London PR Consultant and Publicist: How I Work

I know what makes a story – and I know what makes yours worth telling.

I know how to get you coverage others can’t.

I know the editors, journalists, podcasters and producers that matter.

I won’t waste my time, or yours. Or your PR budget.

You get coverage that gets read. Podcasts that get heard. A reputation that arrives before you do.

“Jill Kent of PR Superstar is phenomenal at what she does. As a start-up brand, we could never have hoped to get this kind of exposure without Jill and her expertise. I honestly have no idea how she does it, but I love it!”
Nick Croft-Simon, Co-Founder & CEO, White Rabbit (gluten-free pizza brand)

I get you the results you want, when you want.

That’s how good PR should be – that’s my PR approach.

Based in London. Working with clients globally.

Ready to join the PR revolution?

The PR Superstar manifesto

Find a great hook

How This London Publicist Finds Your Story

Most PR pitches get ignored. Journalists delete hundreds of emails a day – they can spot a lazy angle in seconds. Generic outreach. Weak hooks. Stories that sound like marketing copy, not news. I’ve been on both sides of that inbox. I’m an NCTJ-qualified journalist turned publicist with 30+ years in media. I know what makes an editor lean in – and what makes them hit delete without reading past the subject line. I dig deep to find the story behind your brand that’s genuinely newsworthy. The angle that makes journalists want to pick up the phone. Not spin. Not puff. A story that earns coverage because it deserves it. No story? I’ll tell you straight – before you waste a penny. A story worth telling? I’ll make sure it lands.

Know the right people

The Media Contacts That Matter

Too much PR relies on databases and blind outreach. Mass emails from agencies to journalists who’ve never heard of them. Pitches that land in spam or get deleted unread. I work differently. Thirty years in the media – first as a journalist, now as a London publicist – means direct relationships with the journalists, editors, producers and podcasters who shape opinion. Built over years, not bought from a database. I know who covers what. I know how they like to be approached. I know what makes them say yes, because I’ve been pitching them for years and they still pick up. You don’t need coverage everywhere. You need coverage where your customers, investors, and partners are paying attention. That’s what I deliver.

Work Hard

Neurodiverse Focus. Relentless Delivery

PR lives or dies in the details. One missed follow-up call. One forgotten deadline. One sloppy pitch. That’s all it takes – and the opportunity’s gone forever. Too many agencies juggle too many clients. Balls get dropped. Your campaign gets handed to a junior. You’re left chasing for updates. I’m neurodiverse – which means hyperfocus, obsessive attention to detail, and the kind of relentless follow-through most people simply can’t sustain. A JP Morgan study found autistic professionals work 48% faster and up to 92% more productively. That’s not a quirk. That’s my edge – and it becomes yours. Every pitch checked. Every journalist chased. Every deadline hit. Every opportunity tracked. Nothing slips. Ever.

Get results

PR Results That Speak for Themselves

If your PR agency only talks about ‘brand awareness’ and ‘share of voice,’ ask what else they’ve got. I don’t do vague. I secure coverage in the media outlets that matter. I build profiles that do the talking for you. I deliver outcomes you can actually point to – coverage that fills your pipeline, not just your press folder. No vanity metrics. No excuses. Just results you can take to the board. If you’ve been burned by PR that over-promised and under-delivered, you’re not the first. That’s why I work differently: straight talk, no fluff, and results you can measure – delivered fast.

Want to join the PR revolution? Whatsapp me now on +44 (0)77604 70309

I get you into the places that matter

BBC
The Times
Vogue
Financial Times
GQ
Bloomberg