Private equity public relations almost feels like a contradiction in terms. In the past, many PE firms sought privacy and were keen to keep a low profile away from the public and stakeholders. There was little engagement or interaction with the media either, apart from the occasional ‘no comment.’
But the PE landscape is becoming increasingly competitive and crowded, and private equity firms need to work hard to stand out. Investors are not only looking at financial track records when it comes to private equity firms, they’re looking for firms who are ambitious, with a strong brand and profile too.
It’s crucial that private equity firms embrace public relations. A private equity PR campaign can help showcase your specialism, help build deal flow, attract investors, raise market interest prior to a sale or IPO, and expand investor interest before fundraising.
An effective PR campaign is about consistency of message and ensuing it runs through all your communications including investor relations, employee comms and media relations.
Media relations is key of course. But it isn’t just sharing stories about your latest transaction; private equity PR is also about building a positive brand name. And this means that in the event of some crisis happening beyond your control, your PE firm has already built in some goodwill with editors and key business writers.
As a PR agency experienced in private equity PR, PR Superstar’s services include:
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