I’m working with more CEOs and founders than ever before to deliver hard-hitting CEO PR activity that raises profiles, increases credibility and helps build an authentic brand.
I remember a time, not that long ago, when the CEO was the big guy with the big office. (And it was always a guy.) His customers didn’t know who he was. The staff rarely saw him. And he only appeared at board meetings.
The CEOs and founders I work with today are very different. They know that PR for CEOs is an essential part of their marketing mix. They understand that their personality, their vision and their communications strategy is key to gaining a commercial advantage over their competitors and ultimately, creating a successful business.
The savvy CEOs I know also understand that today’s consumers want the companies they buy from to have the same values as they do. They know that being visible and engaged is the way to build a strong and loyal following. Think about companies like Apple. They built a huge fanbase, not just because of their products but because people believed in the late Steve Jobs. CEOs with a strong personal brand help to retain and attract top talent too, as well as strengthen investor relations. I’ve seen investors more willing to invest in my clients and their companies because the CEO was regularly appearing in the national press and on TV, clearly communicating their vision and leadership.
This is why CEO public relations is so good for business. Simply put, the companies that perform best and last longest are those whose CEOs act as the face of the business.
“Jill has consistently delivered high-quality, considered and targeted multi-media coverage. The authenticity and value of such editorial coverage has proved to have a far greater ROI and at a fraction of the cost of traditional advertising campaigns. A hard-working, straight-talking, true PR Superstar!” – Alex Crass, Marketing Director, Opus Talent Solutions
Looking for CEO PR? Here’s what I offer
Today’s consumers are looking for authenticity. So CEO PR is not about trying to change who you are or what you stand for: it’s about uncovering what kind of CEO you are – a technical innovator, an industry disruptor, a creative visionary – and the kind of projects and ideas you’re passionate about.
CEO public relations is about ensuring your messaging is consistent, open and honest, irrespective of what platform you’re on, from traditional media and press conferences to social media and television interviews.
“CEO PR humanises a company. When everyone knows the person behind the brand, it’s easier to make a connection with customers, employees and investors.” – Jill Kent, PR Superstar
My CEO PR services include:
- Media visibility: I make it my business to secure major media coverage in national and international press, global TV and radio for the CEOs and founders I work with. I do this through my network of producers, journalists and editors who I’ve built relationships with over the years, and by knowing what stories are most likely to spark interest and achieve coverage.
- Thought leadership: By establishing you as a thought leader in your industry, journalists and editors will seek you out for your input or perspective on an industry issue. I help establish CEOs as thought leaders and industry experts through expert opinion columns, contributing articles, white papers and public speaking. Events such as a roundtable discussion or a keynote address gives you an opportunity to raise your profile and that of your organisation.
- Social media: Social media engagement gives CEOs and founders an opportunity to reach a wider audience and communicate directly with consumers, journalists and employees. I work with CEOs to ensure the messaging on social platforms such as Twitter/X and even TikTok is consistent, engaging and right for the audience.
- Media training: Fundamental to the success of any PR activity is knowing how to talk to and engage with the media. Media training ensures your tone of voice is established, your key messages are defined, and your delivery skills are up to speed, so you sound natural and comfortable, whatever the circumstances.
Successful CEO PR case studies
I was hired by Opus Talent Solutions to boost Amy Golding’s personal profile as a business leader and the youngest female CEO of a £100M turnover company in the UK. Knowing the press are keen to cover stories about women in tech, I angled the PR around Golding being on a one-woman mission to diversify the tech talent pool in the UK. She appeared regularly on BBC News and Sky News and was profiled in the likes of The Times and The Sunday Times. Read more.
Want to work with a CEO public relations expert who gets great results?
I get you into the places that matter
