The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

Donald Trump may be narcissistic and arrogant, and he will probably have run out-of-steam before the presidential election next November. But whether you love him or hate him, you have to admit he’s a phenomenon, the likes of which has never been seen before on...

London is a city world-renowned for its architecture. From traditional to contemporary, art deco to gothic, there are hundreds of great buildings in the capital. And behind every great piece of design and architecture, there’s a host of great stories waiting to be told: stories...

Bauer Media has announced that it will suspend publication of FHM and ZOO magazines by the end of the year, marking the end of the ‘lad’s mag’ era that dominated UK magazine publishing for much of the 1990s and early 2000s.The news comes months after...

London has solidified its reputation as a first class gastronomic destination, with five of the capital’s eateries making it into Restaurant magazine's ‘top 100 restaurants in the world’ this year. In fact, ‘Dinner by Heston’ at the Mandarin Oriental Hotel in London was named as...

Whether you’re a high-end property developer, interior designer or an award-winning architect, your clients expect nothing less than perfection. And you, no doubt, work around the clock to provide it.Whether it’s a multi-unit apartment scheme, or a 95-storey skyscraper like The Shard, your fanatical attention...

London is a vibrant, exciting and diverse city, which boasts some of the best restaurants, entertainment and culture in the world. It’s home to more than 100 of Europe’s 500 largest companies, and produces around 30% of the UK’s GDP.If that’s not enough to brag...

Jeremy Corbyn rocked the political world in September 2015, by storming to victory with nearly 60% of the vote in the Labour leadership contest - despite starting as the 200/1 outsider. But it must have been the shortest political honeymoon ever. Barely had the announcement...

You've got a great property in an idyllic location and a strong team of handpicked staff providing a top-notch service. But despite your best efforts, guests aren’t beating down the door to stay at your hotel.Why?There are many possible reasons why business may be quieter...

With the company’s share value crashing, the CEO clinging to his job by his fingertips (at the time of writing), the prospect of 11 million cars being recalled worldwide and the company's once proud reputation in tatters - you could say that this week’s Volkswagen...

Whatever luxury product or service you offer – whether its travel, cosmetics, hotels, or clothes – the luxury sector is extremely competitive. To give you an ideal of just how competitive, it’s predicted to be worth £12.2bn by 2017 in the UK alone and some...

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