We’re in the middle of the fourth industrial revolution and, today, technology impacts every aspect of our home and work lives, from AI to driverless cars to online meeting software and food deliveries.
We all know about those rare tech companies that reach unicorn status. But how about those B2B technology companies that fail to make the big breakthrough because they’ve run out of funding, don’t acquire enough customers, or get overtaken by competitors before they’ve become established?
B2B technology PR is a critical part of any technology start-up’s arsenal. And the same goes for established tech firms. B2B technology PR is essential for product launches, raising personal profiles, increasing brand awareness, and helping to attract investor funding.
“B2B tech PR is critical for raising awareness, lead generation and engagement. So whether you want to reach IT department decision-makers in large global corporates or get the HR team to buy into a wellbeing app for staff, a creative and innovative B2B technology PR campaign pushes your B2B tech business to the next level.” – Jill Kent, PR Superstar
PR Superstar delivers impactful B2B technology PR campaigns for a range of clients from global companies to fast-growing scale-ups and ambitious start-ups.
My B2B technology PR services include:
How can B2B technology PR activity benefit your tech biz? Find out more.