It’s an exciting time for the food and drink industry. With more cookery programmes on TV than you can shake a Le Creuset lid at, it seems we’ve all gone mad for unusual ingredients, organic foods and blended drinks.
But it also means the food and drink sector has never been more competitive. Product manufacturers are now fighting it out to be chosen as a TV chef’s ‘newly discovered’ ingredient. And brands are jostling for eye-level shelf space in the top supermarkets and speciality food stores.
And this is where food and drink PR activity is essential. If you’re a manufacturer looking to get into a particular retail group, or a brand that’s launching a new food or drink product, or a company that specialises in niche speciality goods: a highly targeted food and drink PR campaign could get your products flying off the shelves.
“PR Superstar – you are awesome! Jill makes your PR experience truly enjoyable and the fact she adds such a personal touch and has endless amounts of energy, passion and drive really does show in the fantastic return you receive.” – Scott Campbell, Managing Director, Wolfpack Lager
I use my skills and experience in the UK food and drinks industry to get you coverage and the results you want, whether that’s brand awareness or an increase in sales.
I know what makes a good story. And because I understand the food industry so well, I know the people that matter. So I use my trade and consumer press contacts to get you maximum exposure, and work with retail experts, celebrity chefs, committed foodies and social media influencers to put you on the culinary map.
Successful food and drink PR activity is all about timing. Getting those seasonal food and drink stories to the monthly glossies at the right time is as important as finding an interesting angle for your product.
And I use all channels available: from review websites and influential blogs to monthly magazines, daily newspapers and weekend supplements. It means I get quality food PR coverage in publications like The Daily Telegraph, The Independent, The Guardian, Observer Food Monthly, The Grocer, Waitrose Food, BBC Good Food, Good Housekeeping and even BBC1’s ever popular Saturday Kitchen cookery show.
The food and beverage scene is booming across the UK. But London, in particular, has an enormous number of pop-up food stalls, street food outlets, farmers’ markets, and food and drink events.
London also has an army of foodie Instagrammers and social media influencers who are only too eager to share the next best thing. As a London food PR agency, I’m best placed to secure interviews with London-based publications, organise events in the capital, and garner interest from London’s most sought after influencers.
When the owners of Wolfpack Lager – rugby pros Alistair Hargreaves and Chris Wyles – needed a drinks public relations expert to relaunch their product, I was called in to handle the whole PR campaign. With their rugby club Saracens being a London team, and with their beer sold at pubs throughout the capital, I arranged for journalists and photographers to join Hargreaves and Wyles for a few relaxed pints of Wolfpack Lager at various pubs near their London offices.
As a result, I secured coverage in the likes of The Sun, Metro, Mail Online, The Sunday Times and The Daily Telegraph, who were only too happy to cover the story of these well-known sportsmen turned food and drink entrepreneurs. Read more.
I was also hired by Clockjack’s founders, Jerry Goldberg and Fraser Duncan, who were looking for a food PR London agency to raise awareness of their new delivery-only, ethically-reared, free-range rotisserie chicken start-up. Coverage included GQ, The Sunday Telegraph and BBC News, as well as City of London publications like The Wharf, City AM and Square Mile. Read more.
How can food and drink PR activity help you or your business?