Showcasing your business to investors, shareholders or government departments requires a special type of public relations.
Investor public relations, often referred to as just investor relations, ensures an accurate and transparent account of company affairs is portrayed to potential investors and the company is positioned as a ‘good investment’. This is critical if your company is about to be floated on the stock market or is seeking a round of funding.
A successful investor public relations campaign must also be fully integrated with the accounts and legal departments, as well as the executive management team. And any investor relations practitioner must also understand what actions can and cannot be taken from a PR perspective due to regulatory requirements.
When you’re preparing for new investment or a stock market float, you need to shine a light on your company’s successes, its positive financial position, and the innovative and forward-thinking approach of the company’s founders or C-suite executives. A powerful investor relations PR campaign, alongside public relations activity, is essential for building visibility and relationships within the investment and financial community, and ultimately, attracting those all-important investors.
As a public relations expert, PR Superstar is well positioned to offer investor relations too.
Investor public relations activity may include:
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