engage readers and drive sales. Call me now! - Published: 2020-05-04 - Modified: 2020-11-16 - URL: https://prsuperstar.co.uk/book-pr/ Book PR: Helping authors and publishers stand out on the shelf With the number of books and ebooks published each year now reaching the 1. 6m mark, it can be a struggle for authors and publishing houses to secure those sought-after sales. And that’s especially true if you’re a self-publisher and there’s no book publicity marketing budget available. So how can book authors make their mark? Through a strategic book PR campaign. A book public relations campaign involves pitching your story to newspapers, magazines, book review sites and bloggers in order to create a buzz, engage readers, drive sales, build profiles and launch careers. And ultimately, get your book into the hands of the people that matter: book lovers. “A successful book public relations campaign is all about getting PR for book reviews, organising interviews with the author, and getting heaps of coverage in the online and traditional media. And that’s true irrespective of what type of book it is and whether the author is established or a hot new writer. ” - Jill Kent, PR Superstar What you can expect from a book PR campaign PR Superstar is a book public relations firm specialising in creative and cost-effective PR services for publishing houses, self-published authors and published authors. There are numerous PR firms for authors. But the PR Superstar approach is a little different when it comes to author PR services, and goes beyond the usual book reviews and serialisations. Instead, I take the time to really understand the... --- ### Product Launch PR > Product launch PR from London PR agency that’s creative, tactical and cost effective. Get your product off to a flying start. Call me now! - Published: 2020-05-03 - Modified: 2024-08-06 - URL: https://prsuperstar.co.uk/product-launch-pr/ Product Launch PR: Getting your product off to a flying start Did you know that over 30,000 new products are launched every year? The bad news? 80% of them fail. Don't let your new product be one of them. Having a PR campaign for a new product launch in place could make all the difference, as PR plays a key role in raising awareness, educating your audience and driving demand. A new product launch is newsworthy by virtue of the fact it’s new. But that’s not enough to get the attention of the right journalists, publications and media outlets. Whether you’re launching something new (or even relaunching a product), the PR strategy for a new product launch must be creative, tactical and cost-effective. “PR Superstar – you are awesome! Jill Kent makes your PR experience truly enjoyable and the fact that Jill adds such a personal touch and has endless amounts of energy, passion and drive really does show in the fantastic return you receive. ” - Scott Campbell, Brand Manager, Wolfpack Lager What to expect from product launch PR activity Your new product launch PR campaign is likely to have different strands of activity. In my experience, a pitch that focuses on the human aspect, such as the story about the founders, is always likely to prick the interests of the trade and consumer press, as well as key industry influencers. Outstanding visuals are important to have too, such as high-end photography, illustrations and infographics, or how-to videos that... --- ### B2B PR > B2B PR agency London helping businesses drive growth through reputation building, brand awareness and increased sales. Call me now! - Published: 2020-05-03 - Modified: 2024-08-28 - URL: https://prsuperstar.co.uk/b2b-pr/ B2B PR: Improving communications with stakeholders Many B2B companies struggle to get the recognition, awareness and reputation they need to drive sustainable growth, and would benefit considerably from PR activity. So what is B2B PR? It's that specialist area of public relations that helps businesses sell more products or services to other businesses. But, of course, that's not all it can do. A clever PR strategy can help you: Build your reputation within your industry: PR activity shines a light on your achievements, your ways of working and establishes you as an industry thought leader Generate a positive image: It’s a noisy landscape and it's easy to be known as just ‘another supplier’. PR helps you build a positive and memorable brand that helps you stand out from the crowd Help your sales team: As the buying process can be long, a good PR strategy will reach your buyers throughout the duration of the sales process. By promoting positive messages and stories, PR can help push the sale over the line Improve relationships: public relations can help you better connect with customers, suppliers and industry experts. But positive news stories about the business also increase loyalty and staff retention and make it easier to attract and recruit new talent to the organisation. “It’s too easy to think PR only works for B2C. Not so. A solid, forward-thinking B2B public relations strategy helps businesses discover new markets and connect with those partners, customers, suppliers and investors that can help businesses grow... --- ### Digital PR > London digital PR agency specialising in improving reputations, building brand awareness, boosting website traffic and increasing sales. Call me today! - Published: 2020-05-03 - Modified: 2024-08-28 - URL: https://prsuperstar.co.uk/digital-pr/ Digital PR: Improving reputations and search engine results So what is digital PR? It's the area of PR that reaches out to online publications, bloggers, podcasts and social media influencers, rather than traditional media. The goals are similar though: to get these channels to cover your business, products or services; to influence your target audience; and to raise the profile of your brand. But digital PR has other benefits too. By working with online journalists and garnering coverage for your brand, high-quality backlinks to your organisation’s website are also created. And ultimately, this could lead to better rankings for your website in the search engines. Which is why digital public relations should be an element of your overall SEO strategy. That higher ranking on the search engine results page builds brand awareness, boosts website traffic, and leads to an increase in leads and sales. “Digital PR should be part of the overall PR mix alongside traditional PR. The added bonus, of course, is that businesses not only gain coverage, but also high-quality backlinks, social media mentions and improved SEO. ” - Jill Kent, PR Superstar Working with a digital PR agency PR Superstar is a traditional AND digital PR agency. For me, it’s not a question of one or the other. It's about using the right tools and the right channels to achieve the right outcome. So PR activity will include: Writing and distributing online press releases that contain appropriate backlinks, to trusted, high-authority websites with large visitor numbers Building... --- ### Financial Services PR > Financial PR agency London offering finance PR services which help build trust, increase revenues and grow the business. Call me now! - Published: 2020-05-03 - Modified: 2023-03-10 - URL: https://prsuperstar.co.uk/financial-services-pr/ Financial Services PR: The best return on your investment With ever increasing competition in the finance sector, a financial services PR agency is well placed to help businesses differentiate themselves from their competitors and drive new business. How does it work? A financial PR consultant works alongside you and your legal advisers to uncover interesting and emerging stories about your products, services or individuals within the company, then creates high quality editorial content that generates meaningful results. “Through working with a financial public relations firm, finance companies can put a strategic comms plan in place which helps create trust, increase revenues and ultimately, grow the business. ” - Jill Kent, PR Superstar What you can expect from financial services PR activity At PR Superstar, I advise public and private companies, financial organisations and governments at senior levels. By working with a PR firm, your message and perspectives can be better articulated, and you can build awareness and credibility around your business. I offer a range of services to companies depending on your business objectives. These include: Corporate PR activity to create trust, increase revenues, and protect and build a brand Corporate positioning to discover your key differentiators that help you stand apart from your competitors Thought leadership activity to ensure the opinions of your key C-suite executives are sought out by the broadcast and print media Reputation management to ensure quality editorial content and opinion is shared rather than ‘fake news’ Media training to ensure executives are comfortable in front... --- ### Sports PR > Sports PR agency delivering sports public relations campaigns that build reputations of businesses and individuals across media platforms. - Published: 2020-05-03 - Modified: 2025-03-20 - URL: https://prsuperstar.co.uk/sports-pr-agency/ Sports PR Agency: Helping you stand out from the competition Sports are competitive. And not just on the field of play. If you’re a sporting brand or sports personality, then a creative sports public relations campaign is essential if you want to reach audiences, win new customers or fans, secure sponsorships or raise your profile, during or after your career. It's also important to be able to share your story with the media with confidence and know how to use social media to build your brand. Sport PR plays its part, as it gives you the tools you need to reach the next level and get ahead of the competition. From gyms and fitness studios to individual sports people and sporting brands: sports public relations activity helps you grow your business or build your profile, so you can maximise your image potential and compete with the best of them. “PR Superstar – you are awesome! Jill Kent makes your PR experience truly enjoyable and the fact that Jill adds such a personal touch and has endless amounts of energy, passion and drive really does show in the fantastic return you receive. ” - Scott Campbell, Brand Manager, Wolfpack Lager What you can expect from a sport PR campaign As a sports PR agency in London, I have an excellent track record when it comes to delivering results-driven sports PR activity. Engaging content: Compelling news releases and well-written stories with an interesting angle, that explain what you do and why you... --- ### Talent Publicist > A talent publicist that helps you build your personal brand through public appearances, TV and radio interviews, and magazine features. Call me now! - Published: 2017-09-07 - Modified: 2023-03-10 - URL: https://prsuperstar.co.uk/talent-publicist/ Talent Publicist: Helping you build your personal brand Whether you’re a leading light in publishing, broadcasting, entertainment or sport, or you’re an expert in your industry and an all-round talented individual, a talent PR agent can push your career to the next level. It’s important to build your brand carefully, with public appearances, TV and radio interviews, and features in some well-chosen publications about your new show, book or career choices. Exploring new opportunities is also key to building your personal brand, such as partnering with companies to become their brand ambassador. Or establishing yourself as the go-to expert in your particular field of expertise. Managing your online reputation is important too. From ensuring you’re not misquoted on a popular blog, to giving advice about what to share on Twitter or Instagram, or how to handle negative feedback or comments. “Whatever your area of talent, you need experienced people around you if you want to take your career to the next level. By hiring a talent publicist, it means there’s always someone on your side to help you explore new opportunities and get positive coverage across the right channels. ” - Jill Kent, PR Superstar What you can expect from me as your talent publicist As an experienced talent PR agency, I manage the reputations of a number of talented individuals. And talent comes in all shapes and sizes. So whether you’re a media personality, author, TV historian, or Michelin-starred chef. Or even a professional rugby player or industry leader,... --- ### Entertainment PR > Entertainment PR: working with TV, film and music personalities to get you coverage on TV, radio, print and online, plus industry titles. - Published: 2017-09-07 - Modified: 2025-03-20 - URL: https://prsuperstar.co.uk/entertainment-pr/ Entertainment PR: Public relations that puts you in the spotlight As they say: there’s no business like show business. And in an industry as exciting, dynamic and competitive as entertainment, PR is essential if you want to create a buzz around you and your work. Having run an entertainment PR agency for nearly 20 years, I’ve seen the rise of social media and the public’s insatiable appetite for the latest chatter about their favourite TV shows, films and music. But that’s good news. Because it creates plenty of opportunities to make a name for yourself. Successful entertainment PR is about understanding the audience, using clever storytelling, and mixing traditional media and digital channels for the best results. So I design and deliver carefully crafted PR activity that puts you in the public eye through a raft of good news stories, television interviews, public appearances, photoshoots, magazine spreads, interviews with key influencers and podcasters, online chat sessions and events. And, if something goes wrong, I can help to keep you out of the public eye too. “There are numerous entertainment PR agencies in London who have hundreds of entertainers on their books. But for me, entertainment PR is about giving the personal touch. I take the time to get to know you and your work whether you’re an actor, musician, entertainer or TV personality. Then I work hard to share your story, showcase your talents and ultimately, boost your career. ” - Jill Kent, PR Superstar Working with an entertainment PR... --- ### Men’s PR > Targeted men’s PR campaigns that get coverage in GQ, ShortList, Men’s Health, Esquire and The Sunday Times Style, as well as LADbible. Call me now! - Published: 2017-09-07 - Modified: 2023-11-30 - URL: https://prsuperstar.co.uk/mens-pr/ Men’s PR: Targeted publicity campaigns for high end men’s brands When it comes to raising the profile of men’s brands, we’ve moved on from the days of bikini-clad babes draped over a product. Fortunately. Modern men feel as uncomfortable about the ‘sex sells’ phenomenon as women do. And it turns out, sex doesn’t sell anyway. Men’s brands must avoid outdated clichés and stereotypes and connect with men emotionally. And that means being authentic, and simply talking about the product or service in an open and honest way. ‘This will make you a better man’ hyperbole should be avoided at all costs. For good PR coverage, men’s brands shouldn’t be afraid to associate themselves with issues that affect men directly, from mental health to sexual health, as long as it’s done in a sensitive manner. What you can expect from a ‘man brand’ PR campaign From fashion, watches, grooming and fitness, to traditionally male-centric products like cigars and whisky, I achieve coverage for the biggest UK and international brands in the business by focusing on heritage, by using storytelling and by being transparent and authentic – all of which appeal to the modern man tribe. By presenting your brand as confident, engaging and honest, I secure positive articles, interviews and reviews that appear high on the search engine results page. And I achieve outstanding coverage on the massively popular LADbible site, as well as via more traditional and luxurious routes such as GQ, ShortList, Men’s Health, Mr Porter, Esquire and Sunday... --- ### Site Credits > Find out who who is behind the PR Superstar website's awesome design and illustration. You'll find all the details here. - Published: 2015-08-18 - Modified: 2023-02-03 - URL: https://prsuperstar.co.uk/site-credits/ Site Credits The PR Superstar website was designed, illustrated and built by Jasper Pye, he specialises in crafting engaging identities, user-focused digital experiences and beautiful, tactile printed materials. --- ### Travel PR > Travel PR campaigns that secure you coverage in Condé Nast Traveller, Business Traveller, The Guardian and The Sunday Times. Call me now! - Published: 2015-07-26 - Modified: 2021-01-05 - URL: https://prsuperstar.co.uk/travel-pr/ Travel PR: Putting you on the road to success Travel PR activity is essential if you’re an adventure company, tour operator, holiday company, cruise line or ski company. Why? Because positive coverage in a consumer magazine, weekend supplement or on the blog of a high-profile travel influencer can make all the difference between receiving a booking or being overlooked in favour of another provider. And that’s especially true when it comes to luxury travel. These days, customers are bypassing travel agents and going online to book their holidays, business trips and weekends away. There’s a wealth of choice, of course, but that can often leave customers overwhelmed. What’s the best travel company to choose? Who can they trust? What brands are they familiar with? In a crowded marketplace it’s important to stand out from the crowd. And the way to do that is with a creative and well-planned tourism and adventure travel PR campaign. “PR Superstar helped us identify the most appropriate media outlets and brought us top quality national and international coverage across a range of platforms. This exposure enabled us to grow sales rapidly. If you’re looking for reliable, quality PR for your business, I wholeheartedly recommend Jill Kent. ” - Andrew Clayton, CEO, Laura Ashley Hotels and Corus Hotels What you can expect from a proactive travel PR agency As a travel PR agency in London, I work in all areas of the travel industry and manage well-presented and timely results-driven PR campaigns for companies working in... --- ### Retail PR > Retail PR campaigns that blend traditional and digital channels to help boost sales, increase brand value and engage target markets. Call me now! - Published: 2015-07-26 - Modified: 2020-11-16 - URL: https://prsuperstar.co.uk/retail-pr/ Retail PR: Helping you stand out in a crowded marketplace The world of fast-moving consumer goods is – well – fast-moving. Fashions come and go. Customers are more choosy than ever. And the last ten years has seen the retail landscape transform completely. Customers no longer visit their high street and buy what’s on offer at face value. Today’s savvy shopper searches the internet for the best deals on books, food, toiletries, clothes and DVDs. And they have thousands – millions – of online retailers to choose from. Social media has changed retail too, allowing brands to interact directly with their customers. But how many retailers have got that spectacularly wrong? As a retailer what can you do to maintain market share, improve brand loyalty, and connect with your customers in a positive way? A targeted, strategic retail PR campaign can help put your retail brand on the map, support your sales cycle, increase footfall to your UK bricks and mortar stores, and drive traffic to your ecommerce site. That’s not all. Ongoing retail PR activity can also attract investors, manage crises, shape public opinion, and motivate your staff. “With the retail landscape so competitive, every business has to work hard to stand out. So whether you’re a specialist local store, a high street staple or an online giant, your businesses could benefit from targeted public relations activity. ” - Jill Kent, PR Superstar What you can expect from retail PR campaign Across all sectors of retail, from high street... --- ### Personal PR > I deliver powerful personal PR campaigns for clients who are featured in The Financial Times, The Sunday Times, and on the BBC. Call me now. - Published: 2015-07-26 - Modified: 2024-08-07 - URL: https://prsuperstar.co.uk/personal-pr/ Personal PR: Raising your profile with smart public relations Personal PR is top of the marketing to-do list for those CEOs, entrepreneurs, company founders, business owners, and talented individuals who want to raise their profile, and have the personality to match. In the early part of my career, I remember talking to business owners who wanted relative anonymity and were keen to let their brands ‘speak for themselves’. Not anymore. 24-hour news coverage and social media have brought the people behind the brands to our attention, and we’re hungry to find out more. But without a strategic PR plan in place, or without the correct media training and guidance, it can have disastrous consequences. Think about how many successful brands have come undone because of an ill-timed, or ill-conceived comment on social media from their founder. With accountants to look after your finances and lawyers to handle your legal affairs, it makes sense to employ the services of a personal public relations consultant, like me, to work with you on your personal branding. So what can personal PR activity do for you? It can help you build your reputation, gain exposure within your industry, change public opinion and manage a crisis if things go wrong. It can help shine a spotlight on your business and ensure the message you’re communicating is powerful and consistent. “I’m well aware of Jill Kent’s extraordinary capabilities, work ethic and exceptional talent. In a very short time, Jill managed to have us featured in major... --- ### International PR > International PR campaigns that help brands go global with coverage in The Wall Street Journal, Bloomberg Business Week and The Huffington Post. Call me now! - Published: 2015-07-26 - Modified: 2023-11-30 - URL: https://prsuperstar.co.uk/international-pr/ International PR: Helping you build a global brand It could be said that all PR stories are international because of the internet. And that’s true to a certain extent. But if you want to build a truly global brand, your products or services will benefit from coverage in the most distinguished press and broadcast media in the country you’re targeting. Without a deep understanding of the workings of that country’s media, however, it’s easy for your message to literally get lost in translation. Whether you’re a multinational company looking to raise your profile in the UK, or a UK company that wants to gain coverage globally, a well-planned international PR campaign means the brand messaging, the creativity and the implementation is consistent across all markets. And that makes smart business sense. What to expect from an international PR campaign As a London-based expert in international public relations, I work closely with you to understand your target markets and business goals. Then I look for a dynamic, engaging story about your brand that appeals across borders, cultures and customs. I use my global media contacts to carefully manage your PR activity across print, digital and broadcast, and ensure your brand message is consistent in all markets. To date, PR Superstar has worked with international clients from China, Malaysia and Hong Kong, the US, New Zealand and Australia, Ireland and across Europe, and gained coverage in the likes of The FT, The Wall Street Journal, USA Today, The New York Times, Time... --- ### Interior Design PR > Stylish interior design PR for interior companies and homeware brands that get you coverage in Elle Decoration, House & Garden, Livingetc and Wallpaper. - Published: 2015-07-26 - Modified: 2021-10-12 - URL: https://prsuperstar.co.uk/interior-design-pr/ Interior Design PR: Creating the most stylish stories Interior design PR is about shining a light on you and your interior design projects, whether you’re a talented interior designer, an interiors company or even a well-established homeware brand. We all know that interior design is fast-moving and fashion-forward. What’s hot one minute is so last year the next. What’s de rigueur for interiors one season is quite frankly bad taste just a few years later. Remember magnolia? With new materials, techniques, products, colours and paints becoming available all the time, it’s important to show your audience that you’re ahead of the curve. So a well-thought-out and innovative interior design PR campaign gives you an opportunity to showcase your latest design projects and products and ensure your creative output ends up in front of the people who matter. “PR Superstar helped us identify the most appropriate media outlets and brought us top quality national and international coverage across a range of platforms. This exposure enabled us to grow sales rapidly. If you’re looking for reliable, quality PR for your business, I wholeheartedly recommend Jill Kent. ” - Andrew Clayton, CEO, Laura Ashley Hotels and Corus Hotels What you can expect from an interior design PR campaign When it comes to PR for interior designers, it’s about getting you seen in all the right places. PR Superstar clients regularly feature in the likes of Elle Decoration, Conde Nast’s House & Garden, Ideal Home, Living etc, Wallpaper*, Grand Designs, Monocle, The Daily Telegraph,... --- ### PR for Entrepreneurs > PR for entrepreneurs: Media training, social media, thought leadership and outstanding coverage by The Financial Times, The New York Times, Sky News - Published: 2015-07-26 - Modified: 2025-03-20 - URL: https://prsuperstar.co.uk/entrepreneur-pr/ PR for Entrepreneurs: Public Relations for Disruptors and Go-Getters PR for entrepreneurs is a vital part of your marketing mix if you want to raise your media profile, build your personal reputation, manage your image and establish yourself as an expert in your chosen field. For the last few decades, I’ve worked with incredible entrepreneurs who have seized opportunities, taken risks, broken rules and worked incredibly hard to drive the growth of their business. They all understand that in today’s competitive landscape, it’s not enough to have an outstanding product or service. The entrepreneurs I work with know that today’s savvy audiences want to hear stories of the brains behind the brands. This is where entrepreneur PR comes in. Every strategic entrepreneur PR campaign I deliver works hard to put you and your business at the centre of the story. I ensure every campaign generates positive media coverage, influences the public’s perception of you and your organisation, and helps build trust and credibility. “I am grateful and honoured to be a part of the numerous organisations that rely on PR Superstar to launch, develop, and grow their businesses. In a very short time, Jill managed to have us featured in major outlets, both in print and online, in the UK and internationally; she brought in continuous television coverage; she even secured me my own monthly column in a magazine; and was at all times forthright, honest, strategic and focused. ‘Superstar’ sums it up! ” - Serial entrepreneur Ann Kaplan Mulholland,... --- ### Design PR > Design PR agency specialising in PR services for the creative industry. Getting you coverage in the industry press and national newspapers. Call me now! - Published: 2015-07-26 - Modified: 2023-01-24 - URL: https://prsuperstar.co.uk/design-pr/ Design PR Agency: Creating a memorable campaign for your industry As a creative or graphic design agency, you know all about creating compelling ad campaigns, print work or website designs that put your clients on the map. But did you know that working with a design PR agency can help put you on the map? Think about it. When was the last time you blew your own trumpet? When did you last share your creative and design achievements with the world? Yes, you probably have a portfolio that clients can look at. But wouldn’t it be good for business to have your work featured on the pages of the UK and international industry press, as well? A creative design PR campaign can help your agency get noticed by the UK’s most influential sales and marketing directors and help you win new business. It can also help attract top creative talent into your agency and establish it as the place where everyone wants to work. “The creative sector is crowded. So PR activity for creatives, whether you’re a design agency, designer, or photographer is about helping you communicate your work better using all available channels. You’re great at showcasing your clients’ products and services. Design PR activity ensures you showcase your own work too. ” - Jill Kent, PR Superstar What to expect from a creative and design PR campaign As a London-based design PR agency, I offer a full range of public relations services to the creative industry which enhance... --- ### Restaurant PR > Creative restaurant PR campaigns that get you coverage in The Sunday Times, Observer Food Monthly, The London Evening Standard and Time Out. Call me now! - Published: 2015-07-26 - Modified: 2023-11-30 - URL: https://prsuperstar.co.uk/restaurant-pr/ Restaurant PR: Helping you get a seat at the top table Open any lifestyle magazine, or Sunday supplement and you’ll find a story about a chef and their new restaurant. Or coverage on the latest uber-trendy hot spot for food lovers and the rich and famous. How do they do it? Why do some restaurants become a roaring success, even in a tough economic climate? Whilst others – which also have a great menu and good service – struggle to survive and eventually close? The restaurant business is booming and each week there seems to be a new kid on the block. How can you be sure it’s your restaurant that customers flock to? And not the one down the road? Publicity. Publicity. And more good publicity. A targeted and well-run restaurant PR campaign is one of the most effective ways to make sure your restaurant stands out. What can you expect from a restaurant PR campaign There’s fierce competition when it comes to getting a restaurant review in a monthly or even weekly publication. But with many years experience in restaurant PR, I know what works. I have an expansive list of UK and international media contacts within the hospitality industry too, including food writers, lifestyle editors, restaurant reviewers, travel journalists, trend influencers, and TV and radio broadcasters. And I also engage with high-profile food bloggers and online writers to create a buzz and drive footfall. So whether you’re launching a new restaurant concept, or you want to raise... --- ### Architecture PR > PR for Architecture: Campaigns for architects that get coverage in RIBA Journal, Architects’ Journal & The Architectural Review. Get in touch - Published: 2015-07-26 - Modified: 2021-02-27 - URL: https://prsuperstar.co.uk/architecture-pr/ PR for Architecture: Building a name for your architecture practice Nearly all architectural building projects and firms can benefit from some kind of architecture PR activity. Architects that are making a name for themselves by creating buildings of architectural importance, with bold designs and the use of unusual materials, are always of interest to the industry and design press. Likewise, civic, commercial, and residential building projects which have a huge impact on an area and can regenerate whole communities, are always newsworthy, both at a local and national level. An architecture public relations campaign gives you an opportunity to establish yourself and your firm as one of the sector’s leading lights, and as a result win coveted projects and new business. “So many architectural practices feel they don’t need PR and that the work sells itself. But designing a building is one thing. Ensuring the architect gets recognition is another. So architecture public relations is really about shining a spotlight on the achievements that set you and your architecture practice apart. ” - Jill Kent, PR Superstar What you can expect from an architecture public relations campaign As an architecture PR expert, I work with individual architects, and large and small practices across London and the UK, to unearth stories of interest that excite journalists and editors. It could be a story about a building that’s significant from a design point of view, as well as the impact it’s having on the local area. Or, it could be a profile... --- ### Aviation Public Relations > Aviation public relations campaigns that get you coverage in the The FT and WSJ, and industry press including Flight International. Call me now! - Published: 2015-07-26 - Modified: 2023-01-24 - URL: https://prsuperstar.co.uk/aviation-public-relations/ Aviation Public Relations: Getting your business on the radar What with public concerns about environmental issues, climate change and noise pollution, these are challenging times for aviation companies and the aviation industry as a whole. But with new technologies that make flying safer, new routes that make journeys easier, new airports that bring employment to areas, and new developments in engine design that make air travel greener and quieter, there are plenty of good news stories around aviation too. It’s stories like these that benefit from PR activity. So whether you want to publicise a new or existing service; garner public support; enhance your reputation; or establish your key players as industry leaders: an aviation public relations campaign can help you communicate your message loud and clear. “Whether it’s a strategic PR campaign alongside ongoing media relations or crisis communications in response to bad news, it’s important to have a public relations partner that understands the aviation sector and can offer a full range of PR and communication services. ” - Jill Kent, PR Superstar What to expect from an aviation PR campaign As a PR specialist, I create strategic and innovative aviation PR campaigns that ensure you and your business – and what makes you different – is fully understood, whether your business is an airport, airline, aircraft manufacturer, aviation services provider, aircraft broker or aircraft management company. I have a large network of media contacts across London and the UK that ensure you and your business achieve coverage... --- ### Small Business PR > Cost-effective and results-driven small business PR services that secure coverage for your small business in the local and national press. - Published: 2015-07-26 - Modified: 2025-05-07 - URL: https://prsuperstar.co.uk/small-business-pr/ PR Services for small business: Getting you up and running If you run a small business or a recent start-up, it's easy to think that any kind of small business PR campaign is an unaffordable cost. Not so. In fact, PR activity should be an essential part of your business costs, as much as equipment, premises and wages, and it should be a non-negotiable in your budget and marketing plans. Since I launched PR Superstar in 2008, I’ve worked with numerous small businesses and start-ups who have had to hit the ground running and get customers fast. A well-managed small business PR campaign is a cost-effective way to get known quickly and ramp up sales. How does PR work for small businesses? It helps you