The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

This year’s World Cup has been full of surprises: defending champions Germany made a swift exit after losing to South Korea in the group stage; Brazil got knocked out by Belgium; and Lionel Messi’s Argentina crashed out in a thriller against France. But the biggest,...

The sun is shining, the evenings are balmy, footie is on the TV and BBQ season is well underway: Summer is officially here.The long-awaited summer sun has put the UK in a good mood, and brands have been piggybacking on the good feeling with some...

Journalists are incredibly busy. On any given day, they’ll have hundreds of email pitches to sort through, while managing multiple deadlines. If you’re lucky enough to pique a journalist’s interest, you want to make it as simple as possible for them to write about you...

It’s no secret that the National Health Service is in crisis. An ageing population with complex health needs, underfunding, political agendas, staff shortages, and questions over the type and location of delivery, are just some of the huge questions that its leaders face.However, it’s not...

Capturing the hearts and attention of consumers is becoming increasingly difficult through traditional advertising, as we live in a world where we can easily power down, switch off, or opt-out of seeing ads altogether. As a result, brands are having to come up with creative...

Last month’s top PR campaigns saw Tesla break a world record, fashion e-tailer Missguided make a bold body image statement, the BBC promote the World Cup with an animated tapestry, and Smile Asia giving us food for thought with its Cleft Collection. Let’s kick off with...

Being a thought leader in your industry is a pretty nice gig. Consider it the adult equivalent of being the popular kid in school. Everyone wants to be your friend, they hang on to your every word, and your opinions become the law of the...

Ever compared notes on PR with a business contact, only to find you’re receiving two very different styles of service and running different campaigns? No need to panic. There’s no such thing as a ‘one-size-fits-all’ approach when it comes to PR.The PR and comms approach...

If you’re a Coronation Street fan, you’ve probably noticed some changes in Weatherfield over the past few weeks, namely the arrival of two major high street stores. On April 28, a Co-op supermarket and Costa Coffee opened for business on the famous cobbled streets. As...

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