Sports Public Relations: How to stand out from the competition

Sports PR

Sports are competitive. And not just on the field of play. If you’re a sporting brand or sports personality, then a creative sports public relations campaign is essential if you want to reach new audiences, win new customers, secure sponsorships or raise your profile. It’s also important to be able to share your story with the media with confidence and know how to use social media to build your brand.

Sport PR plays its part, as it gives you the tools you need to reach the next level and get ahead of the competition. From gyms and fitness studios to individual sports people: sports public relations activity helps you grow your sports business and builds your profile, so you can maximise your image potential and compete with the best of them.

“On the first day I started working with Jill Kent, she got me a big article in The London Evening Standard. That one article brought me more revenue than the entire cost of PR Superstar for that year.”Tim Walker, Founder, Evolve Fitness

What you can expect from a sport PR campaign

As a sports PR agency, I have an excellent track record when it comes to delivering results-driven PR activity.

  • Engaging content: News releases and well-written stories with an interesting angle, that explain what you do and why you do it, are still the most effective way to get journalists excited. Knowing who to reach out to is key. By having unbeatable relationships with writers and influencers in the sports industry, I regularly secure features for my clients in the leading health, fitness, wellbeing and sports publications, as well as lifestyle and sports columns, and on TV and radio.
  • Media appearances: It’s important for sports personalities and brands to put themselves out there in order to attract fans, sponsorship deals and interest. Media training ensures you know how to put your story across.
  • Social media management: Social media is an ever more important part of the PR mix. Platforms such as Twitter and Instagram give sports people and brands the opportunity to get involved in the conversation, to raise your profile and expand your network. A well thought through social media strategy ensures social media community engagement, whatever the platform.
  • Crisis management: Sometimes things go wrong. Having a crisis communications plan in place and a spokesperson who is media trained will ensure minimal damage to your reputation.

Sports PR Success Stories

There are numerous sports PR companies to choose from. In London especially. But William Pullen of London’s Dynamic Running Therapy opted for PR Superstar because he knew I could deliver a results-driven and innovative sports public relations campaign that really hit the target. He asked me to raise awareness of his fitness and therapy service to his target audience. So PR activity included a running session with Pullen and an emphasis on mental health. Publicity was earned in London publications the Metro and The London Evening Standard, as well as GQ, Esquire, and Vogue. Read more.

I first worked with fitness guru Tim Walker and his business, Evolution of Man, in early 2013 to PR his no-nonsense men-only training programme, Warrior Workout. Walker opened his own gym in 2016 and ahead of the ambitious expansion, wanted to create a buzz. Sport PR activity ensured I secured coverage in Men’s Health, Men’s Fitness, GQ, Mr Porter and Esquire. Read more.

I worked with Tim again on his Evolve Fitness brand aimed at both men and women and this time invited female journalists to experience a whole month’s worth of training. My press release caught the attention of health, fitness, wellness, beauty, lifestyle and feature writers and editors, from Marie Claire to Vogue to The Sunday Times. Other sport PR highlights included a full-page review in The Daily Telegraph and a double page spread in Women’s Health. Read more.

Through carefully planned sports public relations activity, I can help you build and protect your reputation across multiple media platforms.

Want unbeatable results? Find out more about my sport PR services.

Sports PR

Want to join the PR revolution? Call me now on +44 (0)77604 70309

I get you into the places that matter

The Times
Financial Times
Evening Standard