establish credibility in your sector, builds trust with your customers, raises awareness at a local level and further afield, and builds your reputation and your brand. “PR Superstar generated thousands of enquiries and bookings for our new business. ” - Sofia Benke, co-founder and co-director, The Salt Cave Working with PR Superstar I work with start-ups and dynamic small businesses who are serious about growth, understand the value and power of PR, and have a dedicated monthly PR budget. You’re probably looking to scale up and want PR as an integral part of your marketing plans for growth over the medium to longer-term. You've come to the right place. When you work with me, you work with a highly experienced PR pro who is also... --- ### Property PR > Property PR campaigns that get you coverage in specialist trade titles like Estates Gazette and Property Week as well as national newspapers. - Published: 2015-07-26 - Modified: 2023-11-30 - URL: https://prsuperstar.co.uk/property-pr/ Property PR: Building a good story around your brand Whether you’re a high-end London-based property developer, a construction and engineering firm, a UK luxury property finder, or a global real estate business, a property PR campaign can play a vital role in the success of your building project or organisation. Property projects – both commercial and residential – are not without their challenges. So a well-managed property PR campaign and clever corporate communications activity can help to inform and positively influence local people; it can help overcome resistance to your building project and deal with environmental issues; and it can help build your brand and reputation in the property sector. In short, property PR activity can raise the profile of your business, helping to attract new investors, build community relationships, and give you a competitive edge over rivals. “When it comes to promoting your services or the projects you’re involved with, every type of property business, no matter what the size, can benefit from some sort of property PR activity. My job is to use a mix of traditional and digital media to highlight your business achievements. ” - Jill Kent, PR Superstar What you can expect from a property PR campaign I’m an experienced property PR specialist, who is results-driven, creative and passionate about property. My PR property services include: Media relations: I have an in-depth understanding of PR and media relations within the property sector, and across traditional, broadcast and digital media. It means I can deliver successful... --- ### Health PR > Wellbeing and health PR campaigns that deliver outstanding coverage in The Sunday Times and Men’s Health and on BBC, ITV and Channel 4. Call me now! - Published: 2015-07-26 - Modified: 2023-11-30 - URL: https://prsuperstar.co.uk/health-pr/ Health PR: Keeping your business fit and well There’s been a boom in the health and wellbeing sector. But with a mass of unregulated so-called ‘health’ products and services flooding the market, it’s important for businesses and practitioners to differentiate themselves from those companies with a less than professional approach. Customers are looking for educated, unbiased reporting so they can make informed decisions. If you’re a health practitioner, pharmaceutical corporation, wellness brand, product manufacturer, natural remedy retailer, or healthcare service provider, a targeted health PR campaign can help grow your brand, build trust, and keep your customers fully informed. What you can expect from a health PR campaign As an experienced UK health PR agent, I know how to deliver ethically sound health and wellbeing campaigns – backed by evidence-based data – that capture the attention of health journalists and broadcasters worldwide. I know that different audiences need different messages. From consumer targeted campaigns that drive sales around a new health or wellbeing product, to PR campaigns that raise awareness of research papers to health professionals or stakeholder groups: I’m focused on delivering the right information to the right people at the right time. I work closely with leading health journalists and editors, as well as key opinion leaders, celebrities, educators, regulators, government institutions, and healthcare associations. It’s why my clients’ health and wellbeing stories appear in The Daily Mail, The Daily Telegraph, The Sunday Times, Men’s Health, Women’s Health, Holland and Barrett’s Healthy magazine, Top Sante, and on BBC,... --- ### Luxury PR > A London luxury PR agency getting coverage for luxury brands in Esquire, Tatler, Harper’s Bazaar, The Times, and The New York Times. - Published: 2015-07-26 - Modified: 2025-03-22 - URL: https://prsuperstar.co.uk/luxury-pr/ Luxury PR: Public relations for the world’s best brands A luxury PR campaign is essential for high-end brands, as it ensures you’re seen in all the right places by the people that matter, including the leading luxury and lifestyle magazines, exclusive digital media and blogs, newspaper lifestyle columns and on television. For nearly 20 years, I’ve worked with luxury brands covering travel, beauty, hotels, homeware, jewellery, clothes, restaurants and food. The luxury sector is highly competitive. But a clever, highly targeted luxury PR campaign can give you the competitive edge. By creating an interesting angle about a new, or existing service, or pitching a product as being the ‘next big thing’, or creating a buzz about a new, or current venue, your luxury brand can go from so-so to must-have before you can say gold credit card. “Jill is a one-woman phenomenon. The most professional and capable PR person I have ever had the privilege of working with. She gets results far above expectations and still has time to look after the little details. I cannot recommend her highly enough to anyone who wants to raise their profile or generate impactful exposure. ” - Tobias Kormind, Founder & CEO, 77 Diamonds What you can expect from a luxury PR campaign As an experienced luxury PR agency, I work with brands that cover a whole range of products and services. But they all have one thing in common: the need to tell stories in a compelling and authentic way to an... --- ### Contact > Contact me, Jill Kent, if you want to work with a straight-talking and experienced PR agent and publicist that can get you an outstanding ROI on your PR budget. - Published: 2015-07-25 - Modified: 2025-01-13 - URL: https://prsuperstar.co.uk/contact/ Get in touch Do you want to be profiled in The Sunday Times or featured on BBC News? Or be interviewed about your product, service or next exciting project? Do you want outstanding ROI on your PR budget? And work with a straight-talking Northerner who simply gets it and quickly delivers? If the answer is yes, get in touch now. (I’m neurodiverse so please text, WhatsApp or email for a faster response). Email: hello@prsuperstar. co. uk Text or WhatsApp: +44 (0)77604 70309 PR Superstar 85 Great Portland Street First Floor City of Westminster London W1W 7LT UK --- ### Blog > The latest news, events and industry insight from PR Superstar’s weekly PR agency blog. Let us know if you'd like us to feature anything. - Published: 2015-07-25 - Modified: 2024-10-29 - URL: https://prsuperstar.co.uk/blog/ The PR Superstar Blog All the latest news, events and industry insight from PR Superstar’s monthly PR agency blog. 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 --- ### Success Stories > Read the latest PR case studies and discover how I achieved PR success for my global clients in The FT, The Times, BBC, Sky and CNN. - Published: 2015-07-25 - Modified: 2025-02-23 - URL: https://prsuperstar.co.uk/pr-case-studies/ PR Case Studies Boosted sales. Raised profiles. Enhanced credibility. Increased profits. Better awareness. Just some of the results I achieved with successful PR activity. Read the latest PR Superstar public relations case studies. FitnessGenes Despite British-based global health, wellness and fitness genetic testing and interpretation company FitnessGenes launching a decade earlier and having already had numerous PR agencies during this time, PR Superstar took on the uphill challenge of achieving widespread national mass media coverage for the brand and their co-founders to drive inquiries and sales. I pushed hard and our PR resulted in many full-page and double page features – with one single article in The Times newspaper generating over £300,000 in sales. Read the case study UK Juicers Home and kitchen appliance retailer UK Juicers, which is Britain’s most trusted juicer specialist according to Trustpilot, signed up PR Superstar after being repeatedly under-wowed by other public relations agencies in their native North Yorkshire. I quickly secured quality coverage in leading food & drink magazines such as BBC Good Food, prestigious tech titles like Wired, and wellbeing-focused media brands including Men’s Health, as well as UK mainstream media like The Financial Times, The Times and The Telegraph. Read the case study Sophie Green Fine Art Sophie Green, one of the world’s leading wildlife and environmental artists, approached PR Superstar wanting public relations for her forthcoming exhibition. I delivered media coverage that she could only have dreamed of, with the likes of CNN, BBC News, ITV News, Sky News and... --- ### About > I’m Jill Kent, a UK based London PR consultant agent who gets you and your brand outstanding coverage across all media channels. Call me now! - Published: 2015-07-25 - Modified: 2024-12-05 - URL: https://prsuperstar.co.uk/about/ About Jill Kent: PR Consultant I’m often asked, ‘so what does a PR consultant do? ’ And no, the answer isn’t long boozy lunches. In fact, I rarely leave the office when it comes to my job. And that’s because working as a successful PR consultant is an 18-hour-a-day occupation. Not that I’m complaining. I love it! Finding that unusual angle. Or unearthing that interesting stat or fact. Or hitting on an idea that I know will have the journos and editors licking their lips is what makes me tick. Sure, I’m known for my love of fast cars and tall mountains. But guess what gives me an even greater buzz? My role as your PR consultant and getting outstanding coverage in the London, UK and international media for you, your brand, your product or your business. What makes this PR consultant tick A Good Story I trained as an NCTJ (National Council for the Training of Journalists) news journalist when I was 18. I’m always on the lookout for a great story and religiously follow news and current affairs 24/7 on TV, radio and online. News Media I adore the smell of newsprint. I can't walk past a newsstand without checking on newspapers and magazines, what’s making the news, and who’s being talked about. My mobile phone is crammed with news apps. I'm a media junkie. London Town Even though I'm a Northerner, I LOVE London: the vibe, the culture, the cuisine, the people, and the architecture. It’s a... --- ### Approach > I’m an experienced publicist. I know what makes a story. And I know how to get you coverage. Discover more about my PR approach. Call me now! - Published: 2015-07-25 - Modified: 2024-11-01 - URL: https://prsuperstar.co.uk/pr-approach/ My PR Approach I know what makes a story. I know how to get you coverage. I know the editors and journalists that matter. I won’t waste my time, or yours. Or crucially, your PR budget. I get you the results you want, when you want. That’s how good PR should be. That’s my PR approach. Are you ready to join the revolution? The PR Superstar manifesto Find a great hook Uniquely, I’m an old-school journo with 32 years as an NCTJ qualified news reporter and a seasoned PR pro. So I know what it takes to get the media buzzing. I dig deep to find the stories behind you and your brand that will rock their world. Know the right people From agenda-setting broadsheets with high credibility that are read by 'the great and the good' to the world's most popular news websites that command the attention of millions of eyeballs, I have an enviable media contact list and I know how to use it. Work hard Whether you’re a global brand or a super-cool start-up, I work my butt off to get you coverage, with jaw-dropping PR campaigns and smart media relationship management. And as I'm neurodiverse, I'm hyper-focused with off-the-scale levels of dedication and extraordinary attention to detail. A recent report by JP Morgan found that autistic employees worked 48% faster and were almost 100% more productive than neurotypical colleagues. Get results I 'talk the talk' and 'walk the walk'. If you want to raise your personal... --- ### Home > Want coverage in The Sunday Times, The FT or on the BBC? I’m an experienced, straight-talking and hardworking publicist in London UK. Call me now! - Published: 2015-07-25 - Modified: 2024-12-05 - URL: https://prsuperstar.co.uk/ I’m Jill Kent AKA PR Superstar And I’m your next Publicist A straight-talking, hard-working ex-senior journo turned PR pro, with 30 years in the business, a black book full of contacts, and an unrivalled nose for news. I'm also neurodiverse, which gives me a bunch of superpowers including an out-of-this-world work rate and the ability to make things happen where others can’t. Want results? I’ll get you results. No ifs, no buts, no BS. Call me now! I work with: I get coverage in: Success Stories Diamond Manufacturers This multi-channel PR campaign for diamond entrepreneur Vashi Dominguez focused on his expert status and personal story. The campaign achieved coverage from Tatler to The Times, BBC to ITV, and CNN to Sky News. Read More Pied A Terre and L'Autre Pied David Moore, the owner of London’s Michelin-starred Pied à Terre and L'Autre Pied, is a celebrated restaurateur and TV personality on the likes of Masterchef. This PR campaign focused on his colourful 30-year career and ensured coverage in The Times, The Sunday Times, The FT, and ITV. When I launched his pop-up restaurant - AA Gill came to review it. Read More Laura Ashley Hotels I was hired by the Laura Ashley team to launch their hotels to the UK and international mass media in order to generate a buzz around the new venture. I secured coverage in every UK national newspaper from The Sun to The FT, as well as The New York Times and The South China Morning... --- --- ## Posts ### What is a PR Strategist? > What is a PR strategist and what do they do? And what is the difference between a PR strategist and a PR adviser? - Published: 2025-05-14 - Modified: 2025-05-16 - URL: https://prsuperstar.co.uk/pr-strategist/ - Categories: Advice “Jill, what is a PR strategist? ” As a PR consultant with 30 years’ experience, it’s no surprise when people ask me about public relations. My expertise means I can answer all those usual PR-related questions like “What is Digital PR? ” and “What is a Media List? ”. But today’s big question is all about PR strategists. So what are they exactly and what do they do? What Is a Public Relations Strategist? Simply put, PR strategists develop tactics and strategies to improve a client’s reputation. Their role includes tasks like online marketing, event co-ordination, project management, and content creation. With a watchful eye on industry trends and current events, PR strategists are always ready to steer their clients or in-house teams in a new direction. People commonly confuse PR strategists with PR advisers, but there’s a major difference between the two. Let’s take a look. PR Advisers and PR Strategists: What’s the Difference? A PR adviser (sometimes spelt PR advisor) suggests effective ways for clients to perform reputation management and improve their public profile. However, advisers probably don’t implement their advice. Instead, it’s left to clients to form tactics and strategies by themselves. But this can lead to a major PR crisis that even multi-billion-pound companies like Boeing struggle to handle. In 2024, when the Federal Aviation Administration (FAA) determined that Boeing failed to meet quality control requirements, the plane operator’s initial statement was poorly received. PR experts at the time, like Sjors Mahler, commercial director at PR.... --- ### Substack PR: How to Make the Most of Substack > Substack PR: I explain how Substack is the ideal platform for networking, promotion, and pitching. Read on to find out more! - Published: 2025-04-16 - Modified: 2025-04-30 - URL: https://prsuperstar.co.uk/substack-pr/ - Categories: Advice, Industry Insight As a PR professional, I’m always looking for ways to expand my audience and network, and market my business. Of course, I already use social media channels like LinkedIn and Meta (Facebook). But I’ve recently been looking at Substack, and discovering its marketing and PR capabilities. What is Substack? Founded in the US in 2017, Substack is a free to use, online publishing platform, where big brands or independent publishers, including journalists, writers, doctors, experts, authors and PR pros can use the platform to publish their own content. Readers can then access the content in three ways: by having it emailed to them as a subscriber in the form of a newsletter; or they can read it on Substack’s app; or they can read it on Substack’s website. There are no ads, so Substack earns its revenue through over 3 million paid subscriptions. So Substack PR is really about using Substack for networking, promotion, and pitching, with PR professionals like me using the platform to connect with journalists, editors and freelance writers. Why Substack is so successful According to recent data, Substack gained an additional 5 million monthly users in 2024, so it’s safe to say it’s doing something right. So here are just a few reasons why I recommend Substack as a great platform to be on. 1. People opt-in with Substack Have you heard of the 1000 True Fans Theory? It claims you don’t need millions of fans to make a living. Instead, it’s important to build a... --- ### Reddit PR: How to Use Reddit Like a Pro > How to use Reddit PR and authentic content to reach a highly engaged target market. Read on to find out more. - Published: 2025-03-05 - Modified: 2025-04-13 - URL: https://prsuperstar.co.uk/reddit-pr/ - Categories: Advice You’ve almost certainly heard of Reddit, but do you know about Reddit PR? As a PR professional with three decades in the business, I help clients maintain good public relations with all the tools available including social media channels like YouTube, TikTok and X (formerly known as Twitter). But, of course, they’re not the only social media channels that can be used to build and maintain positive public relations. So let’s talk about Reddit PR. What is Reddit? Reddit is hugely popular. It’s currently the 9th most visited website in the world, ahead of juggernauts like TikTok, eBay and even Amazon. When a website has more visitors than Amazon, which made around £113. 5 billion in one quarter, it must be doing something right. And it’s why I think using Reddit is so good for marketing and pitching opportunities. Founded in 2005, Reddit is a website that consists of over 3. 4 million active subreddits (a subreddit is a forum, also known as a message board). Subreddits are started by Reddit’s users (Redditors) and dedicated to a particular topic, for instance, there are subreddits about deep sea diving and Marvel superheroes. Everyone can post messages, photos and videos, which helps build a community of like-minded individuals. What is Reddit public relations? Reddit public relations means using Reddit as a way of reaching your target audience. But wait. Can’t Reddit ads do that? Yes, there are ads displayed on Reddit, but with ad blocker usage costing businesses around £43 billion in... --- ### The Power of PR Storytelling > PR storytelling is a powerful tool for marketers to communicate information, influence opinions and build trust. Here's why - Published: 2025-02-17 - Modified: 2025-02-17 - URL: https://prsuperstar.co.uk/pr-storytelling/ - Categories: Advice I love a good story. Who doesn’t? Human beings are natural born storytellers and PR is all about storytelling. In fact, we’ve been telling stories as a way to connect, entertain and pass on information since the beginning of time. But stories aren’t just for bedtime. They have a firm place in business too. And this is where PR storytelling comes in. What is PR storytelling? Every business has a story to tell. And it’s my job, as an experienced PR professional, to uncover those stories that will engage your audience. From the unique way your business was launched, to the way your revolutionary product or service was invented, or the exemplary way in which your business serves the local community. The importance of good storytelling in PR PR storytelling is all about attracting the attention of the media by telling your story in an engaging and thought-provoking way. It’s a powerful tool for marketers to communicate information, influence opinions, and build trust. And here are my three reasons why: 1. PR storytelling lights up the brain As science has proven, facts and sales figures aren’t the only way to earn interest from the media. As this article by The New York Times explains, stories light up parts of the brain that statistics fail to stir. When we consume uninteresting information, like a presentation packed with charts and graphs, a certain part of our brain called the Wernicke’s area is activated to translate the information into meaning. But when we... --- ### Hashtag Marketing: Still Useful in 2025? > Hashtags have been the staple of social media marketing over the years. But is hashtag marketing still a thing in 2025? - Published: 2025-01-15 - Modified: 2025-05-16 - URL: https://prsuperstar.co.uk/hashtag-marketing/ - Categories: Advice, Industry Insight Let’s talk hashtag marketing and whether or not it’s still a thing. Love them or loathe them, you can’t deny the power of the humble hashtag over the last decade. Remember #FollowFriday on Twitter? Or the #ShareaCoke campaign from Coca-Cola way back in 2011, which garnered 25 million new Facebook followers, more than 18,000,000 media impressions and increased their sales by a whopping 7%. All in 12 months. From one hashtag. Hashtags have been the staple of social media marketing over the years because they’ve offered brands a simple way to increase visibility, supercharge engagement, join trending conversations and amplify reach. But with Elon Musk declaring on X/Twitter last month that users should stop using hashtags as they’re no longer useful and look ugly, has the humble hashtag now lost its relevance? Or are hashtags still a useful marketing tool to have knocking around the marketing toolbox in 2025? Hashtags explained Quite simply, they’re keywords or key phrases preceded by a # sign. And they’re a way to categorise your social media content to make it easier to find. How do you write a hashtag? Formatting: Hashtags always start with a # but they won’t work if you use spaces, punctuation marks or other symbols. In other words, #don’t do this! Title casing: Hashtags aren’t case sensitive, but capitalising each word makes them easier to read. Think #ThisIsAHashtag versus #thisisahashtag. And it could also save you from an embarrassing hashtag fail. Like this: #susanalbumparty Unique: Hashtags should be unique. Don’t... --- ### Fighting Fake News in the Post-Truth Era > In era of post-truth, how have brands dealt with the fake news stories and how can your brand prepare for being on the receiving end of one? - Published: 2024-12-16 - Modified: 2024-12-20 - URL: https://prsuperstar.co.uk/what-is-fake-news/ - Categories: Advice, Industry Insight So, what is fake news exactly? Propaganda, clickbait, deepfakes, fabrication, disinformation and misinformation can all be called fake news. The Cambridge Dictionary defines it as ‘false stories that appear to be news, spread on the internet or using other media’. Jan-Werner Mueller said in a recent Project Syndicate article, in relation to fake news that ‘we have entered a new phase of history in which truth no longer matters’. This new phase, known as the post-truth era, is characterised by the ‘prioritization of personal beliefs over factual accuracy’. While the Cambridge Dictionary defines post-truth as ‘a situation in which people are more likely to accept an argument based on their emotions and beliefs, rather than one based on facts’. And the Oxford Dictionary describes it as a situation where ‘objective facts are less influential in shaping public opinion than appeals to emotion and personal belief’. Of course, fake news isn't new. And alongside misinformation, it’s been used to manipulate public opinion for decades. But technology, social media and citizen journalism have ensured that false stories can spread in a matter of minutes, instead of days and weeks, without being fact checked and denounced. A study by MIT discovered misinformation spreads faster and reaches more people more quickly than the truth. And it's presented brands with a serious challenge. This year, The World Economic Forum has gone as far as ranking digital misinformation as one of the leading global risks alongside the misuse of AI. The beginning of the post-truth era... --- ### What is Issues Management in Public Relations? > Stop issues becoming a full-blown PR crisis. Use PR as a way of handling issues as part of an overall PR issues management plan. - Published: 2024-11-22 - Modified: 2024-11-22 - URL: https://prsuperstar.co.uk/issues-management-public-relations/ - Categories: Advice, Industry Insight Let's talk about issues management in public relations for a moment. When I talk about this to my clients, there’s a good definition of issues management in public relations I always share, which is: “The monitoring or scanning of the organisational environment in order to identify issues and trends, adapt to changes, and/or to decide on managerial or communicative actions aimed at creating mutual understanding with relevant stakeholders. ” Corporate Communication Research. So in other words, issues management is a bridge between your organisation and your stakeholders. Across any business, there are always problems that must be analysed and resolved. Some are easy to deal with. While other issues may have a substantial impact (both good and bad) on your customers, employees, partners, suppliers and investors. Along with managing and resolving the actual problems, HOW these issues are being managed also need to be communicated. I know that using public relations is an effective way of handling the management of these issues as part of an overall PR issues management plan. And, of course, it can stop any issue becoming a full-blown PR crisis too. How does issues management differ from crisis management? This is something I’m often asked: what’s the difference between issues management and crisis management? Simply put, issues management is proactive; crisis management is reactive. From a public relations and communications approach, it’s important to know what you’re dealing with as crisis management and issues management are different animals. Consequently, they have to be dealt with in... --- ### What is a Media List? > A curated media list ensures you reach the right journos, at the right outlets with the right content. Here's how to put one together. - Published: 2024-11-20 - Modified: 2024-12-20 - URL: https://prsuperstar.co.uk/what-is-a-media-list/ - Categories: Advice I'm often asked: what is a media list? So picture the scene. You’ve spent hours perfecting your pitch and polishing up your media kit. After one final scan for erroneous typos, you fire off it off and wait for the influx of calls from curious journalists. But nothing. You don’t even get a ‘no thanks’, let alone ‘we want to run your story on the front page’. What are you doing wrong? Before I address that conundrum, take comfort in this. You’re not alone. According to PR Daily, just 3% of pitches get a response of any kind. And the rest are rejected for various reasons. Some are too long. Others are too short. Many lack newsworthiness. And loads are littered with typos. But consider this. It may not be the quality of your content that’s turning journalists off: it could be who you’re sending it to. Spray and pray explained Have you heard of ‘spray and pray’ pitching? In short, it’s the process of emailing ‘as many reporters and editors as possible' in the hope that someone will bite. By taking a scattergun approach, your pitches are guaranteed to fall flat. Think about it. Reporters are inundated with pitches but just 25% are relevant to their beat. And as you and I know, journalists work under immense pressure. So wading through inapt emails is a waste of their precious time. No wonder irrelevant pitches are their ‘number one pitching pet peeve. ’ Relevance is key Spray and pray may... --- ### Crisis Management in Public Relations > When you're in middle of a crisis and your reputation is on the line, a PR crisis management plan is essential. Here's why. - Published: 2024-11-15 - Modified: 2024-11-22 - URL: https://prsuperstar.co.uk/crisis-management-public-relations/ - Categories: Advice, Industry Insight Crisis management is something every organisation should think about. But what constitutes a PR crisis? I always say it’s when you or your business receives negative or damaging publicity. Or you’re being bombarded with a whole host of unwanted social media mentions. Of course, not every issue is a PR crisis. A bad review is easily manageable. But a bad review that goes viral on X (formerly Twitter), gets millions of hits on YouTube and is mentioned on the 10 O’clock news? Yep, I’d consider that a PR crisis and it’s something that needs managing – and fast. A PR crisis is seen as being disruptive and damaging. Damaging for your brand’s reputation and how your business is viewed by stakeholders, customers, prospects and the industry as a whole. And it’s damaging for your bottom line too. Crisis management in PR So when your organisation finds itself in the middle of a crisis and your reputation is on the line, PR crisis management is needed: a set of actions that are carefully followed in order to minimise the damage, carried out by your in-house PR team, or an experienced PR consultant like me, who can work quickly and effectively to put things right. What type of crises need immediate PR crisis management? Product recalls for defective and unsafe goods, or issues with availability Corporate irregularities, including deception, theft, fraud, and corruption Workplace harassment including intimidating, offensive, abusive, and discriminating behaviour Lawsuits and legal actions Workplace incidents, including accidents or negligence... --- ### Do You Need PR Insurance? > Insurance for public relations agencies is a must. But what sort of cover do you need? In this post, we look at four types of PR insurance. - Published: 2024-10-16 - Modified: 2024-10-26 - URL: https://prsuperstar.co.uk/pr-insurance/ - Categories: Advice Think PR insurance is an unnecessary expense? Think again. As per Cornerstone Insurance, it’s a ‘cornerstone’ of risk management. And, as former Goldman Sachs President and COO Gary Cohn once said, ‘if you don't invest in risk management, it doesn't matter what business you're in, it's a risky business. ’ He’s right. And public relations is no exception. After all, us PR pros look after reputation, a brand’s ‘most valuable intangible asset’. And as you and I know, all it takes is one tone-deaf tweet to sink a reputation to the point of no return. I’d say that’s high-risk, wouldn’t you? Moreover, if disaster strikes and your client’s name gets dragged through the mud, you won’t be able to fix it with a bunch of flowers. They’ll want you to pay. And it’ll cost you dearly. So, unless you’ve got millions in the bank and a penchant for bad publicity, I strongly recommend you invest in public relations insurance. Types of public relations insurance Insurance for public relations agencies is a must. But what sort of cover do you need? In this post, we look at the four types of PR insurance you should consider. To quote NICEIC Insurance, ‘every business faces its own risks and challenges, so there’s no one-size-fits-all insurance solution. ' Couldn’t have put it better myself. The type and level of insurance you need will depend on the size of your business, the sector you cover, and the nature of the work you do. But there... --- ### How to Measure PR Campaign Success > Quantifying the impact of your PR campaigns isn’t a nice-to-have: it’s crucial. Here's how to measure PR campaign success. - Published: 2024-09-10 - Modified: 2024-09-13 - URL: https://prsuperstar.co.uk/measure-pr-campaign-success/ - Categories: Advice How do you measure PR campaign success? It’s a question that PR pros have debated for as long as I’ve been in the business. And the jury’s still out. Comms expert Adam Malik says its ‘notoriously tricky’. And PR bod Mark Pinsent calls it an ‘unsolvable conundrum’. No wonder 82% of PR bods don’t know where to start. And 34% don’t bother. But quantifying the impact of your PR campaigns isn’t a nice-to-have: It’s crucial to prove your worth, refine your strategy, and show the board they’re getting bang for their PR buck. As per Jori White PR, ‘gone are the days when PR professionals relied on subjective metrics and gut feelings to evaluate the success of their campaigns... the industry has shifted towards a more empirical and data-driven approach to measuring the impact of communication strategies. ’ It sure has. And this ‘data-driven approach’ has changed the measurement game. ‘PR pros are no longer guessing if a strategy worked. . they’re ‘equipped with the evidence to prove its success. ’ That may be so, Jori White. But according to CoverageBook, 57% of PR pros lack confidence in their data literacy skills. So ‘proving success’ is easier said than done. The good news? As a digital PR aficionado, I know what works. And I’m about to equip you with the knowledge you need to prove your efforts are hitting the mark with consumers and delivering value to your business. But first, a quick primer on data-driven PR. What is data-driven... --- ### Elon Musk PR: The Good and the Bad > How has Elon Musk become one of the most successful entrepreneurs of his generation? Read my deep dive into the Elon Musk PR strategy. - Published: 2024-08-14 - Modified: 2024-08-23 - URL: https://prsuperstar.co.uk/elon-musk-pr/ - Categories: Industry Insight, Uncategorized Let’s talk Elon Musk PR. Love him or loathe him, there’s no denying that Elon Musk is one of the most successful entrepreneurs of his generation. The visionary tech tycoon has built a multibillion-dollar fortune running companies that make electric cars, brain computers, tunnels, and rocket ships. And he’s disrupted multiple industries, won a ton of awards and bagged the top spot on Forbes’ rich list in the process. But it hasn’t been plain sailing for Elon. The ‘outspoken’ billionaire regularly takes to social media to taunt competitors, tussle with politicians, and share his opinions on divisive topics such as trans rights and immigration. And it hasn’t done him any favours. His outbursts have alienated consumers, antagonised