Interior design PR is about shining a light on you and your interior design projects, whether you’re a talented interior designer, an interiors company or even a well-established homeware brand.
We all know that interior design is fast-moving and fashion-forward. What’s hot one minute is so last year the next. What’s de rigueur for interiors one season is quite frankly bad taste just a few years later. Remember magnolia?
With new materials, techniques, products, colours and paints becoming available all the time, it’s important to show your audience that you’re ahead of the curve.
So a well-thought-out and innovative interior design PR campaign gives you an opportunity to showcase your latest design projects and products and ensure your creative output ends up in front of the people who matter.
“PR Superstar helped us identify the most appropriate media outlets and brought us top quality national and international coverage across a range of platforms. This exposure enabled us to grow sales rapidly. If you’re looking for reliable, quality PR for your business, I wholeheartedly recommend Jill Kent.” – Andrew Clayton, CEO, Laura Ashley Hotels and Corus Hotels
What you can expect from an interior design PR campaign
When it comes to PR for interior designers, it’s about getting you seen in all the right places. PR Superstar clients regularly feature in the likes of Elle Decoration, Conde Nast’s House & Garden, Ideal Home, Living etc, Wallpaper*, Grand Designs, Monocle, The Daily Telegraph, The Sunday Times and FT Weekend.
My interior PR services include:
- Media relations: As an interior design PR agency based in London, I have developed outstanding relationships with the UK’s most talented writers, editors and stylists who work for interior design and lifestyle magazines, as well as Sunday supplements, broadcast media and online press.
- Storytelling: I have a keen eye for design too and a thorough understanding of the latest ideas in interiors. So I know what stories journalists are looking for. And I know how best to present your products, your services, and your interior design projects to get the maximum coverage possible.
- Thought leadership: Whatever the size of your interiors business, I can position you as a sought-after thought leader and expert in your field through interviews, articles, speaking engagements and events.
- Social media management: Social media is a part of the PR mix. A clever social media strategy, that uses platforms like Instagram and involves working with the industry’s influencers, gives you an opportunity to showcase your design talents, raise your profile and be part of the conversation.
Interior design success stories
I was hired by the team at Laura Ashley to launch their luxury boutique hotel just outside London, which showcases the brand’s high-end interior design service, furniture and home accessories range.
As part of a comprehensive interiors PR campaign, I sent stunning imagery of the interiors to key journalists and invited them to stay at the hotel to experience the soft furnishings for themselves. The beauty of the hotel attracted global coverage in the travel, business and fashion pages, with every UK national newspaper from The Sun to The Financial Times covering the story, as well as Vogue, HELLO!, Elle Decoration to name a few, and newspapers as far afield as The New York Times and The South China Morning Post. Read more.
How can an interior design PR campaign help your business?
I get you into the places that matter
