The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

You can’t have failed to notice that the world has gone emoji mad over the past few years. Over five billion of the digital icons are sent every day on Messenger, which is an awful lot of see-no-evil monkeys and aubergines. They’re also emblazoned on...

Southern Rail has had a rough time of it PR-wise over the past couple of years. The rail operator has been under fire over constant delays, cancelled trains and industrial disputes, and it’s currently running a reduced service because of action by drivers from the ASLEF...

As part of our monthly round up of PR campaigns worthy of a shout out, we’re looking at the latest efforts from Starbucks and Scottish brewery, Brewdog, as well as a clever social experiment to raise awareness about dementia and Alzheimer’s.Let’s take a closer look...

Whether it’s a football match or a concert at the O2 Arena, there’s nothing quite like a live event. Watching it on catch-up TV is okay, but you can’t beat the excitement of seeing it as it happens.For years, television stations have taken advantage of...

Blogging has come a long way since it first appeared on the scene in the late 1990s. Blogs, or Web Logs, were originally used as online diaries; a platform for people to share their personal thoughts, feelings and opinions with the world. Fast forward to...

It’s time to stock up on the Pimm’s, and strawberries and cream, as Wimbledon is just around the corner.Over the two week tennis tournament, up to 500,000 people will descend on the grounds of the All England Club in south west London and tens of...

Last Friday, voters woke to the shock news that Britain had elected a hung parliament after the prime minister Theresa May and her Conservatives failed to win a Commons majority. In what turned out to be a catastrophic gamble, Mrs May saw her pre-election majority wiped...

We all get creative mental blocks from time to time. And that includes coming up with award-winning PR campaigns. To help inspire you, we’ve picked out a few of the best PR campaigns from May.  Find out what Visit Sweden, McDonalds, Nikon and Paramount Pictures...

Most people think PR is about words, which, to a certain extent it is. But when you flick through a newspaper or magazine, what catches your eye first? The words or the images? The images no doubt. This is because our brains are wired to...

It doesn’t matter how careful you are, how fantastic your customer service is, or how solid your reputation is; eventually, you’re going to encounter some criticism on social media. It might be a customer who’s unhappy with a product they ordered, someone nit-picking over a...

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