For businesses offering professional services, the differentiator is trust. When the services on offer are essentially similar, providers must focus on building credibility in order to attract new clients.
Professional services PR is key to achieving this.
It helps companies create a trustworthy public image, so clients and other stakeholders have a clear idea as to who you are and what you stand for, rather than only knowing you for what you offer. In other words, successful PR activity should focus on your firm’s approach and core values rather than the ins and outs of the services you offer.
By using a PR firm to manage your reputation in the press and online, providers can develop trust within the marketplace, generate sales leads and win new business.
“Lawyers, accountants and any type of consultant offering a knowledge-based service to clients can benefit from professional services PR activity which focuses on the human aspect of the business and integrates seamlessly with your marketing and client services activity.” – Jill Kent, PR Superstar
Working with professional services PR firms
PR Superstar offers PR services to a range of companies including accountancy firms, law firms and consultancy firms.
With creativity and drive, I help you communicate your key messages to stakeholders through a wide range of channels including print media, broadcast media and social media with high-quality content that’s accessible and compelling.
PR Superstar’s PR tools for professional services firms include:
- Media relations: I have an excellent relationship with journalists from national newspapers, industry press, consumer magazines and broadcast channels, as well as key online influencers and writers. I know what makes a good story and what angle to take when it comes to pitching. It’s why so many of my clients are regularly featured in the press.
- Thought leadership: Whatever the size of your business, I make sure you’re positioned as a thought leader and expert in your field among your target audience, through interviews, articles, speaking engagements and roundtable events.
- Media Training: You and your leadership team need to speak clearly and confidently in order to build trust and credibility with your target audience. Media training for leaders ensures you deliver your key messages consistently.
For companies offering professional services, public relations is a key element of your marketing mix. Find out more about PR Superstar’s services.
I get you into the places that matter
