In the past, CEOs, entrepreneurs and business managers used to enjoy relative anonymity, and let their brands speak for themselves. Not anymore. 24-hour news coverage and the rise of social media have brought the people behind the brands to our attention, and we’re hungry to find out more.
But without a strategic plan in place, or the correct training and guidance, it can have disastrous consequences. How many successful brands have come undone because of an ill-timed, or ill-conceived comment on Twitter from their CEO?
With accountants to look after your finances and lawyers to handle your legal affairs, it makes sense to employ the services of a personal public relations consultant to work with you on your personal branding.
Personal PR activity can help you build your reputation, gain exposure within your industry, change public opinion and manage a crisis if things go wrong. It can help shine a spotlight on your business. And ensure the message you’re communicating is powerful and consistent.
Before I start any personal PR activity, I spend time getting to know you and your skillset and discovering what you want to achieve from a personal public relations campaign. How did you get where you are today? What makes you unique and what are your strengths? What remarkable story do you have to tell?
How are you currently perceived in your industry? How would you like to be known? Do you want to be the go-to expert on TV and a ‘talking head’ for your industry? Or a regular speaker at conferences? Or would you rather see yourself in the business pages of the broadsheets? Or raise your social media profile and online presence significantly?
Acting as your personal UK press office, I use key editors, producers and journalists to build your profile on TV, in print and online, and keep you ahead of the competition.
To date my personal PR clients have appeared in The Financial Times, The Sunday Times, The Times, The Daily Telegraph, Vanity Fair, Vogue, GQ and Esquire, and on the BBC, ITV, Channel 4, Channel 5, Sky News, and CNN – to name a few.
“I cannot speak highly enough of Jill Kent, or her PR services. She will always go well above and beyond the call of duty to ensure we get maximum exposure. She is personable, but ruthlessly driven and efficient at the same time – a PR Superstar in every sense of the word.” – Richard Reid, Founder and Managing Director, Pinnacle Therapy
Successfully launching the Charisma Masterclass in London for Pinnacle Therapy’s Richard Reid is just one of the many PR campaigns I’ve run for the brand. By positioning Reid as Mr Charisma, I gained coverage in The Times, The London Evening Standard and on the BBC News website together with TV interviews on Sky News Sunrise and ITV Good Morning Britain. Read more.
I was approached by Rodial, and Nip + Fab founder, Maria Hatzistefanis AKA Mrs Rodial, to grow the profiles of her innovative beauty brands and raise her personal profile. The beauty PR activity positioned Hatzistefanis as a rising star in the female entrepreneur world. As a result, the campaign achieved features in the likes of The FT, The Sunday Times, The Times, The Daily Telegraph, The Sunday Telegraph and The Mail on Sunday. Read more.
Personal PR activity can raise your profile and showcase your personal brand.