The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

They’ve built a multi-million pound brand based on themselves: the handsome football superstar, the glamorous pop princess and their brood of photogenic children. But David and Victoria Beckham’s carefully constructed image has been tarnished by the recent ‘Beckileaks’ scandal.For those of you that missed it,...

As a bit of respite from all the doom and gloom following the Trump inauguration, we thought we’d lighten the mood by celebrating some great PR campaigns from the last month.So, let’s start with an absolute shocker from Paramount Pictures.Paramount PicturesIf you saw the original...

It’s fast-approaching the time of year where sickly sweet cards, heart-shaped chocolate boxes and oversized helium balloons fill the shops, and restaurants hike their prices three-fold. Yes, Valentine’s Day is almost upon us. And each year, brands, big and small, pull out the PR stunts...

The idea behind the ‘Women’s March’ is one of those legendary tales ending with ‘and the rest is history’. On November 8th 2016, the night of the US Presidential election, a Hawaiian grandmother called Teresa Shook took to Facebook to express concern over the threats...

We’ve all been there. Standing in front of a crowded room, palms sweating, heart racing, and dreading what’s to come with all our being. No matter how prepared we think we are, everything leaves our head the moment we step on to the stage.Sounds familiar?Fear...

Professor Stephen Hawking said ‘it could be the worst thing ever to happen to humanity’. While entrepreneur Elon Musk described it as ‘our biggest existential threat’. It also has the potential to eradicate 11 million jobs in the UK alone. The cause of this apocalypse?...

Few celebrities are famous enough to get away with using just one name. Madonna, Sting, Adele are a few of the elite. But since bursting on to the music scene over 15 years ago, Beyoncé has joined the ranks of the mononym brigade, thanks to...

It’s hard to believe we’ll be saying goodbye to 2016 in a week or so. And what a year it’s been. From major historic political events, to high-profile celebrity deaths and Leicester City FC unexpectedly winning the Premier League: it's been eventful to say the least.The...

When it comes to capturing the attention of journalists and prospects, some PR campaigns have more impact than others. But why do some fly and others fail?A good PR campaign is easy to spot. It builds a relationship between the company and its target demographic. And...

News is one thing we’ll never run out of. There’s always something happening in the world, and there’ll always be marketers and PR pros looking to capitalise on it.In the age of social media, it’s easier than ever to find news and react to it....

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