PR Case Studies

Boosted sales. Raised profiles. Enhanced credibility. Increased profits. Better awareness. Just some of the results I achieved with successful PR activity.

Read the latest PR Superstar public relations case studies.

Diamond Manufacturers

This multi-channel PR campaign for diamond entrepreneur Vashi Dominguez focused on his expert status and personal story. The campaign achieved coverage from Tatler to The Times, BBC to ITV, and CNN to Sky News. Read the case study

Pied a Terre and L’Autre Pied

David Moore, the owner of London’s Michelin-starred Pied à Terre and L’Autre Pied, is a celebrated restaurateur and TV personality on the likes of Masterchef. This PR campaign focused on his colourful 30-year career and ensured coverage in The Times, The Sunday Times, The FT, and ITV. When I launched his pop-up restaurant – AA Gill came to review it. Read the case study

Virtual Internships

I was hired to PR this entrepreneurial duo’s second business venture after securing national and international media coverage for their first. This latest campaign notched up not just one but two TV interviews on BBC News and I have been retained to continue with PR work for both businesses. Read the case study

Wrestling Travel

After gaining multiple national coverage for serial entrepreneur Lee McAteer’s travel brands, I was asked to PR his latest venture, Wrestling Travel. My PR soon the caught the attention of the press, with three media requests alone from the BBC asking for interviews, spanning radio, TV and online, with a combined audience of hundreds of millions in the UK and around the world. Read the case study

The Crystal Maze LIVE

Case study coming soon…

The White Rabbit Pizza Co.

Case study coming soon…

Invasion

After being told by ‘TV Dragon’ Duncan Bannatyne that he’d never be able to compete with one of America’s best known brands, Lee McAteer set out to prove him wrong. The young entrepreneur’s mix of summer camp, gap year and tour companies aimed at UK Millennials is set to turn over £4M in 2017. Editors working on The FT to The Times to the BBC wanted interviews after I was brought on board as his personal PR. Read the case study

Wolfpack Lager

Rugby heroes Alistair Hargreaves and Chris Wyles were discussing what life would hold after their playing days at European champions Saracens had expired. In a light-bulb moment, Hargreaves said “Why don’t we make our own beer?” I was brought in to PR their beloved brew to help raise awareness and drive sales. Media highlights included photo features in The Daily Telegraph, The Times, The Sun and The Mail on Sunday. Read the case study

Tide

Case study coming soon…

Wildstone

Case study coming soon…

The Knowledge Academy

Entrepreneurs Dilshad and Barinder Hothi run the biggest training company in the world. I was briefed to increase brand awareness and drive enquiries and sales. This integrated PR campaign achieved coverage in The FT, The Sunday Times and The Mail on Sunday, as well as on BBC TV and Radio. They call PR Superstar “world-class.” Read the case study

Dynamic Running Therapy

William Pullen, the celebrity psychotherapist, asked me to publicise Dynamic Running Therapy, which combines running with traditional talk therapy. After inviting journalists for a session, I achieved coverage in The Times, The Daily Telegraph, Vogue, GQ, The London Evening Standard and Metro – to name a few. Read the case study

Opus Talent Solutions

I was lucky to be handed another personal PR assignment – this time for a 31-year-old businesswoman who had recently been appointed CEO of a £100M turnover company, with 500 staff and offices globally. After being let down by much bigger PR agencies, I delivered oodles of quality coverage, with this client appearing on the BBC three times no less, alongside profile pieces in The Times, The Sunday Times, The Guardian, The Independent and The Daily Mail. Read the case study

Barrows Global

Case study coming soon…

Balsam Hill

Balsam Hill, makers of luxury Christmas trees hired me to launch the brand in the UK and drive sales in the run-up to Christmas. As a result of this integrated PR campaign, Balsam Hill featured in every major interiors magazine, plus Britain’s biggest-selling women’s magazine, as well on ITV1 The X Factor and ITV1 The Jonathan Ross Show. Read the case study

Laura Ashley Hotels

I was hired by the Laura Ashley team to launch their hotels to the UK and international mass media in order to generate a buzz around the new venture. I secured coverage in every UK national newspaper from The Sun to The FT, as well as The New York Times and The South China Morning Post. Read the case study

