The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

If you’re looking to get your business in the press, you’ve probably got your sights set on the glossy magazines and national newspapers, whether it’s The Times, The Daily Mail or Metro. But, have you considered going down the trade press route? Why choose trade press? Unlike...

From Paddy Power’s dig at President Trump during his UK visit, to doggy day-care brand Rover’s first ever canine swimming gala, the crazy PR stunts came in thick and fast during July. Here are a few of my favourites, starting with two Trump-inspired campaigns: Trumps controversial...

Every business wants more web traffic, more video views, more subscribers, more followers and more media attention. There are lots of ways to do it. But if you can get something to go viral online, you can get a whole load of exposure in a...

This year’s World Cup has been full of surprises: defending champions Germany made a swift exit after losing to South Korea in the group stage; Brazil got knocked out by Belgium; and Lionel Messi’s Argentina crashed out in a thriller against France. But the biggest,...

The sun is shining, the evenings are balmy, footie is on the TV and BBQ season is well underway: Summer is officially here.The long-awaited summer sun has put the UK in a good mood, and brands have been piggybacking on the good feeling with some...

Journalists are incredibly busy. On any given day, they’ll have hundreds of email pitches to sort through, while managing multiple deadlines. If you’re lucky enough to pique a journalist’s interest, you want to make it as simple as possible for them to write about you...

It’s no secret that the National Health Service is in crisis. An ageing population with complex health needs, underfunding, political agendas, staff shortages, and questions over the type and location of delivery, are just some of the huge questions that its leaders face.However, it’s not...

Capturing the hearts and attention of consumers is becoming increasingly difficult through traditional advertising, as we live in a world where we can easily power down, switch off, or opt-out of seeing ads altogether. As a result, brands are having to come up with creative...

Last month’s top PR campaigns saw Tesla break a world record, fashion e-tailer Missguided make a bold body image statement, the BBC promote the World Cup with an animated tapestry, and Smile Asia giving us food for thought with its Cleft Collection. Let’s kick off with...

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