What do we mean when we say lifestyle? And what exactly comes under the lifestyle PR banner?
Simply put, lifestyle products and services enhance our lives and the way we live it, and cover everything from food and drink and eating out, to hotels, travel and home decoration, to beauty, fashion and wellness brands.
In other words, the lifestyle landscape is vast. And competitive. Which is why ambitious brands use lifestyle public relations to cut through the noise, connect to the audience, gain greater visibility and attract new customers.
Lifestyle PR agencies, like PR Superstar, do this by creating compelling stories, content and messages around lifestyle brands that resonate with a savvy audience and generate a buzz, and – importantly –appear across the right channels, including glossy magazines, TV and social.
“PR Superstar helped us identify the most appropriate media outlets and brought us top quality national and international coverage across a range of platforms. This exposure enabled us to grow sales rapidly. If you’re looking for reliable, quality PR for your business, I wholeheartedly recommend Jill Kent.” – Andrew Clayton, CEO, Laura Ashley Hotels and Corus Hotels
What you can expect from a lifestyle PR campaign
In the UK, there are numerous lifestyle PR agencies. London especially. And they all promise the same thing: to get coverage for the lifestyle brands they work for. But for me, the quality of the coverage is key.
My clients regularly appear in the top women’s lifestyle glossy magazines including Vogue, Elle, Harper’s Bazaar and Marie Claire as well as the likes of Homes and Gardens, Tatler, Vanity Fair, Esquire and GQ. And across broadcast media too, including the BBC, ITV, Channel 4 and Sky News.
How do I do it? Some lifestyle PR agencies refer to it as their little black book. But I call it an unbeatable list of UK and global media contacts that I’ve built up over more than two decades of working in lifestyle PR and knowing exactly how to pitch your lifestyle brand story to individual journalists and editors.
Successful lifestyle PR campaigns
I was hired by the Laura Ashley team to launch their luxury hotels to the UK mass media in order to generate a buzz around their new ventures and drive enquiries and bookings. I invited key fashion, interiors, features and lifestyle journalists to the launch events and sent invitations for them to stay at the hotels. As a result, I secured glowing coverage in every UK national newspaper from a full page in The Sun to The FT, and every media title in between, including articles on the business, fashion, interiors, features and lifestyle pages. This lifestyle PR campaign also attracted global coverage in publications such as The New York Times and The South China Morning Post. Read more.
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