investors, and landed him in hot water with regulators. Yet, he’s amassed a ‘cult-like following’ who hang on to his every word. Rarely a week goes by without his name in the headlines. So he must be doing something right. Want to know how ‘one of the most polarising figures in modern business’ has turned his brands into household names? How has Elon Musk become one of the most successful entrepreneurs of his generation? Read my deep dive into Elon Musk’s PR strategy to find out. Elon Musk PR Given his penchant for provocation, you’d be forgiven for thinking that Musk lacks PR nous. After all, PR is about building good relationships with the public. But Elon knows that earned media matters. He just flouts all the rules in the PR playbook to... --- ### A Guide to the Different Types of PR > I’m often asked: What types of PR are there? So here’s my quick and easy guide to the different types of PR. Have questions? Get in touch. - Published: 2024-07-24 - Modified: 2024-12-20 - URL: https://prsuperstar.co.uk/types-of-pr/ - Categories: Industry Insight One of the questions I’m often asked is: What types of PR are there? The answer, of course, is there are many. So here’s my quick and easy guide to the different types of PR you can take advantage of to raise your profile, boost your bottom line and improve employee relations. For most of my clients, achieving positive news stories in the media is usually the main PR objective. But that’s just one type of PR. Public relations is also about how you communicate to stakeholders inside your business; your involvement in your local community; how you handle a crisis; and your activity on social media. But different types of PR don’t operate in separate silos. There’s overlapping right across the board. Any kind of crisis PR activity will have media relations and employee communications at its core. And public affairs communications also involves community relations and strategic communications. But for the purpose of this guide, there are essentially seven types of PR. So let me break down the different types of PR. 1. Media Relations It’s easy to think that public relations and media relations are interchangeable and are, in fact, the same thing. They’re not. Public relations is about using communications to build a relationship between your organisation and its publics. Whereas media relations is an aspect of PR that focuses solely on building relationships with journalists, broadcasters, bloggers and influencers in order to secure media coverage for free. This requires long boozy lunches, right? Maybe in... --- ### The Popularity of Audio as a Medium > Audio is booming and 80% of the population is into audio content. If you’re not tuned into the popularity of audio, you’re missing out. - Published: 2024-07-16 - Modified: 2025-05-16 - URL: https://prsuperstar.co.uk/popularity-of-audio/ - Categories: Advice Let’s look at the popularity of audio as a medium. ‘We really are living in the glory days for audio. Not since the advent of the Walkman have we seen the same kind of exponential increase in personal audio consumption. ’ Peter Charlton, the CEO of entertainment brand Nova, said in an AdNews article. And he’s bang on. According to RAJAR’s latest audio survey, 54 million Brits listen to some form of audio content each week. That’s more than 80% of the population. And we can’t get enough of it. Between podcasts, radio, and on-demand music services, we’re plugged into audio content for a whopping 26 hours a week. The numbers say it all. Audio is booming. If you’re not tuned into its potential, you’re missing out. What’s driving the audio boom? In a word, technology, specifically, digital technology. As RAJAR says in an Audio Time report, ‘the combination of new devices and delivery systems have liberated audio, presenting audiences with an unprecedented range of content and services that can now be accessed in more places at more times and in more ways to fit conveniently into our lives. ’ How true that is. Music streaming services have provided us with instant access to vast libraries of music, podcasts, and audio books; smartphones have evolved into portable music players, enabling us to consume audio on the go. And thanks to the proliferation of voice-activated technology, we can play, skip and shuffle without lifting a finger. Talk about convenient. But consumers... --- ### The Ingredients of a Killer Press Kit > A press kit is a one-stop info pack that gives journalists all the facts they need to tell your story. Here’s what's in a killer press kit. - Published: 2024-06-12 - Modified: 2024-07-06 - URL: https://prsuperstar.co.uk/what-is-a-press-kit/ - Categories: Advice So let's answer the question, what is a press kit? And what should be included in it. If you’ve nailed your pitch and grabbed the attention of a journalist, kudos to you. Considering many journalists working on the national press receive 500 story pitches a day and just 3% get a response, that’s no mean feat. But it’s not time to crack open the champagne yet. Sure, you may have piqued some interest, but coverage isn’t a done deal. Journalists are busy folk. And they work to tight deadlines. If they have to chase you for information about your business at the eleventh hour, forget the headlines. The only place your story will hit is the press room floor. The good news? There’s an easy way to equip them with everything they need. A killer press kit. So what is a press kit exactly? A press kit, sometimes called a media press kit, is a one-stop information pack for the media. It provides journalists with a quick and easy way to learn all about your business or organisation and grab all the facts, figures, quotes and photos they need to tell your story. Think of it as your company’s greatest hits compilation. It’s an opportunity to tell the media everything there is to know about you, your products and services, in one tidy package. What’s better? A physical press kit or digital press kit? Press kits can be physical or digital. If you’re savvy, you’ll have both. Physical kits are... --- ### Why is PR Critical for Businesses and Organisations? > Not employing any PR tactics? It’s time to rethink your strategy. PR could be critical to the success of your business. Here's why. - Published: 2024-05-22 - Modified: 2024-08-21 - URL: https://prsuperstar.co.uk/why-is-pr-critical/ - Categories: Advice Bill Gates allegedly once said, ‘if I was down to my last dollar, I would spend it on public relations. ’ Considering the business mogul founded the largest tech company on the planet, you’d have thought other brands would be chomping at the bit to up their PR spend. On the contrary. A 2023 study by Wild PR revealed that public relations is low on the priority list for UK businesses, with 88% saying they don’t employ any PR tactics. If you’re one of them, it’s time to rethink your marketing strategy, as PR is critical to the success of your business or organisation. But what is PR exactly? Public relations is notoriously tricky to define. As Spin Sucks points out in this blog post, even PR pros struggle to articulate what it is they do. No wonder two in ten execs don’t know what ‘PR’ stands for. But, to understand why it matters, you need to know what PR is. So let’s break it down by the letter. PR stands for public relations. The ‘public’ is anyone that’s critical to the success of your business, i. e. your staff, investors, customers, and prospects. And improving your brand image to build good ‘relations’ with the public is what PR is all about. Public relations is the strategies you use to do both of these things, be it product launches, thought-leadership events, hashtag campaigns, or innovative PR stunts. And the aim is to attract glowing third-party endorsement. And why is PR... --- ### How To Do PR for an Event > PR for events is essential to spread the word, generate buzz, attract media attention and pack your venue with the people that matter. - Published: 2024-04-10 - Modified: 2025-05-16 - URL: https://prsuperstar.co.uk/pr-for-events/ - Categories: Advice Let’s talk about PR for events. You’re preparing to host the event of the century. You’ve secured a show-stopping venue, top-notch cuisine, and a panel of world-class speakers. All you need to do now is sit back and wait for the RSVPs to roll in, right? Wrong. Planning your event is only half the battle. Once you’ve nailed down the details, you need to fill the room. But this is easier said than done. 1. 3 million business events take place in the UK each year. And that’s a whole lot of brands jostling for consumers’ attention. If you want to cut through the noise and get publicity for your events, you need to bring out the big guns. Enter event PR. Event public relations is a set of strategies you can use to spread the word, generate buzz, and attract media attention and it’s a sure-fire way to pack your venue with the people that matter. But how can you use PR to set your event up for success? Here are a few events PR ideas to get you started. How to get publicity for an event: Alert the press Whether you’re exhibiting at a trade show, hosting a product launch, or boosting your CSR credentials with a charity fundraiser, you want it to hit the headlines. But it’s not going to happen if journos don’t know about it. So the first task on your event publicity checklist is to hit them with a kick-ass press release. Coverage in... --- ### What Makes a Good PR Campaign? > What makes a good PR campaign? Some PR campaigns are innovative, memorable, and engaging, while others fall flat. We look at four favourites. - Published: 2024-03-06 - Modified: 2024-03-18 - URL: https://prsuperstar.co.uk/what-makes-a-good-pr-campaign/ - Categories: Industry Insight Let’s look at what makes a good PR campaign. When it comes to grabbing the attention of journalists and prospects, some PR campaigns fly. Take Red Bull’s Stratos. Or the Ice Bucket Challenge. Innovative, memorable and engaging, they created a buzz, generated headlines across the globe, and left a lasting impression. But others fall short. Whether it’s due to blunders in the planning process, ineffective messaging or poor execution, they fly under the radar. Or worse, hit the headlines for all the wrong reasons. Remember when skincare brand Nivea accidentally promoted white supremacy? Let’s face it. Campaign planning is a hard slog. It can take months to nail all the elements down. The last thing you want is to see yours sink without a trace. But what can you do to ensure it hits the mark? While there’s no cookie cutter formula for a great PR campaign, we can learn a lot from brands that got it right. Before we look at some examples, here’s a quick primer on PR campaigns. What is a PR campaign? PR campaigns consist of a series of planned activities, carried out over a fixed period of time to promote a product, service or brand. They take many forms and tend to incorporate a mix of online and offline tactics, such as: Press releases Press conferences Interviews Publicity stunts/events Social media outreach Influencer marketing. PR campaigns serve many purposes. Some are designed to boost brand awareness or establish brand authority. Others are used to stimulate... --- ### How to Use Twitter for PR > X, the former Twitter, is teeming with PR opportunities for savvy brands. This post looks at how to use Twitter for PR and get results. - Published: 2024-02-07 - Modified: 2024-08-27 - URL: https://prsuperstar.co.uk/twitter-pr/ - Categories: Advice Let’s look at how to use Twitter for PR. Twitter, or X as it’s now officially called, has come a long way from its humble beginnings in 2006 as a 140-character microblogging site. Today, the Elon Musk-owned platform is the fifth most visited website in the world, boasting more than 528 million monthly users. And, despite the tech billionaire’s ‘demon-like outbursts’ and controversial policy changes, it’s set to top 652. 23 million users by 2028. This shows that, contrary to claims that ‘Twitter is dying’, the platform is very much alive and kicking. And it’s teeming with PR opportunities for savvy brands. Ready for a crash course in Twitter PR? Let’s get started. Twitter: a PR powerhouse In the weird and wonderful world of social media, Twitter is an intriguing beast. In terms of revenue and user numbers, it’s dwarfed by Facebook and Instagram. But its influence is unrivalled. As James O'Malley says in a Reader’s Digest article, ‘what lacks in revenue, size, and growth potential, it makes up for in a much harder to define way. It carries enormous cultural power, and has an unrivalled ability to shape the news we read, the content we consume, and the culture we live in. ’ This is evident from the crucial role it plays in breaking global news stories, shaping political discourse and facilitating social movements such as #BlackLivesMatter. But why is Twitter so influential? In a word, its clientele. To quote O’Malley, ‘Twitter is the place where the most powerful... --- ### How to Create a B2B Social Media Strategy > Think social media is just for B2C brands? Think again. Here’s a guide how to create a successful B2B social media strategy in 2024. - Published: 2024-01-10 - Modified: 2024-12-20 - URL: https://prsuperstar.co.uk/b2b-social-media-strategy/ - Categories: Advice Let’s look at how to create a B2B social media strategy. If you think social media is just for B2C brands, think again. Sure, Coca-Cola, Red Bull and a ton of fashion brands blazed the trail for B2C social media marketing. But B2B brands have been playing catch-up to their consumer cousins in recent years. And they’re reaping the rewards. According to Bestwriting. com, 70% of B2B marketers have seen a surge in sales since going social. And 78% cite LinkedIn as the most powerful platform for their content. The numbers say it all. If you’re not embracing B2B social media marketing, you’re missing out. Ready for a crash course in B2B social media? Let’s dive in. What is B2B social media marketing? B2B social media marketing is a low-cost, high-impact way to promote your products and services, nurture prospects, generate leads, and share your expertise through social media channels. And it works. According to HubSpot’s State of Inbound Marketing Trends report, social media was the top performing marketing channel for B2Bs in 2022. So why is social media important for B2B brands? 1. Your customers are there One of the prevailing myths about B2B social media is that buyers don’t use it. Reality check. 4. 9 billion people use social media globally. That equates to 60% of the global population. Some of those users are potential customers. As a B2B, it’s easy to forget you’re marketing to people. Sure, your end goal is to sell your product to businesses,... --- ### Ensuring Your Podcast Gets Heard With PR for Podcasts > Got a a podcast? PR for podcasts is essential if you want to grow your audience and increase your brand authority. Here's how. - Published: 2023-12-13 - Modified: 2024-08-27 - URL: https://prsuperstar.co.uk/podcast-pr/ - Categories: Advice, Industry Insight Let’s talk PR for podcasts. If you’ve been paying attention to content marketing trends, you’ll know that podcasts are in vogue. There are more than five million out there, covering every topic under the sun. And people are listening. 460 million people to be precise. That’s a lot of potential ears on your brand. If you haven’t got in on the podcasting act, there’s never been a better time to do it. However, it's not as simple as grabbing the mic and freewheeling. Do this and you’ll be talking to an audience of zero. To build credibility and a loyal following, you need a solid podcast PR strategy. Before we dive in, let’s define podcast PR. What is podcast PR? Creating a podcast is one thing. Getting it heard is another. Contrary to popular belief, hitting 'publish' won't magically attract a flock of loyal listeners, no matter how good your content is. Establishing and growing an audience takes time, patience and a ton of promotion. This is where podcast PR comes in. A set of promotional strategies you can use to get your pod noticed, grow your audience and increase brand authority; podcast PR is a sure-fire way to stand out in the sea of noise. The three pillars of good podcast content Let’s get one thing straight. No amount of money, creative marketing or 'Hail Mary' strategies will grow a bland podcast. So, before you start trying to crack the code on podcast PR, your content needs to be... --- ### 12 Bingeworthy PR Podcasts > Looking for some PR inspo? Grab your headphones, settle in, and give these 12 top PR podcasts a listen. - Published: 2023-11-15 - Modified: 2024-08-06 - URL: https://prsuperstar.co.uk/pr-podcasts/ - Categories: Advice, Industry Insight Let’s explore PR podcasts. In the fast-moving world of PR, staying on top of industry news, trends, and best practice is critical. But this is easier said than done. Between media pitching, interview scheduling, press release writing, and media coverage analysis, there’s little time for learning. However, time-intensive trade shows, whitepapers and webinars aren’t the only way to stay in the know. There’s a ton of public relations podcasts out there, packed with valuable nuggets of industry wisdom, news, and insight. Covering everything from internal comms to public affairs, they can be consumed passively, in bite-sized chunks, while you’re on the go. What better way to level up your PR knowledge? If you’re looking for recommendations, you’re in the right place. Grab your headphones, settle in, and give these 12 top PR podcasts a listen. Beyond the Noise If you keep your finger on the pulse of happenings in the PR world, you’ll be familiar with PRWeek. A go-to source for industry news, analysis, and opinion, the monthly trade mag is essential reading for PR pros. If a monthly dose isn’t enough, Beyond the Noise offers more of the same. The fortnightly PR Week podcast sees New Society's Frankie Oliver and guests dissect the week’s biggest stories, news, views, and industry gossip. Barbie, AI, and ITV’s This Morning are just a few of the trending topics they’ve put under the microscope. Don’t have 40 minutes to spare? Make a beeline for the Noise in Brief episodes. You’ll get a no-nonsense,... --- ### 14 of the UK's Best Business Podcasts > Let’s talk about the best business podcasts. Here's our list of the top 14 business podcasts you should be listening to right now. - Published: 2023-10-25 - Modified: 2023-12-13 - URL: https://prsuperstar.co.uk/best-business-podcasts/ - Categories: Advice Let’s talk about the best business podcasts. The business landscape is constantly changing. To remain relevant, competitive, and effective, you need to stay ahead of the curve. Convenient, accessible, and easy-to-consume, business podcasts are a great way to expand your knowledge, sharpen your business skills and keep your finger on the pulse of industry trends. And, with more than 300,000 available, spanning every industry and business topic, there’s plenty of juicy content to keep your ears busy. Ready for some nuggets of business wisdom? Wrap your ears around these 14 top business podcasts. James Sinclair’s Business Broadcast Having built a £30m business empire in the leisure industry, award-winning entrepreneur James Sinclair knows a thing or two about building a successful business. And he puts his knowledge to good use on his popular, weekly small business podcast. The former children’s entertainer has a ‘strong passion for helping other business owners grow and reach their goals’. And that’s exactly what he does on the pod. Each week, the charismatic host speaks to entrepreneurs about their business successes and failures, and the unique industry challenges they face. Drawing on his two decades of scale-up experience, he shares insights, tips, and advice to help them overcome the challenges and grow their businesses. Entertaining and inspiring, this pod is a must for small business owners. Listen to the Business Broadcast podcast. BBC World Business Report Podcasts that help you enhance your business are great. But sometimes you just need the facts. This is exactly what... --- ### The PR Benefits of Podcasting for Business > If you’re not podcasting, you’re missing out. In this post we look at benefits of podcasting for business to find out why. - Published: 2023-10-11 - Modified: 2023-12-13 - URL: https://prsuperstar.co.uk/podcasting-for-business/ - Categories: Advice Let’s look at podcasting for business. Podcasting has come a long way since its inception in the early 2000s. What started as a niche medium for tech-savvy loudmouths has now become a mainstream form of media that captures the attention of 460 million+ listeners around the world. In the UK alone, over 19 million of us are partial to a podcast. And that figure is set to rise to 28 million by 2026. The numbers say it all. The podcast industry is booming. And it’s rich with marketing and PR opportunities for brands. Put simply, if you’re not podcasting, you’re missing out. In this post, we’re going to delve into the benefits of podcasting for business to find out why. But first, a definition. What is a podcast? A podcast is a digital audio show. Usually spread across a series of episodes, they can be downloaded from the internet and listened to on a laptop, smartphone, or MP3 player. The ultimate mix of convenience and on-demand entertainment, people can listen to podcasts wherever they want, whenever they want, for free. Why are podcasts so popular? Podcasts clearly have a vast audience, but what makes the format so popular? There are several reasons. Something for everyone There are more than 5 million podcasts floating around in cyberspace. Covering everything from gardening and crime to marketing and public relations, there’s quite literally something for everyone. Multitask friendly Podcasts require little effort to engage with. Unlike blog content, that has to be read,... --- ### Why is a Diverse PR Team Important? > We look at diversity in the PR industry, the business benefits of a diverse PR team and tips on how to make your team more diverse. - Published: 2023-09-20 - Modified: 2025-05-15 - URL: https://prsuperstar.co.uk/diversity-in-pr/ - Categories: Advice Is having a diverse PR team important? We know workplace diversity isn’t a new concept. In the US it’s been around since 1964, when the American Civil Rights Act illegalised employment discrimination. The UK introduced the Race Relations Act in 1968 and the Equalities Act in 2010. But businesses have only started embracing it in the last decade. This is largely due to the influence of social justice movements like #MeToo, Black Lives Matter, and Time's Up. Campaigns like these have exposed the inequalities that exist in society, demanded accountability, and fuelled a drive for change. As a result, equality, inclusion, and diversity (DEI) has been put firmly under the spotlight. This post takes a deep dive into diversity in public relations. We look at what diversity is, the current state of diversity in the PR industry, and the business benefits of a diverse PR team. We finish up with some tips to make your team more diverse. Let’s take a look. What is diversity? Diversity refers to the characteristics, experiences, and other distinctions that make one person different from another. It encompasses everything, from our cognitive skills and personality traits to the things that shape our identity, including race, age, gender, religion, sexual orientation and cultural background. Workplace diversity refers to the intentional practice of building a heterogeneous workforce by hiring and promoting people with different characteristics, from a wide range of backgrounds. That’s the definition. Now let’s look at diversity and the law. Diversity, legally Employers in the... --- ### Why Twitter Remains an Important Media Relations Tool for Business > We take a deep dive into why Twitter is still an important media relations tool for business. Read on to find out more. - Published: 2023-09-06 - Modified: 2025-05-15 - URL: https://prsuperstar.co.uk/twitter-important-for-business/ - Categories: Industry Insight With Elon Musk now at the helm, is Twitter still a media relations tool for business? In 2022, the controversial American tech billionaire shelled out a cool $44 billion to add Twitter to his ever-expanding business portfolio, which includes the likes of Tesla, OpenAI, and Neuralink. Wondering what a tech billionaire would want with a flailing microblogging platform? According to Musk, he's not in it for the cash. He bought it 'to help humanity'. Ironically, humanity is one thing Musk hasn’t shown during his short tenure as CEO. Immediately after taking the helm, he fired four of Twitter’s top executives, dissolved the board of directors and culled 80% of the workforce. He then gave the remaining employees an ultimatum. In a memo he said, ‘to build a breakthrough Twitter 2. 0, we will need to be extremely hardcore. This will mean working long hours at high intensity. If you want to be part of the new Twitter, please click yes on the link below. Any employee who has not done so by 5pm on Thursday will receive three months’ severance’. A prime example of internal communication ‘done wrong’ wouldn’t you say? Read how to do internal communications right. Twitter employees weren’t the only people Musk upset. He alienated many of Twitter’s top advertisers by reinstating a number of high-profile accounts that had been banned for spreading misinformation and fuelling hate speech. Musk’s decision to relax content moderation rules led companies such as Coca-Cola, Jeep, and Unilever to pull advertising from... --- ### Trade Show Public Relations: How to Make the Most of Your Time on the Floor > Trade show public relations: From schmoozing the journos, to showcasing your expertise, how do you make the most of your time on the floor. - Published: 2023-08-23 - Modified: 2024-12-20 - URL: https://prsuperstar.co.uk/trade-show-public-relations/ - Categories: Advice So what exactly is trade show public relations? Whatever industry you work in, there’ll be at least one annual trade show or business expo that brings together the biggest names and brightest minds. Ever considered exhibiting at yours? If not, it’s worth looking into, as these events are fantastic opportunities to grow your business. Think about it. When else will you be in a position to mingle with a room full of customers, prospects, and industry influencers? However, trade shows aren’t only great places to generate leads and expand your network. They’re golden PR opportunities, as any show worth its salt will be covered by reporters and bloggers from key industry publications. In this post, we’re going to give you the lowdown on trade show public relations. From schmoozing the journos, to showcasing your expertise, we’ll cover what you need to do before, during and after a trade show to make the most of your time on the floor. What constitutes a trade show? Trade shows are B2B events, where businesses from a specific industry gather to showcase new products and services, network, uncover market trends, and scrutinise the competition. Much like consumer exhibitions, there’s an event floor, packed with exhibition stands, and a programme of events, such as workshops, seminars and breakout sessions. Unlike consumer events, trade shows aren’t open to the public. Attendees consist of company representatives, distributors, resellers, suppliers, and industry media. Why are trade shows good for public relations? From networking and knowledge building, to lead... --- ### Should You use AI to Write a Press Release? > Should you use AI to write a press release? We look at the pros and cons of using an AI press release writer. - Published: 2023-08-09 - Modified: 2024-08-21 - URL: https://prsuperstar.co.uk/ai-press-release-writing/ - Categories: Advice If you've tuned into the cacophony of hype surrounding ChatGPT since its release in November 2022, you’d be forgiven for thinking that AI is going to replace all of us sooner than later. But far from posing a threat to PR experts, AI should be seen as an ally. In addition to automating time-consuming tasks such as media monitoring and sentiment analysis, AI tools can take the heavy lifting out of content creation. So let's delve into press release writing, AI style. In this post we’ll look at: What a press release AI writer is and how it works The benefits and pitfalls of using an AI press release writer The top performing AI content generators on the market Tips for nailing an AI press release. Want the lowdown on press releases? Read: PR 101: What is a Press Release? What’s an AI press release generator? Hypotenuse AI defines an AI press release generator as ‘a software program that can write press releases for businesses. It takes data from a customer such as the company name, brief talking points about the announcement and target audience, then creates a press release based on that data’. Okay, but how do press release writer AI tools work? AI writers utilise advanced algorithms and machine learning (ML) to scan existing content on the web and gather data based on instructions provided by users. They then leverage natural language processing (NLP) to turn this data into text that resembles human-written content. Sounds like a silver... --- ### Is Public Relations Recession Proof? > Is public relations recession proof? In times of economic downturn, is PR a business essential or a luxury your company can’t afford? - Published: 2023-07-24 - Modified: 2024-12-20 - URL: https://prsuperstar.co.uk/public-relations-recession-proof/ - Categories: Industry Insight With economic challenges on everyone’s mind, we’re asking the question, is public relations recession proof? We know the economy can be a fragile thing. It’s all good when the line is moving upwards. But when it moves too far south, you’ve got yourself a recession and life gets tough. People spend less, borrowing stops, and businesses scramble to cut costs to stay afloat. The result? Wage cuts, lay-offs and companies going bust. All while the price of everything goes up. Some industries feel the pain more than others. People still need to eat, drink, and stay warm. So supermarkets and electricity suppliers do ok. But what about public relations? In times of economic downturn, is PR a business essential or a luxury your company can’t afford? To PR or not to PR? It’s no secret that marketing and PR budgets are often the first to be cut during times of economic uncertainty. But is that sensible or short sighted? We say the latter. And Axia Public Relations agrees. ‘When your income decreases, your company usually cuts the ‘extras’ first. One of the first things some companies cut is marketing. But smart companies know this is not a wise decision. ’ In this post, we’re going to explore the impact of a recession on public relations, and how public relations can impact a recession. We’ll look at: What a recession is and what causes them The impact of a recession on businesses The consequences of ditching your PR department during times... --- ### Why is Tone of Voice Important? > We explore tone of voice types, look at TofV branding examples and finish with some top tips for creating your own tone of voice guidelines. - Published: 2023-07-12 - Modified: 2024-08-20 - URL: https://prsuperstar.co.uk/tone-of-voice/ - Categories: Advice So why is a consistent tone of voice important? As a business, your words have the power to make or break you. Your ability to build relationships, influence decisions and maintain your reputation rely on you being able to communicate effectively. But it's not just what you say. It’s how you say it. This is where tone of voice comes in. In this post, we put tone of voice under the microscope. We define tone of voice and tell you why it’s important, explore tone of voice types, look at tone of voice branding examples; and finish with some top tips for creating your own tone of voice brand. Let’s kick off by defining tone of voice. What is tone of voice? Put simply, tone of voice is how you ‘speak’ to your customers. It’s the words, language, and tone you use to express your brand personality and get your message across whether that’s in print, online, in person or broadcast. It’s an important part of your brand identity, and can shape the way your brand is perceived. Why is tone of voice important? Imagine if Swiss watch brand Rolex started producing Lidl style ads, or adopted Paddy Power’s laddish, colloquial tone of voice. As well as confusing their target market, it would take away from their brand identity, which has been built on a sense of luxuriousness and prestige. Successful brands put a lot of thought into their tone of voice branding to ensure their brand identities are coherent.... --- ### The Future of Facebook Marketing for Small Business > Facebook continues to be one of the most valuable tools in the small business marketing playbook. Read on to find out why. - Published: 2023-06-19 - Modified: 2024-08-27 - URL: https://prsuperstar.co.uk/facebook-marketing-for-small-business/ - Categories: Advice How useful is Facebook marketing for small businesses? Back in 2004, Harvard sophomore Mark Zuckerberg launched ‘The Facebook’ from his dorm room. The social media site was built to connect Harvard students with one another. Fast forward 19 years, and Facebook (or Meta as the parent company is now known) is one of the world’s most valuable brands, with more than 2. 9bn global users. Facebook has come a long way since 2004, and no doubt it will evolve. But one thing won’t change: It’ll continue to be one of the most valuable tools in the small business marketing playbook. With that said, let’s dive into Facebook marketing for small business. The benefits of Facebook marketing for small businesses There’s a common misconception that social media marketing is reserved for big brands with deep pockets. On the contrary, small businesses can spread their messages far and wide, for very little. You just need to be savvy with your strategy. Before we share some small business Facebook marketing wisdom, let’s look at the benefits of having a business presence on the platform. 1. Colossal captive audience As we said before, Facebook boasts over 2. 