The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

It’s like watching a train wreck — horrible, but you just can’t look away.I’m talking, of course, about interviews gone wrong. Maybe the CEO dodged too many questions, came off as shady, or forgot the name of his own company. Despite the damage these incidents...

When it comes to public speaking, TED Talks are right up there as some of the most exciting presentations to watch.But did you know that glossophobia, the fear of public speaking, is one of the most common phobias out there? According to The National Institute...

A successful entrepreneur once said, ‘it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.’ How true this is. Just ask BP, Ratners or Volkswagen. All three brands suffered serious reputational damage, losing...

So let’s talk about internal communications and how it fits into public relations. British entrepreneur Sir Richard Branson once said, ‘clients do not come first. Employees come first. If you take care of your employees, they’ll take care of the clients.’This may go against everything...

What is a brand communication strategy and why do you need one?A brand communication strategy is the process of achieving your objectives through communication. It includes the message: what needs to be said; the medium: using the most appropriate channels to convey the message; and...

So how does Apple use public relations? Whether it’s launching the latest iPhone, iWatch, or iPad, Apple certainly knows how to create a buzz. While other companies fight for attention, the technology giant effortlessly dominates the media, not to mention the hearts and minds of customers,...

For a business to be successful, you need to employ effective workplace communication strategies.But why is good communication so important?We know that good public relations is all about external communication with your public, whether that public is your customer or a shareholder or investor.But good...

So what does community relations mean to you?Seth Godin, a veteran marketer of the dot-com boom, once said, ‘people do not buy goods and services. They buy relations, stories and magic’.Time has proven him right. More and more companies across the world are discovering that...

It’s PR awards season again. Time to dust off your tuxedo and dry clean your party frock.But are PR awards worth it? The answer is yes. PR awards have plenty of advantages that go beyond a trophy on the shelf.So what are the benefits of...

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