The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

When done right, a PR campaign can elevate a brand’s reputation into the stratosphere. When it’s done wrong, it can sink a reputation to the point of no return, quicker than you can say ‘Twitter.’ There’s a long list of PR campaigns that are remembered for...

The very nature of politics makes for a 24/7 PR minefield at the best of times. Throw in Brexit, the Coronavirus pandemic, the cost-of-living crisis, the war in Ukraine, and ‘partygate’, and it’s fair to say the Conservative party public relations team have had their...

So let's talk about digital PR. What do Ellen DeGeneres' Oscar selfie, the Weetabix + Beanz tweet, and ‘the dress’ meme have in common? They all ‘broke the internet’, and proved that, in the digital age, it’s possible to earn top-tier coverage, hundreds of backlinks, and thousands...

So how has the London Underground PR team used public relations over the years?First, a bit of history. The iconic London Underground is almost 160 years old and still chugging along strong, albeit with some bits that don’t work like they used to.The world’s first...

If you’re thinking about a career change and you’re creative, a great communicator, detail focused, and you love writing, why not choose PR?It’s a great job and PR professionals are in demand. What’s more, the industry is set to experience continued growth over the coming years....

When should you start thinking about international PR? You’ve worked hard to grow your business. You’ve made some mistakes, some tough decisions, and endured many sleepless nights, but you’ve come out the other side with a profitable, thriving business – congratulations.The next step is to...

Video may have killed the radio star, but nothing is knocking video off its perch anytime soon. The medium is more prominent than ever. For example, Facebook Watch receives 1.25 billion visits every month, 300 hours of video are uploaded to YouTube every minute, and...

Ah, ASOS. With more than 850 brands under its belt, the clothing brand has risen to the top of the fast fashion food chain in recent years. There’s nothing quite like scrolling through its endless pages of cheap and cheerful oversized jumpers and figure-hugging dresses...

Sir Paul McCartney is no stranger to the media. After all, the Liverpudlian born singer-songwriter is one quarter of (arguably) the biggest and most influential rock n’ roll bands of all time.But while the Beatles shot him to stardom and made him a household name,...

Whether you love it or hate it, Valentine’s Day has come round again. It’s that time of the year when supermarket shelves groan with heart-shaped chocolate boxes, restaurants and florists hike their prices, and jewellers extend their opening hours.But it’s not just high street retailers...

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