The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

The clocks have gone forward, the days are getting longer, and our favourite PR campaigns from March had a spring in their step. From Laithwaite’s new English Sparkling pantone colour, to Yorkshire Tea’s special biscuit brew, March was a month of creative PR campaigns. Here...

What do Tiger Woods, Mel Gibson and Hugh Grant have in common? They were all highly respected public figures until they fell spectacularly from grace. Tiger’s golfing fans turned against him because of his alleged extramarital affairs. Braveheart actor Mel Gibson went on a drunken,...

Today, video is everywhere: Facebook generates 8 billion video views each day, users upload 300 hours of video to YouTube every minute, and social video generates a whopping 1200% more shares than text and images combined. It's predicted that by 2019, 80% of all internet...

British poet John Lydgate once said, ‘you can please some of the people all of the time, all of the people some of the time, but you can’t please all of the people all of the time’. This is as true of PR as anything...

The ‘Beast from the East’ may have hit us hard in February, but it didn’t stop brands producing some fantastic PR campaigns. From Toyota’s social campaign that enabled us to see the world through the eyes of a visually impaired Paralympian, to Usain Bolt’s brilliant...

When all you serve is fried chicken, you’d better not run out of chicken. But that’s exactly what happened to fast food chain KFC last week. Poultry lovers across the UK were left distraught as more than 600 outlets were forced to close due to...

There are a lot of common misconceptions about PR. Some people think it stands for ‘press release,’ while others think that ‘PR’ and ‘publicity’ are the same thing. Both are wrong. PR is an abbreviation of ‘public relations’, while a press release is a tool...

Elon Musk, owner of electric car brand Tesla and rocket manufacturing company SpaceX, knows how to drum up publicity with his crazy PR stunts. But his latest was literally out-of-this-world.On February 6th, the American billionaire made history when he successfully launched his beloved Tesla Roadster into...

It may be cold, wet and grey outside, but there were some great PR stunts to warm our cockles last month. From Madam Tussauds’ cheeky Trump stunt, to Weight Watchers' healthy drive-through : brands are bringing out the big guns to get our attention in...

When it comes to PR, deciding how you want your business to be portrayed by the media is just one aspect. Media relations is one tool in the PR toolbox, but there are lots of others: How you communicate inside and outside of your business,...

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