Similar to the PR for male-only Warrior Workout, the London and national press, glossy weekend supplements, luxury lifestyle magazines, quality fitness publications and high-ranking online media were targeted for this latest health and fitness PR campaign. Depending upon the publication, its reach and target demographic, female journalists were able to trial one or two Warrior sessions, or a whole month’s worth of training, or even the entire 12-weeks of the women’s fitness programme.
My eye-catching press release immediately caught the attention of health, fitness, wellness, beauty, lifestyle and feature writers and editors, from Marie Claire to Vogue and The Daily Telegraph to The Sunday Times. Despite the Warrior Woman Workout being gruelling, to put it mildly, and journalists being hugely time-pressured, those who were interested were happy to commit and impressively stayed the course. Walker and his team also penned expert articles, including exercises and fitness tips, which proved popular with the press.