With more cookery programmes on TV than you can shake a Le Creuset lid at, it seems we’ve all gone mad for unusual ingredients, organic foods and blended drinks.
It’s an exciting time for the industry. But it also means the food and drink sector has never been more competitive: product manufacturers are now fighting it out to be chosen as a TV chef’s ‘newly discovered’ ingredient. And brands are jostling for eye level shelf space in the top supermarkets and speciality food stores.
If you’re a manufacturer looking to get into a particular retail group, or a brand that’s launching a new food or drink product, or a company that specialises in niche speciality goods: a highly targeted food and drink PR campaign could get your products flying off the shelves.
I use my skills and experience in the UK food and drinks industry to get you coverage and the results you want, whether that’s brand awareness, or an increase in sales.
I know what makes a good story. And because I know the industry so well, I know the people that matter. So I use my trade and consumer press contacts to get you maximum exposure, and work with retail experts, celebrity chefs, and committed foodies to put you on the culinary map. Successful food and drink PR activity is all about timing. Getting those seasonal food and drink stories to the monthly glossies at the right time is as important as finding an interesting angle for your product.
And I use all channels available: from review websites and influential blogs to monthly magazines, daily newspapers and weekend supplements. It means I get quality PR coverage in publications like The Daily Telegraph, The Independent, The Guardian, Observer Food Monthly, The Grocer, Waitrose Kitchen, BBC Good Food, Good Housekeeping and even BBC1 Saturday Kitchen.
I worked on a PR campaign with the owners of Wolfpack Lager – rugby pros Alistair Hargreaves and Chris Wyles – and secured coverage in the likes of The Sun and The Daily Telegraph, who were happy to cover the story of these sportsmen turned food and drink entrepreneurs. Read more.
“PR Superstar – you are awesome! Jill makes your PR experience truly enjoyable and the fact she adds such a personal touch and has endless amounts of energy, passion and drive really does show in the fantastic return you receive.” – Scott Campbell, Brand Manager, Wolfpack Lager
I was hired by Clockjack’s founders to raise awareness of their new London-based ‘delivery-only’ ethically-reared, free-range rotisserie chicken start-up, as well as raise the profile of the ex-City founders too. Coverage included GQ and BBC News, as well as City publications like The Wharf, City Am and Square Mile. Read more.
How can food and drink PR activity help you or your business?