Launching a new business is exciting. But it can also be expensive. The landscape is crowded and competitive and consumers are demanding. It’s no wonder 8 of 10 new businesses fail to make a mark.
If you’re planning a new business launch, it’s critical to have a launch PR campaign in place that’s original, memorable and results-driven if you want the business to get off to a flying start. Any launch PR strategy has to communicate early brand messaging and work hard to engage your first audiences.
“We are delighted with PR Superstar’s work for Clockjack. Jill Kent worked incredibly hard at achieving media coverage based on our objectives and over-delivered against our expectations!” – Jerry Goldberg, co-founder, Clockjack
A big launch PR London event in some swanky bar is a fun way to celebrate the launch of your business with all your family and friends. But is it likely to get you a whole load of coverage from journalists and deliver your key messages? Maybe not. There are much better ways to spend your launch PR budget.
A powerful launch PR campaign is likely to combine traditional PR methods, online tactics, media interviews and events. PR Superstar’s business launch PR services include:
I was hired by the former MD at Terra Firma, the private equity group and the former COO of Centre Parcs Europe to handle the launch PR for their new business venture, Clockjack, an ethically reared, free-range rotisserie chicken start-up. As part of the campaign I organised food deliveries to the offices or homes of London journalists, and ensured press releases were delivered just before lunch along with stunning imagery. Read more.
Also see: Product launch PR
Find out how a launch PR campaign can help your new business get started.