The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

As with most things in life, when it comes to PR and comms, one size doesn’t fit all. There’s no magic formula that works for every business. The PR approach that’s right for yours will depend on a number of variables, from your company goals...

When it comes to PR and advertising, it’s easy to think the two are interchangeable. I’ve heard business leaders say: “I don’t need PR activity. I already having an advertising campaign.” Or they refer to getting “good publicity” when they’ve actually paid for advertising space.But...

This month’s biggest PR story was undoubtedly the Home Office’s ill-advised attempt at tackling knife crime with - wait for it - fried chicken boxes. A poultry PR attempt if we ever did see one. Fortunately, not every PR stunt fell fowl of the masses....

From R. Kelly’s alleged abuse to the unravelling details of the Jeffrey Epstein case: the past is never far from the present when you’re in the public eye. While the aforementioned men are particularly severe examples of an unforgivable past, we've all done things we’re...

Think of women in PR and the likes of SATC’s Samantha Jones or Ab Fab’s s Eddie Monsoon spring to mind, wafting through glamorous events clutching a glass of champagne. But if you’re a woman in public relations you already know that it’s often hard...

For any seasoned networker, meeting new people is pretty unremarkable territory. You’ll be introduced, exchange a few pleasantries, and assuming there’s no reason to connect on a professional level there and then, there’s every chance you’ll forget them – and it’s entirely possible they’ll forget...

Whatever the weather, good PR stunts usually come in three varieties: Smart ones. Attention-grabbing ones. And then there are the absolutely out-there ones. From augmented reality cereal boxes to petite pizzas for bees, these are our favourite PR campaigns of the summer. McDonald’s gets bitchy in...

These days Instagram isn’t just for puppy pictures and filtered selfies of pouty, prosecco-drinking ladies. Nope. It’s now one of the largest social media platforms going, right behind Facebook and YouTube in terms of popularity. What started as a fun photo-sharing playground has grown into...

This June was surprisingly a mixed bag weather-wise, but that didn’t stop big brands and their marketing teams from pulling some sizzling PR moves. From embarrassing plastic bags to vintage adverts, here are our favourites from the month of June. Canadian plastic-shaming East West Market, a Vancouver-based...

When it comes to PR activity, there are few places in the world quite as happening as our bustling capital.In fact, Ab Fab’s Edina Monsoon summed up the cruxes of PR best: “I PR things! People. Places. Concepts.” Three things London has in excellent supply....

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