Background and Brief
I first worked with fitness guru Tim Walker and his business, Evolution of Man, in early 2013 to PR his no-nonsense training programme, Warrior Workout. In 2016, Walker opened his own gym in the City of London and ahead of the ambitious expansion, he wanted to create a buzz around the fitness programme and ultimately, drive bookings.
His 12-week hardcore, zero-to-hero male-only Warrior Workout is aimed at time-poor high-flyers in the City of London and costs £4,000 per package. The programme helps men burn more than a stone in fat as well as build the same in muscle using unconventional equipment, such as sledgehammers, tractor tyres, and beer barrels. The up to four-times-a-week male body transformation programme includes 1-2-1 personal training, nutritional advice and lifestyle plans, and guarantees that ‘warriors’ will get in the best shape of their lives.