The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

You may have heard of March madness. The month where brands pull off interesting PR stunts to attract publicity and highlight some worthy causes.So last month we saw Virgin Trains on the hunt for a voice for its toilets, two teenage synchronised swimmers performed a...

Chances are you've endured at least one boring presentation in your time. Whether the presenter mumbled, read off a screen, or just failed to keep the audience's attention, they were memorable for all the wrong reasons. Enter entrepreneur and founder of Apple, Steve Jobs. Millions...

In October 2018, Lion Air Flight JT610 crashed into the Java Sea, 12 minutes after take-off, tragically killing all 189 people onboard. Five months later, Ethiopian Airlines Flight 302 slammed into a field south of the capital Addis Ababa, six minutes after take-off. All 157...

It’s been a long time since our grandparents gathered around the radio to listen to their favourite programmes. But what’s old is new again in marketing and PR. Radio, which made ‘waves’ in the early 20th Century, has seen something of a resurgence in popularity...

There were some brilliant PR campaigns from February, including Fatboy Slim and Deliveroo’s ‘Deliverave’; US charity The One Love Foundation’s Valentine’s Day chocolates that highlighted the dangers of toxic relationships; and an Australian zoo’s unusual campaign to find a name for one of its venomous...

From our social media feeds to the water cooler at work, political conversation is everywhere. Most of us don’t think twice about sharing our personal opinions. But deciding whether to have an opinion as a brand is tricky. Do it well and you’ll gain respect from fans...

Delivering bad news at work is never easy. Whether you’re telling an employee they messed up a project, their performance is not up to scratch, they’re no longer welcome to work at the company, or there are redundancies on the horizon, it’s a horrible conversation...

You've been asked to appear as a guest on a radio show. You're thrilled. And you should be. If you consider around 90% of the UK population tune in to their favourite radio stations each week, that’s millions of potential ears tuned into the wireless....

From Gregg’s vegan sausage rolls and AO.com’s fortress packaging, to Emergency Food Storage UK’s so-called Brexit box: January offered up plenty of publicity-grabbing PR stunts. Here’s a look at three of the best: Greggs UK-based bakery chain Greggs is best known for its steak bakes and sausage...

You probably already know that the Duke of Edinburgh was involved in a nasty car crash near the Queen’s Sandringham Estate in Norfolk last week. Prince Philip's Land Rover Freelander flipped on its side after it was hit by another car as he pulled out of...

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