High-net-worth individuals come under more media scrutiny than mere mortals, with online channels and media outlets quick to focus on wealth and income but not so much on philanthropic work.
A high-net-worth PR campaign seeks to redress this by highlighting an individual’s charitable efforts and in doing so building trust and a strong reputation for doing ‘good works’.
For those individuals who head up an organisation, this is good business too, as consumers worldwide prefer to buy from, work at and invest in companies that give back to society.
But any HNWI public relations activity mustn’t be self-serving and needs to be handled sensitively and carefully. There is no one-size-fits all. Every situation requires tailor-made PR activity and a personalised plan of action to suit the individual.
“A range of PR measures ensure various HNWIs have their charitable endeavours recognised while also highlighting the incredible work of the charities themselves.” – Jill Kent, PR Superstar
Delivering a PR Campaign for a HNWI
PR Superstar is used to working with successful people and high-net-worth individuals from the worlds of business, sport, entertainment and the creative industries.
All HNWI PR activity is strategic and individual, and includes a blend of PR activities in order to showcase your philanthropic efforts and includes:
- Securing media coverage: Putting an effective media strategy in place and working with a vast network of journalists and editors to ensure you earn coverage in the mainstream press as well as leading business and industry publications
- Sharing through social: Using personal and organisational social platforms, where appropriate, to share stories of charity events and charity work
- Managing press enquiries: Acting as a personal press office and handling all press enquiries
- Personal storytelling: Helping you control the narrative by telling your personal story around your philanthropic work and the reason for your involvement
- Managing online reputation: Working with influencers and media outlets to manage your reputation online. Ensuring profiles (such as Wikipedia) are up-to-date and include your latest work.
Find out more about PR Superstar’s HNWI services.
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