All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.
In 2016, Disney was named the world’s most powerful brand. In 2018, it was the world’s best-regarded company. And in 2020, it was voted the world’s most-admired entertainment company for the seventeenth year running. Those are impressive accolades. The Disney PR team must be doing something right. So...
When it comes to PR, the South Korean electronics giant Samsung has had its share of good, and spectacularly bad times. Remember the exploding Galaxy Note 7? Or the folding phone that didn’t fold? These were embarrassing PR screw-ups from one of the world’s leading...
When it comes to Amazon public relations, the giant online retailer has always been a little unorthodox. Back in 2008, for instance, they enlisted a band of regular users to do PR for them, called the ‘Holiday Customer Review Team’. And this forward-thinking mindset has served them...
News is one thing we’ll never run out of. In the age of social media, it’s easier than ever to find news and react to it. As a result, an old tactic is making a comeback: ‘newsjacking’. While it may sound like slang for mugging a...
Very few brands hold a candle to Netflix. As CEO Reed Hastings said, their biggest competitor isn’t YouTube or Amazon — it’s sleep. You don’t get 200+ million paid subscribers by accident, so studying the Netflix PR team’s strategy is worthwhile for any brand that...
The Red Bull Stratos Space Jump. WWF's Earth Hour. Dove’s Campaign for Real Beauty. Just three examples of PR stunts done right. In each case, they got people talking and generated huge amounts of publicity for the brands behind them. It may not be the newest...
It goes by many names: Auntie, the Beeb, the BBC. As one of the biggest state-funded media organisations in the world, it’s no surprise that the British Broadcasting Corporation has become a cultural icon. But what are the top threats to the BBC’s public relations efforts...
Public relations can do wonders for your business. When done well, it can be a cost-effective way to raise your business's profile, improve your reputation and get your message to a large audience. However, as with anything else in life, there are challenges. This post covers...
It’s hard to believe that Coca-Cola started life as a medicinal tonic. Selling for five cents a glass, it sold just nine glasses a day. It’s even harder to believe that today, we enjoy 1.9 billion servings of Coca-Cola drinks every day around the world....
The leading professional institution for public relations in England is the Chartered Institute of Public Relations (CIPR). If the name rings a bell, it’s probably because their definition of public relations is quoted in PR blogs and articles around the world. ‘Public Relations is about reputation -...