9 billion global users. Of those, more than two billion use the site daily. That’s an ocean of potential customers from across the globe, all in one place. If you’re not quite ready for global domination, there are just under 45 million Facebook users in the UK alone, spending an average of 23 minutes a day on... --- ### Facebook PR: The Highs and Lows of a Social Media Giant > Facebook is one of the ‘Big Five’ tech companies. In this post we take a look at a few of Facebook's PR highs and lows in more detail. - Published: 2023-06-05 - Modified: 2024-08-20 - URL: https://prsuperstar.co.uk/facebook-pr/ - Categories: Industry Insight Let’s talk about Facebook and more specifically, Facebook PR. What started out as a social network for students at Harvard University has transformed into one of the ‘Big Five’ technology companies, alongside Apple, Alphabet (Google), Amazon and Microsoft. Businesses don’t reach those dizzy heights without experiencing a few ups and downs along the way. Facebook is no exception. On the upside, the brand has been lauded for investing millions in local news outlets and achieving its goal of reaching net-zero emissions across its supply chain. But data debacles, political propaganda and damning whistleblowers have undone the good work, landing the social media behemoth on the front pages for all the wrong reasons. Let’s examine a few Facebook public relations highs and lows in more detail. Facebook: An overview Let’s take a moment to acquaint ourselves with Facebook’s history. The social media giant was created in 2004 to connect students across campuses at Harvard. In 2006, it opened its virtual doors to the world, and quickly surpassed MySpace as the most popular social network. Fast forward 20 years and Facebook is the world’s most used social media platform. Boasting just short of three billion monthly active users, it’s the third most popular website and the seventh most valuable brand in the world. The stats are impressive, but it’s not all blue ticks for the social media titan. Facebook has had its fair share of PR woes. Facebook public relations crisis 1: From Russia with loathe In 2016, Facebook found itself in... --- ### Prince Harry PR: The Ups and Downs of Royal Life > There's no denying Hazza is an endless source of press fodder. We take a look at good and bad Prince Harry PR moments over the years. - Published: 2023-05-22 - Modified: 2024-08-20 - URL: https://prsuperstar.co.uk/prince-harry-pr/ - Categories: Advice Let's talk about Prince Harry PR. The Prince, of course, is no stranger to press coverage. Or controversy. Over the years his (many) drunken antics, drug taking, racist slurs, and scraps with photographers have made front page news. Then there was the royal exit, the infamous Oprah interview and the release of his memoir, Spare. But it’s not all bad. A staunch campaigner, he’s used his unique position to raise awareness of the plight of orphans in Lesotho, shine a spotlight on the limitless possibilities for servicemen and women with disabilities, and change attitudes around mental health. Love him or loathe him, you can’t deny Hazza is an endless source of fodder for the press. We take a look at memorable Prince Harry PR moments, good and bad. Who is Prince Harry? Born in 1984, Prince Harry is the youngest son of King Charles III and the late Diana, Princess of Wales. He’s fifth in line to the throne, after his brother, Prince William, and William’s three children, Prince George, Princess Charlotte and Prince Louis. In 2018, Harry married unknown America actress Meghan Markle in a lavish ceremony at Windsor Castle. Two years later, the couple announced they were stepping back from royal duties and leaving Britain to start a new life in California. Despite leaving his role as a senior member of the Royal Family, Harry still holds the title of Duke of Sussex. Interested in the PR history of the Royal Family? Read: A Right Royal Soap Opera:... --- ### Why the BBC Radio 4 Today Programme is the UK’s Most Influential News Show > We conduct our own in-depth analysis to understand why the BBC Radio 4 Today Programme is the UK’s most influential news show. - Published: 2023-05-10 - Modified: 2024-08-27 - URL: https://prsuperstar.co.uk/bbc-radio-4-today-programme/ - Categories: Industry Insight As BBC Radio 4’s flagship early morning news and current affairs show, the Today Programme has been delivering global news and hard-hitting interviews to listeners for more than 60 years. Widely regarded as the UK's most influential news programme, the BBC Radio 4 Today Programme is known for delivering intelligent, in-depth analysis of the day’s big stories, asking the tough questions and holding politicians, business leaders and industry experts to account. In this post we’re going to conduct our own in-depth analysis to understand why the BBC Radio 4 Today Programme is the UK’s most influential news show. But first, a quick history lesson on the Today Programme. Introducing The Today Programme Launched in October 1957, the Today Programme started out as two 20-minute breakfast-time segments, hosted by Alan Skempton on BBC’s Home Service (a national radio station, replaced by Radio 4 in 1967). Fast forward to today, and the programme broadcasts on BBC Radio 4 every weekday morning between 6am and 9am (7am to 9am on Saturdays), setting the day's news agenda for six million listeners. What makes Today so influential? There are three key factors that contribute to the enduring success of the BBC Radio 4 Today programme: Longevity Reach Quality journalism. Let’s look at them in more detail. Longevity: A large and loyal audience Today on BBC Radio 4 is the BBC’s longest-running news and current affairs show. It must be doing something right, as you don’t last long in business if your product or service isn’t... --- ### The Impact of AI in Public Relations > What's the impact of AI on PR? What are the benefits and drawbacks of using AI in PR? And what are best artificial intelligence PR tools? - Published: 2023-04-24 - Modified: 2024-08-28 - URL: https://prsuperstar.co.uk/ai-in-pr/ - Categories: Industry Insight What’s the impact of AI in public relations? Until quite recently, it seemed artificial intelligence was a concept that only existed in science fiction. Today, AI is everywhere. We rely on it to do everything from internet banking to checking the weather on Google. It's transforming businesses as it enables them to aggregate huge amounts of data, automate business processes and personalise the customer experience. And with all the buzz around ChatGPT, it’s set to usher in a whole new world of communication. So, where does this leave PR? In this post, we’re going to look at the role of artificial intelligence in public relations, focusing on: The benefits and drawbacks of using AI in public relations Examples of artificial intelligence public relations tools and how to use them What the future of AI and PR looks like What is AI? Before we look at the relationship between AI and PR, let’s establish what AI actually is. The folks over at Built In hit the nail on the head with their definition of AI. ‘Artificial intelligence (AI) is a wide-ranging branch of computer science concerned with building smart machines capable of performing tasks that typically require human intelligence. Artificial intelligence allows machines to model, or even improve upon, the capabilities of the human mind. ' So that’s that. The prophecies are coming true. Machines are taking over the world. Well, not quite. At least, not yet. But it’s made some huge strides in recent years. A Whole New World The... --- ### Who Says Print is Dead? > Is print dead? We look at how some traditional media outlets have embraced the technological and social media revolution. - Published: 2023-04-03 - Modified: 2025-05-15 - URL: https://prsuperstar.co.uk/is-print-dead/ - Categories: Industry Insight Is print dead? Well, the rise of digital media and technology has certainly transformed the way we consume news. We no longer need to wait for the morning paper to find out what’s happening in the world. Thanks to the likes of social media, YouTube, and news aggregators from tech behemoths like Apple and Google, we can access news online, 24/7, at the click of a button. And lots of us do. According to a report by Ofcom, the internet is the go-to source of news for 73% of adults in the UK. That’s roughly 49 million people. With so many news readers choosing to go digital, where does this leave newspapers and magazines? So is print dead? First, here’s a quick reminder about what print media actually is. What is print media? Used to describe any material that’s been printed and distributed to the public, print media is an umbrella term for a range of physical formats including books, newspapers, magazines, posters, and flyers. However, for the purposes of this blog post, we’re talking specifically about newspapers and magazines. So now let’s turn our attention to the digital revolution. Are newspapers dying? In 1968, Douglas Engelbart, pioneer of the computer mouse, famously said ‘the digital revolution is far more significant than the invention of writing or even of printing. In 20 or 30 years, you’ll be able to hold in your hand as much computing knowledge as exists now in the whole city, or even the whole world. ’... --- ### Online Reputation Management. What is it? And Why is it Important? > Online reputation management is key to getting ahead in the business world. Here’s how to keep your reputation squeaky clean. - Published: 2023-03-06 - Modified: 2024-08-27 - URL: https://prsuperstar.co.uk/online-reputation-management-pr/ - Categories: Advice So why is online reputation management so important? Think about it. What’s the first thing you do before meeting a potential employee, supplier, or business associate? Google them? Check out their LinkedIn profile? Scrutinise their Facebook, Twitter and Insta accounts? The likelihood is you do all the above, and more. Well, guess what? That’s exactly what they do before meeting you, too, which is why it’s vital to manage your online reputation. Online PR and reputation management is key to gaining trust, establishing credibility, and ultimately improving your bottom line. But how do you keep your reputation squeaky clean? Read on to find out. But first, what is online PR and reputation management? You’ve got a fancy website with a great blog, and profiles on all the social media channels. You post the odd tweet here, and blog post there. That’ll take care of your online reputation, right. Wrong. It’s not enough to just post content: you need to actively monitor what people are saying about your business. From negative reviews and rants on social media to scathing press articles: there could be all sorts of information in cyber space that’s harming your reputation. Online reputation management is about improving how your business is viewed online. Why is online PR news and reputation management important? When it comes to online reputation, the numbers don’t lie. A 2022 survey by Trustmary found that 94% of consumers have avoided a company because of its negative reviews, and just 9% of customers would... --- ### Lights, Camera, Record: How to be Seen and Heard with Broadcast PR > Broadcast PR is the holy grail for brands. So, when opportunities present themselves, you need to get it right. Find out how. - Published: 2023-02-20 - Modified: 2025-05-15 - URL: https://prsuperstar.co.uk/broadcast-pr-agency/ - Categories: Advice Why is broadcast PR activity so important? Well, nothing beats the thrill of getting your brand on TV or radio. Whether it’s a national radio station or a prime time news show, having your story shared by a leading broadcaster to an audience of millions is guaranteed to give you a buzz. And the benefits from a PR point of view are second to none. A powerful tool for driving awareness and behaviour change, it’s no surprise that broadcast PR is the holy grail for brands. But high-profile coverage comes with risks. So, when opportunities present themselves, you need to get it right. This post covers: What broadcast PR is and why it’s important The benefits and challenges that come with broadcast PR How to land broadcast coverage Broadcast PR case studies How to prepare for broadcast PR business opportunities. Let’s dive in. What is Broadcast PR? Simply put, broadcast PR is a strand of media relations that’s dedicated to securing TV and radio coverage. However, thanks to the ever-expanding digital world, broadcast PR is no longer limited to these two mediums. There are social media platforms like YouTube and TikTok, with influencers boasting follower counts in the millions. And then there are podcasts, millions of them, covering a million different topics. The options for broadcast public relations are endless. Let’s look at them in more depth. The Many Faces of Broadcast PR 1. TV When you think of broadcast PR, a spot on the telly is the first thing... --- ### How to use PR for Instagram Verification > Want to go Insta-official? This is all the information you need to utilise PR for Instagram verification. Read on to find out more. - Published: 2023-02-06 - Modified: 2025-05-15 - URL: https://prsuperstar.co.uk/instagram-verification-pr/ - Categories: Advice Have you ever been scrolling through your Instagram feed and found yourself longing after one of those pretty blue ticks like the ones Nike, Disney and ITV have? For the unfamiliar, the coveted blue tick (or checkmark) tells the platform's 1. 44 billion monthly active users that an Instagram account is officially verified. This is a big deal, as securing Instagram verification not only gives you more control over your online presence by ensuring your profile is the only one representing your business - it can also give your page’s credibility, visibility, and engagement a healthy boost. Getting verified on Instagram isn’t easy, but it’s possible, with the help of public relations. This post will give you all the information you need to utilise PR for Instagram verification. Ready to get Insta-official? Let's get stuck in. What is Instagram verification? A verified Instagram account is one that is confirmed by the platform to be trustworthy. In other words, the tick confirms that the account belongs to the company or the individual that it says it does. The idea behind it is to help the platform's billions of users sniff out scam accounts and ensure they’re following the real deal. The good news? You don’t have to be a global icon like Nike with a large PR agency for Instagram verification. Okay, but who do you need to be? Let’s look at the guidelines to find out. The Instagram rules So, what do the powers that be expect from a blue... --- ### PR and Reputation Management: How to Build and Maintain your Brand Reputation with Public Relations > If you want to build a strong and reputable brand, you need to understand the concept of corporate reputation management PR. Read more. - Published: 2023-01-24 - Modified: 2024-12-16 - URL: https://prsuperstar.co.uk/reputation-management-pr/ - Categories: Advice ‘It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently. ’ That’s a famous quote by American entrepreneur, Warren Buffet. He knows a thing or two about reputation management, being one of the most successful investors of all time. If you want proof that he’s right, just ask Gerald Ratner. He’s the ‘man who destroyed his multimillion dollar company in 10 seconds’ with a PR gaffe so bad that it had reputation management PR firms across the globe gasping in horror. So in this post, we’re going to dig into the role of public relations in reputation management, looking at: What reputation management is and why it matters How reputation management and public relations are connected Good PR reputation management examples Examples of reputation management PR done badly. Somebody should have given Mr Ratner some media training. Avoid your own PR meltdown by reading: Media Relations PR: How to Forge Positive Relationships. What is reputation management? It’s pretty self-explanatory. But in the interest of a complete and inclusive look at reputation management in PR, let’s look at a definition. According to Hubspot: ‘Brand reputation management is the process of monitoring how consumers perceive your business and taking strategic action when necessary to improve your brand's image. ’ So, reputation management is about building a favourable narrative. Telling your brand’s story your way and influencing the way people think and talk about your business. Public relations plays a... --- ### How to Pitch to Journalists > Are your news releases ending up filed in B for bin? We give you the lowdown on how to pitch to journalists. Successfully. - Published: 2023-01-09 - Modified: 2025-05-15 - URL: https://prsuperstar.co.uk/how-to-pitch-to-journalists/ - Categories: Advice PR pros and journalists: It’s an interesting dynamic. They may not always be on the same page, but they need each other to get the job done. Journalists want news to share. PR professionals provide the news. PR pros want eyes on their story. Journalists provide the eyes. It’s a mutually beneficial relationship. You’ve got to know how to pitch to journalists when you work in public relations, because, well, you spend a lot of time pitching to journalists. But it’s not as simple as sending an email. Far from it. Journalists are busy folk. They receive hundreds of pitches a day. Many are poorly written, uninteresting or irrelevant, and are sent by people who don’t know how to pitch a story to a journalist. Here’s the thing. To grab the attention of a journalist, a pitch needs to be clear, concise, relevant and timely, or it gets filed in the bin. Of course, we’re always going to recommend you employ the services of a PR pro for all your PR activity. But if you haven’t got the budget at the moment or your business is just starting out, here’s the lowdown on how to write a pitch to a journalist. PR against the odds But first, here’s an interesting fact to keep in mind when you try to pitch journalists. There are six PR pros to every one journalist. Yep, six. That ratio makes grabbing attention easier said than done. Add faster news cycles and an ever-growing number of... --- ### The Best PR Campaigns of 2022 > To round off the year, we cast an eye back over some of the best PR campaigns of 2022 including LEGO, Dove and LinkedIn. - Published: 2022-12-19 - Modified: 2024-08-09 - URL: https://prsuperstar.co.uk/best-pr-campaigns-2022/ - Categories: Industry Insight To round off the year, we cast an eye back over some of the best PR campaigns of 2022. And 2022 has been quite a year. Queen Elizabeth II died after a historic 70-year reign, we’ve had no less than three UK Prime Ministers, the cost of living has skyrocketed, and industrial action caused public relations headaches for Royal Mail, National Rail, and the NHS, to name a few. But we’re not here to talk about all the things that went wrong. Tis’ the season to be jolly, after all. (Although If you’ve had enough festive cheer, and would rather read about public relations blunders, check out: Some of the Worst PR Campaigns of All Time. Bah humbug. The best PR campaign examples 2022 From toy makers and game creators to social media platforms and ‘soap stars’, our list of recent PR campaigns in 2022 is a varied one. We’re going to kick off with what we believe to be the best PR campaign 2022 gave us. And it comes from the kindly folk at LEGO. LEGO: MRI? Child’s play If you’ve ever had an MRI scan, you’ll know they’re not fun. The scanners are huge, intimidating pieces of machinery and they’re also very noisy. A scan can take up to 90 minutes, during which time you have to lie perfectly still, while strapped to a bed. For a young child, it can be a scary experience. Enter LEGO. In February 2022, the LEGO Foundation announced it was sending 600... --- ### Green Card Applications: How PR Can Help you Get Approved > Ways that PR can boost your personal brand, increase awareness of your business and stand you in good stead to get that coveted green card. - Published: 2022-12-12 - Modified: 2024-08-27 - URL: https://prsuperstar.co.uk/green-card-verification-pr/ - Categories: Advice How can you use PR for green card verification? If you’ve built a successful business here in the UK, maybe you now have your sights set stateside and are looking to grab yourself a little piece of the American dream. Why not? It’s the land of opportunity after all. However, it’s not as simple as packing your bags and booking the first flight outta here. If you’re thinking of setting up shop and creating a life for yourself permanently in the US, you’re going to need a green card. What’s a green card? Green card holders have been given permission by the US Citizenship and Immigration Services (USCIS) to live and work in the United States permanently. The card is proof of an individual's permanent residence and is, yes, you’ve guessed it, green. Green card status is valid for life, but the green card itself needs to be renewed every ten years. But it’s worth bearing in mind that applying for a green card isn't easy, and the process can be very long, complicated and expensive. What about a work visa? There are various temporary non-immigrant visas that allow you to work in the US temporarily. But they’re not a viable option if you have long-term ambitions. If you’re looking to set up and grow your business across the Atlantic, you need a level of security that only a green card can provide. And public relations can help you bag one. How do you get a green card? How does... --- ### A Right Royal Soap Opera: Royal Family PR Lessons > We look at some of the royal family PR nightmares we’ve witnessed over the years as well as those more positive PR stories. - Published: 2022-11-28 - Modified: 2024-08-20 - URL: https://prsuperstar.co.uk/royal-family-pr/ - Categories: Advice, Industry Insight There are few families more famous than the Windsors. Whether you’re a royalist or not, the British Royal Family is known the world over, and its influence on the culture and international perception of the United Kingdom is undeniable. Moreover, the British Monarchy is a family business, much like Dyson, Specsavers or bet365. And like any family business, it can be hit by a PR crisis at any time. Some play out behind closed doors. But many have ended up making international headlines, leaving the Royal PR team scrambling to control the damage. On that note, let’s look at some of the Royal Family PR nightmares we’ve witnessed over the years (and see what lessons we can take from them), as well as those more positive PR stories. Death of the People’s Princess The death of Diana, Princess of Wales in 1997 provoked an unparalleled outpouring of grief from the British public. Within hours of the news breaking that Diana had died in a car crash in Paris, a sea of floral tributes, letters and gifts appeared outside Kensington Palace. In the days following, tens of thousands of people from around the world headed to London to pay their respects. The Royal Family were on holiday in Balmoral when the news broke. Rather than head back to London, the Queen decided to remain in Scotland, which sparked outrage from the public. In their defence, the decision to remain in Scotland was made to protect the young princes (aged 15 and... --- ### FIFA PR: From Big Wins to Own Goals > With the FIFA World Cup on the horizon we take a deep dive into FIFA PR wins and FIFA PR own goals. Read on... - Published: 2022-11-15 - Modified: 2024-08-27 - URL: https://prsuperstar.co.uk/fifa-pr/ - Categories: Industry Insight Football, footy, soccer, the beautiful game. Whatever you call it, one thing’s for sure – it's the most popular sport on the planet, with 3. 5 billion fans worldwide. Such vast and far-reaching popularity gives FIFA, the game’s international governing body, a great deal of power and influence. But as with many global organisations, FIFA hasn’t always got things right. Over the years there have been plenty of own goals by the FIFA public relations team. But there have been big wins too. As we’re only a week away from the men’s World Cup, there’s no better time to take a deep dive into some FIFA World Cup PR strategies and a couple of examples of FIFA public relations blunders. Time for kick-off. So who or what is FIFA? Szater, Public domain, via Wikimedia Commons Founded in Paris in 1904, FIFA (Fédération Internationale de Football Association) is the international governing association of football. The biggest sporting governing body in the world, there are various political bodies within the organisation (FIFA Congress, FIFA Council and FIFA Administration) and six subsidiaries which oversee different regions, including the AFC (Asian Football Conference), CAF (Confederation of African Football), and Europe’s UEFA (Union of European Football Associations). It’s also the organisation behind various international football tournaments, such as the FIFA World Cup, which takes place every four years. FIFA is also responsible for Olympic Games football, the FIFA Club World Cup and the Futsal World Cup, which is basically 5-a-side, indoor football. FIFA PR wins... --- ### How To Carry Out the Perfect PR Survey > Reasons to carry out a PR survey, how to use the results, how to write questions, and examples of PR survey companies and services. - Published: 2022-10-26 - Modified: 2025-05-15 - URL: https://prsuperstar.co.uk/pr-surveys/ - Categories: Advice Want to know how to carry out the perfect PR survey? In this post, we look at PR surveys from all angles including: Reasons to conduct public relations surveys How to perform a PR survey How survey results can be used in PR campaigns How to write public relations survey questions Examples of PR survey companies and services. Why conduct public relations surveys? So where do surveys fit into the public relations remit? Research is a key ingredient in successful PR campaigns, and surveys are a great way to gather information from your customers. But before you start creating the perfect PR survey, it’s important to know why you’re doing it. Companies use PR surveys for various reasons, including to: Gauge brand perception Conducting a survey to gauge public perception of your brand is a simple way for you to understand what people are saying about your business and what your target market likes and dislikes about your company. You can use the responses to develop a strategy that builds on the positives and addresses the negatives. Gather data to validate a product or service Want some cold, hard facts to back up your claims about your new product or service? Surveys can get them for you. Here’s a hypothetical example. A fast-growing tech start-up is about to revolutionise remote working with the launch of a brand-new SaaS solution that’ll improve communication and boost productivity to new levels. Sounds exciting, doesn’t it? To validate the effectiveness of the platform, the... --- ### How to Get Local Media Coverage > Local media coverage is essential if you're a local or regional start-up of if community relations are part of your CSR activity. Here's how. - Published: 2022-10-12 - Modified: 2024-08-07 - URL: https://prsuperstar.co.uk/local-media-coverage/ - Categories: Advice Most brands covet national media exposure. The dream is to see their name ‘in lights’ on the likes of BBC News, ITV, Sky News or on the front page of The Times or The Financial Times. Local media coverage is often an after-thought if a thought at all. But this can be a short-sighted strategy, particularly if you’re a local or regional start-up. If you consider that 74% of people in the UK trust local news over national news, going local is a no-brainer. It can also be a godsend if you’re trying to build momentum in support of an issue that affects your local community. Why? Elected representatives and prominent businesspeople keep an eye on the local media as they’re constantly on the lookout for ways to bolster their profiles. If they read a story about your campaign in a local trusted source and see it as an opportunity to win brownie points with the community, they might get behind the cause and help you. It’s a win-win. With this in mind, here are some tips on how to get local press coverage. 1. Get to know your target media The first step is to identify local newspapers, TV and radio stations, magazines, blogs and websites. It goes without saying, you only want to pick ones that reflect your target audience. Look at the type of content your chosen publications produce and make a note of the names and contact details of the writers, editors and broadcasters who produce... --- ### The Ultimate Guide to Digital PR Tools > A guide to the best PR tools to help PR pros navigate, generate, initiate, automate, and communicate faster and more efficiently. - Published: 2022-09-27 - Modified: 2024-08-27 - URL: https://prsuperstar.co.uk/pr-tools/ - Categories: Advice, Industry Insight A PR pro’s working day is a full one: from writing press releases and building media lists, to pitching journalists, monitoring brand mentions and measuring campaign results. Fortunately, there are lots of handy digital PR tools to make our lives that little bit easier. PR in the digital era Technology provides a wealth of options to help PR pros navigate, generate, initiate, automate, and communicate faster and more efficiently. Gone are the days where the top PR tools at your disposal were a phone, typewriter, and a little black book of contacts. We’re living in a digital world now. Digital PR tools are all about high performance, productivity, and efficiency. Now, don’t get us wrong. You don’t need digital PR tools to do the job. You can still do it all the old way – albeit with a smart phone and a laptop instead of a typewriter. But the tools are there and can be incredibly useful, especially if you’re a one-person public relations team with an agency-like calendar full of work. From writing and pitching to monitoring and measuring, here are the best PR tools available to help you get the job done. Want to know what the difference between traditional and digital PR is? Find out by reading: What is Digital PR? Best PR writing tools Before delving in, let's clarify something. When talking about the best PR writing tools, we're not talking about AI software that writes the press release for you. That’s lazy PR and the... --- ### Market Research PR: How the Numbers Stack Up > A deep dive into the specifics of why and how market research is important for shaping your PR activity. Read on. - Published: 2022-09-14 - Modified: 2024-12-20 - URL: https://prsuperstar.co.uk/pr-market-research/ - Categories: Industry Insight As we’re talking about market research, let’s start with a few questions: Do you know what market research is? Do you know why it’s an important part of your public relations strategy? And do you have any idea what impact market research for PR can have on your public relations campaigns? If the answer is no, good news. Because we’re going to deep dive into the specifics of how market research can help PR campaigns. But before we do, let’s take a look at the broader picture. What exactly is market research? Put simply, market research is the process of gathering, analysing and interpreting information about a specific market. It’s an essential activity for businesses to innovate and stay competitive. From focus groups and surveys to product testing and interviews, there are various ways to gather information, which can provide valuable insight for your business. It can help you: Test the viability of new products or services Identify opportunities for growth Stay on top of the latest trends Monitor the competition Ascertain your customers wants and needs. In addition to the above, specific market research for PR can shape your public relations activity. But before we look at how and why, let’s also look at a definition of PR. Marketing company CoSchedule defines public relations as ‘the actions a business or organisation takes to shape perceptions of its brand and develop relationships with its customer base, target audience, partners, and other important stakeholders. ’ What better way to build positive... --- ### What is Digital PR? > What is digital PR? How do you do digital PR? And how do measure digital PR? Read our guide to digital public relations. - Published: 2022-08-24 - Modified: 2024-08-19 - URL: https://prsuperstar.co.uk/what-is-digital-pr/ - Categories: Advice Let’s take a look at digital PR. We know the internet has changed everything, from the way we shop, to the way we communicate with friends and listen to music. These days, we can pretty much do anything we want at the click of a button. And it’s not just our personal lives that have changed. With technological advances, the rise of social media and the constant stream of easily accessible, real-time information, the business world will never be the same either. Businesses in all sectors and industries have had to adapt to rapid advances in technology and changes in customer behaviour. PR is no exception. Of course, traditional public relations isn’t dead. It's just taking on less of the grunt work, leaving it to its younger, more agile cousin – digital PR. But what’s the difference? That’s one of the questions answered in this article, along with: Why digital PR is important How to do digital PR How to measure digital PR. But first, what exactly is digital public relations? What is digital public relations? Digital PR describes the methods used to build brand awareness, engagement, and consumer trust using online platforms and tools, such as social media, blogs, SEO (search engine optimisation), and influencer outreach. It borrows elements of traditional PR practices and adapts them for a digital audience. Smartphones and tablets have transformed how we find, consume, and share information. We now expect our news to be instantaneous, relevant, and engaging. We’re all about ‘on-demand’ and this... --- ### How PR and SEO Work Together to Build Your Brand > We explore how these two worlds collide and explain how integrated PR and SEO can launch your brand to the next level. - Published: 2022-08-10 - Modified: 2024-12-20 - URL: https://prsuperstar.co.uk/pr-and-seo/ - Categories: Advice, Industry Insight PR and SEO. How do they work together? At PR Superstar, we talk a lot about PR. Makes sense, as it’s in the name. But SEO? Not so much. As a result, you may be less familiar with it. But SEO is an important part of modern PR. When you get your online PR and SEO working together well, it can generate your brand a ton of high-quality, positive publicity and push you high up the Google search rankings. In this post, we’re going to explore how these two worlds collide and explain how integrated SEO and PR can launch your brand to the next level. What are SEO and PR? Before we get too deep into the topic, let’s make sure we’re all on the same page. THE DEFINITION OF PR PR or public relations is all about reputation management. It’s about protecting, enhancing and building your brand’s reputation to positively influence the opinions and behaviours of the public, media and your stakeholders. For more detail on this, read: Reputation Management: How to Win Customers and Influence Stakeholders. SEO DEFINED SEO, or search engine optimisation, is the art of tweaking your web content to improve its rank in the search engine results pages (SERPs). The aim is to be visible on page 1 of Google, Yahoo! , Bing and other search engines for specific search terms. Why? Because it boosts the amount of traffic to your site by 143%, according to a study conducted by Poll the People. Not... --- ### Famous PR Campaigns > How did Nike, Dove, Always and Budweiser make it on to our Famous PR Campaigns list. Read on to find out more. - Published: 2022-07-20 - Modified: 2024-08-28 - URL: https://prsuperstar.co.uk/famous-pr-campaigns/ - Categories: Industry Insight A good PR campaign should be memorable for the right reasons. The coverage should scream ‘innovative’, ‘memorable’ and ‘ground-breaking’. Get it really right, like Red