The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

Since Apple first introduced us to its virtual assistant Siri in 2011, the voice recognition tech industry has been flooded with competition. From Amazon’s Alexa, to Microsoft’s Cortana, virtual assistants have popped up everywhere. Using sophisticated speech recognition technology, they’re able to recognise and respond to...

In the marketing world, there are three primary ways to attract new customers: paid, earned, and owned media. In this post, I’ll explain the difference between the three, how to measure the ROI for each, and how to take advantage of them to ensure your brand...

This month’s review of three PR stunts from three global brands shows that, when done well, PR can make a huge impact. Nike did wonders for its reputation by surprising a runner with cerebral palsy with a three-year contract, HSBC bank tackled the issue of...

Terror attacks. Natural disasters. Product failures. Lawsuits. Bad behaviour. Every organisation is vulnerable to crises. And thanks to smartphone videos and social media, these events can be caught on camera and broadcast to the world instantaneously. Just look at United Airlines. The company’s reputation took...

A study conducted by Twitter and analytics company Annalect found that social media influencers hold nearly as much clout with consumers as recommendations from friends or neighbours. Around 40% of respondents said they'd bought an item online after seeing it used by an influencer on Instagram, Twitter...

British street artist Banksy pulled off the most audacious stunt in art history last week, after one of his best-known works destroyed itself after being sold at auction for just over £1m.The iconic ‘Girl With Balloon’ was the final item in an auction at Sotheby’s,...

On August 26th, the BBC launched a new political thriller series, Bodyguard. The series is set around the fictional character of police sergeant David Budd, played by Richard Madden; a war-veteran suffering from PTSD, who is now working as a specialist protection officer for the Metropolitan Police Service....

Instagram, the photo and video-sharing social network owned by Facebook, has become one of the most used social media channels in the world. More than 1 billion of us log on every month to share selfies, holiday snaps, and pictures of our lunch. There is, however,...

Augmented reality (AR): It may sound like something out of a sci-fi film, but the mysterious technology has been creeping steadily on to our smartphones and games systems over the last few years, and now it’s making its way into mainstream marketing campaigns.While you don’t...

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