The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

Professor Stephen Hawking said ‘it could be the worst thing ever to happen to humanity’. While entrepreneur Elon Musk described it as ‘our biggest existential threat’. It also has the potential to eradicate 11 million jobs in the UK alone. The cause of this apocalypse?...

Few celebrities are famous enough to get away with using just one name. Madonna, Sting, Adele are a few of the elite. But since bursting on to the music scene over 15 years ago, Beyoncé has joined the ranks of the mononym brigade, thanks to...

It’s hard to believe we’ll be saying goodbye to 2016 in a week or so. And what a year it’s been. From major historic political events, to high-profile celebrity deaths and Leicester City FC unexpectedly winning the Premier League: it's been eventful to say the least.The...

When it comes to capturing the attention of journalists and prospects, some PR campaigns have more impact than others. But why do some fly and others fail?A good PR campaign is easy to spot. It builds a relationship between the company and its target demographic. And...

News is one thing we’ll never run out of. There’s always something happening in the world, and there’ll always be marketers and PR pros looking to capitalise on it.In the age of social media, it’s easier than ever to find news and react to it....

PR is one of those industries people don’t really ‘get’. Some people think it’s all glitzy parties and hobnobbing with celebrities, (if only), while others think it’s about spinning the truth and controlling the media.Many myths abound about PR and they’re perpetuated by a misunderstanding...

Last year, Oxford Dictionaries chose the smiley emoji as its word of the year, as it best summed up ‘the ethos, mood, and preoccupations’. Fast forward to 2016 and things are very different. Following a divisive Brexit referendum and an explosive election in America, this year’s top...

So, Obama’s out and Trump’s in. A shock result all round. But let’s not get bogged down in the credibility or otherwise of Trump as President of the US of A. Whether you love him or hate him, one thing you’ve got to admit: he’s...

US electric car brand Tesla is one of a kind. The company has never paid for an advert in its 13 year history, but has built a reputation as one of the world’s coolest brands. Several of the Tesla models have required recalls, but there's...

As BP, Volkswagen, Samsung and countless other brands have shown us, PR crises can affect businesses in any industry. From environmental disasters to exploding smart phones, they come in all shapes and sizes.Thankfully, few crises ever make the light of day, but when they do,...

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