Journalists were also invited to have lunch with Ristorante Frescobaldi’s founders, with a City AM writer and photographer producing a half-page profile piece on them and their restaurant. It attracted further interest from the likes of Bloomberg, The FT and the BBC.
PR for a ‘guest chef’ event at Ristorante Frescobaldi helped to ensure it was a sell-out, with an influential article placed in The London Evening Standard. The restaurant hosted a pop-up with A-list head chef Franco Aversa, from Aurora, Capri’s most exclusive restaurant, whose celebrity fans include the likes of Giorgio Armani, Jay Z and Beyonce, Michael Douglas and Catherine Zeta-Jones, and Dolce and Gabbana.
Ristorante Frescobaldi London has been so successful that another 10 restaurants under the Frescobaldi brand – again in partnership with The Good Food Society – are planned globally, from New York to Milan and Dubai to Tokyo, starting in 2017.