Whether you run a boutique hotel, a country house, a spa hotel, a luxury resort, or a group of hotels, your success is dependent on rooms filled with fee-paying customers. But it’s an increasingly competitive environment. Why would a customer choose your hotel and not a similar one close by? How can you let the business sector know your luxury country house is perfect for meetings and events? How can you garner local publicity for your recently opened boutique hotel?
If you want to stand out in a crowded market place, a creative, strategic and well-run hotel public relations campaign is a good place to start.
Whether you’re based in a city like London, or the middle of the countryside, every hotel is unique. Every hotel has something a little different to offer than the next. It might be location, décor, food or history. Or even something else.
So as part of any successful hotel PR campaign, I spend time understanding what it is that makes your hotel special. Then I use my experience of the UK hotel and travel industry to tell your story to the people that matter.
As a successful hotel PR agency, I know the most influential journalists, writers and bloggers in the leisure sector. Which is why I regularly achieve coverage in The Sunday Times, The FT, The Mail on Sunday, Condé Nast Traveller, Food and Travel, Vogue, Vanity Fair, Harper’s Bazaar and BA High Life.
I was hired by the Laura Ashley team to launch their luxury boutique hotel which showcases the brand’s furniture, home accessories and high-end interior design service. As part of the targeted hotel PR campaign, journalists were invited to stay at the hotel, and I sent different news releases for different media. Coverage was secured in every UK national newspaper from The Sun to The FT, as well as The New York Times and The South China Morning Post. Read more.
“PR Superstar helped us identify the most appropriate media outlets and brought us top quality national and international coverage across a range of platforms. This exposure enabled us to grow sales rapidly. If you’re looking for reliable, quality PR for your business, I wholeheartedly recommend Jill Kent.” – Andrew Clayton, CEO, Laura Ashley Hotels and Corus Hotels
How can a PR campaign help your hotel business?