Evolve Fitness

No-nonsense Warrior Woman Workout transforms desk-bound women’s physiques from “zero to hero” in just 12-weeks – by slamming sledgehammers, climbing ropes, lifting chains, and dragging a sled. I was hired to raise awareness of this new fitness programme among the UK mass media, including women’s titles and weekend supplements. And the results rolled in…with writers from the likes of Grazia, Marie Claire, Vogue and Women’s Health signing up to do press reviews. Read the case study

REL Capital

Left frustrated and disappointed by big national PR agencies, REL Capital’s founder and Chairman Andy Scott brought in PR Superstar – I didn’t hang around, delivering huge profile features on him and his businesses, pretty much across the British mainstream media, including print, TV & radio, and online. Highlights included full-page articles on him in The London Evening Standard and The Financial Times, plus broadcast interviews on BBC Radio 4 and BBC News. Read the case study

Ristorante Frescobaldi

Ristorante Frescobaldi is the first UK restaurant by Italy’s oldest and most respected wine dynasty, the famed Frescobaldi family of Tuscany, who have been making wine since 1308. The campaign targeted top-tier luxury lifestyle, travel, business, food and wine media and achieved coverage in GQ, Esquire, Marie Claire and Harper’s Bazaar. Read the case study

Clockjack

A former Managing Director at Terra Firma, the private equity group, teamed up with the former Chief Operating Officer of Centre Parcs Europe to launch Clockjack, an ethically-reared, free-range rotisserie chicken start-up. Our PR caught the eye of the city and business press including the likes of BBC News, Sky News, and Bloomberg TV. Read the case study

William Wood Watches

Case study coming soon…

Prezola

Fortysomething couple Dom and Ali Beaven turned Prezola into the UK’s favourite wedding gift list service – even bigger than the famous John Lewis gift list. PR focused on their colourful personal story behind the business, with highlights including a TV interview with BBC News and profile features on the entrepreneurial pair in The Times and The Daily Telegraph. Read the case study

CRCC Asia

This global recruitment company hired me to grow awareness of their services in the UK and US. I focused on the growth of internships in China and the young British Mandarin-speaking owners, and achieved coverage in The FT, The New York Times, The Wall Street Journal and Bloomberg TV. Read the case study

Pinnacle Therapy

Pinnacle Therapy founder and A-list psychologist Richard Reid asked me launch his ‘Charisma Masterclass’ to the media. I achieved sizeable features including The Times, who asked for an exclusive, and BBC Breakfast TV who came out to film at one of his classes. Read the case study

The School of Music Business

Case study coming soon…

Ganco Assets

Case study coming soon…

77 Diamonds

Tobias Kormind, founder and CEO of Europe’s largest online diamond jeweller, 77 Diamonds, approached PR Superstar after becoming a fan of the PR I had been doing for a rival. The Mayfair-based etailer has brought diamonds to the masses by selling bespoke engagement rings, wedding rings, and jewellery for the best prices in Britain – at up to 71% less than the High Street. Read the case study

Evolution of Man

I first worked with fitness guru Tim Walker and his business, Evolution of Man, in early 2013 to PR his no-nonsense training programme, Warrior Workout. In 2016, Walker opened his own gym in the City of London and ahead of the ambitious expansion, he wanted to create a buzz around the fitness programme and ultimately, drive bookings. Read the case study

Restaurant Property

Case study coming soon…

The Bright Group

Case study coming soon…

Rodial, and Nip + Fab

Skincare entrepreneur Maria Hatzistefanis chose me to handle her personal PR and the PR for her two successful brands. The multi-pronged PR plan showcased Hatzistefanis as a rising star in the female entrepreneur world and saw features in The FT, The Sunday Times, Vanity Fair, and Vogue. Read the case study

The Salt Cave

I was hired by The Salt Cave’s owners to launch their natural health centre to the press and publicise this healthy alternative to pharmaceutical drugs. Their story featured in every national newspaper from The Sun, which ran a double page spread, to The Sunday Times, every major national magazine, and on the BBC, ITV and CNN. Read the case study

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