Bull did with their record-breaking Stratos campaign, and the media will call it ‘the best marketing stunt of all time. ’ However, some brands completely miss the mark with their PR efforts and hit the headlines for all the wrong reasons. Remember when skincare brand Nivea accidentally promoted white supremacy? Tone deaf, insensitive and poorly thought out, their ‘White is Purity’ campaign resulted in global condemnation and long-term damage to the brand. With this in mind, let’s take a look at four famous public relations campaigns that did it right (at least for the most part) and the PR lessons we can learn from them. Nike scores a slam dunk with Michael Jordan First up on our list of famous PR campaigns is Nike and their partnership with basketball legend Michael Jordan. Back in 1984, the sports clothing retailer was struggling to compete with the likes of Converse and Adidas. In an attempt to level the playing field, they took a gamble on signing a young Michael Jordan, who had just entered the NBA, to an endorsement contract. It proved to be the wisest decision Nike ever made. Jordan’s talent and natural ability made him a star on and off the court, propelling Nike to new levels of fame. The collaboration resulted in the creation of the now iconic Air Jordan basketball shoes, which flew... --- ### Labour Party PR: Political Marvels and Mishaps > British politics. It’s like a real-life soap opera. We take a look at the best and worst examples of Labour Party PR. - Published: 2022-07-06 - Modified: 2024-08-28 - URL: https://prsuperstar.co.uk/labour-party-pr/ - Categories: Industry Insight British politics. It’s like a real-life soap opera. A theatrical spectacle full of drama, treachery and scandal, with heroes, villains and plot twists that keep the nation hooked. In the current series, the Labour party, led by Sir Keir Starmer, are centre stage, challenging Boris Johnson’s Conservatives in a battle of wits. Their actions are closely scrutinised, and every word has the potential to propel them to glorious new heights or flush them down the proverbial toilet in the public opinion polls. In order to survive, politicians need to be thick-skinned. But resilience alone is not enough to succeed. Public relations plays a critical role. Luckily for the Labour Party, Boris and the Tories have been living a seemingly never-ending PR nightmare over the past year. But Labour have suffered plenty of public relations mishaps themselves, from which we can learn many lessons. So, let’s dive into some of the best and worst in Labour public relations. Good Labour Party PR: For the people When Conservative senior advisor, Dominic Cummings, was found to have broken lockdown rules in 2020, Labour pounced on the opportunity to attack. They stood in the corner of voters, saying that ‘the British public do not expect there to be one rule for them and another for Dominic Cummings. ’ This is a truth everyone can get on board with. The fiasco resulted in a drop in support for the Conservatives and a fortuitous boost for Labour. As if that wasn’t enough, the Tories gifted Labour... --- ### Some of the Worst PR Campaigns of All Time > We dissect some of the worst PR campaigns this century including London Dungeons, OVO Energy and BP's oil spill disaster. - Published: 2022-06-22 - Modified: 2025-05-15 - URL: https://prsuperstar.co.uk/worst-pr-campaigns/ - Categories: Industry Insight When done right, a PR campaign can elevate a brand’s reputation into the stratosphere. When it’s done wrong, it can sink a reputation to the point of no return, quicker than you can say ‘Twitter. ’ There’s a long list of PR campaigns that are remembered for all the wrong reasons. Whether it’s due to poor timing, lack of forethought, misguided ambitions, or complete ignorance, some public relations campaigns leave a sour taste in people’s mouths. In this post, we’re going to dissect some of the worst public relations campaigns in history and highlight some valuable takeaways, (so your brand doesn’t end up on a list like this). So, are you ready to shake your head and gaze in astonishment at some of the worst PR campaigns of all time? Let’s get started. OVO Energy (2022): Warm Up Tips Get the Cold Shoulder First up is British energy supplier OVO Energy. Founded in 2009 by Stephen Fitzpatrick, OVO Energy quickly rose from a small start-up to one of the UK’s major energy providers, purchasing SSE’s energy supply division in January 2020 for a cool £500m. Fast forward a couple of years, and Brits were staring down the barrel of a cost-of-living crisis. Energy prices rose by more than 50%, leaving the poorest in the country facing the unenviable choice of heating or eating. Not the ideal time for an energy supplier to be sending out frivolous emails to customers with tips on staying warm in winter without turning their heating... --- ### Conservative Party PR: A Story of Tory Ups and Downs > Conservative party PR moments over the last decade, from those that increased support for the party to ones that damaged its reputation. - Published: 2022-06-07 - Modified: 2024-08-19 - URL: https://prsuperstar.co.uk/conservative-party-pr/ - Categories: Industry Insight The very nature of politics makes for a 24/7 PR minefield at the best of times. Throw in Brexit, the Coronavirus pandemic, the cost-of-living crisis, the war in Ukraine, and ‘partygate’, and it’s fair to say the Conservative party public relations team have had their work cut out. This post looks at a few notable Conservative party PR moments over the last decade. Some garnered increased support for the party. Others severely damaged its reputation. And some split public opinion right down the middle. But before we dive in, here's a quick history lesson. Conservative Party – A brief and recent history The Conservatives (aka The Tories) have dominated much of Britain's political landscape since the early 20th century. But we don’t need to go back that far to find some notable examples of Conservative party public relations. The current incarnation of the party has been in control since 2010, albeit briefly as the majority partner in a coalition with the Liberal Democrats. In that time, we’ve had no less than three Conservative party leaders: David Cameron: 2010-2016 Theresa May: 2016-2019 Boris Johnson: 2019-Present It’s these three prime ministers, along with their cabinets and backbench MPs that are the focus of this post. So, strap yourself in for a journey through some of the biggest Conservative party PR moments in recent history. Good PR: Leave or remain – the people’s choice Has there ever been a vote that divided the nation more than leave or remain? Following five years of... --- ### Four of the Best Digital PR Campaigns > We take a look at four of the best digital PR campaigns to find out what it takes to go viral. Read on to find out more. - Published: 2022-05-23 - Modified: 2024-08-28 - URL: https://prsuperstar.co.uk/digital-pr-campaigns/ - Categories: Advice, Industry Insight So let's talk about digital PR. What do Ellen DeGeneres' Oscar selfie, the Weetabix + Beanz tweet, and ‘the dress’ meme have in common? They all ‘broke the internet’, and proved that, in the digital age, it’s possible to earn top-tier coverage, hundreds of backlinks, and thousands of social shares from a single Instagram post, video or tweet. This is the power of digital PR. The intersection of traditional public relations, content marketing, SEO, and social media, and it’s one of the most effective ways to build and promote your brand online. Let’s look at four of the best digital PR campaigns to find out how. Digital PR campaign 1: Ellen's Oscar selfie One of the most successful digital PR campaigns of all time happened by chance for electronics brand Samsung, thanks to American chat show host Ellen DeGeneres. In 2014, the then host of the Oscars stopped mid-ceremony to take a selfie on a Samsung Galaxy Note 3, with a bunch of her celebrity friends, including Meryl Streep, Jennifer Lawrence, Brad Pitt and Kevin Spacey. By the time the ceremony was over, the picture had been retweeted more than 2m times, causing the social media site to collapse for 20 minutes. However, this wasn’t bad news for Twitter as it brought the microblogging site tons of publicity. The tweet went on to break the record for most retweets, with 3 million and counting, and garnered worldwide media coverage. The picture, which was taken on a Samsung mobile delighted the... --- ### Track Record: A Journey Through London Underground PR > A 160 year old institution is bound to require PR intervention from time to time to keep it on track. We take a look at London Underground PR - Published: 2022-05-10 - Modified: 2024-12-20 - URL: https://prsuperstar.co.uk/london-underground-pr/ - Categories: Industry Insight So how has the London Underground PR team used public relations over the years? First, a bit of history. The iconic London Underground is almost 160 years old and still chugging along strong, albeit with some bits that don’t work like they used to. The world’s first underground passenger railway has stood the test of time, changing the way people travel in and around London since it opened in 1863. The Tube carries over one billion passengers to their destinations each year, raking in more than £2. 5bn in revenue for Transport for London (TfL), the authority responsible for running the city’s public transport network. Transport for London A service with as long a history as the London Underground is bound to require some PR intervention from time to time to keep everything on track. TfL has an in-house team of public relations professionals that handles the communication across the organisation’s portfolio. From the buses and trams to the railway and, of course, the Tube, the award winning London Underground PR team keeps the train rolling, through the good and the bad. And that’s the focus of this post. The reputation of the world’s oldest underground railway and the PR that has seen the institution draw both the ire and the admiration of the public. Let’s head underground. London Underground PR Examples: The Bad The Tube Strikes... Again In March 2022, London’s commuters had a ticket to nowhere as 10,000 London Underground employees went on strike in protest at money-saving... --- ### Learn About Public Relations Online > All the blogs, online communities and newsletters, plus courses, tutorials and ebooks to help you learn PR online. - Published: 2022-04-26 - Modified: 2024-08-27 - URL: https://prsuperstar.co.uk/learn-pr-online/ - Categories: Advice, Industry Insight If you’re thinking about a career change and you’re creative, a great communicator, detail focused, and you love writing, why not choose PR? It’s a great job and PR professionals are in demand. What’s more, the industry is set to experience continued growth over the coming years. So, it’s a great time to learn about public relations online and move into a new, exciting career. It’s not all fun and games though. Like every profession, there are downsides to a career in PR. It’s a high stress, highly competitive industry. The hours are long and there are no guaranteed results. For more on the world of PR, read: Advantages and Disadvantages of Public Relations. But let’s not dwell on the negatives. You’re here because you want a piece of the action. You’re eager to learn about PR and want to know where you can learn PR online. The first thing to do is find out what is required to be a successful public relations professional and ensure the sector is a good fit for you. Getting a professional public relations qualification will help. But before you go all-in and enrol in a full-time industry recognised course, why not take advantage of the numerous resources available for you to learn PR online? In this post, we’re going to explore some of the tools at your disposal so you can learn about public relations online and be 100% sure PR is for you before committing to anything long-term. Let’s get into it.... --- ### Going Global: Using International PR to Expand Your Business > What is international PR? And what’s the difference between domestic and international public relations campaigns? - Published: 2022-04-11 - Modified: 2024-12-20 - URL: https://prsuperstar.co.uk/what-is-international-pr/ - Categories: Advice When should you start thinking about international PR? You’ve worked hard to grow your business. You’ve made some mistakes, some tough decisions, and endured many sleepless nights, but you’ve come out the other side with a profitable, thriving business – congratulations. The next step is to expand into new territories: mainland Europe for instance, or further afield into China, Australia, or the US. But it’s a daunting prospect. Expanding successfully into foreign territories isn’t as simple as offering international shipping options; there’s a lot to think about, from recruitment and distribution to the various legal and financial requirements of each country. And then there’s PR. International public relations is a whole different ballgame to domestic PR and there’s a lot of potential for things to go wrong. Whether you’re a multinational company looking to boost your profile in the UK, or a UK-based business aiming to expand across the continent, the way you handle your international public relations campaigns is going to be a major factor in how things pan out. So, you need to get it right. In this post we’re going to look at international PR in more detail and answer a few key questions, including: What is international public relations? What’s the difference between domestic and international PR campaigns? Why is international public relations important? What are the main things to consider with international PR? We’ll also look at a few examples of international public relations campaigns done right and those that have been less than successful.... --- ### How to Use Video for Public Relations > Video will account for 82% of all website traffic this year. These eye-watering stats are just one of reasons to use video for PR. - Published: 2022-03-22 - Modified: 2024-08-07 - URL: https://prsuperstar.co.uk/video-for-public-relations/ - Categories: Advice Video may have killed the radio star, but nothing is knocking video off its perch anytime soon. The medium is more prominent than ever. For example, Facebook Watch receives 1. 25 billion visits every month, 300 hours of video are uploaded to YouTube every minute, and according to research by Statista, TikTok users view 167 million hours of videos in a single minute. If that wasn’t enough, it’s estimated that video will account for 82% of all website traffic this year. These eye-watering stats are just a handful of (very good) reasons to use video for PR. Not convinced? You will be by the time you’ve finished reading this post, where we look at: What PR video is Why video marketing is important for public relations How you can use video in your PR campaigns Examples of good video public relations What is Video PR? Video PR is a form of public relations activity performed through the medium of video. It can take many forms, from advertisements and video explainers, to interviews with staff and video case studies, which as Spiel Creative (a video PR agency in London) say, ‘can really help skyrocket your sales by giving you that much needed extra edge. ’ Considering how popular the format is, it’s worth embracing it as part of your marketing mix and PR output. If you can’t do it yourself due to a lack of time or resources, hire yourself a video PR agency. It’ll be worth it. Why? Let’s take... --- ### ASOS PR: How the Online Brand Boosted its Reputation and Profits > The ASOS PR team has navigated some seriously negative press and bounced back to become one of the 'world's most valuable apparel brands'? - Published: 2022-03-09 - Modified: 2024-08-27 - URL: https://prsuperstar.co.uk/asos-pr/ - Categories: Industry Insight Ah, ASOS. With more than 850 brands under its belt, the clothing brand has risen to the top of the fast fashion food chain in recent years. There’s nothing quite like scrolling through its endless pages of cheap and cheerful oversized jumpers and figure-hugging dresses and throwing bargain items into your basket (that you may or may not buy). It’s a sweet addiction that many of us know all too well. But what is it about the brand that keeps us coming back for more? And how has the ASOS PR team managed to navigate some seriously negative press and bounce back to become one of the ‘world's most valuable apparel brands? ’ Well, for one thing, it’s affordable. The brand also advocates for body positivity by refusing to conform to stereotypes: You’ll see a diverse range of more than 200 models when you scroll through their website, with a promise from the brand that they don’t digitally alter their appearance. Brownie points for that. ASOS also has a partnership with the GB Paralympics team, where they provide their formal and ceremonial outfits. Quite a coup. On the face of it, everything is sweet at ASOS. However, their current success is the result of a major PR offensive following a series of major PR faux pas. Let’s dig into the details and journey through the ups and downs of ASOS public relations. ASOS PR FAIL 1 - DIRTY FASHION In 2017, a report by American campaigning organisation, Changing Markets, uncovered... --- ### Paul McCartney PR: Stories to (Twist and) Shout About > Paul McCartney PR: How Macca has maintained his reputation and stayed relevant during a 60 year career. Read all about it here! - Published: 2022-02-24 - Modified: 2024-08-28 - URL: https://prsuperstar.co.uk/paul-mccartney-pr/ - Categories: Industry Insight Sir Paul McCartney is no stranger to the media. After all, the Liverpudlian born singer-songwriter is one quarter of (arguably) the biggest and most influential rock n’ roll bands of all time. But while the Beatles shot him to stardom and made him a household name, they split up over 50 years ago. He went on to see further success with Paul McCartney and Wings and then launched a successful solo career that’s still going strong today. You don’t enjoy a career spanning more than 60 years (and counting) in the music industry without mastering the art of PR. So, what’s his secret? How has Macca maintained his reputation and stayed relevant after so long in the public eye? Let’s take a look at three Paul McCartney PR events from the last 20 years and see what we can learn from them. Paul McCartney PR 1: ‘It wasn’t me’ Paul McCartney is often blamed for the breakup of The Beatles, due to his ambiguous comments about the band’s future in 1970 and his decision to take legal action against Lennon, Harrison and Starr that same year. Read about the reasons for the lawsuit in this RadioX article. Fast forward 51 years, and in a 2021 interview with John Wilson for the BBC Radio 4 series, This Cultural Life, Sir Paul dropped a bombshell when asked about his decision to go solo and break up The Beatles: ‘Stop right there. I am not the person who instigated the split. Oh no,... --- ### Six Valentine’s Day PR Campaigns to Get You in the Mood > Here are six of our favourite Valentine’s PR campaigns where brands have leveraged the love. And importantly, why they worked. - Published: 2022-02-14 - Modified: 2024-08-07 - URL: https://prsuperstar.co.uk/valentines-day-pr-campaigns/ - Categories: Industry Insight Whether you love it or hate it, Valentine’s Day has come round again. It’s that time of the year when supermarket shelves groan with heart-shaped chocolate boxes, restaurants and florists hike their prices, and jewellers extend their opening hours. But it’s not just high street retailers that benefit. Each year, V-Day inspires a plethora of fun Valentine’s Day PR campaigns from brands that are determined to make their mark in the love stakes and grab a few column inches while they’re at it. Here are six of our favourite Valentine’s PR campaigns where brands have leveraged the love. The ‘world’s largest Starbucks date’: Match. com and Starbucks Fancy a side of love with your latte? Thanks to this gem of a Valentine’s Day PR stunt by Starbucks and Match. com, you can. In the run up to V-Day 2015, Match introduced a ‘Meet at Starbucks’ feature to its mobile app. The app enabled users to connect with fellow coffee enthusiasts and arrange dates at mutually convenient Starbucks stores in the USA and Canada. Dubbed the ‘world’s largest Starbucks date’, the aim was to get as many budding couples as possible to meet up. Those that did, got to enjoy some specially designed coffee and food pairings, such as a White Mocha with a heart-shaped cookie, and a Caffe Verona with chocolate-raspberry truffles. The food and drink pairings were complemented with in-store experiences, such as live music, special playlists chosen by Starbucks employees, and photo props so daters could document and... --- ### How Royal Mail PR Delivers the Goods > The Royal Mail PR knows how to use first class PR to turn negative press into positive. Take a look at some of its most memorable successes. - Published: 2022-01-27 - Modified: 2024-08-07 - URL: https://prsuperstar.co.uk/royal-mail-pr/ - Categories: Industry Insight Where would we be without the Royal Mail? Providing a universal postal service to more than 29 million addresses since 1516, the iconic brand is as deeply ingrained in British culture as tea and scones. However, it’s been a tough few years for the group. Not only has it had to contend with disruptions to services due to Covid-19, it’s also had to manage the shift from letters to packages due to the boom in online shopping. Fortunately, the Royal Mail PR team is no stranger to managing difficult situations. They know how to use first-class PR to turn negative press into positive. Let's take a look at some of their most memorable PR successes. Plus a couple of occasions where they inadvertently dropped the ball. First Class Royal Mail Public Relations London 2012 Despite not being an official sponsor of the London 2012 Olympic and Paralympic Games, the Royal Mail Group fared well in the PR stakes. To commemorate the Games, they produced a series of special edition Gold Medal stamps, featuring the likes of Sir Chris Hoy (who took gold in the men's Keirin), and Ellie Simmonds (who won the 400m freestyle swimming gold in the Paralympics). The Royal Mail PR team worked around the clock to ensure the stamps and PR materials were ready within two hours of a win. They also opened more than 500 post office branches each Sunday during the Games, so the stamps could be sold the day after a gold medal victory.... --- ### Boohoo: PR Pioneers and Scandal Survivors > How the Boohoo PR team at the giant online ultra fast retailer has used PR to survive scandal and grow the business. - Published: 2022-01-12 - Modified: 2024-12-20 - URL: https://prsuperstar.co.uk/boohoo-pr/ - Categories: Industry Insight What do you think of when you hear Boohoo? An ugly cry? Or do you think of cheap slinky party dresses, bargain basics, and more filter-faced influencers than you can shake a discount code at? Because that’s the one we’re talking about. Since 2006, Boohoo has been taking over the world with its abundance of cheapy cheap, bang-on-trend garms. It's the place to go if you want a spangly minidress that costs as little as £20. And Boohoo certainly doesn’t show any signs of slowing down. The parent company has acquired a handful of other brands in recent years, including PrettyLittleThing in 2016 (created by the founder’s two sons, the Kamani brothers) and Nasty Gal in 2017. They both follow the same, slick and quick ultra-fast fashion business model; one that relies a great deal on trendsetting social media stars to peddle its wares to cool, impressionable young people. Boohoo PR Problems In the last few years, however, amid this meteoric rise, there have been some PR challenges. Accusations and revelations were made that the British factories supplying Boohoo were paying their staff well below the minimum wage. There were also additional claims of unsafe working conditions and a lax attitude towards COVID-19 precautions during the thick of the pandemic. For the first time, the brand faced a scandal so huge, that no amount of affordable oversized knitwear could conceal it. Unsurprisingly, a lot of Boohoo’s bargain-loving customers were furious at the mega-wealthy brand for this seemingly callous oversight. A... --- ### Why NHS PR is Critical to its Survival > The NHS PR team has a tough job. We look at a few examples of positive and negative NHS PR stories and the lessons we can learn. - Published: 2021-12-20 - Modified: 2024-08-07 - URL: https://prsuperstar.co.uk/nhs-pr/ - Categories: Industry Insight The British public has a curious relationship with the National Health Service (NHS). We view it a bit like a wayward family member: We’re proud of it, we’re grateful for it, but there’s an undercurrent of concern that it won’t be there for us when we need it. This stance is reinforced by the media who praise ‘our brilliant NHS workers’ in one breath and accuse the health service of ‘failing millions’ in the next. They relish the opportunity to stick the boot in when the NHS is down because it outrages the public. And that sells papers. As a result, the NHS PR team have a tough job on their hands. Not only do they need to highlight the many amazing things the organisation does, but they also have to counter the constant stream of negative stories. With that said, let’s look at a few examples of positive and negative NHS public relations, and the lessons we can learn from them. Negative NHS PR: The tragic case of Charlie Gard This sad story is a prime example of how brutally the media can turn on the NHS. And how public opinion of a British institution like Great Ormond Street Hospital (GOSH) can swing from affection to loathing, overnight. In 2017, the world was split down the middle on a medical 'best interests' case. At the centre of the controversy was 11-month-old Charlie Gard, who was born with a rare terminal disease called encephalomyopathic mitochondrial DNA depletion syndrome (MDDS). The... --- ### Six Cracking Christmas PR Campaigns > Nothing beats a little Christmas creativity. So grab a mince pie, and mull over this selection of sublime Christmas PR campaigns. - Published: 2021-12-08 - Modified: 2024-08-28 - URL: https://prsuperstar.co.uk/christmas-pr-campaigns/ - Categories: Industry Insight With Halloween and Bonfire Night out of the way, we’re gearing up for Christmas. And the same goes for the retailers. In the run-up to the big day, brands big and small, fight it out to win column inches and the hearts and minds of consumers with their heart-warming Christmas PR campaigns. Nothing beats a little Christmas creativity. So why not pull up a chair next to the fire, grab a mince pie, and mull over this selection of sublime Christmas PR campaigns? John Lewis: The Unexpected Guest For many, the release of the highly-anticipated John Lewis Christmas ad marks the official beginning of the festive season. It’s as much of a Christmas tradition as decorating the tree and eating brussels sprouts. (For those of you who don’t know, John Lewis is a popular chain of high-end department stores in the UK. ) And this year was no different. Media speculation reached fever pitch in the lead-up to the launch of the ‘Unexpected Guest’ on November 4, and was dissected by all the major consumer and trade newspapers over the following week. The two-minute film sees 14-year-old Nathan teaching the joy of Christmas to Skye – an alien whose spaceship crash-lands in woods near his home. Skye fall They become firm friends as Nathan introduces her to all the festive traditions, from decorating the Christmas tree, to throwing snowballs and eating mince pies. But all too soon, the new friends are separated as the extra-terrestrial fixes her ship and has... --- ### Uber PR: Why it's Not Been an Easy Ride > It hasn’t always been an easy ride for Uber. We take a look at Uber PR successes and failures, and the lessons we can learn from them. - Published: 2021-11-22 - Modified: 2024-08-19 - URL: https://prsuperstar.co.uk/uber-pr/ - Categories: Industry Insight Ambitious, disruptive, successful. If one company represents the modern tech start-up, it has to be Uber. But it hasn’t been an easy ride for the world’s largest ‘mobility as a service provider’ famous for its ride-hailing taxi app. Let’s take a look at some Uber PR successes and failures, and the lessons we can learn from them. Founded in 2009, the ride-hailing company spent a few years developing its services in California before going global and exploding in popularity in 2016. At one point, it was the highest-value private start-up in the world. Despite what you might expect, however, their success hasn’t been met by public acclaim. In fact, quite the opposite. Only a third of the UK population like the brand, while 25% actively dislike it. Why? Pretty much from day one, the company has been embroiled in a string of PR nightmares that have taken a huge toll on its reputation. The damage was so bad, it led to the brand spending half a billion dollars on ‘image repair’ in 2019, in an attempt to regain consumer trust. How did the Uber PR team handle two of the biggest crises in the company’s short history? And how has Uber’s approach to digital PR made the company particularly prone to negative public relations in the first place? Uber PR Crisis 1: Uber loses its licence to operate in London There is one audience that businesses mustn’t forget: government. If the powers-that-be don’t approve of your business, in this case... --- ### KFC PR: Finger-Lickin' Good > KFC PR campaigns: often hilarious, sometimes poignant, but always inventive and attention-grabbing. Learn out about KFC's PR! - Published: 2021-11-08 - Modified: 2024-08-19 - URL: https://prsuperstar.co.uk/kfc-pr/ - Categories: Industry Insight When you hear the words ‘chicken’ and ‘fast food,’ one brand likely springs to mind. We’re talking, of course, about Kentucky Fried Chicken now known as KFC. Thanks to its secret recipe of eleven herbs and spices, and being one of the first fast food brands to embrace restaurant franchising, KFC exploded from humble origins in the 1930s to become one of the world’s biggest fast food companies. But things haven’t always been so rosy for the brand. For a time, it looked like they might be on the way out entirely. Thanks to the success of numerous KFC public relations campaigns - often hilarious, sometimes poignant, but always inventive and attention-grabbing – the brand is stronger than ever and has established itself as a master at playing to the public. Fast food goes slow However, during the 2010s, KFC faced a serious image crisis. Consumers and journalists saw the company as a relic of the past, like an ‘old man, perhaps a former musician, who was once cool but now lives alone’. Determined to shake off their stale image, the brand took a bold new direction with their PR in 2016. The guiding principle was relevance. The KFC PR team wanted the brand to feel youthful and energetic. No expense was spared in doing it either. Everything about the brand, from the menu to their approach to communications, was overhauled. Thankfully, their efforts paid off. In October 2021, they were named Marketing Week’s brand of the year. At the... --- ### How MailOnline Became the UK’s Biggest Online Newspaper > MailOnline has millions of unique visitors every month. The online publication is clearly doing something right. What’s the secret? - Published: 2021-10-27 - Modified: 2024-08-19 - URL: https://prsuperstar.co.uk/mailonline/ - Categories: Industry Insight Founded in 1896, the Daily Mail has risen to become one of England’s biggest papers. With its heady mix of tabloid news and celebrity gossip, it attracts more than 2. 2 million daily readers. However, the Saturday edition is even more popular. Three million people pore over it each week, making it the most read newspaper in the country. The print version of the British newspaper is a success story in its own right. But let’s look at its phenomenally popular online counterpart: MailOnline, which has over 24. 