Whether you’re a high-end London-based property developer, a construction and engineering firm, a UK luxury property finder, or a global real estate business, PR can play a vital role in the success of your building project or organisation.
Property projects – both commercial and residential – are not without their challenges. So a well-managed PR campaign and corporate communications can help to inform and positively influence local people; overcome resistance to your project; deal with environmental issues and help to build your brand and reputation in the property sector.
“When it comes to promoting your services or the projects you’re involved with, every type of property business, no matter what the size, can benefit from some sort of property PR activity. My job is to use a mix of traditional and digital media to highlight your business achievements.” – Jill Kent, PR Superstar
As a property PR specialist, I have an in-depth understanding of PR, media relations, and journalism within the property sector, across traditional, broadcast and digital media.
It means I’ve been able to deliver successful PR campaigns for numerous luxury property finders for HNWIs, specialist property agencies and multi-million pound property and regeneration projects across the UK. And each time PR has been an essential part of the marketing mix, helping to attract new investors, build community relationships, and give my clients the competitive edge over rivals.
Property PR activity has also helped to establish senior property figures as industry experts. And I’ve done this using my enviable list of media contacts that include leading property journalists and editors in the national press and broadcast media from The Times to the BBC, as well as specialist trade titles like Estates Gazette and Property Week.
Property PR activity can raise the profile of your business.