The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

When all you serve is fried chicken, you’d better not run out of chicken. But that’s exactly what happened to fast food chain KFC last week. Poultry lovers across the UK were left distraught as more than 600 outlets were forced to close due to...

There are a lot of common misconceptions about PR. Some people think it stands for ‘press release,’ while others think that ‘PR’ and ‘publicity’ are the same thing. Both are wrong. PR is an abbreviation of ‘public relations’, while a press release is a tool...

Richard Branson once said, ‘communication is the most important skill any leader can possess.’ How right he is. Whether you’re a first-time entrepreneur, or the CEO of a FTSE 100 company, you need to be a first-class communicator to succeed. How else will you inspire...

So, your hard work (or the hard work of your PR agent) has paid off and you’ve bagged yourself some great media coverage, either in the press, on TV or online. You’ve hit the PR jackpot and are enjoying a flurry of attention and traffic...

It seems that some companies never learn. They seem to keep creating situations that become public relations disasters. Just think how many times Uber has been in the press for all the wrong reasons.While no company is perfect, the trick is to learn from the...

The company behind the offensively funny parlour game ‘Cards Against Humanity’ has taken aim at President Trump with its latest PR campaign. The company, that’s known as much for it’s outrageous PR campaigns as it’s profanity ridden game, said in a statement on its website,...

It’s freezing cold, it's dark all the time and the shops are playing Winter Wonderland on loop, which can only mean one thing: the countdown to Christmas has begun. And brands are getting into the spirit too.From Wrap Up London’s efforts to highlight the plight...

Even though the public relations industry is changing fast, some things never change. And that includes the need to write a kick-ass press release.The humble press release has been a key component in the marketers’ toolbox for years. And with good reason. If it’s well...

When people discover I work as a PR pro, they often respond with, ‘oh, you’ve got a great job. You write press releases all day and go for long, boozy lunches, right?’ Wrong. While I do write news releases and meet the occasional client, my...

“Guest blogging is a great way to get exposure.”“Guest blogging is too much effort for not much reward.”“Guest blogging is dead.”We’ve certainly heard all sides of the argument in the past 12 months. But the fact is, guest blogging is still a good way to...

Want to join the PR revolution? Call me now on +44 (0)77604 70309

I get you into the places that matter

BBC
The Times
Vogue
Financial Times
GQ
Evening Standard