The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

What’s the first thing you do before signing up for a company’s services, or meeting a potential business associate? You Google them. And guess what? That’s exactly what other people do before choosing to work with you.What’s written about you online matters, because people will...

As in the world of fashion, the world of interior design is fickle and fast moving. What’s de rigueur for interiors one season can be old hat the next - remember flock wallpaper? Trends come and go, so you need to move with the times.Whether...

Nothing beats the thrill of seeing your brand on TV. Having your story told by a leading broadcaster, to an audience of millions, is guaranteed to get you buzzing.Broadcast coverage is a powerful tool for driving awareness and behaviour change. So when opportunities present themselves,...

As a creative agency, you spend your days crafting compelling TV, press and digital campaigns that get outstanding results for your clients. But when was the last time you blew your own trumpet? You may have an impressive portfolio of work online, but it's always...

In 2004, the Daily Mail was one of the last major newspapers to join the digital fray with its launch of MailOnline. In July that year it recorded just 31,356 unique users and was dwarfed by the market leader and sector innovator, Guardian.co.uk, which was...

Building a business from scratch is hard enough, but expanding into foreign countries is one of the most challenging tasks an entrepreneur can face. Unfortunately, it’s not as simple as telling customers you ship overseas and waiting for the sales to roll in. There are...

So you’ve decided to invest in PR - a wise choice! But who should you hire - an agency or a freelancer? The reality is both have their merits and the decision will ultimately come down to your objectives and the services you need to...

There are billions of brands out there vying for the public’s attention and business. And every year, the brand valuation and strategy consultancy, Brand Finance puts the world’s top brands to the test. The brands are evaluated to determine which are the most powerful and...

It’s been a turbulent few years for the aviation industry. There are questions over air travel security, ongoing debates about an additional runway at Heathrow, and general consumer dissatisfaction about flight delays. Add in poor customer service and you have an industry in desperate need...

The world of fast-moving consumer goods is – well – fast-moving. And the last ten years have seen the retail landscape transform completely. Shoppers no longer walk into a shop and buy what’s on offer at face value. Instead they spend hours scouring the internet...

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