All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.
You may have heard of March madness. The month where brands pull off interesting PR stunts to attract publicity and highlight some worthy causes. So last month we saw Virgin Trains on the hunt for a voice for its toilets, two teenage synchronised swimmers performed a...
Chances are you've endured at least one boring presentation in your time. Whether the presenter mumbled, read off a screen, or just failed to keep the audience's attention, they were memorable for all the wrong reasons. Enter entrepreneur and founder of Apple, Steve Jobs. Millions...
In October 2018, Lion Air Flight JT610 crashed into the Java Sea, 12 minutes after take-off, tragically killing all 189 people onboard. Five months later, Ethiopian Airlines Flight 302 slammed into a field south of the capital Addis Ababa, six minutes after take-off. All 157...
There were some brilliant PR campaigns from February, including Fatboy Slim and Deliveroo’s ‘Deliverave’; US charity The One Love Foundation’s Valentine’s Day chocolates that highlighted the dangers of toxic relationships; and an Australian zoo’s unusual campaign to find a name for one of its venomous...
From our social media feeds to the water cooler at work, political conversation is everywhere. Most of us don’t think twice about sharing our personal opinions. But deciding whether to have an opinion as a brand is tricky. Do it well and you’ll gain respect from fans...
You probably already know that the Duke of Edinburgh was involved in a nasty car crash near the Queen’s Sandringham Estate in Norfolk last week. Prince Philip's Land Rover Freelander flipped on its side after it was hit by another car as he pulled out of...
PR trends are like the oil that keeps your car lubricated. A regular check of current trends will keep your public relations strategy running smoothly and limit the chances of it breaking down on the side of the virtual road. As we leave 2018 behind, here...
It's not in our nature for us Brits to brag or boast. And talking about ourselves too much really isn't the done thing. We’re also known for our self-deprecating nature, which often translates into playing down achievements, rather than celebrating them. Unless you're a narcissist, self-promotion...
Since Apple first introduced us to its virtual assistant Siri in 2011, the voice recognition tech industry has been flooded with competition. From Amazon’s Alexa, to Microsoft’s Cortana, virtual assistants have popped up everywhere. Using sophisticated speech recognition technology, they’re able to recognise and respond to...
In the marketing world, there are three primary ways to attract new customers: paid, earned, and owned media. In this post, I’ll explain the difference between the three, how to measure the ROI for each, and how to take advantage of them to ensure your brand...
