Open any lifestyle magazine, or Sunday supplement and you’ll find a story about a chef and their new restaurant. Or coverage on the latest uber-trendy hot spot for food lovers and the rich and famous.
How do they do it? Why do some restaurants become a roaring success, even in a tough economic climate? Whilst others – which also have a great menu and good service – struggle to survive and eventually close? The restaurant business is booming and each week there seems to be a new kid on the block. How can you be sure it’s your restaurant that customers flock to? And not the one down the road?
Publicity. Publicity. And more good publicity. A targeted and well-run restaurant PR campaign is one of the most effective ways to make sure your restaurant stands out.
There’s fierce competition when it comes to getting a restaurant review in a monthly or even weekly publication. But with many years experience in restaurant PR, I know what works. I have an expansive list of UK and international media contacts within the hospitality industry too, including food writers, lifestyle editors, restaurant reviewers, travel journalists, trend influencers, and TV and radio broadcasters. And I also engage with high-profile food bloggers and online writers to create a buzz and drive footfall.
So whether you’re launching a new restaurant concept, or you want to raise the profile of an existing venue, I work hard to create compelling stories that showcase your brand and give an insight into the personalities involved. It’s why my clients regularly feature in The Sunday Times, The Independent, Observer Food Monthly, Metro, The London Evening Standard and Time Out, plus trade publications like Restaurant, and The Caterer. Not to mention ITV1 This Morning, Channel 4 Sunday Brunch and BBC1 Saturday Kitchen.
“PR Superstar is a breath of fresh air. Jill Kent delivers more in the first six hours than PR agencies do in the first six months! Jill is driven, connected, no-nonsense and importantly, really focused on results. I love you Jill…” – David Moore, founder and owner of Pied à Terre and L’Autre Pied
Food entrepreneur and celebrity restaurateur David Moore, asked me to raise his personal profile and – in doing so – that of his restaurants too. Find out how, through a restaurant PR campaign, I secured coverage in countless national newspapers as well as on BBC News and CNN. Read more.
I was approached by Ristorante Frescobaldi’s founders who wanted quality media coverage for their London-based eatery. PR activity for the restaurant included a lunch or dinner with journalists, and a focus on the brand’s rich heritage. As a result, I secured coverage in high-end magazines including Tatler, Harper’s Bazaar and GQ. Read more.
How can a targeted restaurant PR campaign help you or your restaurant business?