The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

The PR world’s knickers were left well and truly twisted this month after the now-infamous Prince Andrew interview – a PR fail so bad, Kerry Katona was forced to renounce her title as the “car crash of the century”, a title she earned during her...

Put simply, a PR crisis is when you or your business receives negative or damaging publicity or a whole host of unwanted social media mentions.But, of course, not every issue is a PR crisis. A bad review is easily manageable. But a bad review that...

Just the other week we were talking about this year’s biggest PR fails. We thought we’d found the worst of the bunch, but then the Prince Andrew interview happened.Since it aired on Saturday, the Duke of York’s interview with Emily Maitlis has been hailed as...

If you read the blog post, ‘B2B vs B2C PR: What’s the difference’, you’ll know that PR is not a one-size-fits-all solution. Your strategy will depend on what your business does, and crucially, who your target market is.To recap, as a general rule, businesses fall...

For every PR win this year, there was a momentous PR fail. From alienating audiences to celebrities cheating the system, here’s a handful of the biggest PR fails of 2019 – and there’s still a couple of months left to go… America’s college admissions scandal What do...

While the weather cooled significantly this month, the otherworldly world of PR certainly didn’t. From controversial condiment hypnosis to discount invisibility cloaks, chrimbo was kept at bay with a slew of spooky PR campaigns that gave us all plenty to talk about. Marmite attempts mind control Marmite,...

When it comes to answering the question, what is a publicist? A definition is as good a place to start as any. The definition of a publicist, according to Wikipedia is ‘someone whose job it is to generate and manage publicity for a public figure’ and...

Gone are the days in which businesses exist solely to make a profit. Yes, the financial bottom line is still a priority. But businesses are now a lot more focussed on corporate social responsibility (CSR), which is all about giving back to employees, the community, and...

From beautifully executed marketing moves to shameless attention grabs, September certainly didn’t scrimp on the PR. Here are the PR stunts that got us talking the most this month. YO! Sushi gives customers more than a mouthful YO! Sushi got tongues twisting this month by dishing up...

Ask 100 members of the general public What is PR? and chances are you’d get 100 different answers. So let’s start with a couple of public relations definitions.The CIPR (The Chartered Institute of Public Relations) PR definition is: “Public Relations is about reputation - the result...

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