PR Consultant London UK - Jill Kent PR Superstar

About Jill Kent – Freelance PR Consultant and Publicist in London

Me starting out my career as a trainee journalist back in ‘92

For three decades, I’ve made leaders, founders, brands and talented individuals impossible to ignore.

I’m Jill Kent – the London publicist and PR strategist trusted by CEOs, entrepreneurs, innovators and disruptors to cut through the noise. From chasing scoops as a senior news journalist to crafting PR stories that lead conversations, I know how to get you in front of the media people who matter.

People often ask: “What does a public relations consultant do?” Spoiler: PR isn’t cocktails and canapés. And it’s not long boozy lunches (anymore). It’s both early mornings and late nights, relentless pitching and rocket‑fuelled storytelling that lands your name where it matters most.

This is me today, thankfully I shed the ‘90s perm.

Over 30 years in journalism and PR, I’ve done it all – print, broadcast, digital, podcasts, socials, newsletters – leading campaigns for global brands, scrappy startups and ambitious individuals who want their name in lights.

Who Hires Me and Why

PR Superstar is for founders and CEOs who know PR isn’t a cost – it’s a strategic investment.

I tie PR directly to revenue, market position and long-term brand power, turning visibility and credibility into measurable advantage.

Business leaders bringing game-changing products, services or ideas to life.

With three decades of campaigns under my belt, I don’t just influence markets – I build reputations that stick and stories that sell.

Global brands that need a trusted UK media strategist in a cut-throat market.

I have long-standing relationships with key players at the most respected news and media outlets – including editors at BBC News, The Sunday Times, The Financial Times and beyond.

Influential players in sport, business, entertainment and culture who aren’t chasing quick wins and want more than a moment of hype – they’re building legacies.

I obsess over your reputation – amplifying it, defending it and locking in the kind of authority that lasts.

From Breaking News to Building Brands

I cut my teeth chasing front page news then flipped the script to help founders, entrepreneurs, CEOs and people of influence become the headline. Since launching PR Superstar in 2008, I’ve built one of the UK’s most powerful media contact networks and propelled hundreds of people and brands onto the nation’s biggest stages:

Chief Reporter (1995–2000) – after learning my craft on a typewriter at journalism school, I went on to break exclusive stories and produced a string of hard-hitting front pages.
Senior PR strategist and communications manager (2000–2008) – masterminded high-profile PR campaigns for the NHS, West Midlands Police, and the Office of the Deputy Prime Minister.
Founder, PR Superstar (2008–present) – advising entrepreneurs, global brands and high-profile individuals in business, sport, entertainment and culture. My passion for PR is about turning people and brands into stories that everyone’s talking about. I love crafting headlines that Google ranks, ChatGPT cites, and humans can’t ignore.

London-based PR Superstar gets you media that creates impact, opens doors, builds authority, drives growth and positions you to win.

An early rendition of the PR Superstar website from 2009

What makes this PR consultant tick

Every challenge I take on sharpens my ability to deliver under pressure. Whether I’m crafting a campaign strategy or securing front-page coverage, I combine discipline, instinct, and just enough swagger to make every campaign irresistible and unforgettable.

London Lover

Even though I’m a Northerner, I LOVE London: the vibe, the culture, the cuisine, the people, and the architecture. It’s a great place to do business. No matter where I go, it will always be my favourite city.

Music Fanatic

I’m a trained drummer and a former indie rock band member, from the ‘Cool Britannia’ era. Remember the heady days of Oasis v Blur in ’95? My fav current bands are Wolf Alice and The Last Dinner Party.

Rock Climbing Obsessed

I’m a member of indoor climbing clubs and rock climb and boulder 3-4 times a week. My personal climbing coach is training me to tackle the world’s hardest routes. Bouldering is my passion. I love it so much that I have climbed with a broken toe and sprained finger!

Sporty Spice

When I’m not landing tier one media placements, I’m on the slopes in the Alps, tackling black runs; or surfing on cold, rugged UK beaches. Because frankly, comfort zones are for dullards.

Fast Cars

I buy a different car every year and am currently working my way through Porsche, starting with a 911 Turbo. Before that, I went through the BMW M Series. My favourite? The legendary and kick-ass BMW M3. I think an Aston Martin may be on the cards next, specifically a DBS V12 Superleggera.

Albert Einstein

The physicist Albert Einstein is an inspiration. His quote: “The difference between genius and stupidity is that genius has its limits” is a particular favourite of mine. It’s more relevant now than ever.

Quick Fire FAQs

Who is Jill Kent of PR Superstar?

Jill Kent is a freelance PR consultant and London publicist with 30+ years in journalism and PR. She gets clients into the media that matter – print, broadcast, digital, podcasts, socials, newsletters – without the fluff. Entrepreneurs, CEOs, founders, influencers and global brands hire her because she delivers results: revenue, credibility and authority. No BS, no endless strategy decks – just relentless pitching, sharp storytelling and coverage that sticks. Jill doesn’t chase attention for the sake of it; she makes you visible where it counts. If you want excuses, hire someone else. If you want PR that works, hire her.

How is a freelance PR consultant different from a PR agency?

Simple. Agencies give you teams, meetings, waffle and a bill that makes your eyes water. I give you me – one London publicist with 30+ years of hard media graft. No juniors, no red tape, no spin. I cut through the noise and get you headlines. End of.

What services does PR Superstar offer?

Senior PR counsel, communications strategy, media relations, brand storytelling, press office management, thought leadership placement, and crisis communications for entrepreneurs, CEOs, brands and people of influence who demand results.