9m monthly global unique visitors. The numbers are impressive and the online publication is clearly doing something right. So what is secret of its success? Pivoting online The internet has transformed the way we consume news. According to research by communications regulator, Ofcom, 73% of adults now get their news online, while just 32% read print newspapers. Traditional media has had to adapt to stay afloat. Some made the transition online better than others. The Independent, for example, had to scrap its print edition entirely in 2016. The Daily Mail was one of the last major newspapers to join the digital fray, launching the MailOnline in 2004. At first, it didn’t hold a candle to the market leader, Guardian. co. uk, which was attracting hundreds of thousands of unique visitors a month. Fast forward to 2021 however, and the tables have turned. A billion views According to industry figures, MailOnline is the single biggest newspaper brand in the UK, with over half... --- ### Disney PR: How the House of Mouse Took over the World > Often named the world's best brand, the Disney PR and marketing team must be doing something right. So what’s the secret of Disney's success? - Published: 2021-10-13 - Modified: 2024-08-19 - URL: https://prsuperstar.co.uk/disney-pr/ - Categories: Industry Insight In 2016, Disney was named the world’s most powerful brand. In 2018, it was the world’s best-regarded company. And in 2020, it was voted the world’s most-admired entertainment company for the seventeenth year running. Those are impressive accolades. The Disney PR team must be doing something right. So what’s the secret to their success? Disney and the power of brand narrative Disney has built its brand on much more than a logo. It promises a kingdom of magic, fantasy, and dreams, and never wastes an opportunity to reinforce this in its messaging. For instance, Disney slogans include ‘the place where dreams come true’, ‘the happiest place on earth’. As a result, we associate Disney with magic. And although it’s hard to define, we feel it when we see those iconic characters on screen: a nostalgic fairy-tale charm that makes even the most jaded of us feel like children again. Let’s take a deep dive into Disney’s history to understand how they’ve achieved this. Disney PR magic After a string of failed businesses in the early 1920s, founder Walt Disney and his brother Ray discovered that the rights to one of their first animated characters - Oswald the Lucky Rabbit - was owned by the studio who contracted them to create it. In response, Walt created Disney’s most iconic character, Mickey Mouse, who quickly vaulted into animated superstardom, taking Disney with him. Like all great characters, Mickey has a life of his own: he’s not tied to one specific movie, place... --- ### Samsung PR: How the Electronics Giant has Survived > How Samsung dealt with the Note 7 and Galaxy Fold public relations fiasco plus examples of great Samsung PR in action. - Published: 2021-09-29 - Modified: 2024-08-28 - URL: https://prsuperstar.co.uk/samsung-pr/ - Categories: Industry Insight When it comes to PR, the South Korean electronics giant Samsung has had its share of good, and spectacularly bad times. Remember the exploding Galaxy Note 7? Or the folding phone that didn’t fold? These were embarrassing PR screw-ups from one of the world’s leading tech brands. Unsurprisingly, Samsung public relations took a battering, but the brand has emerged with its reputation intact (for the most part). So how did they do it? Let’s look in more detail at how Samsung dealt with the Note 7 and Galaxy Fold PR crises, as well as examples of Samsung PR in action. The exploding Galaxy Note 7 Samsung released the Galaxy Note 7, (their most sophisticated smartphone ever), in August 2016. The launch was highly anticipated. The press were excited. As were industry experts. Everyone believed the phone would challenge Apple’s dominance in the market. But that idea went up in flames when Note 7s started overheating and exploding. Within weeks of the launch, the smartphone was deemed a fire hazard and the company had to recall more than 3 million devices. It was a full-blown public relations disaster for Samsung. However, the brand was praised for the way they handled the situation. They took quick and definitive action, recalling devices, replacing them and admitting they messed up. All the hallmarks of good PR crisis management. Battery problems But they did make one mistake. In the aftermath of the incident, they assured consumers they knew what the problem was, but they clearly... --- ### Amazon Public Relations: How the World’s Biggest Marketplace Built its Audience > Amazon public relations has always been unorthodox. We look at Amazon’s most memorable PR moves including those company warehouse tours. - Published: 2021-09-08 - Modified: 2024-08-07 - URL: https://prsuperstar.co.uk/amazon-public-relations/ - Categories: Industry Insight When it comes to Amazon public relations, the giant online retailer has always been a little unorthodox. Back in 2008, for instance, they enlisted a band of regular users to do PR for them, called the ‘Holiday Customer Review Team’. And this forward-thinking mindset has served them well. Since the company was founded in 1994 in Jeff Bezos’ garage, it’s grown to be one of the biggest retailers in the world. We take a look at Amazon’s most memorable PR moves over the past few years, including company warehouse tours, their PR head calling out The New York Times, and even people peeing in bottles (ew, yes, really). First up, how does Amazon nurture its image as a forward-thinking company. Changing the game: Amazon’s image as an innovator Innovation is baked into Amazon’s identity. Even back in 1999, media profiles were full of awe and wonder that you could buy books on the internet (what a concept! ). You might expect the company to have become complacent as it grew into the world’s biggest retailer. Not so. Over the past decade alone, Amazon has unveiled numerous new projects intended to revolutionise the shopping experience. Most famously, this includes Amazon Prime Air, where miniature drones literally fly you your package from the shipping centre. The company is also actively researching Amazon Scout, a ground-based automated delivery service. No fly zone Despite being in the public consciousness for years, these services have yet to see widespread real-world adoption. In 2021, Amazon shut... --- ### How to Achieve PR Glory with Newsjacking > Newsjacking helps brands piggyback on big news stories to draw attention to their own content. Find out how and what brands have done it well - Published: 2021-08-25 - Modified: 2025-02-06 - URL: https://prsuperstar.co.uk/newsjacking/ - Categories: Advice News is one thing we’ll never run out of. In the age of social media, it’s easier than ever to find news and react to it. As a result, an old tactic is making a comeback: ‘newsjacking’. While it may sound like slang for mugging a journalist in a dark alley, it's actually a surprisingly effective way to generate brand awareness. Let’s look at a definition of newsjacking and some successful newsjacking examples, plus advice for making sure your own newsjacking campaign gets off to a good start. So first, what is newsjacking? Put simply, newsjacking is when brands piggyback on big news stories to draw attention to their own content. So with newsjacking, rather than making the news, you’re reacting to and capitalising on it. A more formal newsjacking definition comes from a 2011 book by PR expert David Meerman Scott, who originally popularised the term. According to Meerman Scott, newsjacking is when you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. Done well, newsjacking can be amusing, poignant and effective. Done badly, however, it can be forced, awkward and offensive. Why is newsjacking important for PR? As Meerman Scott puts it, ‘the rules have changed’ when it comes to traditional PR. The rise of the internet, 24/7 news and the daily discourse treadmill means that what worked for a PR campaign ten years ago — prewritten scripts and strict timelines — doesn’t fly in the... --- ### Netflix PR: How the Streaming War Was Won > You don’t get 200+ million paid subscribers by accident. Studying Netflix PR techniques is worth doing for any brand that wants a slice of their success - Published: 2021-08-09 - Modified: 2024-08-19 - URL: https://prsuperstar.co.uk/netflix-pr/ - Categories: Industry Insight Very few brands hold a candle to Netflix. As CEO Reed Hastings said, their biggest competitor isn’t YouTube or Amazon — it’s sleep. You don’t get 200+ million paid subscribers by accident, so studying the Netflix PR team’s strategy is worthwhile for any brand that wants even a tiny slice of their success. Let’s take a look at how Netflix has achieved incredible market dominance through the lens of excellent PR. So, sit back, grab some popcorn and read on. Netflix uses creative partnerships to engage fans The Netflix PR team is never content to stay in its lane. Rather than using traditional advertising, the streaming service has used partnerships with other platforms to expand their reach. Their sci-fi show Stranger Things is often praised for its 80s-inspired soundtrack. To capitalise on this ahead of the show’s second series, Netflix worked with music streaming site Spotify to create official playlists with the favourite tunes of the main characters. Netflix also partnered with UK fashion retailer Topshop to produce an exclusive line of 80s-style clothes and accessories, due to the popularity of the characters’ retro outfits. Fans could even watch two episodes of the new series early at a Stranger Things-themed cinema in Topshop’s Oxford Circus store. And the partnerships don’t stop at Stranger Things. For drug-cartel-drama Narcos, Netflix joined forces with language-learning app Babbel to help fans learn the decidedly non-textbook Spanish of the main characters. Partnerships like these are great PR, and not just because they make for memorable... --- ### What are PR Stunts, Anyway? > PR stunts enhance your brand’s reputation, get attention, and influence how people think about you. Browse some of the best PR stunts. - Published: 2021-07-26 - Modified: 2024-08-07 - URL: https://prsuperstar.co.uk/pr-stunts/ - Categories: Advice, Industry Insight The Red Bull Stratos Space Jump. WWF's Earth Hour. Dove’s Campaign for Real Beauty. Just three examples of PR stunts done right. In each case, they got people talking and generated huge amounts of publicity for the brands behind them. It may not be the newest PR tactic on the block, but the humble PR stunt is still one of the most effective ways to capture public and media attention. However, pulling one off is harder than you think. If you’re not on the ball, your stunt could end up falling flat. This post looks at the definition of a PR stunt, our favourite PR stunts from the past and when PR stunts go wrong. PR stunt: Meaning Let’s start with the basics. What is a PR stunt? In a nutshell, a public relations stunt is anything you do to enhance your brand’s reputation, get attention, or influence how people think. More specifically, PR stunts: Need to be interesting, strange or original. In other words, not ‘business as usual’ Are short or one-off events, not long-term campaigns Rely on viral marketing, where people share footage of the stunt to their friends, resulting in exponential reach. For more on making viral content, read: How to Make Your Content ‘Go Viral’ So that's the definition of a PR stunt. And if it doesn’t tick all these boxes, it probably isn't one. Why are PR stunts good for publicity? Some people dismiss PR stunts as passé, gaudy, and question whether, these days, they’re... --- ### The BBC and PR: Why it's a World Icon, and How it Can Stay That Way > BBC PR: What are the top threats to the BBC’s public relations efforts and what we can learn from them? Read on. - Published: 2021-07-14 - Modified: 2024-08-13 - URL: https://prsuperstar.co.uk/bbc-pr/ - Categories: Industry Insight It goes by many names: Auntie, the Beeb, the BBC. As one of the biggest state-funded media organisations in the world, it’s no surprise that the British Broadcasting Corporation has become a cultural icon. But what are the top threats to the BBC’s public relations efforts and what can we learn from them? Let’s start with what the British Broadcasting Corporation stands for. The BBC Royal Charter In its Royal Charter, the BBC sets out its goals: Universality: funded by a licence fee, the BBC is available to everyone, ‘serving all audiences’ for free and without advertisements. Impartiality: the BBC is ‘independent in all matters’ from the government and politics, making it authoritative and reputable. Quality: the BBC provides ‘services which inform, educate and entertain’ without cutting any ethical corners. Popular news source As a result, a 2019 Ofcom report found the BBC to be ‘the most-used news source’ in the country. And in 2015, the directors of Nordic public service media companies called the BBC ‘a beacon for other broadcasters’ and a role model to emulate. However, as highly respected as it is, even the BBC gets things wrong. The broadcaster has been criticised for failing to reach younger generations, accused of political bias, and lambasted for ethical faux pas like the Bashir-Diana interview scandal of 2021. Like any organisation, the BBC lives and dies by its reputation. And data from a 2021 YouGov survey shows that a third of the UK population are now indifferent to it. Let’s... --- ### Advantages and Disadvantages of Public Relations > What are the advantages and disadvantages of public relations and how can you use PR to supercharge your marketing mix? - Published: 2021-06-07 - Modified: 2024-12-20 - URL: https://prsuperstar.co.uk/advantages-disadvantages-public-relations/ - Categories: Advice, Industry Insight Public relations can do wonders for your business. When done well, it can be a cost-effective way to raise your business's profile, improve your reputation and get your message to a large audience. However, as with anything else in life, there are challenges. This post covers some of the advantages and disadvantages of public relations and explains how it can supercharge your marketing mix. Let’s start with a definition. What is public relations? In a nutshell, public relations is about reputation. It’s the art of acting in a way that makes people think more highly of you. The Chartered Institute of Public Relations describes PR as ‘the result of what you do, what you say and what others say about you. Public Relations is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics. ’ As one of the most prestigious PR bodies in the UK, the CIPR’s definition carries weight. This post explains why the CIPR is a big deal: The CIPR: Everything You Need to Know. PR is not advertising So, PR is about building and maintaining a good reputation. But it’s not the same as advertising, as a lot of people think. Yes, they’re both forms of marketing, but they work in very different ways. Advertising is when you pay for coverage, like paying to get an ad on TV or in a newspaper. Public relations is ‘earned’ coverage: that is material written about you or your business... --- ### Coca-Cola PR Magic: How to Stay on Top for Over a 100 Years > Coca-Cola PR: Discover how the famous drinks brand have used public relations to get us drinking 1.9 billion servings of Coca-Cola every day. - Published: 2021-05-24 - Modified: 2024-08-27 - URL: https://prsuperstar.co.uk/coca-cola-pr/ - Categories: Industry Insight It’s hard to believe that Coca-Cola started life as a medicinal tonic. Selling for five cents a glass, it sold just nine glasses a day. It’s even harder to believe that today, we enjoy 1. 9 billion servings of Coca-Cola drinks every day around the world. That’s over twice the population of Europe. But Coke doesn’t just have impressive sales numbers. It also has one of the best corporate reputations in the world. They’ve hit the #1 most-reputable spot on Nielsen surveys with incredible consistency: in 2014, they nabbed the top spot for the fifteenth year in a row. And how about influence? Well, in 2011, the company celebrated its 125th year in business with a short history of the brand. On the second page, they casually dropped this bombshell: ‘it is documented that ‘Coca-Cola’ is the second-most widely understood term in the world, after ‘okay. ’ That’s a pretty impressive boast, and it’s all down to Coca-Cola’s PR prowess. Here are six reasons how Coke have used PR to stay on top for so long — and how you can too. 1. They rock at internal PR With public relations, it’s easy to get tunnel-vision. If you focus too hard on wowing the public, you might forget one of your most important audiences: your employees. It’s a simple fact: happy staff make great brand ambassadors. One study from the Harvard Business Review found that keeping your staff engaged and in high spirits can increase sales by nearly 40%. On... --- ### The CIPR: Everything You Need to Know > Everything you need to know about the Chartered Institute of Public Relations (CIPR) including awards, qualifications and the Code of Conduct - Published: 2021-05-12 - Modified: 2024-08-28 - URL: https://prsuperstar.co.uk/cipr/ - Categories: Industry Insight The leading professional institution for public relations in England is the Chartered Institute of Public Relations (CIPR). If the name rings a bell, it’s probably because their definition of public relations is quoted in PR blogs and articles around the world. ‘Public Relations is about reputation - the result of what you do, what you say and what others say about you. Public Relations maintains goodwill and mutual understanding between an organisation and its publics. ’ The CIPR is one of the most influential PR groups in England, so it’s worth learning about them. This post will cover everything, from their history and Code of Conduct, to their awards, and more. But first, let’s look at what the CIPR is. What is the CIPR? The CIPR’s about us page says: ‘We are the Chartered Institute of Public Relations. We are the world's only Royal Chartered professional body for public relations practitioners, with nearly 10,000 members. ’ So let’s break that definition down. A ‘professional body’ is an organisation for a specific profession. The Science Council, which licenses professional bodies in the field of science, maintains that professional bodies provide ‘an oversight of the knowledge, skills, conduct and practice of that profession or occupation’. An example is the Royal College of Nursing. But what does the chartered bit mean? It’s the first thing you see in the CIPR logo and name, so it’s clearly important. A chartered institute is an organisation that’s been granted a Royal Charter: ‘instruments of incorporation’ granted... --- ### How to Get Over the Fear of Public Speaking > How to get over the fear of public speaking, also known as glossophobia, and keep your audience engaged from start to finish. - Published: 2021-04-26 - Modified: 2024-08-27 - URL: https://prsuperstar.co.uk/fear-of-public-speaking/ - Categories: Advice Zombies. Ghosts. Axe-murderers. In-laws. They’re all scary, but for many people, none of them are as scary as making a speech in front of a bunch of strangers. In fact, the fear of public speaking, also known as glossophobia, is one of the most common phobias. Close to 80% of us fear it to some degree, according to a 2013 Dovepress study. Glossophobia (noun) glos· so· pho· bia | \ ˌglä-sō-ˈfō-bē-ə , ˌglȯ- \ fear of public speaking In this guide, we’ll look at how to get over the fear of public speaking and keep your audience on tenterhooks from start to finish. Overcoming the fear of public speaking Are you a press office representative? A fledgling PR guru, or a CEO? If so, there’s no getting away from public speaking. From press conferences, to media interviews and award acceptance speeches, at some point, you’re going to have to face your fear. As with most phobias, there isn’t an easy explanation for why people develop a fear of public speaking. Phobias can develop for many reasons. That said, here are some of the most common causes of glossophobia. Fear of public speaking: Facts Some people have a fear of public speaking because it makes them feel vulnerable. Think about it. When we stand up in front of a crowd, our insecurities are on full display. It’s even worse when the audience is full of journalists, eager to record our flubs for time immemorial. Besides that, delivering a good speech takes... --- ### Just Do It: How Nike Does Public Relations > Nike PR: PR is at the core of Nike’s business. Let's look at three key reasons why Nike uses public relations. - Published: 2021-04-12 - Modified: 2024-08-27 - URL: https://prsuperstar.co.uk/nike-pr/ - Categories: Advice, Industry Insight Want to generate the kind of PR that most brands only dream of? Pay attention to Nike. When you think of Nike and PR, you probably think of American Football player Colin Kaepernick. After all, his ‘Just Do It’ ad with Nike is one of the most talked-about campaigns in recent history. But for Nike, public relations goes way beyond their partnership with the former NFL quarterback. They invest heavily in PR: over a billion and a half dollars every year, according to database company Statista. In comparison, very little goes towards making its shoes. A $100 pair of trainers costs under $30 to manufacture. These figures explain a lot about Nike's priorities. The company cares about innovation, and they even have a scientific research lab in Oregon. But the average person doesn't buy Air Jordans because Nike uses cutting-edge tech to make them. They buy Air Jordan because they have Michael Jordan's name and the Nike logo on them. In other words, PR is at the core of Nike’s business. Let's look at three key reasons Nike uses public relations: 1. To reach new audiences You might think that Nike only has one audience: young, fit, sporty guys. That might have been true once, but not anymore. For Nike, PR has helped them broaden their target market, to include everyone from hip-hop fans and young kids, to avid trainer collectors. One of their most notable PR pushes, however, has been to connect with women. This goes back to 1995,... --- ### What is Public Relations in Marketing? > What is public relations in marketing? We look at public relations in marketing examples you can use as inspiration for your next campaign - Published: 2021-03-10 - Modified: 2024-08-14 - URL: https://prsuperstar.co.uk/public-relations-in-marketing/ - Categories: Advice If you’re new to PR, you’ll be forgiven for thinking that public relations and marketing are the same thing. Like dinner and supper, a lot of people think the words are interchangeable. But the two concepts are different. Yes, they’re both about influencing opinion, but that’s where the similarity ends. Let’s look at how PR differs from marketing and examine some public relations in marketing examples that you can use as inspiration for your next campaign. Marketing vs public relations — aren’t they the same? To answer the question, let’s look at a definition of marketing. Investopedia defines marketing as ‘activities a company undertakes to promote the buying or selling of a product or service. ’ These activities encompass everything, from advertising, to branding and promotion. Public relations is one of these activities. What distinguishes it from other marketing activities is you don’t pay for it - at least, not directly. So, what is public relations in marketing? It’s easiest to understand a public relations definition in marketing when you compare it to another marketing subset: advertising. With advertising, you pay to spread positive messages about your company, whether it’s in a newspaper, magazine or online. You’re guaranteed placement, have complete control over the content, and get easily quantifiable results. There is a downside to advertising however. Around 50% of us, don’t trust ads, according to YouGov. In contrast to advertising, public relations is earned. In other words, rather than stumping up cash to get your brand in the papers,... --- ### Media Training Tips: The Only Guide You’ll Ever Need > Media training tips to showcase your company in a positive way! Read our public relations media training guide. - Published: 2021-02-22 - Modified: 2023-11-07 - URL: https://prsuperstar.co.uk/media-training-tips/ - Categories: Advice It’s like watching a train wreck — horrible, but you just can’t look away. I’m talking, of course, about interviews gone wrong. Maybe the CEO dodged too many questions, came off as shady, or forgot the name of his own company. Despite the damage these incidents can do to a company’s reputation, they happen far more frequently than they should. Why? Because most spokespeople go into interviews without any media training. You’re a busy entrepreneur, owner of a start-up, or head of a stock market listed company. Public relations, media training and general wordsmithery are probably not your highest priority. But speaking to the media is different to addressing board members or clients. And whether you like it or not, at some point you’ll probably have a microphone plonked in front of you and asked for your views. That’s why, when you come face to face with the media, interview training is vital. What is media training? Public relations media training helps you to avoid faux pas and to represent your company in an engaging, professional way. Without it, you could end up freezing under the spotlight, stumbling over your words, or accidentally saying something that tanks your brand. This training tips guide will give you a comprehensive run-down on how media training can help you survive an interview. But first, let’s look at why media training matters. Why is media training important? Any media appearance is a PR opportunity. As such, you should go into it with these two... --- ### TED Talk Secrets for Inspirational Public Speaking > We look at some world-class TED talks on public speaking and uncover the secrets on how to give an inspirational talk - Published: 2021-02-10 - Modified: 2024-08-28 - URL: https://prsuperstar.co.uk/ted-talks-public-speaking/ - Categories: Advice When it comes to public speaking, TED Talks are right up there as some of the most exciting presentations to watch. But did you know that glossophobia, the fear of public speaking, is one of the most common phobias out there? According to The National Institute of Mental Health, it makes nearly 75% of us quake in our boots. Despite the terror, many of us will have to give a presentation at some point in our lives, whether it’s to investors, staff, or the media. You can’t hide from it - and it’s a key aspect of public relations. So, how can you overcome the fear and give a killer presentation? Let's take a look at some world-class TED Talks on public speaking and uncover the secrets on how to give an inspirational talk. First up. What are TED Talks? The TED (technology, entertainment and design) conference has hosted presentations from the world’s most engaging speakers since 2006. With the likes of J. J. Abrams, Bill Gates, Jane Goodall, and Stephen Hawking taking to the TED stage, the talks are an online sensation. They showcase moving, insightful and powerful presentations on subjects that affect us all. TED Talks are viewed more than two million times a day, and are widely regarded as the gold standard for public speaking and presentation skills. So, let’s get into it. What can TED teach you about public speaking? How to give a TED Talk Here are five of the most important TED public speaking... --- ### What is Internal Communication in Public Relations? > Internal communication in public relations should be part of your overall PR strategy reflecting your brand promise, values & business goals. - Published: 2021-01-05 - Modified: 2024-12-20 - URL: https://prsuperstar.co.uk/internal-communication-in-public-relations/ - Categories: Advice, Industry Insight So let’s talk about internal communications and how it fits into public relations. British entrepreneur Sir Richard Branson once said, ‘clients do not come first. Employees come first. If you take care of your employees, they’ll take care of the clients. ’ This may go against everything you were ever taught about putting the ‘customer first’. But his advice is spot on. Think about it. Your employees are on the front line, interacting with customers and representing your brand. If they’re not happy, your customers won’t be happy. Neither will your bottom line. So, how do you make your workforce happy? Pay and conditions are important. But making them feel valued, informed and listened to is key. And this is where internal comms PR comes in. Internal communication in public relations Internal communications is a branch of public relations that deals with communication within a business or organisation. It’s a form of PR that happens internally. And it’s used to inform, engage and motivate employees and ensure everyone in the organisation is ‘singing from the same hymn sheet’. Internal communications PR should be part of your overall PR strategy and should reflect your brand promise, values and business goals in exactly the same way as your external communications. Just like your external PR strategy, the consistency of your message, the frequency of your message and the channel you use are key to your success. Unfortunately, too many businesses or organisations spend time and money trying to educate and excite consumers... --- ### How to Create a Brand Communication Strategy > Brand communication strategy gives you a clear guide as to how to connect with your audience, key messages to use & how to measure success - Published: 2020-12-16 - Modified: 2024-09-13 - URL: https://prsuperstar.co.uk/brand-communication-strategy/ - Categories: Advice What is a brand communication strategy and why do you need one? A brand communication strategy is the process of achieving your objectives through communication. It includes the message: what needs to be said; the medium: using the most appropriate channels to convey the message; and the target: identifying and understanding your key audience. The importance of brand communication Whether you’re a start-up or multinational, good communication is essential for any organisation and key to running a successful business. If customers like the way a brand communicates with them, they’re much more likely to purchase its products or services. The good news? It’s now easier than ever for organisations to communicate with their audiences. Social media channels ensure businesses can have a two-way conversation with their customers in a way that just wasn’t possible twenty years ago. Brands are no longer talking at customers: they’re talking with customers. And every article, blog post, tweet or video is an opportunity to communicate with your customers and build brand loyalty. So what’s the bad news? There’s a lot of noise and the information streams are never-ending. It’s easy for brands to get lost in the din. And with so many channels of communication available, it’s can be hard to cut through the chatter and reach your audience. Hard but not impossible. And that’s where a comprehensive brand communication strategy comes in. With a strategic brand communication plan in place, you have a clear step by step guide as to how to connect... --- ### How Does Apple Use Public Relations? > How does Apple use public relations to dominate the media, and hearts and minds of customers, every time it launches a new product? - Published: 2020-12-08 - Modified: 2024-08-14 - URL: https://prsuperstar.co.uk/apple-public-relations/ - Categories: Industry Insight So how does Apple use public relations? Whether it’s launching the latest iPhone, iWatch, or iPad, Apple certainly knows how to create a buzz. While other companies fight for attention, the technology giant effortlessly dominates the media, not to mention the hearts and minds of customers, every time they launch a new product. What’s their secret? Three words: Genius public relations. Dissecting the Apple public relations strategy The tech behemoth has built a loyal fanbase by creating innovative, high-quality products over the years. But they’re also absolute masters of innovative marketing and PR tactics. It could be said that Apple's public relations strategy is unusual. But it’s also extremely effective. Here are four PR and marketing tactics the company uses to great effect: Apple PR strategy number 1: Use secrecy to fuel speculation Many companies go to great lengths to preserve confidentiality during the product development phase. But Apple’s public relations strategy takes things a step further. Masters of the teaser marketing campaign, Apple drags out the suspense for as long as possible. For weeks, if not months before the release of every Apple product, the media conversation builds to deafening levels. Apple stokes the buzz by providing virtually no information. For example, the brand’s 2020 event to announce the iPhone 12 was kept secret for months. They announced the launch date and sent the invites out just one week before the event. And that wasn’t all. Apple went a step further and hid what many took to be a... --- ### Why is Public Relations Important? > Why is public relations important? From boosting reputations and profits to handling a fallout, we look at the importance of PR - Published: 2020-11-25 - Modified: 2024-08-19 - URL: https://prsuperstar.co.uk/why-is-public-relations-important/ - Categories: Industry Insight In 2013, Virgin CEO Richard Branson said, ‘Publicity is absolutely critical ... A good PR story is infinitely more effective than a front-page ad. ’ It was true then and is just as true today. But why is public relations important? And why is it crucial for businesses? Let’s start with a definition. What is public relations? Most people have heard of public relations, or PR, but find it hard to pin down exactly what it is. In 2012, The Public Relations Society of America asked thousands of industry experts for their definition of PR. They settled on this: ‘Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. ’ This is a good start, but we can go simpler. In one word, public relations is about image. More specifically, it’s about cultivating and spreading the image you want people to have of you. Now you know what it is, let’s look at why public relations matters. Why public relations matters Compared to traditional advertising, public relations can seem like a lot of effort. But if you consider that PR is 90% more likely to influence customers than standard ads, according to a study by market research company Nielsen, you’ll see the value of putting the time in. In fact, trust in advertising has hit rock-bottom, as this article by Campaign magazine shows. The mystique of ads means nothing to Millennials, and it’s only going to get worse. So investing in PR is... --- ### Effective Communication Strategies in the Workplace > Effective communications strategies in the workplace encourage collaboration, increase productivity and support innovation. Find out how - Published: 2020-11-12 - Modified: 2024-08-14 - URL: https://prsuperstar.co.uk/effective-communication-strategies-in-workplace/ - Categories: Advice For a business to be successful, you need to employ effective workplace communication strategies. But why is good communication so important? We know that good public relations is all about external communication with your public, whether that public is your customer or a shareholder or investor. But good comms starts in the workplace. It's internal. Good communication with our colleagues, teams and managers is how we build and maintain relationships and get things done. But it shouldn’t be left to chance and companies which want to thrive need clear communication strategies in place. This post looks at the importance of communication in the workplace, and gives you tips for developing an effective communication strategy for your organisation. What are effective communication strategies in the workplace Good communication in the workplace is the difference between achieving long-term success – or not. In fact, it can be the difference between your business succeeding or failing. Good communication skills and tools in the workplace are needed to manage teams, complete projects on time and on budget, pitch to clients and get staff to work together. It's also important for getting the best out of your teams and listening to any concerns they may have. Poor communication can result in employees feeling out of the loop and unheard. So communication strategies are simply action plans for ensuring the communication within your organisation is free-flowing and effective. Your communication strategy should include a mixture of tools and processes that ensures knowledge is easily shared, cross-department... --- ### What is Community Relations? > How community realtions should be an integral part of your PR strategy. And which companies are doing it well - Published: 2020-10-28 - Modified: 2024-08-27 - URL: https://prsuperstar.co.uk/what-is-community-relations/ - Categories: Advice, Industry Insight So what does community relations mean to you? Seth Godin, a veteran marketer of the dot-com boom, once said, ‘people do not buy goods and services. They buy relations, stories and magic’. Time has proven him right. More and more companies across the world are discovering that maintaining a competitive edge is not just about marketing their products, it’s about marketing themselves too. Enter public relations. The aim of PR is to raise a business’s profile and boost its reputation with the public, investors and the media. There are many ways to do it, from media relations and public affairs, to employee relations and crisis communications. But there’s one subset of PR that’s often neglected at the expense of others. I’m talking about community relations. And more specifically, corporate community relations, which is essentially community relations for businesses. So what is community relations exactly? A community relations definition by Reference For Business states: ‘the methods companies use