The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

Beauty brand Dove found itself in hot water this last week after running what many people saw as a racist ad on Facebook.The 3-second video, which ran on Friday 6th and has since been withdrawn‚ showed a looping image of an African-American woman removing her brown...

From Old Mout Cider’s crusade to save the kiwi, to the world’s biggest QR code made of trees: September was an interesting month for worldwide PR campaigns. Here are three of our favourites:The Really Wild Show and Old Mout Cider team up to save the...

Last Friday, Londoners woke to the news that ride-hailing company Uber has been stripped of its licence to operate in the Capital. The company’s current licence expires on September 30th, and Transport for London (TfL) has decided not to renew it, on the basis that...

As a public relations expert, I’ll let you in on a little secret: you can do your own PR.But. And there’s a big but. I can also give you a whole bunch of reasons why you shouldn’t. The main one being that you’re not an...

Congratulations, you’ve got your very first press interview. All the blood, sweat and tears you’ve put into making your business newsworthy has paid off.  However, getting the interview is just the start. Every word you say to the journalist, from the moment you pick up...

From miracle sleep cream to flying pigs, August was a busy month for innovative PR campaigns. Here’s a look at three of my favourites:Lush lullaby lotionHigh-street cosmetics and bath/body supplies retailer Lush achieved some great PR coverage, after a mum from Essex appeared on the...

Whatever industry you’re in, there’ll be at least one annual conference, trade show or convention that brings together the biggest names and brightest minds. Ever considered exhibiting at yours? If not, it’s worth looking into, as events like these are fantastic opportunities to grow your...

A fear of public speaking, also known as ‘glossophobia’, is the most common of all the phobias. In fact, 75% of us are said to quake in our boots at the thought of it.Despite the terror, many of us will have to make a speech...

If you’ve watched the news or picked up a newspaper in the last couple of months, you’ll be familiar with the tragic story of 11-month old Charlie Gard. The tot, who died on July 29, was born with a rare genetic disease, mitochondrial DNA depletion...

When you're thinking about investing in a product or service, what's the first thing you do? You probably ask your friends whether they've tried it, and if they have, whether they’d recommend it. You also probably do online research to see what others are saying about said product...

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