We all know that interior design is fast moving and fashion forward. What’s hot one minute is so last year the next. What’s de rigueur for interiors one season is quite frankly bad taste just a few years later. Remember magnolia?
With new materials, techniques, products, colours and paints becoming available all the time, interior design enthusiasts and interiors companies are eager to be kept informed of the latest trends.
So whether you’re a homeware brand, an interiors company, or a talented interior designer, well thought out and innovative PR activity will put your creative ideas in front of the people that matter.
Based in London, I have outstanding relationships with the UK’s most talented writers, editors and stylists who work for glossy interior design, home and garden, and lifestyle magazines as well as Sunday supplements, broadcast media and online press.
I have a keen eye for design too and a thorough understanding of the latest ideas in interiors. So I know what stories journalists are looking for. And I know how best to present your products, your services, and your interior design projects to get the maximum coverage possible.
It’s why PR Superstar clients are regularly featured in the likes of Elle Decoration, Conde Nast’s House & Garden, Livingetc, Wallpaper*, Grand Designs, Monocle, The Sunday Telegraph and The Sunday Times.
I was hired by team at Laura Ashley to launch their luxury boutique hotel which showcases the brand’s high-end interior design service, and furniture and home accessories. As part of the PR campaign I sent stunning imagery of the interiors to journalists and invited them to stay at the hotel to experience the soft furnishings for themselves. The beauty of the hotel attracted global coverage with every UK national newspaper covering the story. Read more.
“PR Superstar helped us identify the most appropriate media outlets and brought us top quality national and international coverage across a range of platforms. This exposure enabled us to grow sales rapidly. If you’re looking for reliable, quality PR for your business, I wholeheartedly recommend Jill Kent.” – Andrew Clayton, CEO, Laura Ashley Hotels and Corus Hotels
How can an interior design PR campaign help your business?