The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

Whether it’s monitoring your gin intake or finally investing in that gym membership (ideally, one that’s so expensive you’ll hate yourself a bit more if you don’t use it), nothing kicks our backsides into gear quite like a New Year’s resolution. When it comes to...

From targeted advertising to social media taking on traditional media, the Tenties brought with it a slew of new changes, challenges and advantages to the world of PR. But now we’re in a shiny new decade, what will the trends be for 2020? Here are...

If you thought Santa’s elves had their work cut out during the run-up to Christmas, then you should spare a thought for the poor PR and marketing gurus of the world. Since time began (or rather, since chrimbo became a great big commercial goldmine) companies...

So, you’re hosting the event of the year. You and your team have put months of blood, sweat and tears into organising it. Now all you need to do is let people know about it. Whether it’s a product launch, conference, or charity fundraiser, the...

The PR world’s knickers were left well and truly twisted this month after the now-infamous Prince Andrew interview – a PR fail so bad, Kerry Katona was forced to renounce her title as “car crash of the century" following her slurry speech on This Morning...

Put simply, a PR crisis is when you or your business receives negative or damaging publicity or a whole host of unwanted social media mentions.But, of course, not every issue is a PR crisis. A bad review is easily manageable. But a bad review that...

Just the other week we were talking about this year’s biggest PR fails. We thought we’d found the worst of the bunch, but then the Prince Andrew interview happened.Since it aired on Saturday, the Duke of York’s interview with Emily Maitlis has been hailed as...

If you read the blog post, ‘B2B vs B2C PR: What’s the difference’, you’ll know that PR is not a one-size-fits-all solution. Your strategy will depend on what your business does, and crucially, who your target market is.To recap, as a general rule, businesses fall...

For every PR win this year, there was a momentous PR fail. From alienating audiences to celebrities cheating the system, here’s a handful of the biggest PR fails of 2019 – and there’s still a couple of months left to go… America’s college admissions scandal What do...

While the weather cooled significantly this month, the otherworldly world of PR certainly didn’t. From controversial condiment hypnosis to discount invisibility cloaks, chrimbo was kept at bay with a slew of spooky PR campaigns that gave us all plenty to talk about. Marmite attempts mind control Marmite,...

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