The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

What’s the first thing you do before meeting a potential business associate? Google them? Or check out their LinkedIn profile or other social media pages? The likelihood is you do all of the above, and more.Guess what? That’s exactly what they do before meeting you,...

If you’re new to PR, you’ll be forgiven for thinking that public relations and marketing are the same thing. Like dinner and supper, a lot of people think the words are interchangeable. But the two concepts are different. Yes, they’re both about influencing opinion, but...

It’s like watching a train wreck — horrible, but you just can’t look away.I’m talking, of course, about interviews gone wrong. Maybe the CEO dodged too many questions, came off as shady, or forgot the name of his own company. Despite the damage these incidents...

When it comes to public speaking, TED Talks are right up there as some of the most exciting presentations to watch.But did you know that glossophobia, the fear of public speaking, is one of the most common phobias out there? According to The National Institute...

A successful entrepreneur once said, ‘it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.’ How true this is. Just ask BP, Ratners or Volkswagen. All three brands suffered serious reputational damage, losing...

So let’s talk about internal communications and how it fits into public relations. British entrepreneur Sir Richard Branson once said, ‘clients do not come first. Employees come first. If you take care of your employees, they’ll take care of the clients.’This may go against everything...

What is a brand communication strategy and why do you need one?A brand communication strategy is the process of achieving your objectives through communication. It includes the message: what needs to be said; the medium: using the most appropriate channels to convey the message; and...

So how does Apple use public relations? Whether it’s launching the latest iPhone, iWatch, or iPad, Apple certainly knows how to create a buzz. While other companies fight for attention, the technology giant effortlessly dominates the media, not to mention the hearts and minds of customers,...

For a business to be successful, you need to employ effective workplace communication strategies.But why is good communication so important?We know that good public relations is all about external communication with your public, whether that public is your customer or a shareholder or investor.But good...

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