Healthtech PR: Using PR to build trusted relationships

HealthTech PR

Technology is revolutionising the healthcare sector. Wellness apps, wearable devices, robotics and remote diagnostics are all helping towards better healthcare delivery.

With so many technology companies involved, the healthtech landscape is a crowded one. And the rapid advances in science and technology, mean healthcare companies have to work hard to gain credibility and build trust.

Good communication around new developments in health technologies is vital, which makes a bold and creative healthtech PR strategy essential.

A comprehensive healthcare PR campaign can raise brand awareness, earn you industry recognition, drive new business, help raise funds, establish thought leadership opportunities, influence key decision makers, educate prospects and build trusted relationships with your audience, whether that’s regulators, investors, clinicians, patients or the general public.

“With healthcare technology now one of the fastest growing tech sectors, a results-driven healthtech public relations strategy helps you cut through the noise.”Jill Kent, PR Superstar

What you can expect working with a healthtech PR agency

As a healthtech PR agency, PR Superstar works with technology clients, from fast-growing SMEs to multinational companies, which provide healthtech services to primary care providers, GPs, hospitals and care settings.

Whether you’re launching a new healthcare technology solution, building brand awareness around your products, or raising funds, a successful multi-channel healthtech PR campaign that focuses on reliable, trustworthy and engaging content helps to educate and build trust with your audience and create a positive ongoing relationship.

PR Superstar’s healthtech PR services include:

  • Messaging: Ensuring there’s cohesive, defined messaging across the organisation, that reflects who you are as a healthtech business, as well as your history, USP and goals
  • Content creation: Creating shareable content that’s science-based and supported by research for a particular audience, such as investors or analysts
  • Media relations: Developing powerful news stories to ensure your story reaches the key healthtech, healthcare and technology journalists, editors and broadcasters
  • News coverage: Gaining coverage in health, science and technology publications, as well as the mainstream press
  • Thought leadership: Ensuring your healthtech business is at the industry forefront, through white papers, podcasts, webinars, blogs and op-ed pieces
  • Media training: Ensuring the senior management team are confident and informed when talking to the technology and healthcare press.

Want to work with an experienced healthtech PR agency?

HealthTech PR

Want to join the PR revolution? Call me now on +44 (0)77604 70309

I get you into the places that matter

The Times
Financial Times
Evening Standard