The beauty industry is fast-moving with new products, new ideas, and new services constantly coming into the market place. That makes it a highly competitive industry with beauty brands and products battling it out to become the next ‘must-have’.
So what does it take to make your beauty product stand out on the shelf?
It’s about making sure the right journalists, editors and bloggers get to touch it, smell it, and use your product or service. So not only do they write about it, they become real fans too.
As an experienced London-based beauty PR expert, I know the workings of the UK beauty media inside out and what it takes to get coverage in glossy magazines, influential beauty blogs, the national press and their weekend supplements, plus TV and radio.
I have great relationships with the top beauty and lifestyle journalists, as well as beauty bloggers and celebrities. And I know how to write a story about a beauty product that creates a buzz.
It’s why my beauty PR clients regularly feature in the likes of Cosmopolitan, Marie Claire, Red, Elle, Vogue, Vanity Fair, The Sunday Times’ Style and The Mail on Sunday’s YOU magazine, and international newspapers, online and broadcast media such as ITV This Morning and Channel 4’s Sunday Brunch.
I was approached by the Rodial, and Nip + Fab founder, Maria Hatzistefanis to grow the profiles of her two innovative beauty brands, and raise her personal profile, especially in the UK and US business media.
“Jill Kent is one of the hardest working PRs and publicists in the business. PR Superstar delivers excellence every time.” – Maria Hatzistefanis, Founder & President, Rodial and Nip + Fab
The beauty PR activity was multi-pronged, highlighting Hatzistefanis’s clever use of revolutionary products such as the famous anti-ageing ‘Snake Serum’. Vanity Fair, Marie Clare, Red, Stylist and Cosmopolitan ran features on Hatzistefanis’s career, while Elle, Glamour and Harper’s Bazaar ran profile articles, giving Hatzistefanis an opportunity to share her beauty advice. Read more.
How can my B2B and B2C beauty PR services help your business?