The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

If you used to watch the BBC’s Record Breakers TV show back in the 1980s, you’ll be familiar with the topic of this week’s blog post: It’s all about Guinness World Records, and how breaking one can propel your brand to new heights.This was quite...

PR trends are like the oil that keeps your car lubricated. A regular check of current trends will keep your public relations strategy running smoothly and limit the chances of it breaking down on the side of the virtual road.As we leave 2018 behind, here...

It’s the new year. It’s time to plan your PR activity for 2019. But before we leave 2018 behind, I wanted to share my pick of December’s PR stunts. Frankie and Benny's BANS mobile phones in a bid to get diners talking American-Italian restaurant chain Frankie and Benny's caused a...

It's not in our nature for us Brits to brag or boast. And talking about ourselves too much really isn't the done thing. We’re also known for our self-deprecating nature, which often translates into playing down achievements, rather than celebrating them.Unless you're a narcissist, self-promotion...

In the era of the socially responsible consumer, corporate social responsibility (CSR) is a hot topic. There are numerous surveys that reveal how employees, investors and consumers view a company’s cause-related marketing. According to one survey, half of consumers say they’re likely to buy from companies...

Once Halloween and Bonfire Night are out of the way, our attention inevitably turns to Christmas. And the same goes for the retailers. November is the month when the big brands fight it out to win column inches and the hearts of consumers with their...

You’ve put a lot of blood, sweat and tears into building your brand and establishing your business, and it’s finally paying off. You’re turning a healthy profit, your customer base is growing, and you’re attracting attention from industry experts. Congratulations, it’s been a long time...

Since Apple first introduced us to its virtual assistant Siri in 2011, the voice recognition tech industry has been flooded with competition. From Amazon’s Alexa, to Microsoft’s Cortana, virtual assistants have popped up everywhere. Using sophisticated speech recognition technology, they’re able to recognise and respond to...

In the marketing world, there are three primary ways to attract new customers: paid, earned, and owned media. In this post, I’ll explain the difference between the three, how to measure the ROI for each, and how to take advantage of them to ensure your brand...

This month’s review of three PR stunts from three global brands shows that, when done well, PR can make a huge impact. Nike did wonders for its reputation by surprising a runner with cerebral palsy with a three-year contract, HSBC bank tackled the issue of...

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