The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

Media training means learning the art of making a good impression for the media. Or rather, not making a fool of yourself and upsetting people on the telly. While talking to the media comes naturally for some, for others it’s a terrifying game of dodge...

May’s departure might have snagged most of May’s headlines, but the month wasn’t without its PR surprises. From burger bitchiness to a flower-filled train, here’s our round-up of last month’s best PR moments. Don’t forget your anti-histamines. Tinder teasing turned on its head by ASOS We all...

Within this last 12 months, we’ve seen personal PR crises aplenty on social media, from Danny Baker’s “allegedly” racist tweet to Uber’s use of a slur when dealing with a customer’s complaint. And let’s not forget Elon Musk’s mouth running away with him at every...

From glossy social media campaigns to showy publicity stunts, every brand and celebrity these days knows the importance of a rock solid PR plan. Well, the successful ones do anyway. Surprisingly though, it’s often the savvy entrepreneurs who overlook the power a proper PR campaign...

Imagine if a huge chunk of your target market or audience could be reached in one fell swoop – wouldn’t that make life easier? Well, YouTube is possibly the closest you’ll get to that right now. These days eight out of ten 18-49 year-olds are...

When two brands work together, great things can happen. Look no further than Red Bull and GoPro. Over the years, GoPro has provided the tools to capture the excitement of extreme sports events such as races, stunts and sports. And Red Bull has provided the...

April 1st is a day that divides offices, torments families, and confuses consumers. And this year was no different. There was the usual collection of bizarre, wacky and downright unbelievable PR stunts, from the release of postage stamps featuring 'Brexit icons', to the British Transport...

Business networking is like Marmite: Some people love it, some hate it. Either way, it’s the best way to build strong professional relationships. From industry conferences, to networking breakfasts, there are loads of opportunities to meet new people, and you should be making the most...

Earlier this month, UK cosmetics chain Lush deleted its social media accounts.The company, which is famous for its fizzing bath bombs and handmade soap, said in a statement, ‘social media is making it harder and harder for us to talk to each other directly. We...

According to research by WebsiteHostingRating.com, as of January 2019 there were over 1.94 billion websites in cyber space. And the number is rising daily. To maximise the chances of getting your business noticed, you need to do everything you can to improve your visibility and reputation....

Want to join the PR revolution? Call me now on +44 (0)77604 70309

I get you into the places that matter

BBC
The Times
Vogue
Financial Times
GQ
Evening Standard