Thanks to the competitiveness of the electrical sector, a well thought through and results-based electronics PR campaign is essential for any business responsible for designing, manufacturing, or selling electronic consumer goods.
With the UK electronic market booming, it’s hard for brands to stand out. Every year, new products are launched that are better, faster, safer, and bigger, while older products discontinued. It’s vital that consumers are kept up-to-date with the latest technological advances and innovations and information on why they should update their current products.
And the most cost-effective and far-reaching way to do this is with an electronics PR campaign, where products can be tested, reviewed and written about.
Whether you’re a big player or a niche brand, electronics PR activity can help you launch a product, break into a new market, gain industry recognition and drive sales.
“The electrical and electronics sector is extremely competitive. An electronics PR campaign ensures innovative electrical brands can reach their target audience, build a brand image and drive sales.” – Jill Kent, PR Superstar
Working with an electronics PR agency
As an electronics PR agency, PR Superstar knows how to create a buzz, whether that’s a new electrical product launch or repositioning or relaunching a familiar product or service.
Before establishing goals, it’s important to identify the audience, and where to find them. As the electronics market has a wide customer base, it’s vital that the messaging is appropriate for each audience.
The angle of a story pitched to online media consumed by students or younger people, will be different to a story pitched to a consumer magazine enjoyed by the over 60s, for instance. The electrical product may remain the same, but there is no one size fits all when it comes to electrical PR.
A PR campaign for consumer electronics and electrical appliances includes:
- Media coverage: Putting an integrated media strategy in place and working with a network of journalists and influencers to ensure coverage in the national, consumer and trade press, as well as leading consumer websites
- Influencer engagement: Working closely with leading consumer influencers to arrange product testing and coverage
- Social media campaigns: Using social channels such as Instagram, Twitter and Facebook to engage the audience
- Digital campaigns: Creating content for SEO purposes in order to make your online offering more visible and drive traffic to your site
- Crisis PR: Handling any bad publicity around an electrical product or electronics service quickly, calmly and effectively.
Want to work with an innovative electronics PR agency?
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