The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

So your PR efforts have paid off and you’ve landed that elusive media interview on Sky News. Congratulations. There's nothing quite like media coverage to build visibility and credibility for your brand.But the hard work doesn’t end there. If you’re not properly prepared for the interview, at...

In two months’ time, Rio de Janeiro is set to become the first South American city to host the Summer Olympics. By now, the ‘Road to Rio’ publicity machine should be in full swing, generating buzz and excitement for the Games that begin on August 5th. But the...

The London Marathon may be done and dusted for another year, but we couldn’t let it pass without mentioning this epic PR stunt, organised by the London Marathon team and the European Space Agency.Space RaceAs excuses go for not running the London Marathon, being 250...

According to research recently published in The Daily Telegraph, the human attention span has dropped to a feeble 8 seconds in 2016, down from 12 seconds in 2000. And it seems our smartphones are to blame. Even the humble goldfish’s attention span, the butt of...

One thing’s for sure: the junior doctor’s strike has caught the attention of the media, press, politicians and pretty much everyone else in the country. In case you’ve been hiding under a rock for the past few months and have somehow missed it, here’s the...

Can you remember what life was like before Skype, omnichannel shopping and Twitter? When we had to walk to the shop to buy stuff, queue to use a payphone and handwrite our letters? Perish the thought. Thankfully, the internet has made our lives so much...

The healthcare industry is constantly evolving. New drugs and treatments are becoming available every day, to treat everything from pimples to heart disease. But as the industry grows, so does the competition.Unfortunately, as with any industry, there are some unscrupulous business owners out there, selling...

What’s the first thing you do before signing up for a company’s services, or meeting a potential business associate? You Google them. And guess what? That’s exactly what other people do before choosing to work with you.What’s written about you online matters, because people will...

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