I quickly pulled in the results too, with multiple profile pieces in the London and national media including numerous full-page and double-page spreads in the likes of The Daily Telegraph. To prick the interest of journalists, I created a ‘Diamond Masterclass’ so they could learn about diamonds and the all-important 4Cs. This approach caught the eye of the likes of Tatler magazine and The Times. I secured further media coverage in The FT and on BBC TV with mouthwatering statistics about the global price of diamonds increasing by up to 30% and beating nearly all other forms of investments. I also organised a press trip with Dominguez to Europe’s diamond capital, Antwerp, which resulted in oodles of international coverage including a five-minute film that played on Sky News every hour on Christmas Day.
Dominguez also appeared before audiences of millions on national and international TV, including the BBC, ITV, Channel 4 and Sky News, and CNN and Bloomberg TV.