The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

So what does community relations mean to you?Seth Godin, a veteran marketer of the dot-com boom, once said, ‘people do not buy goods and services. They buy relations, stories and magic’.Time has proven him right. More and more companies across the world are discovering that...

It’s PR awards season again. Time to dust off your tuxedo and dry clean your party frock.But are PR awards worth it? The answer is yes. PR awards have plenty of advantages that go beyond a trophy on the shelf.So what are the benefits of...

Elon Musk, owner of electric car brand Tesla and rocket manufacturing company SpaceX, knows how to drum up a heap of publicity. As one of Silicon Valley’s most famous tech entrepreneurs, his SpaceX and Tesla public relations stunts are out of this world. Quite literally.It goes...

From climate change and pollution, to hunger and poverty, the world faces some mammoth challenges. Governments and charities are doing their best to tackle them, but they can’t do it alone. The problems are way too big, complicated, and expensive. There’s an overwhelming need for...

Successful PR is all about persuasion. It’s about creating a good impression, building media and influencer relationships, managing reputations, creating authoritative content and managing crises.So are there different ways to persuade others? Yes, there are.You’ve probably heard of Robert Cialdini, a former Professor of Psychology...

Human beings are natural born storytellers. We’ve been telling stories as a way to connect, entertain and pass on information since the beginning of time. And stories are still at the centre of all that we do and say today. From the anecdotes we share...

Despite the 2020 pandemic, travel and tourism remains one of the fastest growing sectors in the world. It’s also one of the most congested. Due to the rise of low-cost airlines, ecotourism, and online etailers such as Tripadvisor and Expedia, the options are endless, and...

Whatever luxury product or service you offer – whether its travel, jewellery, cosmetics, hotels or fashion - the luxury sector is extremely competitive.It’s a thriving industry, which is great for the economy. But with so many high-end brands vying for attention, how can you push...

For those of us working with or within the media, change isn't a dirty word. In fact, change is something we all embrace, since our livelihoods are fuelled by the necessity to stay ahead of the game in an ever-changing environment. For journalists, however, things...

You’ve put blood, sweat and tears into building your brand and establishing your business, and it’s finally paying off. You’re turning a healthy profit, your customer base is growing, and you’re attracting attention from industry experts. Congratulations. This is no mean feat.You’ve also started receiving...

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