Fitness PR: Ensuring your business is in peak condition

When it comes to the fitness industry, customers, quite literally, come in all shapes and sizes. And that means there’s something for everyone: from sweaty gyms and high intensity training to pilates studios, running clubs and online workouts. And no fitness activity is complete without at least one bit of fitness kit.

Whatever type of fitness business you have, from personal trainers and fitness coaches to gym companies and equipment providers, fitness PR supports its expansion and success by helping you build long-lasting and loyal relationships with your customers.

That means sharing uplifting, engaging and exciting stories about your brand with key industry people, from health and fitness journalists to social media influencers and fitness bloggers.

So whether you need a B2C or B2B campaign, public relations helps your brand get in the best shape ever.

What you can expect from working with a fitness PR agency

As a PR professional, it’s my job to build your brand’s visibility and authority, whether you’re an established business or new on the fitness scene. I do this through:

• Outstanding media relationships: I work closely with leading health journalists and editors, as well as key opinion leaders, celebrities and educators. It’s why my clients’ fitness stories regularly appear in The Sunday Times, Men’s Health, Women’s Health and on BBC, ITV and Channel 4.
• Unbeatable storytelling: I know the kind of stories journalists are looking for. So I take your news and updates and create a fitness story with an interesting angle that’s guaranteed to garner interest in the national, consumer and trade press, as well as across social media.

Fitness PR Success Stories

I first worked with fitness guru Tim Walker and his business, Evolution of Man, to PR his no-nonsense men-only training programme, Warrior Workout. When Walker then opened his own gym, he wanted to create a buzz about it. I secured coverage in health and fitness-focused Men’s Health and Men’s Fitness, as well as GQ, Mr Porter and Esquire. Read more.

I worked with Tim again on his women-only Evolve Fitness brand and invited female journalists to experience a whole month’s worth of training. My press release caught the attention of health, fitness, wellness, beauty, lifestyle and feature writers and editors, from Marie Claire to Vogue to The Sunday Times. Other PR highlights included a full-page review in The Daily Telegraph and a double page spread in Women’s Health. Read more.

William Pullen of London’s Dynamic Running Therapy asked me to raise awareness of his fitness and therapy service to his target audience. PR activity included a running session with William with an emphasis on mental health. Publicity was earned in the Metro and The London Evening Standard as well as GQ, Esquire, and Vogue. Read more.

Discover how my PR services can get you the results you want.