Remember when the number of venture capital (VC) funds was in the dozens? Today, there are hundreds of VC firms competing to invest in the next unicorn business or raise investments from family offices and limited partners.
Ambitious start-ups are as likely to do research on you, as you are on them. So with start-ups now having more fundraising choices, venture capital firms need to set themselves apart from the rest of crowd. And that means investing in a venture capital PR campaign in order to gain a competitive edge.
Venture capital public relations can highlight your credentials, boost the image of your VC firm, and promote you as a thought leader in the sector. And this makes you a more attractive option to start-ups looking for investment, and makes it easier to raise funds from HNWIs, family offices and institutional investors.
“Bold and innovative venture capital PR activity is crucial when it comes to setting out your stall in this competitive sphere. Public relations helps build reputations and strengthen relationships, and ensures VCs are attractive to start-ups and investors.” – Jill Kent, PR Superstar
Working with a venture capital PR agency
Venture capitalism is very much a trust-based industry and reputation management through venture capital PR activity is key to building trust. Investors are keen to invest their money in a VC that will make the right decisions. And start-ups are more likely to approach venture capitalists who are already well known and have a transparent track record of supporting similar types of businesses.
As a venture capital PR professional, I help VCs build trust with their audience through:
- News coverage: Ensuring stories are covered by relevant financial publications and news outlets, including stories about a new partner, an addition to your portfolio of companies, or a company taking the IPO route
- Thought leadership: Establishing key members as authorities in the venture capital sphere through interviews, articles and white papers
- Speaking opportunities: Booking keynote talks, panel discussions or podcast interviews
- Key messaging: Coaching team members on messaging and branding to ensure a consistent ‘voice’ at all touchpoints
- Media training: Making sure key members of the fund can speak with authority and are comfortable in front of the camera and on-message.
Need a powerful and strategic venture capital PR campaign?
I get you into the places that matter
