The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

A study conducted by Twitter and analytics company Annalect found that social media influencers hold nearly as much clout with consumers as recommendations from friends or neighbours. Around 40% of respondents said they'd bought an item online after seeing it used by an influencer on Instagram, Twitter...

British street artist Banksy pulled off the most audacious stunt in art history last week, after one of his best-known works destroyed itself after being sold at auction for just over £1m.The iconic ‘Girl With Balloon’ was the final item in an auction at Sotheby’s,...

On August 26th, the BBC launched a new political thriller series, Bodyguard. The series is set around the fictional character of police sergeant David Budd, played by Richard Madden; a war-veteran suffering from PTSD, who is now working as a specialist protection officer for the Metropolitan Police Service....

Instagram, the photo and video-sharing social network owned by Facebook, has become one of the most used social media channels in the world. More than 1 billion of us log on every month to share selfies, holiday snaps, and pictures of our lunch. There is, however,...

Augmented reality (AR): It may sound like something out of a sci-fi film, but the mysterious technology has been creeping steadily on to our smartphones and games systems over the last few years, and now it’s making its way into mainstream marketing campaigns.While you don’t...

From Fortnite fitness classes, and Persil’s dirt-activated books, to a sleepover in a Finnish supermarket: the innovative PR campaigns came thick and fast in August. Here are four of our favourites.Persil’s dirt-activated story book encourages kids to play outsideIn a bid to get children off...

Today, it seems that everyone and his brother are entrepreneurs. Every industry, from hospitality to telecoms, is flooded with new, attention-grabbing products and services. It’s difficult for any new business to stand out. Or is it? The likes of Uber, LinkedIn, Pinterest and Airbnb have...

Do you read industry magazines and wonder why your competitors seem to be getting constant media coverage while you’re getting a big fat zero? If the answer is yes, have you thought about why that is? If it’s because you think you have no news...

If you’re looking to get your business in the press, you’ve probably got your sights set on the glossy magazines and national newspapers, whether it’s The Times, The Daily Mail or Metro. But, have you considered going down the trade press route? Why choose trade press? Unlike...

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