The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

Unless you’ve been hiding under a rock for the past week, you’ll know that the NHS was crippled by the worst global ransomware cyberattack in history. Appointments were cancelled and ambulances diverted as more than 40 hospitals were infected with the aptly-named ‘WannaCry’ ransomware.Ransomware is...

Bending the news for political and commercial purposes is nothing new. In fact, propaganda stretches back to ancient Rome, according to the FT. The difference today is that mass communication, the rise of the internet, and citizen journalism have spawned a culture of distortion and...

What’s the difference between success and failure in business? Answer: The ability to persuade. If you can’t persuade customers to buy from you, suppliers to work with you and stakeholders to invest in you, you have no business.The same goes for your PR efforts. PR...

Each year, the film industry rolls out the red carpet to celebrate the cream of the acting crop at the Oscars, BAFTAs and Emmys. These prestigious awards ceremonies generate a lot of buzz as we all try and work out who will win what, not...

March was a busy month for PR campaigns. And there have been plenty of events for brands to piggy-back on from Comic Relief to Cheltenham Race Week.Here are four of our favourites:The 'dirty bottle': One WaterTo coincide with World Water Day (Wednesday 22nd March),...

The role of the Chief Executive Officer (CEO) has changed. In the olden days, the CEO was a faceless entity that only a privileged few got to meet. Today, things are different. The modern CEO is now seen and heard by both the public and...

Unless you’ve been hiding under a rock for the past month, you’ll know that the 89th Academy Awards took place in LA in February. You’ll also know that the celebrations for Best Picture were marred by the wrong winner being announced. Instead of Moonlight being...

You’ve spent years developing a new product for your business. You’ve scrounged together a decent marketing budget and have prepared a press release to celebrate your launch. You eagerly submit your story and wait. The next morning, you check your emails and…nothing.Press releases are a tricky...

The whole ‘print is dead’ debate has been knocking around some time now. Digital people say it is, print people say it isn’t. But despite the enormous migration to electronic media in recent years, new research shows that print media is very much alive and kicking....

Back in January, as the prime minister settled into her seat on the plane out of Washington, she probably thought the meeting with President Trump went pretty well.Indeed, the US trip was an example of clever strategic planning and careful communications in action. After ingratiating herself...

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