The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

What types of PR are there? It’s a question I’m often asked at PR Superstar. The answer, of course, is there are many different types of PR.Achieving positive news stories in the media is usually the main PR objective. But that’s just one type of...

These days it pays dividends to become a voice of authority within your industry - in other words, a media commentator.What is a media commentator? Simply put, a media commentator is either the face of a company (usually a CEO, founder, or entrepreneur), or an...

You’ve put countless days and nights into building your brand, perfecting your product and coming up with a killer story. Now you’re ready to let the world know about it.You’re excited to send your pitch to the media. After all, your business proposition is brilliant....

One definition of issues management in public relations is defined as:  “The monitoring or scanning of the organisational environment in order to identify issues and trends, adapt to changes, and/or to decide on managerial or communicative actions aimed at creating mutual understanding with relevant stakeholders.” Corporate...

American entrepreneur Warren Buffett once said: 'It takes 20-years to build a reputation and five-minutes to ruin it. If you think about that, you’ll do things differently.' How true this is. Especially in the digital age, where corporate reputations can be ruined with a single...

While the COVID-19 pandemic has brought most of the world to a complete standstill, many industries, including the media, are still trying to struggle on as best they can. But does that mean you can you still pitch stories to journalists? And furthermore, should you?First...

Since the pandemic began last month, we've been bombarded with images of entire countries on lockdown, medical staff in hazmat clobber, and supermarket shelves stripped bare by overly panicked civilians. Not to mention constant updates on the horrific death toll. Truth be told, it's all...

British entrepreneur Sir Richard Branson once said, ‘clients do not come first. Employees come first. If you take care of your employees, they’ll take care of the clients.’This may go against everything you were ever taught about putting the ‘customer first’. But his advice is...

As far as PR moments go, the twenties have gotten off to a solid start. From a broadband supplier bitchfest and Sainsbury’s trolling a pop megastar, to Heinz Ketchup lamenting its underpraised Hollywood career: here are our favourite PR moments from January and February. Broadband giants...

Considering a career in public relations? Great choice. It’s an exciting and creative industry to work in. And there’s loads of variety. No two days are the same. On the flip side, it’s fast-paced, deadline-driven and can be demanding.If you think you’ve got what it...

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