The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

Whatever luxury product or service you offer – whether its travel, jewellery, cosmetics, hotels or fashion - the luxury sector is extremely competitive.It’s a thriving industry, which is great for the economy. But with so many high-end brands vying for attention, how can you push...

For those of us working with or within the media, change isn't a dirty word. In fact, change is something we all embrace, since our livelihoods are fuelled by the necessity to stay ahead of the game in an ever-changing environment. For journalists, however, things...

You’ve put blood, sweat and tears into building your brand and establishing your business, and it’s finally paying off. You’re turning a healthy profit, your customer base is growing, and you’re attracting attention from industry experts. Congratulations. This is no mean feat.You’ve also started receiving...

What types of PR are there? It’s a question I’m often asked at PR Superstar. The answer, of course, is there are many different types of PR.Achieving positive news stories in the media is usually the main PR objective. But that’s just one type of...

These days it pays dividends to become a voice of authority within your industry - in other words, a media commentator.What is a media commentator? Simply put, a media commentator is either the face of a company (usually a CEO, founder, or entrepreneur), or an...

You’ve put countless days and nights into building your brand, perfecting your product and coming up with a killer story. Now you’re ready to let the world know about it.You’re excited to send your pitch to the media. After all, your business proposition is brilliant....

One definition of issues management in public relations is defined as: “The monitoring or scanning of the organisational environment in order to identify issues and trends, adapt to changes, and/or to decide on managerial or communicative actions aimed at creating mutual understanding with relevant stakeholders.” Corporate...

American entrepreneur Warren Buffett once said: 'It takes 20-years to build a reputation and five-minutes to ruin it. If you think about that, you’ll do things differently.' How true this is. Especially in the digital age, where corporate reputations can be ruined with a single...

While the COVID-19 pandemic has brought most of the world to a complete standstill, many industries, including the media, are still trying to struggle on as best they can. But does that mean you can you still pitch stories to journalists? And furthermore, should you?First...

Since the pandemic began last month, we've been bombarded with images of entire countries on lockdown, medical staff in hazmat clobber, and supermarket shelves stripped bare by overly panicked civilians. Not to mention constant updates on the horrific death toll. Truth be told, it's all...

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