Background and Brief
After being repeatedly let down by other PR agencies who overpromised and underdelivered, PR Superstar was signed up by York-based online retailer, UK Juicers, to raise their profile, and that of their products in what is a super-competitive market. UK Juicers, which launched in 2000 and sells a wide range of wellness-focused kitchen appliances, from 42 world-class brands from Smeg to Vitamix and Kuvings to Sage, is rated as ‘excellent’ by Trustpilot with around 10,000 positive reviews, making it Britain’s most trusted juicer specialist. They also stock many non-juicer products that are typically found in the kitchens of health enthusiasts, such as yoghurt makers and fermenters, food processors, soya milk makers, spiralizers, air purifiers, bean and seed sprouters, and health grills.
PR Superstar was brought in to secure expert reviews of leading products sold by UK Juicers, as well as product placement, and importantly, to build high authority backlinks to the UK Juicers website to help drive traffic and improve their organic rankings on Google and other search engines.