We’re in the middle of the fourth industrial revolution and, today, technology impacts every aspect of our home and work lives, from AI to driverless cars to online meeting software and food deliveries.
We all know about those rare tech companies that reach unicorn status. But how about those B2B technology companies that fail to make the big breakthrough because they’ve run out of funding, don’t acquire enough customers, or get overtaken by competitors before they’ve become established?
B2B technology PR is a critical part of any technology start-up’s arsenal. And the same goes for established tech firms. B2B technology PR is essential for product launches, raising personal profiles, increasing brand awareness, and helping to attract investor funding.
“B2B tech PR is critical for raising awareness, lead generation and engagement. So whether you want to reach IT department decision-makers in large global corporates or get the HR team to buy into a wellbeing app for staff, a creative and innovative B2B technology PR campaign pushes your B2B tech business to the next level.” – Jill Kent, PR Superstar
Working with B2B tech PR agency
PR Superstar delivers impactful B2B technology PR campaigns for a range of clients from global companies to fast-growing scale-ups and ambitious start-ups.
My B2B technology PR services include:
- Outstanding media relations: I have an unbeatable network of tech and business journalists at a national and international level, as well as bloggers and industry influencers. By tapping into this network, I raise the profile of B2B tech companies, generate sales leads and attract investment opportunities.
- Unbeatable content: Smartly crafted news releases, articles and pitches about the tech landscape ensure your key messages are communicated and your company leaders are established as industry thought leaders.
- Social media management: Social media is a part of the PR mix, even with B2B. Social media platforms such as Twitter and LinkedIn give B2B tech firms the opportunity to get involved in the conversation, to raise your profile and expand your network. A well thought through social media strategy ensures social media community engagement, whatever the platform.
How can B2B technology PR activity benefit your tech biz? Find out more.
I get you into the places that matter
