Background and Brief
Ristorante Frescobaldi is the first UK restaurant by Italy’s oldest and most respected wine dynasty, the famed Frescobaldi family of Tuscany, who have been making wine since 1308. The 708-year-old Florentine winemaking dynasty – whose vintages have been enjoyed through the ages by Michelangelo, Donatello, the Pope, and King Henry VIII – partnered with restaurateurs Sanjay Nandi and Levent Büyükugur, of The Good Food Society, a London-based hospitality group, to open the fine dining eatery off Savile Row in Mayfair.
After seeing my work for another client – and being impressed with the media coverage in terms of quality and quantity, plus the speed at which I made it all happen – Ristorante Frescobaldi’s founders approached me to help with their PR. After an initial blast of high-profile coverage following Frescobaldi’s opening at the end of 2014, their PR agencies had struggled to get regular reviews, interviews, and articles as the restaurant was no longer considered ‘new’ and therefore not of press interest. And with around 250 restaurant openings in London alone in 2016, it was increasingly hard to stand out from the crowd and attract journalists’ attention.