For businesses offering professional services, the differentiator is trust. When the services on offer are essentially similar, providers must focus on building credibility in order to attract new clients.
Professional services PR is key to achieving this.
It helps companies create a trustworthy public image, so clients and other stakeholders have a clear idea as to who you are and what you stand for, rather than only knowing you for what you offer. In other words, successful PR activity should focus on your firm’s approach and core values rather than the ins and outs of the services you offer.
By using a PR firm to manage your reputation in the press and online, providers can develop trust within the marketplace, generate sales leads and win new business.
“Lawyers, accountants and any type of consultant offering a knowledge-based service to clients can benefit from professional services PR activity which focuses on the human aspect of the business and integrates seamlessly with your marketing and client services activity.” – Jill Kent, PR Superstar
PR Superstar offers PR services to a range of companies including accountancy firms, law firms and consultancy firms.
With creativity and drive, I help you communicate your key messages to stakeholders through a wide range of channels including print media, broadcast media and social media with high-quality content that’s accessible and compelling.
For companies offering professional services, public relations is a key element of your marketing mix. Find out more about PR Superstar’s services.