If you’re a small business or a recent start-up, chances are you haven’t got a super-sized advertising budget. And probably even less time to handle any marketing yourself. As a small business owner you may think any kind of PR activity is an unaffordable cost. Not so.
In fact, PR activity should be an essential part of your businesses costs – as much as equipment and salaries – and should be included in any budgets and marketing plans. Because a well-managed PR campaign is a cost-effective way to raise your profile; create awareness with your customer base; establish your brand; gain trust; build a reputation and – ultimately – make a whole load of sales.
As an experienced UK press agent, I offer a range of flexible public relations services for small businesses that help put you and your company on the map. I start by finding out what makes you different. What makes your small business different. And how your small business makes an impact to your local community. Or does your company have national – even international – appeal.
Then through a range of PR activity including news releases and media events I showcase your small business to the journalists that matter.
Through years of experience, I have built up an enviable roster of media contacts at both in London and at national level. Which is why my clients regularly feature in all the UK broadsheets and tabloids, as well as the Metro, The London Evening Standard and Time Out, as well as on TV and radio.
I was hired by London-based The Salt Cave to launch its natural health centre to the press and to publicise this healthy alternative to pharmaceutical drugs to its audience. My small business PR campaign invited journalists with asthma and allergies to experience The Salt Cave for themselves. Coverage was extensive with every national newspaper from The Sun to The Sunday Times covering it.
“PR Superstar generated thousands of enquiries and bookings for our new business.” – Sofia Benke, co-founder and co-director, The Salt Cave
As a result of the successful PR campaign, more than 25,000 adults and children have now visited The Salt Cave, and this small business has grown to a chain of caves across the UK. Read more.
How can small business PR services help your start-up or small business?