Sports PR: How to stand out from the competition

Sports PR

It goes without saying: sports are competitive. And not just on the field of play. When it comes to reaching a new audience, getting new customers, winning sponsorship or raising your profile, you’re competing with the best of them.

And if you’re involved in sports, it’s important to be able to share your story with the media with confidence and know how to use social media to build your brand.

So how do get ahead of the competition? Sports PR gives you the tools you need to reach the next level. From gyms and fitness studios to individual sports people: sports public relations helps you grow your sports business or build your profile, so you can maximise your image potential.

What you can expect from a sports PR campaign

As a sports PR company, I have an excellent track record when it comes to delivering results, and I regularly secure coverage in the leading health, fitness, wellbeing and sports publications, as well as lifestyle and sports columns.

How do I do it? By having unbeatable relationships with key journalists and influencers in the sports industry and by creating well-written stories with an interesting angle that explain what you do and why you do it. My sports PR services also include media training, crisis management, and social media management too.

Through carefully planned sports PR activity, I can help you build and protect your reputation across multiple media platforms.

“On the first day I started working with Jill Kent, she got me a big article in The London Evening Standard. That one article brought me more revenue than the entire cost of PR Superstar for that year.”Tim Walker, Founder, Evolve Fitness

Sports PR Success Stories

William Pullen of London’s Dynamic Running Therapy asked me to raise awareness of his fitness and therapy service to his target audience. PR activity included a running session with William and an emphasis on mental health. Publicity was earned in the Metro and The London Evening Standard as well as GQ, Esquire, and Vogue. Read more.

I first worked with fitness guru Tim Walker and his business, Evolution of Man, in early 2013 to PR his no-nonsense men-only training programme, Warrior Workout. Walker opened his own gym in 2016 and ahead of the ambitious expansion, wanted to create a buzz. I secured coverage in Men’s Health, Men’s Fitness, GQ, Mr Porter and Esquire. Read more.

I worked with Tim again on his women-only Evolve Fitness brand and invited female journalists to experience a whole month’s worth of training. My press release caught the attention of health, fitness, wellness, beauty, lifestyle and feature writers and editors, from Marie Claire to Vogue to The Sunday Times. Other PR highlights included a full-page review in The Daily Telegraph and a double page spread in Women’s Health. Read more.

Want unbeatable results? Find out more about my sports PR services.

Sports PR

Want to join the PR revolution? Call me now on +44 (0)77604 70309

I get you into the places that matter

The Times
Financial Times
Evening Standard