“PR Superstar does what it says on the tin! Great results, always!”
David Rawlinson, founding director, Restaurant Property
David Rawlinson is London’s restaurant advisor to the stars, including the likes of Raymond Blanc, Gordon Ramsay and Marcus Wareing. As the founding director of upmarket agency Restaurant Property in Marylebone, he is the deal-maker behind many of the Michelin, celebrity and big-name openings in town across luxury and elite restaurants, hotels, bars and clubs, as well as national and global chains. He and his 15-strong team buy and sell leisure sites on behalf of clients – many of them in London’s most sought after and exclusive locations long before they come on to the market. He has his finger on the pulse when it comes to prime real estate in the leisure sector UK-wide, with a focus on London. I was recommended to him by a long-term PR Superstar client, a Michelin-starred restaurateur, and was subsequently tasked with raising Rawlinson’s personal profile, plus that of his restaurant property agency, and its many deals.
My PR campaign detailed the glittering and glamorous array of top chefs and high-profile restaurateurs that Rawlinson and his team had worked with over the years. Journalists were invited to hear more about his achievements over lunch at the swanky restaurants he had bought and sold on behalf of his multi-millionaire and billionaire hospitality clients. We pricked the interest of influential trade press, as well as national mass media, who wanted to profile him and his work, including the long-running Fame & Fortune column in The Sunday Times.
For trends-driven pieces about what’s hot and what’s not in the restaurant world, journalists were keen to hear Rawlinson’s thoughts and insider knowledge, which is second-to-none in the industry. And for TV appearances that I pitched, I paired him up with his celebrity chef clientele, such as the up-and-coming, uber-talented Ollie Dabbous, and together they proved irresistible to producers.
I also secured masses of column inches for Restaurant Property’s plethora of amazing deals, like Richard Caring’s celebrity-soaked Sexy Fish, in the London press and top-selling trade titles such as The Caterer, which lapped them up.