The UK beauty industry is fast-moving with new products, new ideas, and new services constantly coming onto the marketplace. That makes it a highly competitive industry with beauty brands and products battling it out to become the next ‘must-have’.
Beauty PR is an essential activity if you want to make your beauty products jump off the shelves.
Making sure the right journalists, editors and bloggers and influencers get to touch it, smell it, and use your beauty product or service is at the heart of any successful beauty PR campaign. So not only do they write about it, they become real fans too.
PR Superstar is an experienced beauty PR agency. So I know the workings of the UK beauty media inside out and what it takes to get coverage in glossy magazines, influential beauty blogs, the national press, weekend supplements, plus TV and radio.
Any beauty PR campaign starts by establishing your goals and audience:
Once these are established, the next steps include:
There are numerous beauty PR companies in London.
So it’s important to find the right type of London PR agency who shares your vision and is the right fit for your brand. PR Superstar has years of experience and expertise in beauty PR and consistently gets outstanding results with beauty PR clients regularly featured in the likes of Cosmopolitan, Marie Claire, Stylist, Elle, Vogue, Vanity Fair, The Sunday Times’ Style and The Mail on Sunday’s YOU magazines. Plus international newspapers, online, and broadcast media such as ITV This Morning and Channel 4’s Sunday Brunch.
I was approached by Rodial, and Nip + Fab founder, Maria Hatzistefanis AKA Mrs Rodial, to grow the profiles of her two innovative beauty brands and raise her personal profile in the UK and US media.
The beauty PR activity highlighted Hatzistefanis’s clever use of revolutionary products such as the famous anti-ageing ‘Snake Serum’ and ‘Bee Venom’. Vanity Fair, Marie Claire, Red, Stylist and Cosmopolitan ran features on Hatzistefanis’s career, while Elle, Glamour and Harper’s Bazaar ran profile articles and Q&As, giving Hatzistefanis an opportunity to share her beauty advice. Read more.
How can my beauty PR services help your business?