When it comes to public relations, it pays to work with a professional.
Coverage in the national newspapers or an interview on BBC TV News is worth its weight in gold if you’re launching a new product or business or trying to raise your profile. And professional PR support is absolutely essential if you or your business face some kind of crisis.
But did you know there are different types of PRs you can work with, from freelance PR consultants to public relations agencies. So who should you choose?
A public relations agency is a team of PR pros, including account managers, who may specialise in one particular sector such as beauty or property.
On the other hand, a freelance PR consultant is likely to be a public relations solopreneur, like PR Superstar, a results-led senior PR pro who’s worked for years in the business and has achieved outstanding results along the way.
The personal relationship you build with a PR freelancer is second to none. They’re the only person you work with so they quickly understand who you are and what your business is all about. With an agency you may start off talking with a director but very quickly your point of contact may be a junior member of the team with very little experience.
Freelance PRs can be more reactive too. Perhaps something on social media needs addressing quickly or a journalist requires a quote. A freelancer can respond fast. Whereas an agency may have a layer of account managers to work through in order to get something done.
An experienced freelance PR consultant has a passion for every PR campaign they work on. And that’s often unmatched by agencies, even good ones. Freelancers are business owners too and the success of their business relies on their reputation and the ability to deliver 100% on each project. It means they’re likely to go over and above when it comes to your PR activity.
And then of course there’s the cost. No decent PR professional is cheap. But chances are an agency will be significantly more expensive than a freelancer as they have overheads and staff to pay for. With a freelance PR professional, you’re paying for their expertise, contacts and results. Not a nice swanky office somewhere in Soho.
Client satisfaction is key too. As a freelance PR consultant with over 25 years in the media, so many clients come to PR Superstar having had a disappointing experience with a big PR agency including results, costs and accountability.
This doesn’t apply to all PR agencies, of course. But it is one of the many reasons companies choose to work with experienced PR freelancers like PR Superstar.
A PR freelancer with all the experience of a big PR agency is the best hire you can make.
A freelance public relations consultant must have: