Sports are competitive. And not just on the field of play. If you’re a sporting brand or sports personality, then a creative sports public relations campaign is essential if you want to reach new audiences, win new customers, secure sponsorships or raise your profile. It’s also important to be able to share your story with the media with confidence and know how to use social media to build your brand.
Sport PR plays its part, as it gives you the tools you need to reach the next level and get ahead of the competition. From gyms and fitness studios to individual sports people: sports public relations activity helps you grow your sports business and builds your profile, so you can maximise your image potential and compete with the best of them.
“On the first day I started working with Jill Kent, she got me a big article in The London Evening Standard. That one article brought me more revenue than the entire cost of PR Superstar for that year.” – Tim Walker, Founder, Evolve Fitness
As a sports PR agency, I have an excellent track record when it comes to delivering results-driven PR activity.
There are numerous sports PR companies to choose from. In London especially. But William Pullen of London’s Dynamic Running Therapy opted for PR Superstar because he knew I could deliver a results-driven and innovative sports public relations campaign that really hit the target. He asked me to raise awareness of his fitness and therapy service to his target audience. So PR activity included a running session with Pullen and an emphasis on mental health. Publicity was earned in London publications the Metro and The London Evening Standard, as well as GQ, Esquire, and Vogue. Read more.
I first worked with fitness guru Tim Walker and his business, Evolution of Man, in early 2013 to PR his no-nonsense men-only training programme, Warrior Workout. Walker opened his own gym in 2016 and ahead of the ambitious expansion, wanted to create a buzz. Sport PR activity ensured I secured coverage in Men’s Health, Men’s Fitness, GQ, Mr Porter and Esquire. Read more.
I worked with Tim again on his Evolve Fitness brand aimed at both men and women and this time invited female journalists to experience a whole month’s worth of training. My press release caught the attention of health, fitness, wellness, beauty, lifestyle and feature writers and editors, from Marie Claire to Vogue to The Sunday Times. Other sport PR highlights included a full-page review in The Daily Telegraph and a double page spread in Women’s Health. Read more.
Through carefully planned sports public relations activity, I can help you build and protect your reputation across multiple media platforms.
Want unbeatable results? Find out more about my sport PR services.