to establish and maintain mutually beneficial relationships with the communities in which they operate’. You may be thinking ‘but community is a broad term’. And you’re right. It means different things to different people. For one business, it might mean their immediate neighbours on the high street. For another, it might be the city their headquarters is based in. So for the purposes of this post, ‘community’ refers to anyone affected by your operations. The benefits of community relations Businesses have a civic and moral responsibility to take an active interest in the... --- ### The Lowdown on PR Industry Awards > What are the benefits of winning a PR award? Which PR awards are worth entering? What PR campaigns win? Here's a lowdown on PR industry awards - Published: 2020-09-29 - Modified: 2024-08-28 - URL: https://prsuperstar.co.uk/pr-awards/ - Categories: Advice, Industry Insight It’s PR awards season again. Time to dust off your tuxedo and dry clean your party frock. But are PR awards worth it? The answer is yes. PR awards have plenty of advantages that go beyond a trophy on the shelf. So what are the benefits of winning a PR award? Which ones are worth your time? And what kind of PR campaign does it take to win? Let’s take a look. Why should you enter a PR award? There are many reasons to enter. Winning a PR industry award won’t net you a life-changing pot of cash, but it will get you precious exposure. An award will put your name in lights and in the minds of people that matter: your target audience and the media. The financial returns will come further down the line. A PR award will do wonders for your reputation. It will add instant credibility to your brand, both internally and externally. Internally, an award can help you attract and retain top talent. Who wouldn’t want to work for an award-winning brand? And it also shows staff that hard work breeds success and recognition. For potential clients, a PR award is a mark of prestige. It tells the world you’re among the best in your industry. And this could be a deciding factor when it comes to choosing an agency to work with. Read more: 6 Reasons Why Entering Awards is Good PR for your Business How do PR awards actually work? So, now you... --- ### Out of This World: How Tesla Uses Public Relations > For Elon Musk, his SpaceX and Tesla public relations stunts are out of this world. Quite literally. We take a look at the good and the bad - Published: 2020-09-08 - Modified: 2024-08-09 - URL: https://prsuperstar.co.uk/tesla-public-relations/ - Categories: Industry Insight Elon Musk, owner of electric car brand Tesla and rocket manufacturing company SpaceX, knows how to drum up a heap of publicity. As one of Silicon Valley’s most famous tech entrepreneurs, his SpaceX and Tesla public relations stunts are out of this world. Quite literally. It goes without saying that Elon Musk is one of life’s disruptors. And consequently, over the years he’s built a large and loyal fanbase. This is the guy that co-founded PayPal then sold it (and made $180m in the process). He then launched a new solar car manufacturing firm that nearly bankrupted him but ended up making him a billionaire. And in 2020, the fifth richest person in the world. Musk is a phenomenal entrepreneur. But it’s his ability to use public relations that really sets him apart. His SpaceX and Tesla PR stunts have built a cult-like following, almost more than the actual products themselves, which, let’s be honest, few of us can afford. In fact, Musk is known to eschew traditional marketing methods pretty much altogether and mostly relies on public relations to build his multibillion dollar businesses. Tesla’s Public Relations Strategy Look at Tesla. Compared to other car companies, Tesla has a tiny ad budget. According to a report from Global Equities Research, Tesla only spends $6 per vehicle on advertising. By comparison, Toyota, spends $248 per vehicle. While luxury car manufacturers like Jaguar, spend a few thousand dollars per car on advertising. Instead, Tesla has a public relations strategy that focuses... --- ### The PR Benefits of Cause Related Marketing > Businesses need to play their part when it comes to tackling the big issues. We look at CSR and the benefits of cause related marketing - Published: 2020-08-26 - Modified: 2024-08-27 - URL: https://prsuperstar.co.uk/cause-related-marketing/ - Categories: Advice From climate change and pollution, to hunger and poverty, the world faces some mammoth challenges. Governments and charities are doing their best to tackle them, but they can’t do it alone. The problems are way too big, complicated, and expensive. There’s an overwhelming need for businesses to play their part. This is where corporate social responsibility (CSR) and cause related marketing comes in. What is corporate social responsibility? There’s no single definition of corporate social responsibility. But the World Business Council for Sustainable Development describes it as ‘the continuing commitment by businesses to behave ethically and contribute to economic development while improving the quality of life of the workforce, local community and society at large. ’ Essentially, it’s about giving back. Why does CSR matter? As well as the moral obligation for businesses to give back, consumers are increasingly looking to buy from socially responsible businesses. Research by global communications firm Edelman found that two-thirds (64%) of consumers around the world buy on belief. This is key, as belief-driven buyers will choose or avoid a brand based on where it stands on the social issues that are important to them. And it’s not just consumers that care. So do employees. In a global survey by Nielsen, (67%) of respondents said they would prefer to work for a socially responsible company. What does this mean for your business? It’s simple. If you make a genuine effort to make a difference and prove you care about more than just your bottom line,... --- ### Six Principles of Persuasion that Power PR Success > Persuasion in public relations: We look at how Robert Cialdini’s Six Principles of Persuasion apply to PR - Published: 2020-08-13 - Modified: 2024-08-13 - URL: https://prsuperstar.co.uk/persuasion-public-relations/ - Categories: Advice Successful PR is all about persuasion. It’s about creating a good impression, building media and influencer relationships, managing reputations, creating authoritative content and managing crises. So are there different ways to persuade others? Yes, there are. You’ve probably heard of Robert Cialdini, a former Professor of Psychology and Marketing at Arizona State University. Back in 1984, He wrote Influence: The Psychology of Persuasion, which has become accepted as one of the foundations of marketing strategy. In his book, he identifies six psychological principles that are integral to the process of persuasion. They are: Reciprocity Consistency Social proof Authority Liking Scarcity So how can we use persuasion in public relations? Let’s look at each of Cialdini’s principles in turn. 1. The Principle of Reciprocity “Give what you want to receive. Whether it’s a sense of trust, a spirit of co-operation or a pleasant demeanour... ” Robert Cialdini. The principle of reciprocity is based on the notion that we, as human beings, are wired to reciprocate. In other words, we feel an obligation to give back when we receive something because we don’t want to feel like we owe anybody. This makes it more likely that people will say ‘yes’ to those they feel indebted to. Reciprocity is the foundation of a strong business, irrespective of what sector you’re in, and it builds goodwill and trust. But how can it be specifically applied to public relations? The key to reciprocity is being the first to give and to do so in a... --- ### Five of the Best Travel PR Campaigns > You need to work hard to stand out in the travel sector. This is where travel PR comes in. Here are our 5 best travel PR campaigns - Published: 2020-06-30 - Modified: 2024-08-27 - URL: https://prsuperstar.co.uk/five-best-travel-pr-campaigns/ - Categories: Industry Insight Despite the 2020 pandemic, travel and tourism remains one of the fastest growing sectors in the world. It’s also one of the most congested. Due to the rise of low-cost airlines, ecotourism, and online etailers such as Tripadvisor and Expedia, the options are endless, and competition is fierce. You need to do something pretty special to stand out. This is where travel PR comes in. Whether you run a tour operator, travel agency, cruise line or other travel-related business, glowing coverage in a national newspaper, industry magazine, or on the blog of a high-profile traveller can set you apart, get eyeballs on your brand and send bookings soaring. All you need is a genius travel PR campaign. Need some inspiration? Here are five of the best travel industry PR campaigns. Tourism Queensland’s ‘best job in the world' This one dates back to 2009, but it’s made the list as it’s still widely regarded as one of the greatest travel PR campaigns in history. To raise the profile of the Great Barrier Reef, Tourism Queensland launched a global publicity campaign to attract more visitors. They placed a job advert in newspapers around the world, titled ‘The Best Job in the World. ’ The tourist board were on the hunt for a caretaker for the stunning islands. The successful candidate would live on Hamilton Island for six months and be responsible for cleaning the pool, feeding the fish, exploring the islands, and reporting back to the world via blogs and social media.... --- ### How to Make PR Work for Your Luxury Brand > What's techniques make up a luxury brand PR campaign? Storytelling, endorsements, social media, influencer marketing and exclusivity - Published: 2020-06-24 - Modified: 2024-08-07 - URL: https://prsuperstar.co.uk/luxury-brand-pr/ - Categories: Advice Whatever luxury product or service you offer – whether its travel, jewellery, cosmetics, hotels or fashion - the luxury sector is extremely competitive. It’s a thriving industry, which is great for the economy. But with so many high-end brands vying for attention, how can you push yours front and centre stage? Making PR work for your luxury brand is crucial. Traditional marketing techniques are no longer effective, especially with a millennial audience which no longer reads magazines or watches TV. This audience is more discerning too and looks to luxury brands to provide an authentic experience with real storytelling. The power of luxury brand PR We know the luxury buying customer is hard to attract and even harder to keep. So luxury brand public relations is key to engaging a luxury-loving audience that stays loyal to the brand through a lifetime. So what techniques should brands be using as part of a creative PR strategy? Storytelling, celebrity endorsements, building a community through social media, influencer marketing, and exclusivity. Let’s look at each of these areas in turn. Tell your brand story Every brand has a past and an interesting story to tell about the company’s beginnings and the people involved. In the luxury sector this is particularly important as brands need to connect with their audience in a way that’s authentic, transparent and human. In fact, millennial buyers demand it. The most successful luxury brands are those that are good at telling richly detailed stories that resonate. Stories about how... --- ### The Future of Journalism > What is the future of journalism? From 5G tech to hands-free news, here are the main trends and predictions for 2020 and beyond - Published: 2020-06-16 - Modified: 2023-11-02 - URL: https://prsuperstar.co.uk/the-future-of-journalism/ - Categories: Industry Insight For those of us working with or within the media, change isn't a dirty word. In fact, change is something we all embrace, since our livelihoods are fuelled by the necessity to stay ahead of the game in an ever-changing environment. For journalists, however, things change at an even quicker pace. In the last decade, journalism was turned on its head thanks to social media and mobile technology. The next ten years are set to shake things up even more. But how? From snazzy 5G tech to hands-free news, here are the main trends and predictions for 2020 and beyond. 5G quickening the pace While conspiracy theorists are busy fashioning tin foil hats, much of the media is welcoming 5G with open arms. The possibilities of a faster, more reliable mobile internet service means news will be even more accessible than ever before, whatever the format. The full scope of its impact, however, won't be known until it's more widespread (many cities are still waiting to be kitted out), and fancy 5G handsets become commonplace. Fake news While a whopping 73% of news outlets reported feeling confident about their future prospects, a report by the Reuters Institute found that 46% of those respondents had a lack of confidence when it comes to journalism in general and in particular, the public's interest. This could be attributed to a number of factors including damaging attacks on the media by influential politicians or the way certain sections of the media has reported the... --- ### How to Respond to Media Requests > When it comes to responding to media requests, follow these rules to increase your chances of bagging some column inches - Published: 2020-06-03 - Modified: 2023-11-02 - URL: https://prsuperstar.co.uk/how-to-respond-to-media-requests/ - Categories: Advice You’ve put blood, sweat and tears into building your brand and establishing your business, and it’s finally paying off. You’re turning a healthy profit, your customer base is growing, and you’re attracting attention from industry experts. Congratulations. This is no mean feat. You’ve also started receiving media requests from newspaper and magazine journalists, which is a big coup, as it means the media are seeing something newsworthy in your business. However, you need to think carefully about what you do next. Journalists put lots of media requests out and are inundated with replies. They also work to tight deadlines. If you’re not savvy with the way you respond, yours may end up on the bottom of the pile, or if you annoy them, you could be blacklisted altogether. If you want to stay in journalists’ good books and maximise your chances of bagging some column inches, there are some basic rules of thumb to follow when responding to media inquiries. Before we delve into them, let’s go back to basics. What is a media request? When writing stories, journalists often seek out quotes, comments, or interviews from businesses in the industry they’re writing about. They typically put requests out on social media, forums, or on dedicated platforms such as PressPlugs and ResponseSource. These asks are known as media requests. And if you play your cards right, they’re one of the quickest and easiest ways to get your business featured in the media. Why respond to media requests? Media requests are... --- ### How to be a Media Commentator > Since it largely rests on reputation, there's no fast track method for becoming a media commentator. But here's a few tried and tested methods - Published: 2020-05-12 - Modified: 2023-11-06 - URL: https://prsuperstar.co.uk/how-to-be-a-media-commentator/ - Categories: Advice These days it pays dividends to become a voice of authority within your industry - in other words, a media commentator. What is a media commentator? Simply put, a media commentator is either the face of a company (usually a CEO, founder, or entrepreneur), or an independent industry expert, who the media views as the 'go-to' person when they need a little industry insight. Essentially a thought leader. Think Simon Calder who appears on every news channel going when there’s any kind of discussion around travel. Or someone like Martin Lewis the ‘Money Saving Expert’. Of course, the point of being a media commentator isn't just so you can get your face on the telly. It actually comes with a cornucopia of PR-boosting benefits, from snaring additional exposure within the media, to being an influential voice within your industry and placing your company at the forefront of the public's consciousness. All useful stuff. But how do you become one? Since it largely rests on reputation, there's no fast track method to becoming a media commentator. Instead, it's a gradual process that can take many months, or more likely years, to achieve. Nonetheless, here's a few tried and tested methods for getting yourself well on the way. Brand yourself Sure, your company might have solid, distinctive branding and you might have a vast knowledge of your industry. But as an individual media commentator, who are you? For a start, you need to be interesting. The more interesting you are and the... --- --- ## Portfolio ### Just the Tonic > Read how I secured coverage in The Daily Mail, The Times and The Daily Telegraph for my client, former City worker turned sober coach, Sandra Parker - Published: 2024-07-28 - Modified: 2025-05-06 - URL: https://prsuperstar.co.uk/success-story/just-the-tonic/ Just the Tonic “Jill Kent really took the time to understand me and my business. To date, I have been featured in exactly the type of publications I was looking for. This has been a game changer for my business in raising my profile, attracting more of my ideal clients and increasing my credibility, which is vital in my line of work. Jill is really hard working and I have no doubt she goes the extra mile for me. I am so pleased to be working with her and thankful for the impact it has made to my business. ” Sandra Parker, Founder and Director, Just the Tonic Coaching As featured in... Background and Brief Sandra Parker couldn’t imagine a weekend, bank holiday, meal out, night out, a holiday, or even unwinding after a difficult day at work without alcohol. Having originally trained as a chartered accountant and working over the years for the likes of Deutsche Bank, Credit Suisse and Morgan Stanley, she quit her 25-year corporate career, which had culminated in her working for oil giant BP, and created Just the Tonic after undergoing her own personal journey in search of sobriety that spanned decades. Her clientele are mainly professional women who are married with children and successful careers, but are alcohol dependent contrary to all outward appearances, with some women downing as many as 14 bottles of wine per week despite holding down demanding roles at work and living seemingly fully-functioning lives as wives and mothers where... --- ### Ann Kaplan & Lympne Castle > Read how I secured coverage for this entrepreneur and reality TV star including a 12-page feature in HELLO! and a 6-page feature in The Daily Telegraph - Published: 2024-06-30 - Modified: 2025-05-06 - URL: https://prsuperstar.co.uk/success-story/ann-kaplan-lympne-castle/ Ann Kaplan & Lympne Castle “Having worked with PR Superstar since the start of 2023, I have become well aware of Jill Kent’s extraordinary capabilities, work ethic and exceptional talent. I am grateful and honoured to be a part of the numerous organisations that rely on PR Superstar to launch, develop and grow their businesses. In a very short time, Jill managed to have us featured in major outlets, both in print and online, in the UK and internationally; she brought in continuous television coverage; she even secured me my own monthly column in a magazine; and was at all times forthright, honest, strategic and focused. ‘Superstar’ sums it up! ” Ann Kaplan Mulholland, Founder & CEO, Lympne Castle Management As featured in... Background and Brief Billion-dollar power couple Dr Ann Kaplan Mulholland and Dr Stephen Mulholland packed their bags and moved 6,000 kms around the world to the UK where they bought 1,000-year-old Lympne Castle in Kent, with its connections to King Henry VIII and a history that can be traced back to 1080. Self-made finance businesswoman Ann, who is a mum-of-eight with four degrees and an MBA, is on a £25 million mission to return the stunning Medieval castle and its grounds that overlook the English Channel towards France to their former glory. She is also a reality TV star and a household name in her native Canada. The couple are completing a deal with a major TV network to film a docu-reality series about Lympne Castle and... --- ### FitnessGenes > Read how I achieved widespread media coverage for FitnessGenes and how one article in The Times generated over £300k in sales - Published: 2024-06-28 - Modified: 2025-05-06 - URL: https://prsuperstar.co.uk/success-story/fitnessgenes/ FitnessGenes “Jill Kent's impressive journalistic network and high-calibre coverage strategy have delivered outstanding results for FitnessGenes, including a double page feature in The Times which on its own generated well over £250,000 in sales. We're thrilled with the impact her efforts have had on our business, and I highly recommend her services to others seeking similar success. Thank you Jill! ” Dr Samantha Decombel, Co-Founder & CEO, FitnessGenes As featured in... Background and Brief With the UK dubbed the ‘Sick Man of Europe’, a British biotech firm is aiming to turn the tide with revolutionary at-home DNA tests that make personalised food, sleep and exercise recommendations based on an individual’s unique genetic make-up with the goal of helping people to live healthier, longer lives. FitnessGenes can even help prevent possible illness, say its co-founders, a geneticist couple from the West Midlands, who claim that by pinpointing where your greatest genetic risks lie, you can take immediate action to reduce the likelihood of succumbing to those diseases you’re most at risk from. Around 50,000 people have so far signed up to FitnessGenes, based in Oxford and London, which is on its way to becoming the world’s leading health and fitness genetic testing and interpretation company. With the consumer DNA test kits market proving uber-competitive, PR Superstar was brought in to raise the profile of FitnessGenes among target audiences in the UK and support the company’s ambitious sales growth. Campaign and Results PR Superstar told the story of how Dr Samantha Decombel,... --- ### UK Juicers > Read how I secured coverage in leading publications from BBC Good Food, Wired & Men’s Health to The FT, The Times and The Daily Telegraph - Published: 2024-01-14 - Modified: 2025-05-06 - URL: https://prsuperstar.co.uk/success-story/uk-juicers/ UK Juicers “Jill Kent offers the best bang for our bucks compared to any other marketing activity. As well as winning excellent coverage for our brands, she has consistently delivered high authority back-links to our e-commerce website. Compared to every other PR agent we have ever dealt with, she is without doubt the best. ” Nick Ledger, Owner and Managing Director, UK Juicers As featured in... Background and Brief After being repeatedly let down by other PR agencies who overpromised and underdelivered, PR Superstar was signed up by York-based online retailer, UK Juicers, to raise their profile, and that of their products in what is a super-competitive market. UK Juicers, which launched in 2000 and sells a wide range of wellness-focused kitchen appliances, from 42 world-class brands from Smeg to Vitamix and Kuvings to Sage, is rated as ‘excellent’ by Trustpilot with around 10,000 positive reviews, making it Britain’s most trusted juicer specialist. They also stock many non-juicer products that are typically found in the kitchens of health enthusiasts, such as yoghurt makers and fermenters, food processors, soya milk makers, spiralizers, air purifiers, bean and seed sprouters, and health grills. PR Superstar was brought in to secure expert reviews of leading products sold by UK Juicers, as well as product placement, and importantly, to build high authority backlinks to the UK Juicers website to help drive traffic and improve their organic rankings on Google and other search engines. Campaign and Results As well as PR’ing new and exciting big-name product... --- ### Sophie Green Fine Art > PR Superstar was hired to raise awareness and press interest in Green’s forthcoming art exhibition entitled ‘Impermanence’ at the OXO Tower. - Published: 2023-01-10 - Modified: 2024-06-26 - URL: https://prsuperstar.co.uk/success-story/sophie-green-fine-art/ Sophie Green Fine Art “I’d work with Jill again in a heartbeat! She did such an amazing job on the PR for my art exhibition. The coverage that she was able to procure went above and beyond what I was expecting and proved invaluable in driving more people to my event, resulting in more sales, as well as social media followers and enquiries about my work. ” Fine artist and conservationist Sophie Green As featured in... Background and Brief Despite being a selective mute until the age of seven and achieving ‘C’ for GCSE Art, Sophie Green has gone on to become one of the world’s top wildlife and environmental artists and travels the planet taking photos of endangered creatures, such as polar bears, rhinos, tigers and whales, that she can then paint. Having battled mutism as a child, she now aims to give animals a voice through her photorealistic paintings, which draw the viewer’s attention to the vulnerability, power and emotion of the creature. The 30-year-old conservationist previously exhibited at COP26 and has won many international conservation awards. In 2021, Green was awarded the ‘medal of excellence’ from the Artists for Conservation Foundation (AFC) representing 500 of the world's leading nature and wildlife artists, for her outstanding work in the wildlife and conservation sphere. She has 160,000 followers on social, including A-List fans. PR Superstar was hired to raise awareness and press interest in Green’s forthcoming art exhibition entitled ‘Impermanence’ that was due to take place at London’s OXO... --- ### White Rabbit Pizza > PR Superstar was tasked with raising White Rabbit’s profile outside of the specialist vegan and gluten-free press in the UK. - Published: 2021-09-12 - Modified: 2023-02-03 - URL: https://prsuperstar.co.uk/success-story/white-rabbit-pizza/ The White Rabbit Pizza Co. "Jill Kent is phenomenal at what she does. As a start-up brand with limited resource and awareness, we could never have hoped to get this kind of exposure without Jill and her expertise. I honestly have no idea how she does it, but I love it! " Nick Croft-Simon, co-founder and Director, White Rabbit Pizza As featured in... Background and Brief Matteo Ferrari grew up making authentic Italian pizza at his family’s restaurant overlooking the Alps. As a boy, he would spend his days mastering the art of making mouth-watering toppings and perfect pizza dough at his Uncle’s pizzeria in Milan. Fast forward 10 years and it was whilst Teo was finishing up his studies and working part-time as a chef at a beer and pizza pub in Oxford that he met Nick Croft-Simon, who had recently graduated and was helping out behind the bar. They noticed that often one person in a group of diners couldn’t enjoy pizza because of an intolerance to gluten so Teo set about developing a gluten-free recipe for pizza. It was in that moment White Rabbit was born, with the fledging foodie entrepreneurs soon going on to develop their own range of gluten-free vegan pizzas that don’t compromise on taste or quality and are available to the masses. Snapped up by the likes of Sainsbury’s, Ocado, Whole Foods and Waitrose, White Rabbit is now sold in more than 1,000 stores UK-wide, with a predicted turnover of £4. 1M this... --- ### Restaurant Property > “PR Superstar does what it says on the tin! Great results, always!” David Rawlinson, founding director, Restaurant Property - Published: 2020-12-20 - Modified: 2023-02-03 - URL: https://prsuperstar.co.uk/success-story/restaurant-property/ Restaurant Property “PR Superstar does what it says on the tin! Great results, always! ” David Rawlinson, founding director, Restaurant Property As featured in... Background and Brief David Rawlinson is London’s restaurant advisor to the stars, including the likes of Raymond Blanc, Gordon Ramsay and Marcus Wareing. As the founding director of upmarket agency Restaurant Property in Marylebone, he is the deal-maker behind many of the Michelin, celebrity and big-name openings in town across luxury and elite restaurants, hotels, bars and clubs, as well as national and global chains. He and his 15-strong team buy and sell leisure sites on behalf of clients - many of them in London's most sought after and exclusive locations long before they come on to the market. He has his finger on the pulse when it comes to prime real estate in the leisure sector UK-wide, with a focus on London. I was recommended to him by a long-term PR Superstar client, a Michelin-starred restaurateur, and was subsequently tasked with raising Rawlinson’s personal profile, plus that of his restaurant property agency, and its many deals. Campaign and Results My PR campaign detailed the glittering and glamorous array of top chefs and high-profile restaurateurs that Rawlinson and his team had worked with over the years. Journalists were invited to hear more about his achievements over lunch at the swanky restaurants he had bought and sold on behalf of his multi-millionaire and billionaire hospitality clients. We pricked the interest of influential trade press, as well as... --- ### Wildstone > Advertising entrepreneurs Damian Cox and Patrick Fisher are on a £1 billion mission to buy up the most billboards in the world. - Published: 2020-12-20 - Modified: 2025-02-23 - URL: https://prsuperstar.co.uk/success-story/wildstone/ Wildstone “Our objective was to raise awareness of Wildstone and thanks to PR Superstar, we have been featured in tonnes of major titles. To say we are absolutely thrilled with the coverage doesn’t seem to give it justice. Jill Kent is an absolute pleasure to work with - committed, professional, well-connected and I love her honesty. If we could give a score, it would be a TEN! ” Jill Hebden, Chief Delivery Officer, Wildstone As featured in... Background and Brief Advertising entrepreneurs Damian Cox and Patrick Fisher are on a £1 billion mission to buy up the most billboards in the world. Millions of motorists and passers-by will already be familiar with their work - super-sized, digital advertising hoardings in some of the UK’s most iconic and popular landmarks. Their business, Wildstone, helps property owners - including landlords, real estate businesses and local authorities - to unlock opportunities for generating long-term income from outdoor advertising and add value to their property assets. The Hammersmith-based firm specialises in designing and building large-format, digital billboards in super-premium places, such as at airports, shopping malls and roadside on major routes. Following a joint venture with a US asset management company, Wildstone is on a £1 billion acquisition trail to buy up thousands of billboard sites - and potential sites - across the UK and Europe, becoming a billboard owner in its own right. PR Superstar was also brought on board to PR another of Fisher’s business ventures, a network of smart street furniture... --- ### Opus Talent Solutions > Coverage on the BBC with profile pieces in The Times, The Sunday Times, The Guardian, The Independent and The Daily Mail for new CEO - Published: 2020-02-16 - Modified: 2023-01-24 - URL: https://prsuperstar.co.uk/success-story/opus-talent-solutions/ Opus Talent Solutions “The publicity that Jill Kent delivered has been way above any of our expectations and far greater than the large national PR companies we have previously partnered with. Jill has consistently delivered high-quality, considered and targeted multi-media coverage. The authenticity and value of such editorial coverage has proved to have a far greater ROI and at a fraction of the cost of traditional advertising campaigns. A hard-working, straight-talking, true PR Superstar! ” Alex Crass, Marketing Director, Opus Talent Solutions As featured in... Background and Brief Amy Golding is the youngest female CEO of a £100M turnover company in the UK. Aged 31, she was appointed head of Opus Talent Solutions, a tech recruitment giant, headquartered in Bristol with offices globally - having never worked a day as a Chief Executive Officer. She is also founder of _nology, a 12-week diversity-boosting tech skills course for people from any background who want to get a job in tech. At Opus, the modern-day ‘wonder woman’ leads a team of 500 people, with the fast-growing business boasting more than 2,000 clients, from Uber, Burberry and GE, to Bank of America, ASOS and Tiffany & Co. Opus has been recognised as among The FT 1,000: Europe’s Fastest Growing Companies, it has appeared twice on The Sunday Times HSBC International Track 200, featured five times on The Sunday Times Virgin Atlantic Fast Track 100, and twice on The Sunday Times 100 Best Small Companies to Work For. Phew, what a list! Under Golding’s... --- ### Evolve Fitness > Raised awareness of the new Warrior Woman Workout with coverage in the weekend supplements and coverage in Grazia, Vogue and Marie Claire - Published: 2020-02-16 - Modified: 2025-02-23 - URL: https://prsuperstar.co.uk/success-story/evolve-fitness/ Evolve Fitness “On the first day I started working with Jill Kent, she got me a big article in The London Evening Standard. That one article brought me more revenue than the entire cost of PR Superstar for that year. ” Tim Walker, Founder, Evolve Fitness As featured in... Background and Brief After the successful PR launch of men-only Warrior Workout, health and fitness entrepreneur Tim Walker again turned to PR Superstar, this time to raise awareness of newly-created Warrior Woman Workout at his gyms located in the City of London. Similar to the male version, the female fitness programme is aimed at ‘guilty over achievers’ (GOAs): successful professionals, aged 25 - 45, living and working in the financial and commercial heart of London. Using unconventional equipment such as sledgehammers, climbing ropes, metal chains and even a sled, the four-times-a-week no-nonsense body transformation programme delivers 121 personal training over 12-weeks plus nutrition, diet and lifestyle plans, leaving Warriors totally in control of their body as the complete package and as women who have everything! Walker is founder of elite fitness company Evolve Fitness and his trainers include a former Royal Marine, an ex-professional footballer, a bodybuilding champion who gained a top five world ranking, and a former professional ballerina. Campaign and Results Similar to the PR for male-only Warrior Workout, the London and national press, glossy weekend supplements, luxury lifestyle magazines, quality fitness publications and high-ranking online media were targeted for this latest health and fitness PR campaign. Depending upon... --- ### REL Capital > Delvered huge profile features across press, TV and radio for businessman and company chairman Andy Scott including The Financial Times - Published: 2020-02-16 - Modified: 2025-02-23 - URL: https://prsuperstar.co.uk/success-story/rel-capital/ REL Capital “You got great coverage quickly. ” Andy Scott, Founder and Chairman, REL Capital As featured in... Background and Brief After working