The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

In the era of the socially responsible consumer, corporate social responsibility (CSR) is a hot topic. There are numerous surveys that reveal how employees, investors and consumers view a company’s cause-related marketing. According to one survey, half of consumers say they’re likely to buy from companies...

Once Halloween and Bonfire Night are out of the way, our attention inevitably turns to Christmas. And the same goes for the retailers. November is the month when the big brands fight it out to win column inches and the hearts of consumers with their...

You’ve put a lot of blood, sweat and tears into building your brand and establishing your business, and it’s finally paying off. You’re turning a healthy profit, your customer base is growing, and you’re attracting attention from industry experts. Congratulations, it’s been a long time...

Since Apple first introduced us to its virtual assistant Siri in 2011, the voice recognition tech industry has been flooded with competition. From Amazon’s Alexa, to Microsoft’s Cortana, virtual assistants have popped up everywhere. Using sophisticated speech recognition technology, they’re able to recognise and respond to...

In the marketing world, there are three primary ways to attract new customers: paid, earned, and owned media. In this post, I’ll explain the difference between the three, how to measure the ROI for each, and how to take advantage of them to ensure your brand...

This month’s review of three PR stunts from three global brands shows that, when done well, PR can make a huge impact. Nike did wonders for its reputation by surprising a runner with cerebral palsy with a three-year contract, HSBC bank tackled the issue of...

Terror attacks. Natural disasters. Product failures. Lawsuits. Bad behaviour. Every organisation is vulnerable to crises. And thanks to smartphone videos and social media, these events can be caught on camera and broadcast to the world instantaneously. Just look at United Airlines. The company’s reputation took...

A study conducted by Twitter and analytics company Annalect found that social media influencers hold nearly as much clout with consumers as recommendations from friends or neighbours. Around 40% of respondents said they'd bought an item online after seeing it used by an influencer on Instagram, Twitter...

British street artist Banksy pulled off the most audacious stunt in art history last week, after one of his best-known works destroyed itself after being sold at auction for just over £1m.The iconic ‘Girl With Balloon’ was the final item in an auction at Sotheby’s,...

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