When it comes to marketing a product, the biggest challenge is differentiation. Products that have been around for a while, sometimes even decades, can blend into each other after a while. When audiences experience decision fatigue, they tend to pick the easy option. And that means purchasing the same product they’ve bought for years.
So how do you get people to change? How do you introduce an established product to a new audience?
How can established brands continue to make a mark in a rapidly changing consumer landscape?
With Product PR.
“Jill has done a terrific job for Balsam Hill! It’s now our eighth year working together! It’s a pleasure to work with her – her can-do attitude, hard work, and enthusiasm make her a great business partner.” – Pablo Diaz Barriga, Ecommerce Director, Balsam Hill
For your consumer product PR campaign to be successful and achieve your objectives, I start with a couple of questions:
Once these are established, the next steps include:
After being appointed by Balsam Hill Christmas trees I launched an innovative product PR campaign that resulted in coverage in every major interiors magazine, from Conde Nast’s House & Garden to Ideal Home, as well as celebrity shoots, celebrity endorsements and TV coverage on some of Britain’s biggest shows including ITV’s The X Factor and The Jonathan Ross Show, and BBC1’s Saturday Kitchen. Read more.
Also see: Product launch PR
Want to work with a results-driven product PR agency?