The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

Public relations can do wonders for your business. When done well, it can be a cost-effective way to raise your business's profile, improve your reputation and get your message to a large audience. However, as with anything else in life, there are challenges.This post covers...

It’s hard to believe that Coca-Cola started life as a medicinal tonic. Selling for five cents a glass, it sold just nine glasses a day. It’s even harder to believe that today, we enjoy 1.9 billion servings of Coca-Cola drinks every day around the world....

The leading professional institution for public relations in England is the Chartered Institute of Public Relations (CIPR).If the name rings a bell, it’s probably because their definition of public relations is quoted in PR blogs and articles around the world. ‘Public Relations is about reputation -...

Zombies. Ghosts. Axe-murderers. In-laws. They’re all scary, but for many people, none of them are as scary as making a speech in front of a bunch of strangers. In fact, the fear of public speaking, also known as glossophobia, is one of the most common...

Want to generate the kind of PR that most brands only dream of? Pay attention to Nike.When you think of Nike and PR, you probably think of American Football player Colin Kaepernick. After all, his ‘Just Do It’ ad with Nike is one of the...

What’s the first thing you do before meeting a potential business associate? Google them? Or check out their LinkedIn profile or other social media pages? The likelihood is you do all of the above, and more.Guess what? That’s exactly what they do before meeting you,...

If you’re new to PR, you’ll be forgiven for thinking that public relations and marketing are the same thing. Like dinner and supper, a lot of people think the words are interchangeable. But the two concepts are different. Yes, they’re both about influencing opinion, but...

It’s like watching a train wreck — horrible, but you just can’t look away.I’m talking, of course, about interviews gone wrong. Maybe the CEO dodged too many questions, came off as shady, or forgot the name of his own company. Despite the damage these incidents...

When it comes to public speaking, TED Talks are right up there as some of the most exciting presentations to watch.But did you know that glossophobia, the fear of public speaking, is one of the most common phobias out there? According to The National Institute...

A successful entrepreneur once said, ‘it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.’ How true this is. Just ask BP, Ratners or Volkswagen. All three brands suffered serious reputational damage, losing...

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