A straight-talking, hard-working, media-obsessed ex-senior journo turned PR pro, with over 30 years in the business, a black book full of contacts, and an unrivalled nose for news.
I work with:
Entrepreneurs and CEOs who break the rules
Challenger companies looking to make their mark
Global businesses ramping up their reach
Talented individuals in entertainment, culture and sport
Brave and bold brands who want to stand out
PR is not easy, or cheap. But it IS powerful.
Want results? I’ll get you results.
No ifs, no buts, no BS.
Growing TikTok followers is fine. But if you want credibility, prominence and influence, traditional media still hits home. Yes, I’m talking about The Times, The Financial Times and the BBC.
When it comes to coverage, I get quantity AS WELL as quality. Because I craft compelling stories that pack a punch and journos LOVE. That’s why my clients ARE the story.
It’s how I score media coverage in:
UK national press: The Financial Times, The Times, The Sunday Times, The Daily Telegraph
International press: The New York Times, The Wall Street Journal, The Economist
Business press: Bloomberg, CNBC, Reuters, Forbes, Business Insider, Yahoo! Finance
Online: BBC News, Mail Online, The Independent, Guardian.com, The Sun Online
Television: BBC, ITV, Sky News, CNN, Channels 4 and 5
London press: BBC London, City AM, The London Standard, Metro
Glossy magazines: Vogue, Vanity Fair, GQ, Esquire, Tatler
PR Superstar is me. It was a nickname I was given in 2008, before I even started my business.
My PR is uber-bespoke, and I personally represent all my clients. So when you work with PR Superstar, you get to work WITH ME. Not a junior.
I’m neurodiverse. That gives me a bunch of superpowers, including an out-of-this-world work rate and the ability to make things happen where others can’t.
Some publicists hate the hustle of getting media coverage. I LOVE it. I’m a battle-hardened expert with over 30 years in the game. I score high profile, high credibility coverage where other PR pros fail.
And it’s why clients retain my services year after year.
Tobias Kormind, founder and CEO of Europe’s largest online diamond jeweller, 77 Diamonds, approached PR Superstar after becoming a fan of the PR I had been doing for a rival. The Mayfair-based etailer has brought diamonds to the masses by selling bespoke engagement rings, wedding rings, and jewellery for the best prices in Britain – at up to 71% less than the High Street. Read the case study
Entrepreneurs Dilshad and Barinder Hothi run the biggest training company in the world. I was briefed to increase brand awareness and drive enquiries and sales. This integrated PR campaign achieved coverage in The FT, The Sunday Times and The Mail on Sunday, as well as on BBC TV and Radio. They call PR Superstar “world-class.” Read the case study
Rugby heroes Alistair Hargreaves and Chris Wyles were discussing what life would hold after their playing days at European champions Saracens had expired. In a light-bulb moment, Hargreaves said “Why don’t we make our own beer?” I was brought in to PR their beloved brew to help raise awareness and drive sales. Media highlights included photo features in The Daily Telegraph, The Times, The Sun and The Mail on Sunday. Read the case study
I was lucky to be handed another personal PR assignment – this time for a 31-year-old businesswoman who had recently been appointed CEO of a £100M turnover company, with 500 staff and offices globally. After being let down by much bigger PR agencies, I delivered oodles of quality coverage, with this client appearing on the BBC three times no less, alongside profile pieces in The Times, The Sunday Times, The Guardian, The Independent and The Daily Mail. Read the case study
