The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

Elon Musk, owner of electric car brand Tesla and rocket manufacturing company SpaceX, knows how to drum up publicity with his crazy PR stunts. But his latest was literally out-of-this-world.On February 6th, the American billionaire made history when he successfully launched his beloved Tesla Roadster into...

It may be cold, wet and grey outside, but there were some great PR stunts to warm our cockles last month. From Madam Tussauds’ cheeky Trump stunt, to Weight Watchers' healthy drive-through : brands are bringing out the big guns to get our attention in...

When it comes to PR, deciding how you want your business to be portrayed by the media is just one aspect. Media relations is one tool in the PR toolbox, but there are lots of others: How you communicate inside and outside of your business,...

Richard Branson once said, ‘communication is the most important skill any leader can possess.’ How right he is. Whether you’re a first-time entrepreneur, or the CEO of a FTSE 100 company, you need to be a first-class communicator to succeed. How else will you inspire...

So, your hard work (or the hard work of your PR agent) has paid off and you’ve bagged yourself some great media coverage, either in the press, on TV or online. You’ve hit the PR jackpot and are enjoying a flurry of attention and traffic...

It seems that some companies never learn. They seem to keep creating situations that become public relations disasters. Just think how many times Uber has been in the press for all the wrong reasons.While no company is perfect, the trick is to learn from the...

Gone are the days in which businesses exist solely to make a profit. These days consumers are taking an increasing interest in the ethical practices of those they buy from.Yes, the financial bottom line is still a priority. But businesses are now focusing a lot...

The company behind the offensively funny parlour game ‘Cards Against Humanity’ has taken aim at President Trump with its latest PR campaign. The company, that’s known as much for it’s outrageous PR campaigns as it’s profanity ridden game, said in a statement on its website,...

It’s freezing cold, it's dark all the time and the shops are playing Winter Wonderland on loop, which can only mean one thing: the countdown to Christmas has begun. And brands are getting into the spirit too.From Wrap Up London’s efforts to highlight the plight...

From anti-vampire garlic bread, to Ikea’s week-long party, there have been some crazy pr stunts recently that caught the attention of the press and public alike. Here are our top picks:Morrisons unveil 'strongest ever' garlic bread  Garlic bread: it's delicious, but its pungent odour means...

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