The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

The role of the Chief Executive Officer (CEO) has changed. In the olden days, the CEO was a faceless entity that only a privileged few got to meet. Today, things are different. The modern CEO is now seen and heard by both the public and...

Unless you’ve been hiding under a rock for the past month, you’ll know that the 89th Academy Awards took place in LA in February. You’ll also know that the celebrations for Best Picture were marred by the wrong winner being announced. Instead of Moonlight being...

You’ve spent years developing a new product for your business. You’ve scrounged together a decent marketing budget and have prepared a press release to celebrate your launch. You eagerly submit your story and wait. The next morning, you check your emails and…nothing.Press releases are a tricky...

The whole ‘print is dead’ debate has been knocking around some time now. Digital people say it is, print people say it isn’t. But despite the enormous migration to electronic media in recent years, new research shows that print media is very much alive and kicking....

Back in January, as the prime minister settled into her seat on the plane out of Washington, she probably thought the meeting with President Trump went pretty well.Indeed, the US trip was an example of clever strategic planning and careful communications in action. After ingratiating herself...

They’ve built a multi-million pound brand based on themselves: the handsome football superstar, the glamorous pop princess and their brood of photogenic children. But David and Victoria Beckham’s carefully constructed image has been tarnished by the recent ‘Beckileaks’ scandal.For those of you that missed it,...

As a bit of respite from all the doom and gloom following the Trump inauguration, we thought we’d lighten the mood by celebrating some great PR campaigns from the last month.So, let’s start with an absolute shocker from Paramount Pictures.Paramount PicturesIf you saw the original...

It’s fast-approaching the time of year where sickly sweet cards, heart-shaped chocolate boxes and oversized helium balloons fill the shops, and restaurants hike their prices three-fold. Yes, Valentine’s Day is almost upon us. And each year, brands, big and small, pull out the PR stunts...

The idea behind the ‘Women’s March’ is one of those legendary tales ending with ‘and the rest is history’. On November 8th 2016, the night of the US Presidential election, a Hawaiian grandmother called Teresa Shook took to Facebook to express concern over the threats...

We’ve all been there. Standing in front of a crowded room, palms sweating, heart racing, and dreading what’s to come with all our being. No matter how prepared we think we are, everything leaves our head the moment we step on to the stage.Sounds familiar?Fear...

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