with the UK’s biggest PR agencies that left him feeling disillusioned, serial entrepreneur Andy Scott made a beeline for PR Superstar - bowled over by both the quality and quantity of my media coverage, delivered consistently with each and every client. Scott is a company turnaround king, taking firms on the verge of going bust and making them successful. His secret for success is that many troubled businesses can have a bright future if you have the patience to turn them around. Indeed in his case, they are now on a high-growth trajectory, safeguarding over 1,000 British jobs. He does this via his UK turnaround investment company REL Capital, headquartered in Soho, which is set to turn over £50M with 650 staff in 2020 despite launching only three years ago. However, the fortysomething businessman has had to turn around his own life too, battling bankruptcy and mental illness when “I lost it all” in the 2008 global financial crash. I was hired to raise his profile as a successful serial entrepreneur across TV & radio, the London and national press, and high-ranking online media. Campaign and Results Using my journalistic insight, I crafted a press release charting Scott’s inspirational story, full of highs and lows, and told how he had to rebuild both himself and his business empire from scratch after he lost it all. I talked... --- ### Virtual Internships > Not one but two BBC interviews secured for accomplished entrepreneurs Edward Holroyd Pearce and Daniel Nivern - Published: 2019-08-26 - Modified: 2025-02-23 - URL: https://prsuperstar.co.uk/success-story/virtual-internships/ Virtual Internships "Easy to work with and GREAT national media coverage which started coming through very quickly! Highly recommend! " Edward Holroyd Pearce, Co-Founder and Co-Director, Virtual Internships As featured in... Background and Brief I was hired by entrepreneurs Edward Holroyd Pearce and Daniel Nivern to PR their second business, Virtual Internships, after gaining national and global coverage for their first venture, CRCC Asia, the world’s biggest provider of work experience placements in China. I have now worked with the duo since 2011. Virtual Internships offers young people the chance to gain invaluable CV-boosting work experience anywhere in the world from the comfort of their own home via virtual working. The Bermondsey-based business aims to become the leading global provider of virtual internships and is the only one of its kind in the UK. Host companies include British and international firms, from start-ups to blue chips, across all sectors, in the UK and USA to China and Japan. Interns can work full-time for two months, or part-time by spreading the equivalent hours over six months. They are "matched" to virtual positions within companies who are vetted beforehand. I was tasked with launching Virtual Internships in the UK and handling ongoing press and PR. Campaign and Results With Virtual Internships charging from £595 for a remote internship, that is unpaid, I had warned my client that PR might be an uphill struggle, and we may even face negativity and criticism in the press. Undeterred, I targeted tech, education, work & careers,... --- ### Prezola > Securing a TV interview BBC News and profile features in The Times and The Daily Telegraph for entrepreneurs behind UK's favourite wedding gift list - Published: 2019-08-26 - Modified: 2025-02-23 - URL: https://prsuperstar.co.uk/success-story/prezola/ Prezola “We approached Jill Kent to raise the profile of Prezola through our personalities and the story behind the brand. She delivered in spades, covering personal profiles across the women's press, business profiles in the national press, and even interviews on BBC TV News. The results have been amazing and she is indeed a PR Superstar! ” Dom Beaven, co-founder & CEO, Prezola As featured in... Background and Brief Fortysomething couple Dom and Ali Beaven sold their beautiful family home in Bath and beloved car to bravely strike out on their own and start a business from their kitchen table. In just six years, Prezola, based in Somerset and Wiltshire, has grown rapidly to become the UK's favourite wedding gift list service - even bigger than the John Lewis gift list which has dominated the lucrative wedding gift market for decades. Prezola. com helps couples to create stylish, modern wedding gift lists, where family and friends can choose from more than 50,000 products by 500 premium brands, including the likes of The White Company, Graham & Green, Le Creuset, Jo Malone, and Habitat. The online wedding gift list service has impressively sold more than one million gifts to date. The Beaven's three-year plan is to grow the business from £15M in 2018 to £50M in 2021 and launch into Europe. The couple wanted high-profile PR to help support their ambitious business plans. Campaign and Results When they contacted me, Prezola’s founders had already had some PR in the national press,... --- ### Wrestling Travel > National and global coverage for Wrestling Travel ranging from the BBC News to The Daily Mail and Men’s Health to GQ and UNILAD - Published: 2019-04-23 - Modified: 2024-01-08 - URL: https://prsuperstar.co.uk/success-story/wrestling-travel/ Wrestling Travel “Jill Kent was instrumental in taking Wrestling Travel to the next level. We have received local, national and global coverage ranging from The Daily Mail to BBC TV News. If you want to take your business to the next level in the eyes of the consumer then you need a superstar and Jill is certainly that! That's why she's the PR Superstar! ” Lee McAteer, Founder and CEO, Wrestling Travel As featured in... Background and Brief Serial entrepreneur Lee McAteer caught the wrestling bug as a young boy when his parents took him to watch a live match in Manchester where two of the sport's legends, Ric Flair and Bret Hart, battled it out. WWE has emerged as big business and a social media powerhouse with over half a billion followers across its accounts - with WWE superstar John Cena among the world's most popular athletes with 44M followers on Facebook and 11. 5M on Twitter. A grand total of 25 years later, McAteer, now aged 34, is still as madly in love with wrestling as ever and has now turned his lifelong passion into a booming business. Salford-based Wrestling Travel creates bespoke packages to the world's best wrestling events, including WWE's WrestleMania and Royal Rumble. Taking inspiration from WWE's founder Vince McMahon, McAteer is on a mission to capture a slice of the wrestling market which today is a global phenomenon. He signed up PR Superstar to help spread the word. Campaign and Results I crafted a... --- ### Invasion > Coverage across the UK media for young entrepreneurial boss of travel company aimed at millennials, including The FT, The Times and BBC - Published: 2017-11-14 - Modified: 2025-02-23 - URL: https://prsuperstar.co.uk/success-story/invasion/ Invasion “Superstar by name, superstar by nature! Jill Kent has been phenomenal in helping to drive positive awareness about AmeriCamp and my brands. She has truly become part of the Invasion Camp Group family! She is first-class! ” Lee McAteer, Founder and CEO, Invasion Camp Group As featured in... Background and Brief After being told by 'TV Dragon' Duncan Bannatyne that he'd never be able to compete with one of America's best known brands, Lee McAteer set out to prove him wrong. The Salford-based young entrepreneur's mix of summer camp, gap year and tour companies aimed at UK Millennials is set to turn over £4M in 2017 and employs 100. Aged 19, McAteer took a summer job at a camp in the States, a placement that was arranged by Camp America which is a household name in the US, but after having a bad experience he thought there must be a better way of doing things. Not only has McAteer gone on to launch a successful rival dubbed AmeriCamp, which already has double the social media following of Camp America, he has created other summer camp brands - including Camp Thailand which is the UK's most popular activity for 18-24-year-olds over the summer break. The ever-industrious McAteer has also launched work brands like AusJob and ThaiJobs, all part of his Invasion Camp Group company. In 2017, his companies will collectively send over 20,000 young Brits around the world - all with the aim of making a positive impact. PR Superstar... --- ### Wolfpack Lager > Media highlights included photo features in The Daily Telegraph, The Times, The Sun and The Mail on Sunday for ex rugby pros' lager brand - Published: 2017-05-31 - Modified: 2025-02-23 - URL: https://prsuperstar.co.uk/success-story/wolfpack-lager/ Wolfpack Lager “PR Superstar - you are awesome! Jill Kent makes your PR experience truly enjoyable and the fact that Jill adds such a personal touch and has endless amounts of energy, passion and drive really does show in the fantastic return you receive. ” Scott Campbell, Brand Manager, Wolfpack Lager As featured in... Background and Brief Wolfpack Lager was founded by rugby heroes Alistair Hargreaves and Chris Wyles who were haunted by the looming threat of life after their playing days had expired. But they didn’t have to look too far to find something they loved just as much... beer. Former Saracens captain Hargreaves was dramatically forced to retire on medical grounds at the end of 2016, aged just 30, after sustaining repeat concussions. Meanwhile 33-year-old Wyles, his Wolfpack Lager co-founder, remains one of the game's most fiercely respected players. Their craft beer company commands a die-hard following among rugby fans. Wolfpack Lager is sold in a growing number of pubs across London - around 50 so far - and on the eye-catching double-decker 'Wolfpack Bus' on match days at Allianz Park, the home of Saracens Rugby. The pair asked PR Superstar to come on board to help raise the profile of their beloved brew. Campaign and Results The PR project wasn't as straight forward as it might have been as there was existing media coverage on Wolfpack Lager in the national press, on TV and in the rugby media due to the boys' high-profile status; additionally, the beverage... --- ### Clockjack > Our PR for Clockjack caught the eye of the city and business press including the likes of BBC News, Sky News, and Bloomberg TV. - Published: 2017-03-26 - Modified: 2023-02-03 - URL: https://prsuperstar.co.uk/success-story/clockjack/ Clockjack “We are delighted with PR Superstar's work for Clockjack. Jill Kent worked incredibly hard at achieving media coverage based on our objectives and over-delivered against our expectations! ” Jerry Goldberg, co-founder, Clockjack As featured in... Background and Brief A former MD at Terra Firma, the private equity group, teamed up with the former COO of Centre Parcs Europe to launch Clockjack, an ethically-reared, free-range rotisserie chicken start-up. With a successful Soho restaurant already under their belts and feeding off the mega success of Deliveroo, the pair created the UK’s first restaurant kitchen dedicated to delivery only with no front-of-house operation. The former City high-flyers claim the innovative new business can undercut traditional restaurants as it has no seating areas, or checkout tills, hailing it as “the next stage in the UK’s dramatic food delivery revolution. ” Clockjack City Deliveries is not a takeaway because customers cannot visit the location to order or collect food, it is a delivery kitchen hub and only services deliveries to the customer's door. I was asked to PR this latest addition to their business, plus a second Clockjack restaurant in Woolwich, as well as raise the profile of Clockjack's founders. Campaign and Results With the new food delivery service targeted at workers in the Square Mile, I made the London mass media our top target, including City AM, The London Evening Standard, and Metro. I offered up journalist reviews of Clockjack City Deliveries, with delicious lunches or dinners delivered to their offices or homes,... --- ### Ristorante Frescobaldi > The campaign for Ristorante Frescobaldi targeted top-tier media and achieved coverage in GQ, Esquire, Marie Claire and Harper’s Bazaar. - Published: 2016-12-19 - Modified: 2023-02-03 - URL: https://prsuperstar.co.uk/success-story/ristorante-frescobaldi/ Ristorante Frescobaldi “PR Superstar is a proactive, focused, and results-driven professional. It was an absolute pleasure to work with Jill, and I would not hesitate to recommend her services to anyone wanting to build their profile. ” Sanjay Nandi, co-founder, Ristorante Frescobaldi As featured in... Background and Brief Ristorante Frescobaldi is the first UK restaurant by Italy's oldest and most respected wine dynasty, the famed Frescobaldi family of Tuscany, who have been making wine since 1308. The 708-year-old Florentine winemaking dynasty - whose vintages have been enjoyed through the ages by Michelangelo, Donatello, the Pope, and King Henry VIII - partnered with restaurateurs Sanjay Nandi and Levent Büyükugur, of The Good Food Society, a London-based hospitality group, to open the fine dining eatery off Savile Row in Mayfair. After seeing my work for another client - and being impressed with the media coverage in terms of quality and quantity, plus the speed at which I made it all happen - Ristorante Frescobaldi's founders approached me to help with their PR. After an initial blast of high-profile coverage following Frescobaldi's opening at the end of 2014, their PR agencies had struggled to get regular reviews, interviews, and articles as the restaurant was no longer considered 'new' and therefore not of press interest. And with around 250 restaurant openings in London alone in 2016, it was increasingly hard to stand out from the crowd and attract journalists' attention. Campaign and Results At my first meeting with the restaurant's founders, I suggested that... --- ### 77 Diamonds > Tobias Kormind, CEO of Europe’s largest online diamond jeweller, 77 Diamonds, approached after becoming a fan of the PR I had been doing for a rival. - Published: 2016-11-27 - Modified: 2024-01-08 - URL: https://prsuperstar.co.uk/success-story/77-diamonds/ 77 Diamonds "After appearing on national TV, we had so much traffic to our website, it crashed for five minutes! Jill is a one woman phenomenon. The most professional and capable PR person I have ever had the privilege of working with. She gets results far above expectations and still has time to look after the little details. I cannot recommend her highly enough to anyone who wants to raise their profile or generate impactful exposure. " Tobias Kormind, founder & CEO, 77 Diamonds As featured in... Background and Brief Tobias Kormind, founder and CEO of Europe’s largest online diamond jeweller, 77 Diamonds, approached PR Superstar after becoming a fan of the PR I had been doing for a rival. The Mayfair-based etailer has brought diamonds to the masses by selling bespoke engagement rings, wedding rings, and jewellery for the best prices in Britain - at up to 71% less than the High Street. 77 Diamonds has a workshop and showroom off Bond Street, London's world-famous luxury quarter, with celebrity fans including supermodels, TV stars, MPs and high-profile businessmen. I was briefed to deliver mass media coverage on TV and radio, in newspapers, magazines and online, including entrepreneur PR for Kormind and brand PR for 77 Diamonds, to raise awareness of the ecommerce business and its USPs. He had used numerous PR agencies since launching in 2006 and none of them had quite lived up to the mark. Campaign and Results I kicked off the PR campaign by securing multiple... --- ### Evolution of Man > I first worked with fitness guru Tim Walker and his business, Evolution of Man, in early 2013 to PR his no-nonsense training programme, Warrior Workout. - Published: 2016-10-02 - Modified: 2025-02-23 - URL: https://prsuperstar.co.uk/success-story/evolution-of-man/ Evolution of Man “On the first day I started working with Jill Kent she got me a big article in The London Evening Standard. It brought me more revenue than the cost of PR Superstar for that year, and an Esquire feature about my business became the magazine's most read article ever! ” Tim Walker, founder & head trainer, Evolution of Man As featured in... Background and Brief I first worked with fitness guru Tim Walker and his business, Evolution of Man, in early 2013 to PR his no-nonsense training programme, Warrior Workout. In 2016, Walker opened his own gym in the City of London and ahead of the ambitious expansion, he wanted to create a buzz around the fitness programme and ultimately, drive bookings. His 12-week hardcore, zero-to-hero male-only Warrior Workout is aimed at time-poor high-flyers in the City of London and costs £4,000 per package. The programme helps men burn more than a stone in fat as well as build the same in muscle using unconventional equipment, such as sledgehammers, tractor tyres, and beer barrels. The up to four-times-a-week male body transformation programme includes 1-2-1 personal training, nutritional advice and lifestyle plans, and guarantees that ‘warriors’ will get in the best shape of their lives. Campaign and Results As well as making a beeline for men's print media, the London press were very much on my radar, including The London Evening Standard and its uber-luxurious ES Magazine, Metro, City AM and Square Mile. And of course, I targeted... --- ### Diamond Manufacturers > PR case study: Discover how I achieved PR coverage for Diamond Manufacturers in The Daily Telegraph, Sky News, BBC, ITV and CNN - Published: 2015-08-03 - Modified: 2025-02-23 - URL: https://prsuperstar.co.uk/success-story/diamond-manufacturers/ Diamond Manufacturers “Jill Kent is a true PR Superstar. It’s a breath of fresh air to find someone who has the know-how, ethics of the highest order, and a passion for delivering results that are second-to-none. Many PR people talk the talk, but PR Superstar walks the walk. The fact that Jill has achieved better coverage for us than many of the flashy PR agencies in the West End speaks volumes. ” Vashi Dominguez, Founder and CEO, Diamond Manufacturers As featured in... Background and Brief After being bitterly disappointed by big PR agencies that had failed to deliver, diamond entrepreneur Vashi Dominguez, the CEO of online jeweller Diamond Manufacturers, hired me to handle all aspects of his personal and company’s PR. I was briefed to deliver outstanding media coverage, both in terms of quality and quantity in the London and national press, as well as high-profile business and consumer magazines and TV. The goal was to raise awareness of Diamond Manufacturers, a fast-growth online diamond business, with annual sales of £10m. Campaign and Results I pitched Dominguez and his diamond jewellery ecommerce business as bravely taking on US jewellery giant Tiffany & Co, with prices that are up to 80% less than those on the High Street. And I focused on his expert status as well as his personal story. A story that includes this former law student studying diamonds in his early 20s and touring the world's diamond centres, from Antwerp and Mumbai to Tel Aviv and New York,... --- ### Pied à Terre and L’Autre Pied > PR case study: Discover how I achieved PR coverage for Pied à Terre and L’Autre Pied in The Times, The FT, ITV and Channel 4 - Published: 2015-08-02 - Modified: 2023-02-04 - URL: https://prsuperstar.co.uk/success-story/pied-a-terre-and-lautre-pied/ Pied à Terre and L’Autre Pied "PR Superstar is a breath of fresh air. Jill Kent delivers more in the first six hours than PR agencies do in the first six months! Jill is driven, connected, no-nonsense and importantly, really focused on results. I love you Jill... " David Moore, founder and owner of Pied à Terre and L'Autre Pied As featured in... Background and Brief I was recommended to food entrepreneur and celebrity restaurateur David Moore after he was let down by a number of big-name PR firms including a specialist food PR agency. The founder and owner of Michelin-starred Pied à Terre and L'Autre Pied in London's West End, is a celebrated restaurateur, food writer and TV personality on the likes of BBC1 Masterchef and BBC2 series The Restaurant. He asked me to raise his personal profile - and in doing so, those of his restaurants - to drive bookings, in what is one of the most competitive industries in the world. I was also asked to handle the PR for his pop-up restaurant Pieds Nus, as well as his Michelin restaurants, his head chefs and the team. Campaign and Results In all press materials, I focused on the highs and lows of Moore's extraordinary 30-year career in the global hospitality industry; a career he began working with his former mentor and long-time friend Raymond Blanc at Le Manoir aux Quat'Saisons, where Moore worked his way up from waiter to assistant restaurant manager. I covered Moore’s dramatic fight... --- ### CRCC Asia > PR case study: Discover how I achieved PR coverage for CRCC Asia in The FT, The London Evening Standard and The Wall Street Journal - Published: 2015-08-02 - Modified: 2023-02-03 - URL: https://prsuperstar.co.uk/success-story/crcc-asia/ CRCC Asia "Easy to work with and GREAT national and international media coverage which started coming through very quickly! Highly recommend! " Edward Holroyd Pearce, Co-Founder and Co-Director, CRCC Asia As featured in... Background and Brief Following a recommendation by another PR Superstar client, global recruitment company CRCC Asia hired me to help grow awareness of their services in the UK and US, their two major markets. With 11 offices internationally including London, Beijing, Hong Kong, Shanghai, San Francisco, Sydney and Toronto, CRCC Asia specialises in connecting China and the global community through consulting, a range of intensive courses, and internships. With a turnover of £4m and 60+ staff, the company is the world’s largest organiser of internships in China having arranged more than 5,000 work experience placements for graduates to date. Mandarin, Thai and Cantonese-speaking entrepreneur and CRCC Asia co-founder Edward Holroyd Pearce asked me to generate media coverage about their China Internship Programme with in-depth and high-impact coverage in influential UK and US business media in particular. I was also asked to handle personal PR for Pearce and his co-founder Daniel Nivern. Campaign and Results In all the press materials, I focused on the wider trend of young job hunters packing their bags and travelling abroad to get CV-boosting work experience. I included headline-grabbing statistics from CRCC Asia including the prediction that 25,000 young people globally would travel to China in the coming year for work experience, with the company seeing demand for their China internships rocket by... --- ### Pinnacle Therapy > PR case study: Discover how I achieved PR coverage for Pinnacle Therapy on BBC, ITV, Channel 4 and Sky News - Published: 2015-08-02 - Modified: 2023-02-03 - URL: https://prsuperstar.co.uk/success-story/pinnacle-therapy/ Pinnacle Therapy "The phone has not stopped ringing with new inquiries. Thank you! I cannot speak highly enough of Jill Kent, or her PR services. She will always go well above and beyond the call of duty to ensure we get maximum exposure. She is personable, but ruthlessly driven and efficient at the same time - a PR Superstar in every sense of the word. " Richard Reid, Founder and Managing Director, Pinnacle Therapy As featured in... Background and Brief Pinnacle Therapy founder and A-list psychologist Richard Reid has two specialist treatment centres in London, including Harley Street, and a team of 10 therapists working with him. I have run many successful PR campaigns for Reid since 2009, the latest around a new prime time TV entertainment series on Sky 1 called Fright Club. In the show, Reid stars as the resident psychology expert who has to help people whose lives have been blighted by extreme phobias. I was asked to be a publicist for Reid and the show. In addition, Richard Reid asked me to launch his ‘Charisma Masterclass’ to the media. In the Masterclass Reid teaches people how to master the ‘magical’ quality and unleash that elusive ‘wow’ factor enabling them to get what they want, from whom they want. Campaign and Results I organised an event billed as the UK's first ever 'Charisma Masterclass' and transformed Richard from Mr Reid into 'Mr Charisma. ' I also invited journalists to have their very own 1-2-1 'Charisma Masterclass' with... --- ### Laura Ashley Hotels > PR case study: Discover how I achieved PR coverage for Laura Ashley Hotels in The Sun, The Daily Mail, Hello! and Vogue - Published: 2015-08-02 - Modified: 2023-02-03 - URL: https://prsuperstar.co.uk/success-story/laura-ashley-hotels/ Laura Ashley Hotels “PR Superstar helped us identify the most appropriate media outlets and brought us top quality national and international coverage across a range of platforms. This exposure enabled us to grow sales rapidly. If you’re looking for reliable, quality PR for your business, I wholeheartedly recommend Jill Kent. ” Andrew Clayton, CEO, Laura Ashley Hotels and Corus Hotels As featured in... Background and Brief Laura Ashley, one of the world's best loved fashion and home furnishings retailers, entered the luxury hotel market in summer 2013, with the launch of a glamorous 49-room hotel near London. The boutique hotel, named 'Laura Ashley The Manor, Elstree', provided a showcase for the brand’s furniture, home accessories and high-end interior design service. Having been repeatedly disappointed by the larger PR agencies, I was hired by the Laura Ashley team to launch the hotel to the UK mass media in order to generate a buzz around the new venture and drive enquiries and bookings. I was brought in again to launch Laura Ashley's second hotel, The Belsfield, on the shores on Lake Windermere, in summer 2014. Named 'Laura Ashley The Belsfield, Lake District,' the hotel in the resort town of Bowness-on-Windermere combines classic British elegance and deluxe facilities with some of the finest views the Lake District National Park has to offer. Campaign and Results To generate news stories, I invited key fashion and travel journalists to the launch events and followed these with invitations to stay at the hotels in return for... --- ### Balsam Hill > PR case study: Discover how I achieved PR coverage for Balsam Hill in House & Garden, Ideal Home, Good Housekeeping, ITV and BBC - Published: 2015-08-02 - Modified: 2020-12-20 - URL: https://prsuperstar.co.uk/success-story/balsam-hill/ Balsam Hill “Jill has done a terrific job for Balsam Hill! It's now our eighth year working together! It’s a pleasure to work with her – her can-do attitude, hard work, and enthusiasm make her a great business partner. ” Pablo Diaz Barriga, E-commerce Director, Balsam Hill As featured in... Background and Brief US-based luxury brand Balsam Hill launched in the UK in 2013, bringing its true-to-life, uber-luxurious, artisan Christmas trees to British homes. VIP fans of the high-end, sophisticated artificial Christmas tree company include global TV stars Oprah Winfrey and Ellen DeGeneres, and trees retail at up to $20,000 each. Founder Thomas Harman was inspired to start Balsam Hill after a family member was allergic to live trees. When he struggled to find a true-to-life, premium quality, artificial Christmas tree, he decided to create his own. With strong competition from the likes of John Lewis and other retailers, I was appointed to launch Balsam Hill in the UK, raise the brand's profile, generate credibility and drive sales in the run-up to Christmas. My aim was to achieve coverage on TV as well as in the country's best-selling home interiors magazines. I was brought back in 2014 and again in 2015 to build on our PR efforts. Campaign and Results After being appointed in the late summer of 2013, I had to work fast as many of the monthly glossies were already planning or even working on their Christmas editions. So I offered to lend Balsam Hill Christmas trees and... --- ### Rodial and Nip + Fab > PR case study: Discover how I achieved PR coverage for Rodial and Nip + Fab in The FT, The Sunday Times, Vanity Fair, Vogue, and Harper's Bazaar - Published: 2015-08-02 - Modified: 2023-02-03 - URL: https://prsuperstar.co.uk/success-story/rodial-and-nip-fab/ Rodial and Nip + Fab “Jill Kent is one of the hardest working PRs and publicists in the business. PR Superstar delivers excellence every time. ” Maria Hatzistefanis, Founder & President, Rodial and Nip + Fab As featured in... Background and Brief In 2011, former New York and London financier turned A-List skincare entrepreneur Maria Hatzistefanis, founder and president of global skincare brands Rodial, and Nip + Fab, chose me to handle her personal PR and brand PR, which I have done ever since. Rodial is a worldwide phenomenon and has earned a slice of the ferociously competitive £800m luxury skincare market in the UK thanks to high-performance beauty products that are seen as a natural alternative to cosmetic surgery. Fans of Rodial include Lady Gaga, Gwyneth Paltrow and even the Duchess of Cambridge, Catherine Middleton. Nip + Fab is premium skincare for everyday concerns at everyday prices. Designed to deliver targeted treatments for the face and body, formulas are crammed with innovative and natural advanced skin smoothing, boosting and firming ingredients. Rodial and Nip + Fab are based in London with a £20 million turnover. As Hatzistefanis wanted to be known as the face of her brands, I was bought in to grow both her personal and brand profiles, specifically in the UK and US business media where coverage commands high credibility, followed by lifestyle media, here in the UK and across the pond. Campaign and Results I created a multi-pronged PR plan including a 'personality-led' feature placement campaign... --- ### The Salt Cave > PR case study: Discover how I achieved PR coverage for The Salt Cave in The Sun, The Daily Mail, BBC, ITV and CNN - Published: 2015-08-02 - Modified: 2023-02-03 - URL: https://prsuperstar.co.uk/success-story/the-salt-cave/ The Salt Cave "PR Superstar generated thousands of enquiries and bookings for our new business. " Sofia Benke, co-founder and co-director, The Salt Cave As featured in... Background and Brief I was hired by The Salt Cave's owners to launch their natural health centre to the press and to reach out to its target audience to publicise this healthy alternative to pharmaceutical drugs. The hi-tech and therapeutic clinic in a converted church in Wandsworth, London has walls, ceiling and floors covered with a ton of salt from the Red Sea. In addition, a special machine grinds up dry rock salt and releases the tiny particles, invisible to the naked eye, into the chamber or cave where clients can simply relax on comfy chairs and inhale the dry, salt-enriched air into their lungs. This treatment can bring immense relief to people – especially children - suffering from a wide range of respiratory conditions and allergies, as well as alleviating stress, combating sleeping disorders, improving general wellbeing and enhancing sports performance for athletes. Campaign and Results As a result of the successful PR campaign, more than 25,000 adults and children have now visited The Salt Cave, and there is now a chain of caves across the UK. How did I do it? I launched a multi-pronged PR campaign, targeting the London and national press, TV, children’s media, women’s and men's health and lifestyle media, and sports media. By labelling The Allergy and Asthma Clinic, as it was then known, as the UK’s... --- ### The Knowledge Academy > PR case study: Discover how I achieved PR coverage for The Knowledge Academy in The FT, The Mail on Sunday, The Sunday Times, and BBC TV and Radio - Published: 2015-08-02 - Modified: 2025-04-22 - URL: https://prsuperstar.co.uk/success-story/the-knowledge-academy/ The Knowledge Academy “PR Superstar as the name suggests is really world-class. Jill has far exceeded our expectations. Her knowledge of journalism is second to none. She’s got all the right connections and knows how to open doors. She amazes us with the endless high-profile PR opportunities she creates. ” Barinder Hothi, Co-Founder and Managing Director, The Knowledge Academy As featured in... Background and Brief In just over five years, husband-and-wife entrepreneurs Dilshad and Barinder Hothi have gone from zero to creating the biggest training company in the world. Based in Bracknell, Berkshire, The Knowledge Academy now runs 5,000 courses - from business, finance and legal, to animation, IT and even aviation - in 210 countries, and has a turnover of £35m. Along the way, they have bagged numerous high-profile awards and are nominated for 'Rising Star of the Year' at the UK Private Business Awards 2015, sponsored by PwC. As well as helping to tackle the UK skills shortage, The Knowledge Academy has made education affordable and taken it to some of the remotest and poorest parts of the world. This has enabled everyone with internet access to learn new skills and gain qualifications that help them secure jobs and improve their lives. I was briefed to increase brand awareness of The Knowledge Academy and its offerings in the UK and ultimately drive enquiries and new business. 10 years after I first worked with the entrepreneurial duo, Barinder called asking me to PR the newest member of their now... --- ### Dynamic Running Therapy > PR case study: Discover how I achieved PR coverage for Dynamic Running Therapy in The Times, The Daily Telegraph, Vogue, GQ and The London Evening Standard - Published: 2015-08-02 - Modified: 2023-02-03 - URL: https://prsuperstar.co.uk/success-story/dynamic-running-therapy/ Dynamic Running Therapy "PR Superstar delivers time and time again, as well as keeping an eye on the details and looking after you with a personal touch. An amazing return on investment! " William Pullen, Founder and Owner, Dynamic Running Therapy As featured in... Background and Brief William Pullen, a celebrity psychotherapist with a private practice in Kensington, created Dynamic Running Therapy or DRT that combines running in parks and open spaces with traditional talk therapy. Ideal for addressing issues of stress, anxiety, depression, addictions and trauma, running therapy is less confrontational than a room or an office, as the therapist and client literally run side by side. The shared journey can lead to a strong sense of connection and collaboration with the therapist and make for a more trusting relationship. DRT sessions are held in West London and Central London and cost £150 per hour. Pullen asked me to raise awareness of Dynamic Running Therapy amongst his target audiences by generating regular media coverage for the business. Campaign and Results I offered journalists DRT sessions with Pullen in Hyde Park in return for reviews. And by working my way through health, lifestyle and feature editors in the London media, the nationals, weekend supplements, glossy magazines, and online media, I achieved a ton of media coverage. In press materials, I highlighted how DRT was very different to conventional therapy with the beauty, space and smells found in parks and open spaces allowing the client to have a greater perspective on... --- ---