The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

It’s been a humiliating couple of weeks for the Football Association and former England Manager Sam Allardyce, after he was forced to resign from his dream job just 67 days in.The shortest serving England manager in history, Allardyce’s fate was sealed after he was secretly...

In 1996, when the first two Pokémon games were released on Game Boy, they broke all sorts of sales records, as users across the world clamoured to ‘catch ‘em all’.Fast forward twenty years and history is repeating itself. Since its release in July this year,...

On August 5, more than 78,000 Olympic athletes and spectators from around the world filled Rio de Janeiro's Maracanã Stadium for the opening ceremony of the Rio Olympic Games. As the ceremony concluded, those in attendance, along with billions of viewers around the globe, focused their attention on...

 If you’ve read the papers recently, you’re probably aware of the #traingate row. It’s a great example of PR backfiring.So what happened?Over the past few weeks, Labour Party leader Jeremy Corbyn has been hitting the headlines for all the wrong reasons following a major PR blunder.Corbyn...

Let’s face it: until Team GB started winning a slew of golds in Rio, the news has been a bit depressing for much of the year. Whether it’s political upheaval, terrorist attacks, or crime, it’s been rare to switch on the TV or radio and...

Public relations professionals know it. Marketers know it. Beyond those folks, however, the difference between PR and advertising often baffles the rest of the population.It’s not surprising as there’s a lot of crossover between the two, particularly since social media arrived on the scene. But...

We’ve all heard that age-old phrase: ‘there’s no such thing as bad publicity.’The theory is, as long as people are talking about you, it’s a good thing. Even if they’re saying awful things, the publicity is still good as your name is at the forefront...

Storytelling may traditionally be associated with bedtime tales for children and ghost stories around the campfire, but it’s evolved over the decades to find a firm place in business. And PR is no exception.At the heart of every successful PR campaign is a great story. And...

A successful entrepreneur once said, ‘it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.’ How true this is. Just ask BP, Ratners or Volkswagen.When it comes to business, your corporate reputation...

Since the Queen was born 90 years ago, she’s featured in every major newspaper and magazine around the world. She’s made countless TV broadcasts, and along with the rest of the Royal Family, her every move is watched and scrutinised by the media and public.It’s...

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