The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

From R. Kelly’s alleged abuse to the unravelling details of the Jeffrey Epstein case: the past is never far from the present when you’re in the public eye. While the aforementioned men are particularly severe examples of an unforgivable past, we've all done things we’re...

Think of women in PR and the likes of SATC’s Samantha Jones or Ab Fab’s s Eddie Monsoon spring to mind, wafting through glamorous events clutching a glass of champagne. But if you’re a woman in public relations you already know that it’s often hard...

For any seasoned networker, meeting new people is pretty unremarkable territory. You’ll be introduced, exchange a few pleasantries, and assuming there’s no reason to connect on a professional level there and then, there’s every chance you’ll forget them – and it’s entirely possible they’ll forget...

Whatever the weather, good PR stunts usually come in three varieties: Smart ones. Attention-grabbing ones. And then there are the absolutely out-there ones. From augmented reality cereal boxes to petite pizzas for bees, these are our favourite PR campaigns of the summer. McDonald’s gets bitchy in...

You might have outstanding talent, or an amazing product or service, a clever PR plan, and a healthy PR budget to make it happen. But if you don’t have a good relationship with the press, then quite frankly, it’s not gonna happen.Since it’s very much...

These days Instagram isn’t just for puppy pictures and filtered selfies of pouty, prosecco-drinking ladies. Nope. It’s now one of the largest social media platforms going, right behind Facebook and YouTube in terms of popularity. What started as a fun photo-sharing playground has grown into...

This June was surprisingly a mixed bag weather-wise, but that didn’t stop big brands and their marketing teams from pulling some sizzling PR moves. From embarrassing plastic bags to vintage adverts, here are our favourites from the month of June. Canadian plastic-shaming East West Market, a Vancouver-based...

When it comes to PR activity, there are few places in the world quite as happening as our bustling capital.In fact, Ab Fab’s Edina Monsoon summed up the cruxes of PR best: “I PR things! People. Places. Concepts.” Three things London has in excellent supply....

Media training means learning the art of making a good impression for the media. Or rather, not making a fool of yourself and upsetting people on the telly. While talking to the media comes naturally for some, for others it’s a terrifying game of dodge...

May’s departure might have snagged most of May’s headlines, but the month wasn’t without its PR surprises. From burger bitchiness to a flower-filled train, here’s our round-up of last month’s best PR moments. Don’t forget your anti-histamines. Tinder teasing turned on its head by ASOS We all...

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