The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

From Fortnite fitness classes, and Persil’s dirt-activated books, to a sleepover in a Finnish supermarket: the innovative PR campaigns came thick and fast in August. Here are four of our favourites.Persil’s dirt-activated story book encourages kids to play outsideIn a bid to get children off...

Today, it seems that everyone and his brother are entrepreneurs. Every industry, from hospitality to telecoms, is flooded with new, attention-grabbing products and services. It’s difficult for any new business to stand out. Or is it? The likes of Uber, LinkedIn, Pinterest and Airbnb have...

Do you read industry magazines and wonder why your competitors seem to be getting constant media coverage while you’re getting a big fat zero? If the answer is yes, have you thought about why that is? If it’s because you think you have no news...

If you’re looking to get your business in the press, you’ve probably got your sights set on the glossy magazines and national newspapers, whether it’s The Times, The Daily Mail or Metro. But, have you considered going down the trade press route? Why choose trade press? Unlike...

From Paddy Power’s dig at President Trump during his UK visit, to doggy day-care brand Rover’s first ever canine swimming gala, the crazy PR stunts came in thick and fast during July. Here are a few of my favourites, starting with two Trump-inspired campaigns: Trumps controversial...

Every business wants more web traffic, more video views, more subscribers, more followers and more media attention. There are lots of ways to do it. But if you can get something to go viral online, you can get a whole load of exposure in a...

This year’s World Cup has been full of surprises: defending champions Germany made a swift exit after losing to South Korea in the group stage; Brazil got knocked out by Belgium; and Lionel Messi’s Argentina crashed out in a thriller against France. But the biggest,...

Journalists are incredibly busy. On any given day, they’ll have hundreds of email pitches to sort through, while managing multiple deadlines. If you’re lucky enough to pique a journalist’s interest, you want to make it as simple as possible for them to write about you...

It’s no secret that the National Health Service is in crisis. An ageing population with complex health needs, underfunding, political agendas, staff shortages, and questions over the type and location of delivery, are just some of the huge questions that its leaders face.However, it’s not...

Capturing the hearts and attention of consumers is becoming increasingly difficult through traditional advertising, as we live in a world where we can easily power down, switch off, or opt-out of seeing ads altogether. As a result, brands are having to come up with creative...

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