In all press materials, I focused on the highs and lows of Moore’s extraordinary 30-year career in the global hospitality industry; a career he began working with his former mentor and long-time friend Raymond Blanc at Le Manoir aux Quat’Saisons, where Moore worked his way up from waiter to assistant restaurant manager. I covered Moore’s dramatic fight back from near financial ruin after his first restaurant famously burnt to the ground, to single-handedly creating two of Britain’s most successful independent restaurants. And I highlighted the fact he’s the only restaurant owner who has made a name in the media from the service side.
I invited various journalists and producers from The Times, The FT, ITV and CNBC to interview Moore over a Michelin-starred lunch at Pied à Terre, where they were also given a VIP tour of the kitchens. Other writers enjoyed 1-2-1 cookery lessons with Moore’s superstar chefs.